Podcast Summary: The Side Hustle Show – Episode 706

Title: $1,000 a Day Posting on Facebook
Date: November 6, 2025
Host: Nick Loper (Side Hustle Nation)
Guest: Jeff Rose (Good Financial Sense)

Episode Overview

In this episode, Nick Loper speaks with Jeff Rose, founder of Good Financial Sense, who has cracked the code of Facebook's new content monetization program—earning upwards of $1,000 a day by curating and creating content. They discuss exactly how Jeff stumbled onto this opportunity, what kinds of content work best, strategies for maximizing earnings in minimal time, the tools and workflows Jeff uses, the realities and downsides of “feeding the content beast,” and how this monetization compares to other platforms. Listeners get actionable tips and an insider look into Facebook’s latest bid to keep users—and creators—engaged.

Key Discussion Points & Insights

1. Discovery and Early Wins (01:48 – 04:36)

• Accidental Start: Jeff discovered Facebook's monetization after posting a funny screenshot from Twitter and noticing $137 in his account.
  • Quote [02:35]:
    “Facebook was going to pay me $137 for that screenshot of somebody else's tweet. That's when it started. That is when the light bulb went off.” – Jeff Rose
• Viral Content Works: Subsequent viral posts (e.g., a Taylor Swift throwback photo) netted him $500+, all unrelated to finance.
• Key Insight: Viral, funny, or emotional content—even if it's not directly niche-related—can generate significant income.

2. How Facebook’s Monetization Program Works (04:36 – 06:22)

• Eligibility: Existing, dormant pages may already be invited—just "turn it on.” For new pages, it’s invite-only, and the exact criteria is opaque but involves meeting content goals set by Facebook.
  • Quote [05:24]:
    “There really isn't any sort of set criteria that says, hey, you hit these levels, you are guaranteed to be invited. But you basically post to get engagement, get views, and then eventually, hopefully you'll get that invitation.” – Jeff Rose

3. Strategies for Content Creation (07:17 – 13:36)

• Content Types: Successful posts include:
  • Screenshots of viral tweets
  • Memes, trending news, or charts with minimal commentary
  • Personal/family stories and humor (even marriage or parenting anecdotes can work)
• Testing & Recycling: Content that flopped before may succeed later; repost after 60–90 days.
  • Quote [10:51]:
    “There are so many examples of where it did okay the first time and the second time it did really, really well.” – Jeff Rose
• Volume Matters: Higher posting frequency (10–20+ per day) increases chances of “hits.”
  • Quote [11:12]:
    “It's a volume game where it's posting 10, 20, 30 times a day... probably 80% of the earnings come from 20% of the posts.” – Nick Loper
• Leveraging Other Platforms: Use X (Twitter), Threads, or viral trends elsewhere as inspiration; not all cross-platform content will succeed, but monitoring them generates ideas.

4. Practical Workflows and Tools (16:14 – 18:52; 29:27 – 31:50)

• Key Tools:
  • ChatGPT: For captions and creative spins in different tones (thoughtful, snarky, etc.).
  • Buffer & Post Planner: Scheduling and analytics; easy rescheduling and re-queuing content.
  • Canva: For basic graphic edits, branding, and formatting.
  • Meta Business Suite: Less preferred due to lack of queueing automation.
  • Content Hack: Add a “first comment” via scheduler for extra engagement.
• Workflow: Jeff dedicates two days a week (about 4 hours each) to create/schedule a week’s content—no VA, to maintain process control and learning.
  • Quote [30:15]:
    “Right now I'm about, like…the most I've ever been is about two weeks [scheduled ahead]. Mondays and Tuesdays are the days I usually spend publishing for the next seven days.” – Jeff Rose

5. Reality Checks: Challenges & Downsides (18:52 – 21:56)

• Screen Time Spike: Increased posting leads to more frequent Facebook checking.
  • Use features like “downtime” to set boundaries.
• Not Evergreen: Income depends on constant posting—“feeding the beast.” Content is ephemeral and not a lasting asset.
  • Quote [20:58]:
    “You constantly have to be paying attention and kind of recreate the product every day. This is not like life-changing content for anyone and it's not designed to be.” – Nick Loper
• Content Balance: Quick-hit, dopamine content pays—but Jeff also includes educational posts for mission alignment.

6. Advanced Tactics & Community Management (22:22 – 26:53)

• Engagement Philosophy: Rarely engages in divisive comment threads; will only block for egregious abuse.
• Boosting Posts: Jeff hasn’t paid to boost posts, but others recommend it strategically after organic traction dwindles.
• Content Curation: He trains his algorithm by bookmarking/liking viral posts in his niche to keep fresh ideas flowing.

