668: How I Built an $80k/year Side Hustle in an Obscure Niche

Summary

The Side Hustle Show - Episode 668: How I Built an $80k/year Side Hustle in an Obscure Niche

Release Date: April 21, 2025

Host: Nick Loper
Guest: Dean Kinzer, Founder of KinserCoins.com and Host of The Ancient Coin Hour

---

Introduction: Turning a Niche Hobby into a Lucrative Side Hustle

In Episode 668 of The Side Hustle Show, host Nick Loper welcomes Dean Kinzer, an enthusiast who transformed his passion for ancient coin collecting into a thriving side business generating $80,000 annually. Dean shares his journey, offering actionable insights into building an audience, establishing trust, and monetizing an obscure hobby.

Nick Loper [00:01]: "Today's guest built an $80,000 a year side Hustle around a fairly obscure hobby."

Building the Foundation: From Personal Interest to Business

Dean attributes his foray into ancient coins to his father's legacy as a coin and baseball card dealer. After his father's health declined, Dean inherited a collection, sparking his interest in ancient coins' historical significance beyond mere collectibles.

Dean Kinzer [00:56]: "I couldn't just sell this. This is 2,000 years old. It means something."

Recognizing the lack of accessible information for American enthusiasts, Dean aimed to make ancient coins relevant and engaging for a broader audience.

Diversifying Revenue Streams: Sales, Podcasting, and Auction Representation

Dean's business model is multifaceted, encompassing:

1. Retail Sales: Through his website, KinserCoins.com, Dean sells a variety of ancient coins, ranging from affordable bronze pieces to high-end collectibles.

2. Podcasting and YouTube: Hosting The Ancient Coin Hour on YouTube and a dedicated podcast, Dean educates beginners, builds trust, and drives traffic to his sales platforms.

   Dean Kinzer [03:04]: "I created the podcast for beginning collectors so that they can understand what ancient coins are about."

3. Auction Representation: Dean assists collectors unfamiliar with the auction process by representing them, ensuring they obtain desired coins at optimal prices for a small commission.

   Dean Kinzer [04:12]: "I will represent them at the auction either in person or online to help them get that at the best possible price."

Audience Building: Leveraging Social Media and Networking

Dean emphasizes the importance of networking within specialized communities. Joining a Facebook group with 10,000 members allowed him to connect with like-minded individuals and industry experts, laying the groundwork for his audience.

Dean Kinzer [02:13]: "I started connecting and really the journey began as soon as I connected to people on Facebook."

Collaborating with his guest host, Josh Benevento, Dean produces content that bridges gaps between technical expertise and engaging storytelling, attracting a diverse audience interested in history and collectibles.

Overcoming Challenges: Sourcing Inventory and Managing Cash Flow

Dean discusses the complexities of sourcing authentic ancient coins, particularly avoiding marketplaces like eBay, which are prone to fakes. Instead, he recommends specialized platforms like Bcoins and building relationships with reputable dealers.

Dean Kinzer [15:49]: "Do not go straight to eBay and buy a bunch of stuff. There are fraught with fakes."

Managing inventory presents another challenge, especially with high-value items that may linger in stock. Dean maintains a balance by focusing on items that move quickly while cautiously handling premium pieces.

Dean Kinzer [23:12]: "I like to gross margin 30, 40%... that's where I bought where I'm at."

Marketing Strategies: Content Creation and Strategic Collaborations

Dean leverages his YouTube channel and podcast to educate and engage his audience, positioning himself as the go-to expert in ancient coins. By featuring interviews with authors, auctioneers, and dealers, he provides comprehensive insights that cater to both novices and seasoned collectors.

Dean Kinzer [07:59]: "We bring in authors, people that own auction companies, people that own dealerships, so they can explain their perspective."

Collaborating with history podcasts and engaging in niche-specific forums further amplifies his reach, tapping into existing audiences passionate about history and collectibles.

Monetization Tactics: Subscriptions and Exclusive Offers

To diversify income, Dean introduces a paid subscription service offering early access to rare coins and exclusive discounts. This model not only generates recurring revenue but also fosters a loyal customer base.

Dean Kinzer [35:35]: "I do 9.95 a month and include a discount on all purchases to make it feel like it's worth it."

By providing tangible value through exclusive offerings, Dean enhances customer retention and satisfaction.

Lessons Learned: Importance of Networking and Lean Operations

Reflecting on his journey, Dean highlights critical lessons:

1. Network Extensively: Building relationships within the industry is paramount for sourcing inventory and gaining support.

   Dean Kinzer [46:02]: "My number one tip is network, network, network."

2. Keep Operations Lean: Avoid excessive spending on ads and focus on sustainable growth through proven channels.

   Dean Kinzer [40:03]: "I might have gone with an outsource option or been more thoughtful about it."

Future Plans: Expanding Reach and Preserving History

Dean aims to partner with museums and host in-person events to further promote ancient coin collecting. By integrating educational initiatives with his business, he seeks to preserve and revitalize interest in this historical niche.

Dean Kinzer [42:37]: "This year I would like to partner at the very least with a museum."

Conclusion: The Power of Passion-Driven Entrepreneurship

Dean Kinzer's story underscores the potential of transforming a deep-seated passion into a profitable side hustle. Through strategic networking, diversified revenue streams, and a commitment to education, he has carved out a successful niche in the ancient coin market.

Dean Kinzer [46:17]: "There are people out there to help you."

---

Key Takeaways:

1. Fill and Create Demand: Educate your market while fulfilling existing needs to build a strong customer base.
2. Network Strategically: Engage with industry communities and leverage collaborations to expand your reach.
3. Diversify Revenue Streams: Combine sales, content creation, and specialized services to maximize income.
4. Manage Cash Flow Prudently: Maintain a balance between inventory investment and liquidity to sustain business growth.
5. Leverage Niche Expertise: Become the authoritative voice in your niche by providing valuable, targeted content.

For aspiring side hustlers, Dean Kinzer’s journey offers a blueprint for turning unique interests into sustainable businesses through dedication, strategic planning, and leveraging community support.

Connect with Dean Kinzer:

• Website: KinserCoins.com
• YouTube: The Ancient Coin Hour
• Podcast: The Ancient Coin Hour

---

Note: This summary excludes advertisements, intros, outros, and non-content sections to focus solely on the substantive discussions and insights shared during the episode.

Transcript

[Nick Loper]

Today's guest built an $80,000 a year side Hustle around a fairly obscure hobby. And today is breaking down the steps he took to get there. This is the Side Hustle show where we've been helping people make extra money since 2013. If that's what you want to do, you're in the right place. Today you'll learn how to build an audience from scratch and build enough trust to get strangers on the Internet to pay you. From kinsercoins.com in the ancient coin hour on YouTube. Dean Kinzer, welcome to the Side Hustle show.

