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- [00:00]
Host (Side Hustle Show Host)
Lets be real. Nobody starts a business for the joy of calculating tax withholdings. That's where our partner Gusto comes in to take the stress out of payroll, benefits and HR so you can focus on why you started your business in the first place. Gusto is online payroll and benefits software built for small businesses. It's all in one remote, friendly and.
- [00:20]
Nick Loper
Incredibly easy to use.
- [00:22]
Host (Side Hustle Show Host)
So that means you can pay, hire onboard and support your team from anywhere. Talking about automatic payroll tax filing, simple direct deposits, health benefits, commuter benefits, workers comp 401k, you name it. Gusto makes it simple and all with no hidden fees, no surprises. Plus, if you have any questions, their team of certified HR experts are standing by to help. It's no wonder why more than 400,000 small businesses already trust Gusto and why it's the number one rated payroll software for Fall 2025 according to the review site G2. So try Gusto today at Gusto.com Sidehustle and get three months free when you.
- [00:59]
Nick Loper
Run your first payroll.
- [01:01]
Host (Side Hustle Show Host)
That's three months of free payroll at Gusto.com SidehUSTle one more time. Gusto G-U-S-T O.com Sidehustle a thousand bucks a day hosting on Facebook. I wouldn't believe it myself if this.
- [01:17]
Nick Loper
Guy wasn't at the top of my feet every day.
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Host (Side Hustle Show Host)
But he's definitely crack the code of.
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Nick Loper
Facebook's new content monetization program where kind.
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Host (Side Hustle Show Host)
Of like other platforms, they're actually paying creators and curators to hook people's attention and keep them on the platform longer.
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Nick Loper
Because the more time you spend on the platform, the more money they make in terms of advertising dollars.
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Host (Side Hustle Show Host)
So stick around in this one to learn how you can get your piece of the pie, what kind of content.
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Nick Loper
Works best, and how to do it all in just an hour a day.
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Host (Side Hustle Show Host)
From Good Financial Sense to Jeff Rose.
- [01:47]
Nick Loper
Welcome to the Side Hustle show.
- [01:49]
Jeff Rose
What's up? Glad to be on here.
- [01:50]
Nick Loper
It has been a long time coming. I can't believe we waited 700 episodes to make this happen. But my understanding is you stumbled upon this almost by accident where you posted something and it did well. And then you log back in and says you made $137 and you're like, really? Wait, how? What?
- [02:09]
Jeff Rose
That is correct. I found this tweet that was. I just thought it was hilarious. It was a guy named Greg and he did this experiment where he ordered a doord order for McDonald's, except that he tried to order a Big Mac, I believe, or a triple cheeseburger One of the, something like that where no bun, no meat, no toppings. He basically just wanted an empty box.
- [02:32]
Nick Loper
Okay.
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Jeff Rose
And he just wanted to see if he could pull it off.
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Nick Loper
Yeah. What was going to happen?
- [02:36]
Jeff Rose
What was going to happen, you know, and, and that's what the, the dasher messaged him. And he basically documented on Twitter. And I took a screenshot of his initial tweet, put it on my Facebook page because I thought it was funny. Like that is like totally my sense of humor. Put it on my page and then the next month I logged in. What I discovered was Facebook was going to pay me $137 for that screenshot of somebody else's tweet. That's when it, it started. That is when the light bulb went off. And I think that was the summer of 24, I think it was May or June that that post went live where I made that $137, which you know, was so totally life changing.
- [03:20]
Nick Loper
And it's only loosely even personal finance related, obviously good financial sense. There's no long standing brand in the, in the personal finance community.
- [03:27]
Jeff Rose
Correct.
- [03:28]
Nick Loper
But it's like, well, yeah, I guess it has a picture of the receipt and it's like, you know, the customizations, like only loosely even related to investing or saving money or like the kind of topics that you normally talk about. But it just, it hit because you thought it was funny. Other people thought it was funny too. And it worked.
- [03:42]
Jeff Rose
That's actually a great segue to the second post because the second post that made me over $500 was another post I found on X. And it was a pic, looks like a high school picture of Taylor Swift and her ex boyfriend. It was from the ex boyfriend from high school. And I saw it, it went viral and I thought, well, I'm just going to test this out.
- [04:03]
Nick Loper
Yeah.
- [04:03]
Jeff Rose
And put it on my page. And that one ended up making me over $500. Once again, nothing finance related. But obviously, you know, T. Swift, all the Swifties. I think it got shared in a few Taylor Swift groups back in the day and that kind of became more of the social experiment of like, huh, I wonder if I can actually share stuff to get engagement. So it took me a minute to figure out, but that's how the light bulb idea started going off. You know, how I could start testing things out.
- [04:28]
Nick Loper
Yeah, I think I've seen this picture where it's like it's them in front of the limo. Like I don't know if they're at their prom or something like I wonder whatever happened to that girl.
- [04:36]
Jeff Rose
Yeah.
- [04:37]
Nick Loper
Okay, so now all of this is under the umbrella of the Facebook content monetization program. And what I found was I had the side Hustle Nation page for years and years. Might post five times a year, like, maybe even less than that some years. But I found when I went to log in, it was like, you are eligible. You just had to, like, submit your, you know, payment information. Like, it wasn't like something I necessarily had to apply for. Is that what you're finding with students and in your case, you were kind of like, already automatically enrolled in?
- [05:09]
Jeff Rose
Yeah, I think people that have had pages, like, I'm like, if this is all my assumption based off talking like guys like you and people have had Facebook pages for fair number of years. I had like a decent following. In most instances, people were already in the program. All they had to do is like, turn it on.
- [05:24]
Nick Loper
Okay.
