Christy Da Silva (9:59)

We decided to launch a YouTube channel and that was a huge turning point for DL because YouTube is obviously long form video content and people are extremely problem aware. Like they're like how do I do this with ClickUp? How do I do this with HoneyBook? And so our first YouTube video that ever took off that's still one of our highest ranking is five ClickUp dashboards that will change your business. It was cool to see like because the first few videos were like here's how we can help you. What's the difference between a CRM and a project management tool? You know, Beginner's guide to Honeybook and ClickUp, which those still do well as well. But then the more specific we started to get with it like okay, these five ClickUp dashboards that will change your business. Even ones like specific ClickUp automations or how to create a content calendar in ClickUp or things like that, how to run your agency in Honeybook. Those are things that perform really well because people are searching for that exact thing.

Nick Loper (11:00)

People are searching that exact thing and probably not a ton of other people have created that exact keyword targeted video. Really powerful strategy and it doesn't take a ton of views to drive meaningful revenue. You don't need to win the algorithm, you don't need to go viral because the only people watching that specific video are the ones that really need help with the problem you solve. Again, episode 627 with Cristy for more on how she converts those viewers into customers. But always a good idea to introduce yourself as the fill in the blank expert consultant or service provider and then provide an obvious next step or call to action in the video or description. So that's number six if want to you create that how to or tutorial YouTube content targeting those long tail super specific keywords that your customers are going to be typing in. Maybe even repurpose the frequently asked questions on your on your website into YouTube content idea number seven on this list is Facebook groups. And Facebook is still a traffic juggernaut. And every day people are looking for groups related to their interests and problems. The example that comes to mind here is Abby Ashley and her virtual assistant savvy's group, which is probably over 130, 140,000 members at this point. So people might search virtual assistant on Facebook, they come across Abby's group and the, you know, one of the primary call to actions is, you know, join the free webinar or whatever other lead magnet she may have. You know, download the list of 101 virtual assistant services you might be able to offer. Right. It's a top of the funnel entry point into her world for selling her virtual assistant training program. And so it's a way to tap in to the traffic that's already happening, the search volume that's already happening on Facebook, which is probably a lot less competitive than the search landscape on Google. That's a fun way to shrink the Internet. I do the same thing with the side Hustle Nation Facebook group. If people are searching side hustles on Facebook, I want to make sure they come across the side Hustle Nation Facebook group as well. And then there's an opportunity for people to join the email list from there and hopefully get indoctrinated into the podcast and all the other stuff that we have going on. Hopefully a good entry point from there. So that's number seven Facebook groups. Number eight is actually Facebook Groups part two and that is internal group search. And so this could be groups you're already a member of. This could be groups that you proactively go out and join of your target market. Remember Jane Havens talking about joining a bunch of mom or parenting groups and looking for threads, talking about oh my kid won't go to sleep, what can I do? And she comes in and said, well, have you tried this, this and this? By the way, I'm a certified sleep consultant. And so it was a way to interact in an organic way, similar to the Reddit strategy. Above with people who are having the problems that you help solve. And so even in the groups that I'm in, I see people asking, like, and sometimes they'll even say, I'm willing to pay someone to help set up a Facebook ad for me or test out this paid campaign. I need someone to help me with WordPress. I need somebody to help me with video editing. It's like different keyword phrases that you can go and search. And it's like, that's a hot lead. And the other thing about it is those threads live on forever. Even if it's from a couple years ago, people might still be searching. And this is how we found contractors for house projects around here, our local neighborhood Facebook community. I will often search for plumber recommendations, kitchen remodel recommendations. And it might be three or four years old, but it's like, hey, if my neighbor recommended it, that's probably a pretty good reference, right? And so those threads can live on and have a really long shelf life. And it's a really powerful strategy to get in front of your target customers and again, shrink the Internet to just the people that you want to do business with. The ninth strategy that I want to present to shrink the Internet is LinkedIn, another major, major social network, another major search engine that a lot of people aren't taking advantage of as a search engine. But LinkedIn gives you the opportunity in your headline or your bio to target certain keywords that you want people to find. For example, I typed in weight loss, and I found people saying, hey, I'm a weight loss coach. I'm a weight loss coach for busy parents. I'm a weight loss expert. I'm a spiritual weight loss mentor. All different ways that people are working in that target phrase into their profiles. And imagine if you're creating content on that. I don't know how the LinkedIn algorithm works, but I imagine if you start to build up a reputation in that space, you can show up as somebody you could help in that area if people are typing that in. Now. We did a whole episode on LinkedIn marketing and setting up your profile page as really a sales letter to your ideal target customer. And you know how to create content that resonates and can. It can reach outside of your existing network. And we did that whole episode earlier this year with Joe McKay. So I'll link that up in the show notes for this episode. But don't, don't sleep on LinkedIn. I think it's a powerful search engine that a lot of people aren't really paying A ton of attention to and it's a way to shrink that Internet and, and connect again with your ideal customers. And number 10 is one of my all time faves and that is Amazon and I'm talking about self publishing on Amazon. Of course a lot of time and effort that goes into writing a book, especially if you're starting from scratch. But it's a huge business card, like it's the best business card in the world and a huge credibility builder. Oh, he wrote the book on the topic, right? He must know what he's talking about. It is also something that can have a really long shelf life where some of the titles that I wrote years ago are still making sales, are still driving awareness. I have looked up just recently the data on this. So over 2000 people have downloaded the Permafree side Hustle book this year, even though it's definitely due for a refresh. But again, it's another one of these search engines. If somebody is searching side Hustle on Amazon, I would love for them to come across my stuff and enter into that ecosystem. It could be a lead generation play which you see really common in nonfiction books where you know, download as you're going through, you'll see download the free play toolkit and you know, it's a low barrier to entry into your world if it's a, you know, a 3 to $10 price point or even if you're going to use the permafree type of strategy there. I looked up commercial real estate for beginners. Maybe you help people get started with real estate investing. There's a book with over 900 reviews that in kind of flipping through like the beginning preview, you know, look inside is very obviously a lead generator for this guy's, for the author's, you know, paid membership program. So ranking really well on Amazon and has turned into okay, yeah, I'm making a little bit of royalties, selling the book, sure that's great. But the real money is going to be made as a lead generator for this paid, you know, mentorship program that he runs. So Amazon, really long shelf life, of course, a little bit of effort to create that book upfront. But you might be able to take some of the existing content that you've already created to create an outline. You may be able to ask AI to help you create an outline based on some of your existing content. You might be able to crowdsource some success stories from clients, a few different creative ways to go about it. But don't sleep on Amazon as another way to shrink the Internet and get in front of your ideal target customers. If you have any other favorite ways, I love geeking out on this stuff. So if you have any other favorite ways to shrink the Internet to connect with customers in creative ways, let me know. Nickidhustlenation.com is my direct email and maybe we can include your suggestions in an upcoming episode. Big thanks to our sponsor, Intuit for helping make this content free for everyone. Intuit is the maker of TurboTax and QuickBooks and they're inviting side Hustle show listeners to join their world class network of tax and bookkeeping experts to learn more or apply. Now head over to intuit.com expert again. That's@intuit.com expert. That is it for me. Thank you so much for tuning in. Until next time, let's go out there and make something happen and I'll catch you in the next edition of the Side Hustle Show. Hustle on the.