[Dean Kinzer]

Thank you so much, Nick, for having me on. Huge fan of the show and hope to contribute and hope to teach somebody something today.

[Nick Loper]

Well, I love me a hobby based business or turning a hobby into an income stream. And this is a really unique one around ancient coin collecting, like biblical era.

[Josh Benevento]

Roman republic type of stuff, where it's.

[Nick Loper]

Like, I guess it makes sense, it's metal, it doesn't necessarily go away. These things still exist and you can trade them and you could sell them. And so where does this thing start or how'd you get into it?

[Dean Kinzer]

Well, okay, so the reason I named it Kinser Coins is my dad was a coin collector and a collector of many things. He also was a coin dealer and a baseball card dealer on the side. So we used to, as kids go to shows routinely with him.

[Nick Loper]

Okay.

[Dean Kinzer]

As I grew up, he started me and him kind of. I grew up and moved on and stuff. But when he, his health started failing, I. I had to work through his estate and I started working through his estate and I got to these coins like a tribute penny of Tiberius with Livyon the reverse. And it just really didn't make sense to me that I would just be selling this. This is 2,000 years old. It's not like a wheat penny. This is, this means something. So instantly I'm like, how do you find out more about this? I knew a little bit, but not from, not from when I was a kid. I was interested in Americans. So I ended up joining a Facebook group, one of the best medieval and ANC. It has about 10,000 members. And so I started connecting and really the journey began as soon as I started connecting to people on Facebook. And so I began to learn about the coins. Ancient coins are a very interesting subject because Americans largely don't know about them. Europeans are active because it's Europe. That's where they come from.

[Nick Loper]

Okay.

[Dean Kinzer]

But Americans seems like once they cross the pond, it stopped being a part of their kind of lexicon or Their, their understanding. And so my whole goal is to take ancient coins and make them relevant to Americans. And that's the idea behind the. The side hustle. So full time I do operational work and part time I try to educate and sell ancient coins that are readily available and probably one of the most interesting hobbies that I've ever been a part of.

[Nick Loper]

Yeah, so you're making money in a few different ways. You have coins for sale through the site, so I imagine you're making a margin on those. And whatever you have been able to source, we could talk about that. The YouTube channel has grown quite a following, 40,000 plus subscribers on YouTube. So I imagine you're making money from that real quick. Do you mind sharing the additional revenue streams or how this business works?

[Dean Kinzer]

I play in retail, so I sell coins. The reason that I have a podcast is because what I noticed, and a lot of your listeners might notice, is that when you have hobbies of this nature, the information that's out there, particularly in digital form, is slow or none. So when I went to YouTube to look about ancient coins or went to just anywhere, there wasn't a lot of information and it wasn't in a way that I could understand it. And so I created the podcast for beginning collectors so that they can understand A, what, what ancient coins are about, B, who to buy them from and who to trust, and C, not to get tricked. Because a lot of people get tricked by ancient coins. There isn't a quick and dirty way to find out if something's real or not. But over time and with some, some learning, we can definitely te. Okay, yeah, so I do that and then I do auction representation, which is another way of people getting involved in auctions that don't necessarily want to lift the paddle or don't feel strong enough about their interest that they know what a good deal is. And so they'll come to me and ask me to auction for them or to. To buy something at auction for them. So those are really kind of the three services that I offer.

[Nick Loper]

Okay, so auction representation, meaning you will go out and try and source coins for other collectors.

[Dean Kinzer]

A lot of times collectors will have an idea of something, but they don't know how it is in actual person. Like what, what that coin is like. I want an Alexander the Great of this. So I'll do the research, I'll hunt it down, I'll give them options, and then I will represent them at the auction either in person or online to help them get that at the best possible price. Okay, so yeah, That's. That. That's absolutely what I do. Yes.

[Nick Loper]

And you just charge a flat fee for that? You take a percentage of.

[Dean Kinzer]

Just a percentage? Yep. Small percentage.

[Nick Loper]

Okay, yeah.

[Dean Kinzer]

5% or something small. Whatever it is.

[Nick Loper]

How much do these things cost? Like, what I'm trying to think of, like, well, 5% of 50 bucks or 5% of 5,000.

[Dean Kinzer]

Okay. So ancient coins are interesting because they come in all shapes and sizes. One of the great things about ancient coins is they can be very affordable. If you're interested, coins from the era of Constantine the Great, they call Late Roman bronzes, about 300, 400 AD around the time of the legalization of Christianity. Through Constantine and all that kind of stuff, they made most of their coinage through bronze. And because there are. They made hundreds of thousands or millions of each one of these types. So there's an abundance of bronze coins. So you can buy a coin of Constantine the great for $20, and it'll be in good condition, and you'll be very happy with your purchase. Or you can buy a coin that Brutus celebrated his killing of Julius Caesar in 42 BC that retailed for about two and a half million pounds.

[Nick Loper]

Wow.

[Dean Kinzer]

Or four million dollars. So that's really the stretch. You can get really cheap or you can get really expensive. You can buy the coinage of Alexander the Great cheaper than you can buy a lot of American coins. It's just a really interesting kind of imbalance almost in terms of historical value. But I love them so much, I can't stop talking about them.

[Nick Loper]

Yeah, it's super interesting, and it sounds like approaching it from the perspective. I know a little bit about this. My dad was involved, but I'm not the world's leading expert on this stuff. So it's kind of this learning alongside the audience in a lot of ways. That's right. So going back to this medieval coins Facebook group, what. What's going on in there? Like, are you trying to build up a reputation? I'm trying to think of the. The person who might be in a similar boat who's entering a different niche. But they're kind of like, I know a little bit about it, but I'm not, you know, confident enough to stand up on the podium and say, hey, everybody, listen to me.

[Josh Benevento]

Yeah.

[Dean Kinzer]

Well, the great thing, okay, so this Facebook group at. And I'm sure there's all kinds of these for different hobbies.

[Nick Loper]

Yeah.

[Dean Kinzer]

Y group. Group that I found is like, this eclectic group of lawyers, doctors, scholars, you name it, gas station attendants, whatever it is. And it's this huge group of people that have expertise in all of these different areas. So you can reach out and I gotta tell you, ancient coins, they covered about half of the world over 2000 years. So there's a lot of different types, there's a lot of different meanings. And so fortunately, you have a place where you can find those types of people that know about it, because everybody kind of has their own spec. And so even within ancient coins, there's people that only collect Roman provincial coins, only collect Greek, only collect a certain emperor, only collect all the emperors.