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Jeff Rose
For newer pages, it's a little bit different. So there is no application. It is an invite only. And unlike YouTube, there's not like a certain watch hours or subscriber count or views or impressions. It's invite only. And the only thing I can gather is if. For people, if. If you've not been invited. When you log into Facebook, especially like a page, it'll give you kind of like goals or milestones to reach for. You know, like, post so many times per week, you know, publish a brand new reel once a week, do a story or something like that. And so that's kind of like, I think Facebook's way of like, hey, if you really want to be invited, we're giving you the criteria that you need to hit on a weekly basis. So hopefully get the impressions or views to then get that invitation. But there really isn't any sort of set criteria that says, hey, you hit these levels, you are guaranteed to be invited. But it's just one of those. You basically post to get engagement to get the views, and then eventually, hopefully you'll get that invitation.
- [06:23]
Nick Loper
Got it. Yeah. Do you find that having an existing following helped? I think there's probably like 30,000 likes or 30,000 quote unquote followers. Followers who never really see your stuff on the side. Essal Nation page. Good financial sense is 10 times that size, but did that play a role?
- [06:41]
Jeff Rose
It's a good question. Before the. The $137 post I was posting, I don't even remember once or twice a week. So it wasn't like I didn't care about it. I had maybe around 30,000 followers at that Time, but for the most part, like it was an abandoned page, dormant for the most part. I'm assuming it could have helped, but then again, like, it's really hard to say, right. I have a YouTube channel with 380 some thousand subscribers and a year ago I published a new video and got like 800 views. So I don't know how Facebook treats the algorithm or treats those followers. I have to assume it didn't hurt me, but I don't know how much it actually helped.
- [07:18]
Nick Loper
Yeah, that's fair. It seems like maybe it'll serve it out to a tiny percentage of those people and if we get some sort of engagement reaction. Okay, we're going to broaden that out a little bit as maybe my understanding, similar to other platforms, I guess, where you can reach beyond your existing following. Let's talk about what you found to work. What kind of content to post, what kind of stuff has done well. Just even looking at stuff from the past 24 hours, we have 27 comments on a picture of you with a fish. We have a somebody's pay stub for $105. We have a post about forerunner residual values. Some of it is original, but some of it is like you mentioned, oh, it's just a screenshot of somebody else's tweet or something like that. Or here's a picture of The S&P 500 return for the 150 years.
- [08:10]
Jeff Rose
Yeah, it's like it's, it's been fun to test. You know, like obviously I'm looking at other pages. I'm looking at even going like to X or threads and seeing what is going viral over there. It doesn't necessarily mean it's going to translate over to Facebook, but there definitely have been times where it has and I've tested, you know, what's really worked. Actually, I was just looking at this. They now share with you, like in the analytics when you post something, how many new followers did you gain from that post? Which is a very interesting metric. And what I, I discovered actually this past week was anytime that I took like a screenshot of gold or Bitcoin or the S&P 500 or a certain stock and had some caption to go along with that, it definitely seems like my audience resonated with that. But the weird thing too is like I've done like parenting stuff, you know, I've done marriage stuff. Like I've done marriage humor. And that's also done well, not always. Right. Like, not everything hits. I have had stuff where I thought, man, this is going to take off and it just completely flop some. They're really disappointing too, because, like, I really spent some time, you know, crafting the message, obviously using ChatGPT to kind of help write the story, but I'm like, oh, man. Like, this one did really well. So I. I assume this one's going to do really well on top of that. And it just didn't, unfortunately. So, like, it's. It's been a variety of the things that hit.
- [09:28]
Nick Loper
Yeah. So you can go a little bit broader. You can go into the marriage and family stuff, because, of course, that's under the umbrella of personal finance. Like, money touches everything. So it's kind of helpful to have a broad niche to start with.
- [09:39]
Jeff Rose
Yeah.
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Nick Loper
And then trying to look for the content that has gone viral or is going viral on other platforms and then bringing it into the Facebook ecosystem and maybe being rewarded for being first or being early because it's like, well, if it hit over here, it might hit over here. I know not every time it's going to work, but using these other platforms almost as a proving ground.
- [09:59]
Jeff Rose
Yeah. A couple years ago, probably more than a couple of years ago now, like, I was really trying to grow my Twitter following. So I like Facebook. I was on there a lot, but never really got paid anything. So what I like, when I post anything on X right now, like, I get zero. Zero engagement. Like, it is quite pathetic. But I have used threads as a way to test things, and once again, I've discovered, like, there's things that did well on threads, like, they did really well that did not translate over to Facebook, you know, and. And there's some stuff that didn't do great on threads that did do well on Facebook. And also to say is that I've actually reposted things. So there is a way to recycle content where, like, I publish something like, say, today, and I may republish it again, like in 60 to 90 days. And there are so many examples of where it did okay the first time and the second time it did really, really well.
- [10:51]
Nick Loper
Okay.
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Jeff Rose
And vice versa, you know where it did really well the first time and the second time. So it's just, you never know, you know, just the timing of when you published it. Like, did you publish it Monday at 7pm versus Wednesday at 11am like, you just. You never know how the algorithm is going to treat it. So that's just a good reminder of, like, hey, just keep testing, keep testing, keep testing.
- [11:13]
Nick Loper
It sounds like it very much is a volume game where it's posting 10, 20, 30 times a day and throwing a lot of the virtual spaghetti at the wall to try to find the. The few things that stick. And there's probably 80% of the earnings come from 20% of the posts.
- [11:29]
Jeff Rose
Yeah, for sure.
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Nick Loper
So if I'm looking at Twitter and I'm trying to do this game, so if I go to my home screen or something, I'm looking at maybe this metric of how many people saw this piece of content as a potential metric of, well, it did well on Twitter. I guess you have a couple options. One, you could do the screenshot thing and attribution.