7. Monetization Impact & Cross-Platform Benefits (27:19 – 29:03)

• Direct Monetization: Facebook ad-share is the primary earning vehicle.
• Indirect Effects: Minimal so far—huge Facebook follower growth hasn’t significantly pushed traffic to sites, mailing lists, or YouTube.
• Sponsorships: Occasionally run, but pure “on platform” content performs best; affiliate pushes remain under-tested.

8. Coaching Nick: Practical Advice (34:12 – 38:24)

• Repurpose Podcast Content: Highlight guest stories, lessons, or viral moments from interviews as posts or image carousels.
• Mix Formats: Post the same content as both photo and reel to broaden reach.
• Encourage Email List to Engage: Send out links and ask subscribers to comment/share on Facebook posts to bootstrap engagement.
• Analyzing Shares: Content that improves the reader’s status (“looks cool/smart/funny”) is more likely to get shared.

9. Pro Tips & Notable Moments

• Screenshot Surprise: Jeff earned $1,200 resharing a screenshot of an X (Twitter) user’s post that only made its original owner $300.
  • Quote [41:44]:
    “I took the screenshot of that tweet, put it on my Facebook page, and I made twelve hundred dollars from his screenshot... and it was one of those, like, I almost feel guilty.” – Jeff Rose
• Platform Payouts: Facebook consistently pays better than TikTok or even X for similar content/engagement.
  • Quote [42:04]:
    “It's usually like a 3 to 4 to 1 ratio of their earnings over TikTok... I've not seen anything compare to what Facebook is paying right now.” – Jeff Rose

Actionable Steps and Takeaways

How to Start Earning on Facebook

• Turn on Professional Mode: On your Facebook profile or page; increases eligibility for monetization invites.
  • Quote [47:01]:
    “If you are on Facebook and you’ve turn on professional mode… that is the first step that you need to do to actually eventually get invited into the content monetization program.” – Jeff Rose
• Post Consistently and in Volume: Jeff recommends starting with at least 5–8 posts per day; more (up to 20) increases your odds but isn’t mandatory.
  • Mix in text, images, screenshots, quick stories, and memes.
• Test and Recycle Content: Try posting at different times, re-uploading posts after weeks/months; sometimes a flop becomes a hit.

Tools to Use

• Content Ideas: X (Twitter), Threads, Facebook feeds (bookmark viral posts).
• Creation: Canva (graphics), ChatGPT (captions), Buffer/Post Planner (scheduling).
• Track Analytics: Reschedule high-performing content.

Managing Downsides

• Monitor Screen Time: Set boundaries, use scheduling, and avoid getting lost in the instant-feedback cycle.
• Balance Content Types: Use viral/engagement-bait content for income, but inject educational or brand-aligned posts for longer-term mission/brand goals.

Notable Quotes & Moments

• [02:35] Jeff Rose:
  “Facebook was going to pay me $137 for that screenshot of somebody else's tweet. That's when it started. That is when the light bulb went off.”
• [11:12] Nick Loper:
  “It's a volume game... probably 80% of the earnings come from 20% of the posts.”
• [30:15] Jeff Rose:
  “Right now... Mondays and Tuesdays are the days I usually spend publishing for the next seven days.”
• [41:44] Jeff Rose:
  “I took the screenshot of that tweet, put it on my Facebook page, and I made twelve hundred dollars from his screenshot... and it was one of those, like, I almost feel guilty.”
• [47:01] Jeff Rose:
  “Turn on professional mode… that is the first step that you need to do to actually eventually get invited into the content monetization program.”

Final Thoughts

• Facebook offers a unique, lucrative opportunity for content creators willing to play the high-volume, “trending content” game.
• Stay organized, automate where possible, and mix creativity with curation for best results.
• Remain aware of the ephemeral nature of this style of income and avoid overinvesting emotional energy into instant feedback.
• Test, analyze, and iterate: The formula is not static, so remain flexible and attentive to what works for your audience and niche.

Useful Timestamps

| Topic | Timestamp | |--------------------------------------------|----------------| | Jeff’s Accidental Discovery | 01:48–04:36 | | Monetization Program Mechanics | 04:36–06:22 | | Content Types and Virality | 07:17–13:36 | | Tool & Workflow Deep Dive | 16:14–18:52; 29:27–31:50 | | Challenges & Downsides | 18:52–21:56 | | Advanced Tactics/Community Management | 22:22–26:53 | | Cross-Platform Impact | 27:19–29:03 | | Coaching/Advice for Facebook Newbies | 34:12–38:24 | | Facebook vs. Other Platform Monetization | 41:44–42:04 | | Jeff’s #1 Tip | 47:01 |

For more, check the Side Hustle Nation Facebook page or Jeff’s new course, “Get Paid to Post.”

Summary by Side Hustle Show Podcast Summarizer AI