[Nick Loper]

Okay?

[Dean Kinzer]

So there's a bunch of different ways.

[Nick Loper]

To do it, like the state quarters, except for emperors. One thing that's interesting is there's already a little bit of an ecosystem built around this in the fact that you found a Facebook group that had 10,000 members versus coming in completely cold and trying to shout into the void of the Internet, hey, I think this stuff is cool. Anybody want to follow me? Anybody want to pay attention? Does the podcast YouTube channel happen in parallel to this, you know, initial Facebook group stuff? What's going on there?

[Dean Kinzer]

So I went to the Facebook group for a couple months, and once I found out that there was no point of reference for me learning other than just the historical aspects of it, that's when I decided, if there's a void, I'm going to try to fill it. So actually, I partnered with somebody who's been in numismatics much longer than me, Josh Benevento, who's my guest host, also a Grammy winning opera singer. So talk about unique. But the combination between us, he's more of a technical expert and I'm more of a talking head. But between the two of us, we're able to get a lot of information out. And the other thing that we do on the podcast is we bring in authors, we bring in people that own auction companies, people that own dealerships, so that they can explain their perspective and the ways to deal with them in a way that's helpful to a new buyer, somebody who's new in the industry. We're trying to connect you to the people that maybe you wouldn't find for a couple of years and get their perspective and some of the things that they think are beneficial for you to learn. So in a lot of cases, we've done some legwork for you. And that's the point is to teach you about this thing so you can get involved.

[Nick Loper]

Describe the first few months of the podcast. Is it crickets? Is it an instant hit? Is there a moment where you're like, hey, there's. There's clearly an audience for this. You know, we've really tapped into a nerve.

[Dean Kinzer]

Well, the first thing I noticed was that nobody would watch, even the people that I know in the business. So it. It took a little bit of time. And you really have to figure out, what purpose are you trying to serve? You know, if you're trying to talk to an existing community of collectors, that's going to be a totally different discussion point. So there's another guy in the business who does podcasts that talks mostly about auctions, and that's what he cares about and that's what he's involved in. So those people will learn about auctions there.

[Nick Loper]

Okay.

[Dean Kinzer]

But to me, it's hard to continue down that path when you don't know enough about the business. So that's why we focus on training or teaching people.

[Nick Loper]

Are you primarily targeting people who somehow came across this hobby but are just, like, seeking education or like.

[Dean Kinzer]

Yep.

[Nick Loper]

You're trying to, like, sell people on. Hey, you.

[Josh Benevento]

You should have ancient coins as part.

[Nick Loper]

Of your investment portfolio.

[Dean Kinzer]

That's right. That's right.

[Nick Loper]

Who's the audience? He said, well, you got to figure out, what purpose do you serve?

[Dean Kinzer]

Yeah.

[Nick Loper]

So I'll flip that around and say, what. What purpose does the podcast are for you?

[Dean Kinzer]

So in terms of people that love history, there is an abundance of that. Right? I mean, there are channels on YouTube that have millions of subscribers and a huge following. One of the things that you can do with ancient coins is you can hold the history in your hand. Right. Ancient coins don't need to necessarily be in a slab. You can hold them. So to me, the natural connection is all of these history lovers who collect something that's not related to it. Pokemon, Funko Pops, whatever that is, and try to translate it to connect their history love to something that they can physically, tangibly hold. And that's the point.

[Nick Loper]

Got it. So there's already point collectors in the world. There's already history lovers in the world. Like, how can I get at the center of that Venn diagram and help them learn about.

[Dean Kinzer]

Right. There's tons of dealers that already kind of deal to collectors. I want to deal to the new collectors. I want. I want to find new collectors.

[Nick Loper]

So you're doing the. Doing the show. You're starting to engage in this group. At what point does the business make its first dollar? Like, do you have. Do you have that, you know, first sale story?

[Dean Kinzer]

Yeah. So it was surprising. So really, what. Like most collectors, your collection turns into your inventory to sell and that's really kind of the thing. And so I actually opened up a store, and probably two weeks after I sold a Mithridates, the Six Tetradrochemist. Mithridates VI is famous because he's the poison king. There's a book written about him. He ingested poison every day for his whole life. And then when he was tracked down by the Roman army, he tried to kill himself with poison. And he had built up such a tolerance that he couldn't.

[Nick Loper]

Sounds like straight out of the Princess Bride.

[Dean Kinzer]

It's such a great story. He fought three wars against the Romans, died with an Amazon woman next to him. Just a really neat, really neat story. But I sold his coin, and it was when they're really nice, they're really nice. $12,000. And it totally caught me. I had no intention of selling it. Somebody. I put a price on it, and somebody bought it right away. I shipped it off to him, and I've never heard a thing from them since.

[Nick Loper]

Okay. Was this one of your dads? Like, how did you come into possession of it?

[Dean Kinzer]

Oh, I bought it independently on my own. I found a really good deal. That's another great thing about the Facebook marketplaces. There's a discord. There's a lot of different places where you can acquire these coins from different collectors. And sometimes that gives you an advantage. Having that inside scoop rather than paying retail, like everybody. Helps you get a little bit of margin if you're interested in selling, which is a helpful use.

[Nick Loper]

Yeah. Could you tell if it was somebody who was a follower of yours from the YouTube channel? I mean, it's only three days into putting up the store.

[Dean Kinzer]

I don't know where they came from, but it was. It was probably about the happiest day I've ever had because it was. It was so surprising. I assume it came from YouTube, one of the few followers at that time.

[Nick Loper]

Okay.

[Dean Kinzer]

They were from California, so they would have no tie to me directly.

[Nick Loper]

Yeah.

[Dean Kinzer]

But it was so neat. I was like, boy, I can do this. I can do it. I just got to find them.

[Josh Benevento]

More with Dean in just a moment, including the low risk way he's sourcing inventory and how he puts himself in position to make lots of sales right after this. Lots of scrappy side hustlers start their business with just their personal phone number. I've been there. I remember checking customer voicemails between classes in college. But at a certain point, you can't be limited to just your cell phone and notes app to get your work done. With our sponsor, OpenPhone, you can stay connected while powerful AI features help keep your business on track. What's OpenPhone? It's the number one business phone system to help you separate your personal life from your growing business. For the cost of just a few coffees, your team can have a dedicated phone number to manage calls and texts, all from a single platform. Think of it like having a shared inbox for your phone number. You worked hard for those leads. Don't let them slip through the cracks. Join the 50,000 businesses that trust OpenPhone to streamline their customer communications. Right now, OpenPhone is offering Side Hustle show listeners 20% off your first six months when you go to openphone.com SideHustle that's O P E N P-H-O-N E.com SideHustle for 20% off six months openphone.com SideHustLe and if you have existing numbers with another service, OpenPhone will port them over at no extra charge. Do you say data or data?