- [11:49]
Jeff Rose
Yeah.
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Nick Loper
And say, oh, we can credit Cody for this or whatever it may be. Or you can rewrite it in your own voice. Like, what do you tend to play with there?
- [11:56]
Jeff Rose
I will do a little bit of both. You know, let's say Cody Sanchez, let's say she said something where, oh, I, I could relate to that. Like, that sounds like something that I could say or would say, you know, and maybe tweak a little bit. So then, yeah, I would say take her tweets, put in ChatGPT and give me like five or ten different variations. And then I would turn that into an image either using Canva or just use the Instagram app to, you know, copy and paste that into the app and then download the image there to post it.
- [12:23]
Nick Loper
Okay.
- [12:23]
Jeff Rose
So that's, you know, a few different options that you can do or you can just take the screenshot. And another little hack that I think is I've actually had not shared publicly. So this is like a side Hustle Nation exclusive. But if you find a post that went viral, so let's say it got 500,000 views or, you know, a million views, when I click on the post itself, then I look at the comments or the replies.
- [12:47]
Nick Loper
Oh, okay. So I like this one, for example. It says it's just a graphic. It says do it for your future self, which could be apply to a good financial sense. It could apply to side Hustle Nation. It could apply just across any niche. It's one of these feel good quotes that could, that could do well.
- [13:01]
Jeff Rose
So then if I, if you clicked on that and like this, it doesn't always work out like not seeing good examples here. But let's say that if you did click on it and then there was a comment or reply that just got a lot of likes, you know, because it was witty or clever or funny or whatever it is. Right. You've just validated not only did the post go viral, but now you have a comment that people really enjoyed and resonated with that you could then also rewrite as the caption as well. Basically, they use that as the caption for the screenshot, if that makes sense.
- [13:36]
Nick Loper
Okay, got it.
- [13:37]
Host (Side Hustle Show Host)
More with Jeff in just a moment, including the tools and workflows he uses to schedule a week's worth of content.
- [13:42]
Nick Loper
In just a few hours.
- [13:44]
Host (Side Hustle Show Host)
And the downsides I've seen to my.
- [13:46]
Nick Loper
First few weeks of chasing this new income stream coming up right after this.
- [13:51]
Host (Side Hustle Show Host)
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- [15:59]
Nick Loper
Quo.
- [15:59]
Host (Side Hustle Show Host)
No missed calls, no missed customers.
- [16:03]
Nick Loper
Okay, so that's one way to feed the content. Because that was a question that I had, like, well, how much of it is just the image? Or do you need to write a paragraph about it? That becomes really time consuming now if I'm trying to do 10 of these a day.
- [16:15]
Jeff Rose
Yeah, you know, and there's a few time hacks. I mean, obviously one way I do it is I take a screenshot and immediately upload the ChatGPT and say, hey, me and ChatGPT had quite a few conversations. So like, it knows my objective, like what I'm trying to do, you know, so give me some captions based on this image and it will give me like, I don't even ask it anymore. It gives me like, oh, here's the thought leadership version, here's the satirical version, here's the snarky version. Like, it gives me whichever ones, like I want to take. That's one way to do it. As at the time of this recording, I'm using Buffer as my scheduling tool. And sometimes like when I don't have time to do that, the process I just shared, I'll upload it, take a screenshot, upload the buffer, and save it as a draft. And what then that allows me to do is then like, I'll just take, you know, like an hour and then every single draft that I have in Buffer, then I'll go in and, you know, use ChatGPT to help with the captions and then just start scheduling them out, you know, so that way they're all there and it's like just streamline, you know, I'm just like bookending like a couple hours just to get this all done and get the everything scheduled for like, for the next week or so. And that has been, it's been helpful.
- [17:17]
Nick Loper
And you prefer Buffer over the Meta business suite or whatever their built in scheduling tool is.
- [17:23]
Jeff Rose
Yeah, because with Buffer and full transparency, like, I'm also testing out Post Planner, which is another scheduling tool that also has like a neat little research tool, which is the only thing I'm using it for right now.
- [17:35]
Nick Loper
Okay.
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Jeff Rose
But like with, with Meta, at least with Buffer and the Post Planner, like I have all my times already predetermined. You know, so like, all I gotta do is just fill in to add to the queue so it knows. And as far as I can tell, Meta does not give you that possibility. Like you can go in and schedule it, but like, I basically just add it to the queue or publish now or move it to the top, whichever. If it's like a timely one, I'll move it to the top. Or if I just wanna publish now, I can do that, but that way it's all in there. And then the other piece as well, which you can get this with Buffer or Post Planner, is like, well, you have everything already in there. Now I can go back to stuff I published back in May and look at the analytics and if I want to re queue it or repost it, it's in there already and all I have to do is duplicate it. And you know, if I want to make any tweaks I can, but for the most part it's like, it's all in there. So talk about an incredible time hack, which I haven't said this yet, but like, as of right now, I don't have a VA and this is all 100% me doing everything, but I'm. It's intentional because I want to learn it, I want to understand what's working, why it's working. And as I'm doing this, I'm building up the process where I can, like, all right, I need you to go back to the month of June, look at the analytics and find anything that's good, repost it. You know, like, I have things now where I can now start to delegate. And also I'm having a lot of fun with it too.
- [18:52]
Nick Loper
It feels delegatable and I would love to get to the point where the revenue would justify that level of investment because I feel like other people would just be better at this than me, than being the meme lord in sourcing the stuff and staying on top of the viral trends. That's been my pushback on it so far. I'm like two or three weeks into this, my screen time is up considerably. I find myself checking Facebook many, many more times per day. Like, did anybody like my stuff? I dislike that part. And for the monetary returns that I've seen so far, like $7 or something, it's like, well, it's not quite there yet, but I see it as kind of this experiment phase where you gotta learn how it works and what works and what doesn't, and then hopefully, at least in my case, be able to delegate that and not spend so much time on Facebook stuff. And maybe this is a worthwhile place to point, pause and say like. And this is probably indicative of all social media. Whereas it feels very like it's dopamine, it's somewhat quick hit vacuous, it's not like a evergreen asset and so you have to keep feeding the beast 10, 20, 30 times a day. Part of me is torn because it's like, oh, it's new and shiny, it's cool. But it's also like, could you just build an evergreen piece of content that now lasts for months or years instead of spending the time over here?
- [20:12]
Jeff Rose
Yeah.
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Nick Loper
What's your take on all that? That was quite a ramble.
- [20:15]
Jeff Rose
No, it was good though. I first like to address the screen time like 100% man. Like my screen time went up a lot and it's something that I took notice of and actually intentionally just put downtime on my phone that starts at 10 o' clock and doesn't pop up till 6am Just as a. I don't need to be on my phone past then, you know, just even. Because it, it definitely started falling into this trap of, ooh, am I missing out on a viral post that could make me whatever it could make me right? So I just had to finally just like, listen, I. I've got what I need, I've got plenty. If it's not there in the morning, then there's going to be another one that pops up. So I think there's that aspect, there.
- [20:53]
Nick Loper
Is that positive aspect of it too because it's like there's always something on the Internet.
- [20:58]
Jeff Rose
There's always something.
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Nick Loper
Yeah. But then you have to be a curator of that. So you constantly have to be paying attention and kind of recreate the product every day. This is not like life changing content for anyone and it's not designed to be. And so it's like that's not necessarily a knock on it, but it's just quick hits, keep people engaged, get them smiling or nodding or laughing and it's kind of on to the next thing.
- [21:19]
Jeff Rose
Yeah, it's something I definitely considered and I guess when for me, when all of a sudden the money became a significant amount where it's like, gosh, like, why wouldn't I spend two days a week scheduling out a week's worth of content to make a thousand dollars a day? Like, I just, it seems like kind of a no brainer to do it. But also to your point of like, gosh, for me, with good financial sense, the blog, you know, the inspiration was always to serve and to help and educate. And some posts I do that. But then the other posts like you mentioned are 100% dopamine, quick hit engagement. So it's kind of that balancing act of, okay, I do have content that I do feel is educational.
- [21:56]
Nick Loper
Yes. No, And I agree with that. I didn't mean to like, knock on you.
- [22:00]
Jeff Rose
No, no. I saw something internally that I've been conflicted about. But like, there's no denying that anything that's a little bit more controversial or a little bit more, you know, hot take, I mean, that's the stuff that does extremely well. Anything that's divisive typically does well. But I've definitely drawn the line where I'm not going to go in the political side. I'm going to stay in my lane and talk about the things I want to talk about.
- [22:22]
Nick Loper
Yeah. Do you get involved in the comments? Because inevitably, money debates, inflation topics, people are going to start throwing mud at each other in the comments. Do you get involved with that or just like, hey, this is great engagement for my posts. I'm just going to let it happen.
- [22:36]
Jeff Rose
So I have before, I think that one case, like somebody messaged me because I think somebody, they said something that was definitely like hurtful or vengeful. And I'm like, I don't need that.
- [22:46]
Nick Loper
Yeah.
- [22:46]
Jeff Rose
I typically don't block people unless you're like spam. But that was the first time, actually. I ended up blocking some people because I just didn't think that was appropriate. But I don't engage a lot. But there's one post, it was about my wife and because she painted our bathroom because just to save a bunch of money. And it was, man, it was so interesting because, like, I had so many contractors coming in just like bashing. And once again, they don't know me. Me, they don't know. My wife is very much like diy. I mean, this woman has built so many things. I mean, her dad's taught her so much stuff. So I jumped in the comments defending my wife and, and also like, you know, and I would have hoped that I made more for the comments that I spent. It didn't equate to that much more revenue. So that it was just a good lesson learned. I'm like, all right, just let people kind of talk if they want to talk and occasionally I'll jump in.
- [23:33]
Nick Loper
Okay. Yeah, you almost have to have a thick skin. Some of it is engagement bait type of content. Yeah. Is it ever worthwhile to boost the post, like pay Facebook a little bit in the hopes that it reaches more people and then it's, you know, somehow starts spinning and they show it to more.
- [23:50]
Jeff Rose
Yeah, I personally haven't tested that out. I do follow somebody on YouTube that knows a lot about Facebook monetization. And one of the things he suggests is that when a post starts taking off and trending and then eventually, like you said, eventually you see it start to die down. And those are the posts that he would suggest that as it's exhausted its shelf life is that's when you'd want to boost it, you know, especially if it's reached, you know, your, your non followers and, and you, if you already gain followers from it, you know, not to increase the, the revenue side, but just be, hey, like, obviously this posted well, it might be worth testing. I, I haven't done that yet. Just because that's a good strategy, I think, where people, if you're starting out, you know, you're trying to grow your following. And I was just organically getting, you know, like 20 or 30,000 new followers a month, so it just didn't seem like anything I needed to do. But it is something that I will eventually test out. So I think it definitely could work, you know, if you kind of follow that strategy.
- [24:48]
Nick Loper
Got it. And they don't seem to mind that it's a lot of sharing other people's stuff. Where I think on the, on the initial onboarding, on the monetization program, they're like, we want, you know, original content creators. And it's like, I guess with your commentary it becomes original. Is like that kind of how they're looking at it.