[Nick Loper]

I think I'm a data guy and one thing I love about Mint Mobile is I can get all the data.

[Josh Benevento]

I need for one low monthly price.

[Nick Loper]

That's right. Our sponsor, Mint Mobile is here to.

[Josh Benevento]

Rescue you from overpriced wireless in their jaw dropping monthly bills and unexpected overages. All Mint Mobile plans come with high speed data or data, your choice. And unlimited talk and text delivered on the nation's largest 5G network. You can use your own phone with any Mint Mobile plan and bring over your existing phone number and all your existing contacts. Join me in ditching overpriced wireless and get three months of premium wireless service for Mint mobile for just 15 bucks a month. No matter how you say it, don't overpay for it. Shop data [e-mail] Sidehustle that's mintmobile.com Sidehustle upfront payment of $45 for 3 month 5 gigabyte plan required equivalent to $15 per month new customer offer for first 3 months only. Then full price plan options available, taxes and fees extra. See Mint Mobile for details.

[Nick Loper]

Okay, so almost building your own miniature ebay of sorts or your own mini Facebook marketplace specializing in this stuff. And so there's a sourcing component and you mentioned, well I could source on Facebook Marketplace like any other places that you like to go to, you know, buy low and then sell high through your own site.

[Dean Kinzer]

Yeah. So what I would say is first of all for anybody who's like I'm going to get into ancient coin collecting, I'm going to go straight to eBay and buy a bunch of stuff. Do not. That's lesson one of one that I teach on the podcast. Now there are great dealers on ebay, you have to get to know them. But ebay is fraught with fakes. And so that's pretty much the starting point because even as a new collector, I bought fakes on ebay. So we, we steer people away. There's a couple of different marketplaces that are great places. One of the things about ancient coins that people should recognize is that if you buy from a dealer, they should give you a lifetime guarantee. Meaning if somebody found out this to be fake over time you're able to return it for full price at any point during your ownership of the coin. So that's a steadfast reason why you trust them. Right. And there's a couple of marketplaces, one that comes to mind, bcoins, which is a marketplace for collectors. They have something like 250,000 people that participate on that website or something. But that's a real, that's a marketplace in which you can try to find and investigate. There are other companies that just do shows and so in that case, these companies are inactive during the non show time period. So they will offer or give you an opportunity to sell their stuff while they're not at shows and consign, so you don't even have to buy the inventory. Okay, so like you know, a drop ship or something like that. Yeah, there are places within the ancient coin business that will work with you to do that. So you don't even have to do the upfront investment.

[Nick Loper]

Okay, interesting. So yeah, drop ship or consignment relationship with other distributors, other dealers, you could just rip this page out of the playbook and pivot to almost any other different niche. If you have the chops like Dean has, you know, to build up your own traffic sources, you just slap up a page, nobody's going to find it. But if you can build up a little bit of an audience and a following and some relationship and trust building and all this other stuff that's really hard to do, then then you can start to drive your own traffic and not have to have that upfront inventory risk.

[Dean Kinzer]

That's right. The best recommendation I can give to anyone who's trying to do this is network. Get to know people in the industry, even if they're not somebody that you would normally be friends with. Always just try to get an understanding, try to get involved. Because a lot of this stuff people have tried. A lot of, a lot of the stuff people have Made mistakes on. But a lot of people would really help you succeed if you gave them the chance. And I found that more often than not that people are willing to do what it takes to help you get ahead sometimes.

[Nick Loper]

Yeah. I remember as a kid begging dad to take us to this like baseball card show that was at the mall the next town over. And it sounds like these things are still going on.

[Dean Kinzer]

Oh yeah.

[Nick Loper]

Both for pretty much any kind of collectible, but including coins. So you guys have just like your own little wing, your own little section of like the general coin show, exhibition hall type of thing. And here's my ancient coin people.

[Dean Kinzer]

So like in a major show like the ana, which is in Chicago, it's in Rosemont at their giant theater. Right. So there'll be, you know, a thousand dealers, so we'll be kind of put in the corner. Ancients are kind of a niche in coins. So they're not like upfront or anything like that usually goes to Americans and shipwrecks. But yeah, we, we definitely have a section that's usually by World Coins.

[Nick Loper]

Okay.

[Dean Kinzer]

But I'm trying to bring us to the front because I like us the most.

[Nick Loper]

Okay. The reason I bring it up is like somebody gave this bit of advice, like if the industry or the niche is big enough to have its own convention.

[Dean Kinzer]

Yeah, that's right.

[Nick Loper]

Then it's big enough. Right. If it has multiple, like, you know, maybe it's too big. Right. How do you niche down? So it's interesting to see like, oh no, if we can. And then these types of events attract buyers as well. Say you're selling through there your existing inventory and collection. So there's this physical product, you know, buy low, sell high component to the business. That is pretty interesting.

[Dean Kinzer]

Yeah. And I will tell you that ancients do only have one show on their own in New York and the rest of the year they're just a tag along for the main conventions.

[Nick Loper]

So when you're playing retailer, either through these events or through your own website, is there, I mean, you're dictated by what the market value is and market price is. But is there a target margin that you're shooting for on each transaction?

[Dean Kinzer]

Yeah. So the great thing and the interesting part about ancient coins is American coins, for those people who know, are very regimented and very detailed collecting. So they are very specific on grades. They know exact quantities that were produced, how many are in each grade, they know a lot and they know how much it costs. There is no such thing as a price guide in ancient coins.

[Nick Loper]

Yeah, well, you're kind of building it, or you're building it as you go.

[Dean Kinzer]

Right. And so there are certain forums that you can look at that give you auction history. There's a couple different places where you can kind of average out what, what you think went in auction and stuff like that. But to me, the market is more about what you can get for something, especially in ancient coins, because a lot of times you'll have one of only a handful. So it's more about how you marry the customer to the product. In certain instances where it's just like straight runners, anybody will buy it. But like if you found something very specific, like, you know, let's say a Jake Paul or somebody came up to us and said, I want a coin of the Alexander the Great, you know, that's certainly something you would do. Very specific to him. You try to find something meaningful. And that's really the great part about it is because there's so many opportunities for people to connect. Whether it's through religion, whether it's through spirituality, astrological, whatever it is, there's ways to connect people to these coins. And so kind of the higher end stuff, I always look to marry to a customer, something that'd be meaningful to them, something that represents something powerful to them.