- [25:07]
Jeff Rose
Yeah, as best I can tell, I think the only thing they really crack down on is like, if you were to upload somebody else's video, like whether it be a short or a real or TikTok, that's where they really are flagging for unoriginal content. Okay, what I've been doing, no, I don't do this all the time, but like, I will take a screenshot of somebody else's tweet and then I'll put it into canva with my white background, with my logo, it's still the screenshot of somebody else's tweet, but like, at least, at least there you're making a little extra effort to make it your own. And I'll use, usually add like a headline some, you know, sometimes as well, just as a way to kind of like circumvent that. But at this point in time, like, I've never been flagged for posting a screenshot of somebody else's work, whether it was X or even on Facebook.
- [25:48]
Nick Loper
Yeah. And if I pull a chart from somewhere, I'll make a point to try and tag, oh, this is from CNBC or this is from Financial Times or something like that. But who knows if that is worthwhile, if that does anything.
- [25:59]
Jeff Rose
Yeah.
- [26:00]
Nick Loper
Any other resources that you like for coming up with this endless stream of content ideas?
- [26:07]
Jeff Rose
Oh man. You know, once you engage in the algorithm, whether that's on reds Facebook or on X, especially on Facebook where I will both on when I'm logged in as my personal, my personal profile or my business page. You know, if I see something that has gone viral, I will typically always like it, sometimes comment, but usually just like. And then I'll bookmark it and bookmark it and save it to a folder or whatever category you know, that it fits into. And what that has done is now all I have to do is go to the feed and I'm automatically fed new ideas constantly that basically already have some social proof of like oh no, this, this resonates once again, doesn't always work.
- [26:48]
Nick Loper
Okay, you've, you've trained your algorithm to show me the same kind of stuff that's going to do well for me.
- [26:54]
Jeff Rose
That'S going to do well especially in my niche that it's like either personal finance, family or marriage related, you know, it's, it does throw in some pickleball stuff because I'm into pickleball right now. I don't share any of that on my Facebook page, but those are the main things I get served. And it's like, man, it never fails that I won't get served some sort of idea that I can either screenshot or recreate in my own version or own voice.
- [27:20]
Nick Loper
Okay, and have you found that the money that Facebook is giving you is kind of the end game here? Or has this translated back into email signups, YouTube subscribers, you know, any other metrics that might be valuable to good financial sense as a business?
- [27:37]
Jeff Rose
Yeah, not quite. I've had a call with somebody who claims that they really can add additional revenue. I have a blog, you know, it did really well for a lot of number of years and after SEO, Google updates and AI like it just pretty much became like a non existent business where yes, I'm sure I could make a little bit of money but it just, it just got to the point where I'm like, it just felt like it was way too much work to try and try to generate anything. So I've just kind of just left it barely Updated. So what they claim is that with the following and the engagement that I'm getting on my page, that it should translate over into some sort of revenue from the site. So we're going to test it out. You know, I'm going to.
- [28:17]
Nick Loper
I'm.
- [28:18]
Jeff Rose
I'm curious to see what they can do. So there's that. And because I really haven't cared about the site, I'm sh.
- [28:24]
Nick Loper
I'm.
- [28:25]
Jeff Rose
I would assume if I really had a few affiliates that I wanted to promote, I. I think it would do okay. I just. I don't know, man. It was just one of those, like, when the blog kind of just fell under, I just, like, I just kind of separated myself from it. Like, I don't even want to play the affiliate game. I don't, I don't want to, like, try to send people to the website. I just want to, like, post on Facebook and just have fun with it. But, you know, maybe I'm missing out. So we'll see. Maybe I'll. I can report back.
- [28:51]
Nick Loper
Yeah, I don't, I don't know. I was just curious about that. Like, oh, as the following grows, are you allowed to sprinkle in your own offers every now and again or is that just like. Well, the algorithm's going to bury that because now you're trying to get people off platform.
- [29:03]
Jeff Rose
I do some sponsorship stuff, you know, and like, so whether it be a post or a reel, they typically don't do very well. But I think the sponsors will run ads, you know, to kind of get more views on that stuff. I think it could work. I think there probably have to be some creative ways to go about it. I call it a Twitter thread, but a thread style post on Facebook, you know, where you're doing a thread in the comments. You know, I think that's one way that you could test it out. That way it's a little bit different.
- [29:28]
Nick Loper
Oh, okay. So you mentioned buffer, you mentioned Post Planner, you mentioned ChatGPT as a writing assistant. And I'm surprised you don't have a virtual. Honestly, like, you don't have a virtual assistant, like doing any of this stuff. But anything else on the tools or tech side. Oh, Canva.
- [29:43]
Jeff Rose
Canva. No, like, those are like, those are the main things, man. Yeah, No, I think that's funny. When people, everybody that when they learn I don't have a va, they're like, what? What do you mean?
- [29:54]
Nick Loper
Yeah, because the first reaction is like.
- [29:55]
Host (Side Hustle Show Host)
For the volume of stuff that this.
- [29:57]
Nick Loper
Guy'S putting out, like, it's gotta Be AI. It's gotta be a virtual assistant. It's kind of nuts, but once it's operating at a scale, you're like, well, I can just manage it in a couple hours a day or a couple days a week. How far out do you like to have in terms of, like, breathing room of stuff scheduled?
- [30:15]
Jeff Rose
Yeah, right now I'm about, like. I think the most I've ever been is about two weeks. So right now usually, like, Mondays and Tuesdays are, like, the days I usually spend publishing for the next seven days.
- [30:26]
Nick Loper
Yeah.
- [30:26]
Jeff Rose
So I can get everything scheduled, and that's. That's usually what it takes. And, like, usually maybe like four hours a day on each day because I would definitely get distracted and do other things. Watching pickleball videos, you got to cut.
- [30:37]
Nick Loper
It off at a certain point. Yeah.
- [30:38]
Jeff Rose
And it also just depends. Like, sometimes, you know, maybe I'll take a little bit more time, but that's because, like, ooh, like, it. It really becomes a game of, like, ooh. Like, I want to put a little extra work in this one, because I think this one will do well. I think that's a little bit of that. How do you stand out from the competition? You know, even I've seen people that are trying to replicate what I'm doing, and, like, they'll share the exact same screenshot, but even the caption, you know, you could just tell, like, they. It was very minimal effort. So one of the things that I try to do is put a lot of work in the caption and once again, work. Right. Work, work. Using ChatGPT. And then also, I'll always add a first comment. I won't say always, but majority of the time, a first comment, because Buffer allows you to do that. So that way, every time I publish something, it's just that little extra thing. You know, some people see the post, they see the caption. You also see that first comment, which can also help with the engagement.
- [31:23]
Nick Loper
Oh, okay. Is that okay? That's an exclusive Buffer feature.
- [31:26]
Jeff Rose
I think Post Planner offers it too. It's something new that Buffer just added because there was another platform that did it and they didn't have it. But, like, in the last, like, a month, they added it. Like I said, it takes a little extra work, but it's one of those. In the prompt with ChatGPT is like, not only do I need five captions, but I also need a first comment that goes along with that caption, you know, so it automatically provides that now, so that whenever I schedule everything out, everything's got the caption everything has a first comment.
- [31:51]
Nick Loper
Okay.
- [31:51]
Host (Side Hustle Show Host)
Still ahead, Jeff reveals the surprising post that made him 1200 bucks from someone else's content, his advice from me in.
- [31:58]
Nick Loper
My early days of testing this out.
- [32:00]
Host (Side Hustle Show Host)
And why Facebook seems to pay better than other platforms.
- [32:03]
Nick Loper
That's coming up right after this.
- [32:06]
Host (Side Hustle Show Host)
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- [33:24]
Nick Loper
What's your recruiting look like?
- [33:26]
Jeff Rose
I would use Indeed Indeed was really.
- [33:29]
Nick Loper
Really helpful at first.
- [33:30]
Host (Side Hustle Show Host)
Plus with Indeed sponsored jobs, there's no monthly subscriptions, no long term contracts and you only pay for results. How fast is Indeed in this 60 second commercial, 23 businesses just hired their next team member. There's no need to wait any longer. Speed up your hiring right with Indeed side Hustle show listeners get a $75 sponsored job credit to get your jobs more visibility@inn Indeed.com Sidehustleshow just go to indeed.com Sidehustleshow right now and support our show by saying you heard about Indeed on this podcast. Indeed.com Sidehustleshow terms and conditions apply. Hiring Indeed is all you need.
- [34:12]
Nick Loper
Well while I have you, can I ask for some some coaching on my posts here and see see what you would do differently.
- [34:19]
Jeff Rose
Let's do it.
- [34:19]
Nick Loper
All right, so I'm gonna bring up the side Hustle Nation Facebook page.
- [34:23]
Jeff Rose
So I mean, I mean you interview so many people, right?
- [34:25]
Nick Loper
Yeah.
- [34:25]
Jeff Rose
So to me it's could you create like a mini blog post highlighting somebody that you interviewed with a nice opening hook, whatever the headline is, and then also share it to your email list of like, hey, you know, just we did this interview with so and so and just to get people with that person, you know, and then engaging, asking them to comment and make seeing they read it once again a little bit more work. But now you're demonstrating to your audience like, hey, I'm actually on Facebook. I'm here. Here's a cool story about somebody had a cool success story. I mean that's one way I think just kind of repurposing the content you've already done. And also it's like goodwill. I mean you've had a good interview, highlighted somebody had a cool win and you get to kind of pay it forward. I mean that's just a thought.
- [35:10]
Host (Side Hustle Show Host)
Yeah.
- [35:10]
Nick Loper
And it's probably an AI able task to feed in the episode and say could you me even like an image carousel type of deal, like you know, five lessons from this chat with so and so and like see if that does anything, either some image based or some text based content based on the huge library of archives in the side Hustle show catalog. And we have some of these like we were like sprinkling in some of the reels and stuff from those episodes.
- [35:37]
Jeff Rose
Yeah. Do you have anything that at least got some good engagement? Any shares or comments?
- [35:40]
Nick Loper
Yeah, like 5 to 10 likes is kind of where I'm at right now. Yeah. So that's kind of where I'm at. Like stuff is not getting a ton of interaction yet.
- [35:49]
Jeff Rose
So one thing I would do, maybe the things I have done well, like something that I've. It's funny because like I've taken a screenshot and maybe did okay. And then I've also taken that exact same screenshot and then uploaded as a reel because reels tend to go out to non followers. So it's like, okay, not only did it do well as a post as a picture, but then you could do it as a reel as well to potentially just grow that. So that's one thing that you can do. I would definitely look at just testing out one of your interviews that did well. And if you have the transcription of just taking the transcription and how to chatgpt, write a nice little Facebook post with like a solid headline and then Emailing your list and having them comment, just something like letting you know that they came to check it out. Just as a way to, like, get people to know that you're there. Like a newsletter that goes out. Yeah.
- [36:43]
Nick Loper
I've always prioritized sending people to the website versus sending people to Facebook.
- [36:48]
Jeff Rose
Yeah. Something to test out though, Right. Let's assume that people are already on Facebook, so just meet them where they're at, you know, like at least to kind of to get the ball rolling on getting some engagement on the Facebook page.