[Nick Loper]

Okay, so what I'm hearing is there's no Blue Book value. There's lots of price elasticity or price flexibility. Rather, there is.

[Dean Kinzer]

And this is another reason why it's so interesting, is because it's what you get for it.

[Nick Loper]

Yeah. If you can craft a story. This is another baseball card story related to dad. You look it up at the Beckett magazine and I'd be like, dad, look, this one's worth 15 bucks. He's like, you show me somebody willing to pay you 15 bucks for it, then you could say it's 15 bucks. It's like, fine. Just go around bursting kids bubbles all day long.

[Dean Kinzer]

That's right. But yeah, they're still. Baseball cards are still a big deal. I mean, I like the, what's it called? The substantialness, the, you know, the heaviness of gold or silver. There's something about it that's magical to me.

[Nick Loper]

Yeah. And people trying to fill out a collection, almost by definition it has some sentimental value to them. Where even you look at some of these. Oh, people auctioned off, you know, a Michael Jordan jersey. It's like.

[Dean Kinzer]

That's right.

[Nick Loper]

Was that worth $3 million? Well, it was to the person who bought it. And they're hoping somebody else will. Will pay that much down the road. Or not. They're just like, well, I want to hang this up in my man cave.

[Dean Kinzer]

One of the things that people really get excited for and I always caution people against this, is they try to collect every emperor from the beginning. They think that's a good way to collect. I will tell you that over the 1500 years of the empire, it is very hard to collect all of the emperors, particularly when some of them have died in very short order pretty much after they took the crown.

[Nick Loper]

Yeah. Not a lot of coins were minted in that, in that window. So going back to the margins, like you know, if you doubled your money, is that a win? If you 10 extra money, like is there a sweet spot for you?

[Dean Kinzer]

For my business generally, I like to gross margin 30, 40%. That, that's just based on my business expertise. You know, it probably as I fool with it, it might adjust up or down, but that's always kind of where I felt like you, you take home enough after that to feel good about it. So that, that's where I bought where I'm at.

[Nick Loper]

Okay. That's helpful to know. Not necessarily trying to hit a 10x home run on these flips.

[Dean Kinzer]

Oh no, no. You'll sit on inventory forever if you try to do that. Absolutely.

[Nick Loper]

Okay, let's talk about turn. What's the inventory look like today? Is there a rule of thumb like oh, I want to have a two month supply or something like that?

[Dean Kinzer]

Right. So inventory is a very interesting subject with this hobby because there are certain things that move quick and certain things that don't. I would say that for beginning collectors, I have a lot of packaged items. So like somebody can get a box of four Constantine co coins, the whole collector set and those tend to move and then kind of the single one off coins tend to move. Meaning like a cheapy Constantine era coin for 60 bucks it'll move pretty quickly. As you start to get into the more expensive silver and gold items, they don't move as quickly. So my recommendation to anybody that's interested in this is start small. You can definitely make bigger margins on some of the higher end stuff. But you're going to sit on it and you're going to sit on it for a while.

[Nick Loper]

Okay.

[Dean Kinzer]

That's just because this particular buyer has a certain interest. Maybe they're Sicilian, maybe they're not. Maybe they're from, you know, Macedon, maybe they're not. There's a lot of different reasons that people find interest in coins, but you generally stick to the ones that move. So like Athenian owl, Alexander the great. And then some of the package stuff moves. But then as you get into more, I guess, elite territory, you have to be careful because like I said, unless you have a buyer direct, you can sit on it. And that hurts, especially in a small business.

[Nick Loper]

Yeah, yeah, yeah. You've got all this cash tied up in inventory.

[Dean Kinzer]

Yeah. The one thing that I've always learned in my full time jobs is cash is king. And that's you can't buy more inventory until you move that one item. And so you might be inclined to sell something at cost or below to get cash. And that's one of the drawbacks of having high end stuff is that you still have to have cash no matter what to buy the next thing.

[Nick Loper]

Yeah, this was a huge issue in the, in the car business. That was my, my one and only corporate job and going around to these parts departments at, for dealers. And of course the dealer owner, you know, wants to play this balance of taking care of their customers, like having that part on hand, but also not having every part on hand because it's like, well, not anybody's going to come in and request this thing today. So it's like, you know, this balance of keeping the inventory that turns quickly and all this. I remember talking with Rob the flea market flipper and was like how, you know, how much stuff do you have sitting in the warehouse or in the storage unit right now, like just waiting to be listed or you know, waiting to be sold. And it was hundreds of thousands of dollars worth of inventory. But it's like, yeah, you gotta, at a certain point you gotta move it and go on to the next. Go find the next thing.

[Dean Kinzer]

You either gotta find a capital investor and prove that you can move material out of fat or you're gonna have to fund it yourself, which is really hard and expensive.

[Nick Loper]

Tell me about the YouTube channel. So I don't have the podcast stats, but I can see from the YouTube channel we've got 40,000 plus subscribers over there. But the most popular videos are only like a thousand views. So it's like you don't have to go huge.

[Dean Kinzer]

Yeah, I feel like because they're longer, longer form, I do better on shorter videos. Longer form takes a long time and it's an investment to listen to somebody talk about ancient coins for an hour if you don't have anything up, you know, if it's not a direct tie. But definitely when we launch, they, they definitely come out. I definitely get a lot of comments and stuff, but it's been spread out pretty thinly. But we're hoping that we have another real breakthrough coming up here soon. Like I talked about with networking, you know, the key is to get to know the players in the industry. I talk to whoever I can to try and figure out how to make this thing work, because if you're on your own, you're never going to make it. You got to talk to people. You got to get to know what works and what doesn't work. That's the key.

[Nick Loper]

Has that been the primary growth driver of the show and the channel is guesting to the extent that there is, like, other Ancient Coin podcasts to go and hang out on or other channels to collaborate with?

[Dean Kinzer]

No, but I'm trying. So basically what I'm doing is I'm taking my buddies in the Americans and the world, and we're trying to combine. So there's a bunch of podcasts on American Coins. There's a bunch of podcasts on World Coins. So what I'm trying to do is try to marry those as well. There's not, like, millions of people lining up to watch American Coin podcasts, But strength in numbers, I think, helps us out in this kind of endeavor. So I reach out to everybody.

[Nick Loper]

Yeah, Yeah. I love that strategy. If it's like, hey, you're talking about.

[Josh Benevento]

Would your audience be interested in one.