- [36:59]
Nick Loper
Yeah. Usually in that case would just send the summary in an email because I've gotten the feedback. Like, why are you making me click on stuff? Just tell me. I'm already reading. But it's like, no, no, no. I need you to go click on something over here to send some positive signals to the algorithm.
- [37:12]
Jeff Rose
Yeah. I had a post do really well and it was like, on Buc Ees, the gas station.
- [37:17]
Nick Loper
Yeah.
- [37:18]
Jeff Rose
And so it did really well. And then I emailed my list and like, say, hey, like, I just wrote this on Facebook about Bucky's. Da, da da da. You go check it out. You know, just to increase the engagement even more. I mean, it already was doing well and I just wanted to do even more well.
- [37:31]
Nick Loper
Okay.
- [37:31]
Jeff Rose
It was a story, right? People like stories. People are more likely to share a story or something that is a piece of information they feel like is, ooh, they've got something cool. You know, like they're like the first to market, first to share something that's interesting. So when you start looking at through the lens of is it shareable? And I don't do that for every single post, but a lot of that I try to think of. When you start looking at the things that people are sharing, it's either really funny or it's a trade secret or something that they've got dibs on, whatever that is, you know. So, like, that's kind of how I look at the content that I share.
- [38:04]
Nick Loper
Yeah. There was a line. I think it was probably Joe Sal Sehi, you know, why do people share stuff? They share stuff to improve their status. Right. It's. I'm going to share this because it's going to make me look cool, it's going to make me look smart, it's going to make me look funny. And so with that in mind, creating a type of content that checks those boxes. That's helpful. I was going to ask, is your page verified? Like, do you pay for the check mark on Facebook?
- [38:25]
Jeff Rose
I don't I will. I don't know why. Well, I don't. I know why. So I'm verified on Instagram and I was going to do it, and then my wife actually is like, don't do it. She had a bad experience with it initially and she's like, why would you do it? It's. It's working. The only reason why I wanted to do it is because I have so many spam pages or spam profiles that are trying to impersonate me. And, you know, and people send me screenshots of like, hey, is this you? Because, like, they're typically trying to send a WhatsApp and do some sort of crypto thing.
- [38:57]
Nick Loper
Yeah.
- [38:58]
Jeff Rose
So just as, like, a. More as a protection of, like, people. So they. They know it's me, but I'm. I'm. Once again, this is. This is not a va. This is me. Like, I. I go in a few times a week now, and I will report everybody just to make sure that they're getting shut down because I don't want anybody to get scammed. It's a time suck. But as of right now, like, that's what. I'm just doing it as a service, you know, public service to protect people.
- [39:21]
Nick Loper
All right, well, I'm sure somebody listening will raise their hand and volunteer to be your Facebook virtual assistant and help you out with that stuff. Jeff, this has been a lot of fun. Anything that we missed here, anything that people really should know before giving this.
- [39:33]
Jeff Rose
A try, I think it takes time. I think the most common question I get is like, how many times should you post? And I don't think that there's a set number, but you definitely have to be consistent. And I did not get any serious traction until I started committing. I think it was like I doing eight posts per day. So when I started scheduling eight per day, like, that's when I noticed one, the income and also the views and everything just started trending upwards from there. I just started increasing it, you know, from 8 a day to 12 a day, 12 a day to 16 a day, 16 to 20 a day, 20 to 24 a day. I did get up to 31 a day. And I was. It was too many. It was too much. So I'm now I kind of scale back a little bit, but basically like, that 20 a day is kind of been at least a sweet spot for me. Do you have to do 20 a day? Heck, no. Absolutely not. Especially if I get a brand new page. But I would definitely commit to doing like five to eight a day and this combination could be just text posts, it could be images, it could be a reel, you know, whatever you enjoy doing a little variety to do that. But I've had text posts, which is just funny to me. Right? Like just a text post. It's just text, no images. You know, you could add the color background behind it that have done really well. So it's just a matter of just testing out.
- [40:39]
Nick Loper
It sounds like that's the moral of the story, is test it out, see what happens. Anything that's really surprised you, either a post that went viral that you didn't expect to, or maybe the opposite one you really thought was gonna be a winner, or just something crazy that's happened in the last few months of doing this. Something that stands out in your mind.
- [40:58]
Jeff Rose
It was the realization of like just the screenshots that they can make money. I found this guy on X, been following for a while and he shared his X payout and where like, you know, he's been posting on X multiple times a day and I think he shared like where in the last month he made like $300 from posting on X multiple times per day. And there was a post that he did and I think Elon Musk replied to him. So I took the screenshot of that tweet, put it on my Facebook page and I made twelve hundred dollars from his screenshot on my page where he made $300 for the entire month. And it was one of those like, I almost feel guilty.
- [41:45]
Nick Loper
Yeah, this is wild.
- [41:46]
Jeff Rose
But it's just like, whoa, okay, just once again, it's still insane to me.
- [41:51]
Nick Loper
So you reach more people, like, because that was a compelling story and Elon replied and maybe Meta is just that much better monetized than X. Like they could, they could better turn those extra views and engagement into revenue.