[Nick Loper]

Episode on this Divergent thing? It's like it's on the shoulder of what you're already talking about. We can have an interesting conversation. I mean, that was one of the things that really helped drive growth of the side Hustle show was guesting on all these personal finance podcasts. Hey, at a certain point, all these podcasts about saving money and budgeting and investing, there's only so much you could save. Why don't we talk about making more money? You know? So it was like a natural fit. Have you done a Side Hustle episode? Have you done a small Business episode? And so that was kind of what helped drive the growth of the store. So I think that makes a lot of sense in this case, too.

[Dean Kinzer]

Yeah, and same with history. I mean, you just gotta find stuff that. Well, I did a podcast maybe last week with a. It's called Antiquity side Quest or something like that. It's just a history podcast. And so they asked me specific questions about history and then ancient coins and how they tie together. So, you know, a lot of times I'll just do these kind of Q&As about ancient coins from people that like history and want to know about it, you know?

[Nick Loper]

Yeah, no, that makes. That makes perfect sense. Go where the audience already is. Or go maybe this is a Charlie Munger thing. The first rule of fishing is fish. Where there's fish or something, it's like golf. Okay, that's worse.

[Josh Benevento]

More with Dean in just a moment, including his quest to be the quote unquote tallest in his niche, his paid newsletter strategy, and what he might do.

[Nick Loper]

Differently if he were starting over from the beginning.

[Josh Benevento]

All that and more coming up right after this. Nobody does selling better than our sponsor Shopify. That's why it's the number one checkout on the planet.

[Nick Loper]

We do use Shopify now. A lot of the third party platforms and stuff just integrate a lot better with Shopify. It has made a huge difference in our ability to be more flexible on our site.

[Josh Benevento]

That was Randall pulfer from episode 661 and he's just one of many side Hustle show guests who rely on Shopify to power their online sales.

[Nick Loper]

One of the things I think is.

[Josh Benevento]

Really cool about Shopify is Shop Pay, which basically streamlines the checkout process. If any of your customers have purchased from the millions of other Shopify stores, that can boost conversions up to 50%, meaning a whole lot less abandoned carts and a whole lot more sales going. It's no secret businesses that sell more sell on Shopify. Upgrade your business today and get the same at checkout used by dozens of successful side Hustle show guests. Sign up for your $1 per month trial period at shopify.comsidehustle all lowercase go to shopify.comsidehustlE to upgr upgrade you're selling today. Shopify.comsidehustLle free audio post production by alphonic.com when you're growing your business in your team, you need a hiring partner that can help you rise to the challenge you need Indeed our sponsor Indeed is the hiring platform where you can attract, interview and hire all in one place. Here's our recent guest skyler from episode 645.

[Nick Loper]

What's your recruiting look like?

[Dean Kinzer]

I would use Indeed. Indeed was really, really helpful at first.

[Josh Benevento]

Plus, with Indeed sponsored jobs, there's no monthly subscriptions, no long term contracts, and you only pay for results. How fast is Indeed in this 60 second commercial? 23 businesses just hired their next team member. There's no need to wait any longer. Speed up your hiring right now with Indeed side Hustle show listeners get a $75 sponsored job credit. To get your jobs more visibility@inn Indeed.com Sidehustleshow just go to indeed.com Sidehustleshow right now and support our show by saying you heard about Indeed on this podcast. Indeed.com Sidehustleshow terms and conditions apply. Hiring Indeed is all you need.

[Nick Loper]

Anything going on on the social media side? Did you end up starting your own Facebook group? You know, I see there's some of the short form stuff that's getting traction. What else is going on there?

[Dean Kinzer]

I'm on every platform except X. And as I get more time, I'll. I'll dedicate more specific videos to, like, TikTok, where they're specific to TikTok. But yeah, I've been covering all the socials I have as an entrepreneur. I've experimented going out. I have outsourced social media for periods of time and then insource, because you'll find that of all the things you're doing, that probably takes more time than any of it, whether it's the editing or anything like that. And so you only have so much time and you're probably not a professional editor, so you probably have to outsource. But to me, in this world, and that's why I jumped on ancient coins, is because the social media presence is so low that it's easy to become the tallest person. So that's why I've been gung ho trying to get the message out there, because I'm the one. There's other people that are trying, that's for sure. But that's my main goal is to try to get as much exposure as possible and hopefully make some sales in between.

[Nick Loper]

Yeah, that's an interesting line. I want to pause on that. Where pick a niche where it's easy to become the tallest person or the most visible person.

[Dean Kinzer]

Yeah.

[Nick Loper]

And you might find you're gonna have to go one or two layers deeper than what you initially thought.

[Dean Kinzer]

That's right.

[Nick Loper]

But if you can be like. John Lee Dumas has talked about being the best, worst and only in your niche. You know, when he started the worst daily entrepreneur podcast, but also the best because he was the only game in town.

[Dean Kinzer]

I'll give your listeners an idea. I can tell you that there's nobody doing stamps. If you want to be the first do stamps, you'll be the first one.

[Nick Loper]

Do the same thing for stamps. Okay. Okay. Okay.

[Dean Kinzer]

It's a challenge. That hobby is very. It's really gone small. I mean, it's real small now, but it's kind of like this. Maybe you can bring it back. Maybe you can make it survive.

[Nick Loper]

Yeah. Niche within a niche of collectibles. Ancient stamps probably not so much a thing. Those didn't survive.

[Dean Kinzer]

But the one thing I will tell you is that with these hobbies and you know, having experienced it firsthand, there is a generational gap. People from my era kind of moved on and didn't do that. So there's like a whole series of people that are aging out of this interest. And so the kind of key people in this, this industry are aging out. So that not only gives you the opportunity just in social media, because that's not what they're into, but also in the sales, because they're aging out. And this can't be the only opportunity like that for sure.

[Nick Loper]

Do you see that as like a longevity risk for the business where it's like just I'm riding this like slow, downhill wave in interest?

[Dean Kinzer]

No, I want to turn it on its head. I don't want it to die. Because history is the most important thing to me. And I feel like this is an area where I can plant my flag and, and hopefully prevent that kind of thing from happening. Because so much of this is in people's heads, this history, this great knowledge. And as time goes on, those people disappear. And so it's incumbent on us to keep it alive.

[Nick Loper]

Yeah. The only fear there is, oh, let's be an equal. I want to ride a trend that's increasing versus one that fewer and fewer people are looking for.

[Dean Kinzer]

Yeah, yeah, well, we'll make it increase. That's the point. Let's make it increase. With a subject like this, I don't know how. You cannot. That's why it's so crazy to me, because as somebody who's been involved in collecting for so long, there are certain things that are like, yeah, that makes sense. And this makes sense. It just makes anybody that loves history, who loves iconography, who loves any of this stuff, all the money that Americans spend on collecting, to me could be almost better served in this area because it's such a fascinating and incredible area. I mean, it touches everything. Architecture, it's just everything. Sorry, I get excited.

[Nick Loper]

No, that's okay. That's why you're the guy. You doing anything to collect emails for this?

[Dean Kinzer]

Oh, yeah, yeah, absolutely. And I do send out a subscription email. I do offer a subscription service because some material I get is first to the market. And so it gives collectors particularly high end stuff and opportunity. So that's another avenue that I've experimented with or trying because the demand for high end goods that are hard to find is pretty high.

[Nick Loper]

So.

[Dean Kinzer]

So that's an opportunity that I saw in that field. We'll See how that plays out.

[Nick Loper]

Sorry. So there's a free email newsletter and then there's like a paid tier. Like a subscription notification service.

[Dean Kinzer]

Yep. And so I get a occasional group of 10 or 15 hard to come by coins. And I'll release them to the subscription for service first before I release them to the general public. So they get advanced notice. Because some ancient coins are so desirable, they don't even last one second on the website. I mean, they'll come down. There are people that will fly halfway across the country. Country to find a specific coin that day. I mean, they're very passionate about it, for sure.

[Nick Loper]

Yeah. If you can find such a passionate audience to serve, I think that's an interesting place to be. How much do you charge for the subscription or the notification service?

[Dean Kinzer]

I do 9.95amonth or all at once. I also include a discount in that, so that way you make it feel like it's worth it. So I give you a discount over all your purchases. But it's nice to have the advanced cash, but you just have to make sure that you come through on the subscription side or people will get upset, I'm sure, if they get nothing in return for their expense. So that's probably something you have to pay close attention to.

[Nick Loper]

Yeah. How many takers on that?

[Dean Kinzer]

A handful so far. But I just released my second list of 20 coins to the public to let them know what's available. So hopefully I'll see some subscribers after that.

[Nick Loper]

Yeah. This is always. What do you keep behind the paywall? How do you give people a sneak preview without giving away everything? Or you're like, if you like more of that, then come on in and pay for it.

[Dean Kinzer]

Well, and it's hard when it's a side hustle. Right. Because then you not only have a regular social media, but then you have a secondary social media where you have to keep those people who are paying happy on top of it. That's additional, but it's worth it, I think.

[Nick Loper]

Yeah. This is an interesting. The paid tier. We've done episodes on paid newsletters, and it is like there's this element of curation that's. That's the value add in a lot of cases where it's like, let me filter out everything, all the. All the noise for you and just send you the signal. And it's like, hey, look, I'm Dean. I'm the ancient coin guy, and Here are my 10 best finds of the week. Or here's something unique that we managed to source.

[Dean Kinzer]

That's right. Yeah. And I'm going out and hunting these down in advance so that nobody else in the marketplace can get them. That I think adds value because most people will buy the higher end stuff at shows. But if they don't go to shows or they don't go to all of them, they miss and they miss a lot. One of the guys that I've worked with sells out like 80% of his stock when he comes in. And people will fly in the day before just to see what his stock is before the show, get a pre screening. So that's how popular that stuff is.

[Nick Loper]

And do you find you have sellers now reaching out to you directly because they know you can move it?

[Dean Kinzer]

Yep, that's right. That's another great aspect of it. So if they find somebody that'll sell stuff for them, you'll find that you'll get more inventory than you won't know what to do with. But you don't have to buy it. Right. And that's the best part. The expense on your side can be really challenging. So if people are interested in signing to you, that's a good sign.

[Nick Loper]

Yeah. This is really interesting. It's ringing bells. We had a woman who was. She became known as like the go to person for this like collectible doll. I forget the brand, but that was, that was her business. If you have these dolls, I'll sell them for you on ebay and send you the 70% and I'll take my 30%. It was. Yeah, it sounds very similar. Like if you have these ancient coins, I'll help you sell them, I' monetize them and I'll send you your percentage.

[Dean Kinzer]

That's right. Yeah, that's right. It works really well.

[Nick Loper]

What's the email service that you're using for that email list?

[Dean Kinzer]

I have everything through Squarespace, so. And I have my email service through that domain, which I will tell you. You know, even as somebody who's done a few podcasts, having your own domain, your email address with your own domain probably makes you look a little bit more official, I think.

[Nick Loper]

Oh, for sure.

[Dean Kinzer]

In some cases, yeah. So I recommend that it's just.

[Nick Loper]

And Squarespace running the E commerce side of Kinser coins too.

[Dean Kinzer]

I found that I was pretty able to make a pretty nice website without trying. Really. Meaning I didn't need a whole lot of education beforehand. It took me three hours to put together a workable website that. That's great. I mean, and it's so.

[Nick Loper]

It's cheap.

[Dean Kinzer]

You know, we're old enough to remember when people would Spend a month putting together a website and spend a hundred thousand dollars or whatever. And now it's so cheap.

[Nick Loper]

Yeah, yeah. These tools, these tools make it easy. So that's good. What's like starting over a couple years into this Kinser Coins journey? Anything you would do differently to accelerate the journey?

[Dean Kinzer]

Yeah. So despite all my business knowledge of working my full time day job, I didn't figure out the consigning thing until I had invested my own money. So I will reiterate that for those of you who want to start a business, it's better to spend other people's money than your own. And that can kind of help, especially as you're launching now. If you make enough profits spinning, then you can really start to buy some fantastic inventory. But I would not invest all of my money in my own stuff. I would try to figure out ways to work with people to get that. I think I probably would have not spent as much money on ads. I might have gone with an outsource option or I might have been just more thoughtful about it. Both are spends when you don't really have a lot of spend in the business. Those are probably your two biggest. And they probably are. If they're mismanaged, you can go. Go underwater pretty quick.

[Nick Loper]

Yeah, totally. Yeah. Yeah. Keep things lean for sure.

[Dean Kinzer]

Yeah, that's right. And there's people out there that are willing to help. Like I mentioned before, you just gotta find them. And if you don't know who they are, ask the person that does. You know, I mean, you never hurt anybody's feelings by asking questions.

[Nick Loper]

That's right. People love to help you out. What's been the biggest surprise?

[Dean Kinzer]

It's harder than I thought. As shameful as I say that it is hard, but not in a way that you can't do it. It's just sometimes it's like, oh man, I wish this would work and sometimes it doesn't. But it makes the wins even that greater. So it's a challenge. It's a battle, right? You, you battle in your head, you battle these ideas. But I mean, it's so fun. I mean, you know, I get a lot of satisfaction out of ancient coins because it lights people up in a way that most things don't. But connecting people to stuff that they really want is very satisfying, you know, to me, I love that so much that, that it's really worth it. I mean, you know, I wish I, I wish I had thought a little bit more about that at the beginning, but I, I think that's the Best part, honestly.

[Nick Loper]

There's part of me that wants you to be like, oh, it was super easy. I put up these three videos and boom, boom, boom. You know, I was off to the races. I wish there's another part of me who really appreciates you sharing. Like, look, it's work. It takes real work to build a business on the side. There's both sides of it. All right, where do you want to take it? What's next for the business?

[Dean Kinzer]

This year I would like to partner at the very least with a museum. I hope that I get the opportunity. I'd like to do another event. We had an event last week at south by Southwest where I was a pop up, believe it or not, coins at a pop up at a cool hangout. But. But the host wanted to try it and I think it was successful. I may do that again. I think there's an event in Miami at the F1 that I might go to to do something like that. But more outreach, more ideas. I'd like to, you know, cross six figures.

[Nick Loper]

Can I pause here and like, what do you mean by in person events? Like, how do you get on the agenda at south by Southwest or something like that?

[Dean Kinzer]

Well, that's networking. I got found and was put on a podcast. And then I've just been harassing them until they make me a part of the traveling team. And that's really. It was okay.

[Nick Loper]

So what do you. What did that pop up look like? What'd you do?

[Dean Kinzer]

Oh, I created a. There was a little space, so I put up tables. I invited two of the premier coin dealers down to meet me there. And we created a space with ancient coins, with Japanese samurai coins, and with shipwreck coins. So people would come in and they would be surprised and what is this? And then we would tell them stories about stuff and people ate it up. They loved it. You know, there we have a series of coins that are from Bactria, which was modern day Afghanistan and Pakistan. We had a lot of people from Pakistan that came there and were super interested in those coins. You know, a lot of. A lot of people who are interested in Julius Caesar and stuff like that. But it's an interesting place, but people found it very comfortable and really got into it. So that's a. That's another opportunity, right?

[Nick Loper]

Yeah. Is that something you sell tickets to or this is just like, how do I piggyback on? There's already thousands of people at this event, so I just want a little.

[Josh Benevento]

Table on the side to try and.

[Nick Loper]

Bring a few people into my World.

[Dean Kinzer]

Be a vendor, talk to people. That's how you get them in the door. Right? You got to reach out and talk to people.

[Nick Loper]

Okay, and then you mentioned your museum partnership. Do you have anything specific in mind for that?

[Dean Kinzer]

Well, a friend of mine did a get together with the Chicago Art Museum where they did sculptures and stuff like that. And that's a space that I think is a really neat collaboration because a lot of these museums have their own collections, they have their own ancient pieces, and to tie that together with collectors I think is a valuable experience. So I, I would like to be in the business of trying to arrange those kind of things to get people in and interested in the hobby. It's just another avenue in which you can, you know, obviously, like at the Met, they have an incredible coin collection. Some of the most rare coins on display. Well, they obviously have coins that are not on display. And so there's, there's opportunities to showcase some of the stuff they don't have on display or do a study based on something that they've found. Just a lot of opportunities. It's neat. Part of history, right?

[Nick Loper]

Okay. That gives a little more context of like. Well, no, no, no.

[Josh Benevento]

People might already be on this museum's.

[Nick Loper]

Mailing list, for example. Well, they're obviously into history. If I could get the museum to promote a little pop up, even if it's just like an educational Talk on like 10 stories around coins that are still in existence today, like that makes a lot of sense as a way to get in front of more of, more of the target audience. So very cool.

[Dean Kinzer]

Ancient coins touch a lot of places because so much of the work is handmade and it's sculpture essentially that's made and made by some of the artists that made the same, made the sculptures back in that time. Just incredible artists. So it falls in really a really neat area of art and you know, numismatics or the collection of coins. So it brings an eclectic group for sure.

[Nick Loper]

Very good. The Ancient coin hour on YouTube and of course the Ancient Coin Hour podcast. You can find Dean over there. Kinzercoins.com is your home base if you want to see what kind of coins are available and at what prices. And the stories behind those cool website to check out. Let's wrap this thing up with your number one tip for side Hustle Nation.

[Dean Kinzer]

My number one tip is network, network, network, network. Get involved. Get to know people. Try. Don't isolate yourself because you'll do better in business if you connect to people and connect to Nick and connect people in the side Hustle nation, all that kind of stuff. There are people out there to help you.

[Nick Loper]

It's so true. This shirt is a little bit faded, but it says collaboration over competition and I think that's the name of the game here. It's like how do you 100%, how do you become the tallest in your space? Well, he's going to have to stand on the shoulders of others if that's eventually where you want to go.

[Dean Kinzer]

That's right.

[Nick Loper]

A couple takeaways from me before we wrap. Number one. You know, we often talk about filling demand versus creating demand. It sounds like in this niche there's a little bit of market education creating demand and then and that fuels the content and the interest and so it plays really nicely. We talked about going where the buyers are fish, where there's fish, you know, to these coin shows, these collectible shows, even to these museums or other events where there's thousands of people like how do I get on that agenda? And even if it's just a small display or an educational talk talked about lots of different ways to monetize the business through the consignment sales, staying lean. How do we do this in a low risk way. And then the old JLD line about being the best, worst and only like how do we niche down to be the go to voice in a space. I think that's something that Dean is doing really well.

[Dean Kinzer]

Thank you.

[Nick Loper]

If you are new to the show, thank you for tuning in. Welcome. We've got hundreds of actionable episodes just like this one in the archives to help you make some more money. If you're wondering where to start, I want to invite you to build your own personalized playlist at Hustle Show. How it works is you answer a few short multiple choice questions about your side Hustle interests your side Hustle goals. You can do it right from your phone. Takes just a couple minutes and then we're going to recommend eight to 10 episodes that are going to be most relevant to you. You can add those to your device. Tune in when you're on your next drive or when you're out walking the dog, you're at the gym, whatever it is. Again, that's Hustle show for that custom curated playlist. Big thanks to Dean for sharing his insight. Big thanks to our sponsors for helping make this content free for everyone. You can hit up Sidehustlenation.com deals for all the latest offers from our sponsors in one place. Thank you for supporting the advertisers that support the show. That is it for me. Thank you so much for tuning in in. Until next time, let's go out there and make something happen and I'll catch you in the next edition of the side Hustle show. Hustle on.