- [42:05]
Jeff Rose
Yeah, I mean right now I think Facebook is just what they're trying to do with the content monetization. I think just bring more people platform. There's no magical formula because I've got stuff that got millions of views, a lot of engagement that didn't pay as much as another post that got less engagement, less views. Right. I don't have a good answer of why one makes more. And I just stopped trying to understand it because it would just drive you mad. Just kind of accept as what it is. But as of what I can tell, other than YouTube, if you can master the long form content game, I've got a buddy who's making several hundred thousand dollars a month on YouTube and I think he would do really well on Facebook as well. But he also doesn't need to because he's making a couple million a year on YouTube and he's in the lawn care space. Just to give you an idea. So other than that, I see a lot of people that will post their Facebook earnings compared to TikTok. It's usually like a 3 to 4 to 1 ratio of their earnings over TikTok. So yes, you can still make money on TikTok, but I've not seen anything compare to what Facebook is paying right now. And it's been going for a few years now. This is not like the content monetization program is new. They just rolled up everything into this big monetization program, whatever they call it in I think September 1st, but they've been doing performance bonus heads on real for several years now. So it's working. So I think they're really putting a lot of effort into it.
- [43:27]
Nick Loper
Yeah, it's this kind of a factor of the times where Facebook was once a platform where you go log in and see your friends updates and pictures and it's like, well, nobody posts that stuff anymore. And so they need to incentivize other people to create compelling content to keep people on the platform because it's a huge advertising business. And I was at a business mastermind last year and it's like the amount of money from that room that was flowing into meta was nuts. And it was like. And that was just one tiny room. And it's like this is all across the country, all across the world. And so they need people like Jeff and maybe yourself listening to go out and create that content. Keep people, keep people engaged. So Jeff, where are you taking this thing? What's next for you? What are you excited about?
- [44:10]
Jeff Rose
I'm excited to teach people. I mean it's kind of like the Jeff Rose brand, like wealth hacker was. I've always been like obsessed with what are ways that you can make money that are just almost like the cheat code, you know? And like initially that was blogging for me. YouTube for a little bit and I mean there's no comparison like the amount of money that I've made on Facebook and the time spent like it just doesn't still the math doesn't match in my brain how much I've made. And I looked at my YouTube revenue where the best three month stretch I had in YouTube was back in the COVID stretch where I made, I think it was like $35,000 over a 90 day period.
- [44:46]
Nick Loper
Okay.
- [44:47]
Jeff Rose
And like I was in it right Like, I was in YouTube, like, had 350,000 subscribers. I'm sure back then I was in it. And to make more than that in one month on Facebook for the amount of work that I did in comparison to like cranking out video content and editing and all the stuff, research and scripting.
- [45:05]
Nick Loper
Oh, yeah, it was way harder.
- [45:06]
Jeff Rose
Way harder, you know, and like, and I was in. I was in it to win it with YouTube. So it doesn't make sense. So I'm excited for. To show people, like, hey, this thing is here. Like, I just randomly stumbled upon. So if it's something that you can do, you know, on the side, just on, you know, posting memes or your own pictures. Like, because I've seen mom pages, like, like, think of like the old school mommy bloggers, you know, that are posting pictures of their kids and life updates. Like, I'm seeing them like, one in particular, like, she shared, like, actually two I found that had five figure months, you know, like 8,000 was 1, 10,000. And they're just posting pictures of their family. I'm like, so like, that is this thing still. So just seeing that, that's why I created the course get paid to post, just to show people, hey, here's how I'm doing it. Here's how maybe you could replicate it.
- [45:48]
Nick Loper
Yeah, you get. Eventually you get tired of people like me asking you questions about it. You're like, I'm just going to make the course about it.
- [45:53]
Jeff Rose
It's fun. I've had a lot of people reach out to me because same reason, right? Like, wow, this is a thing. Like, I had so many people reach out. I'm like, might as well put in a course, you know, make it affordable where people want to get in. And also give me a reason, get back on YouTube, you know, to kind of just talk about what I'm learning as a kind of like a real life case study, you know, and also I love discovering other people's content, you know, other people pages that are willing to share earnings from their Facebook. Facebook posts, like, their other content, you know, so it's just fun to see how other people are making money by, like, I found somebody that has a baking shop. She promotes, like, political cookies. And just the fact, like, she's making what she's making, posting pictures of her cookies, you know, which is so cool as a small business owner, right? Like, not only are you advertising your business, I think her revenue has more than doubled or tripled this year just from her cookie sales. On top of the fact that she's made several thousand dollars a month from her Facebook content. So it's just like, cool to see stories like that.
- [46:47]
Nick Loper
Yeah. Well, that's awesome. So this is get paid to post side hustlenation.com paidtopost is my referral link for Jeff's program. Jeff's new course over there. We'll link that up in the show notes as well. Let's wrap this thing up with your number one tip for side Hustle Nation.
- [47:02]
Jeff Rose
Number one tip is that if you are on Facebook and you've turn on professional mode, whether that be on your personal profile or your business page, like, that is the first step that you need to do to actually eventually get invited into the content monetization program. So if you don't know how to do it, do a quick search. You'll find it. It is super easy. But turn on professional mode and that way even if you have no interest, you've got it turned on so that you can eventually get paid if you decide you want to pursue it.
- [47:29]
Nick Loper
Very cool. Appreciate that. A couple takeaways from me before we wrap. Number one is this. I was going to say quantity over quality, but the quality's got to be good and it's gotta have a lot of quantity. So it's like, I don't know if you could sacrifice the quality, but you can throw a lot of stuff at the wall because not everything is gonna hit. But you have to kind of play that volume game. Jeff said minimum eight posts per day is when he kind of started to see the upward trend there. And then like a lot of side hustles, maybe this is one that you can kind of layer on to the existing business that you have or the existing content that you're already creating. And maybe it's a little bit little incremental thing. It's something that you dabble with and then you find what works and you double down. You look at the metrics, you look at the analytics. Oh, my audience really resonated with this type of content and then go double down on that. That's kind of my intention early on in this experiment to try and test and figure out what's working. I don't think I'm up to eight posts a day yet, so maybe that's priority number one. But again, get paid to post Jeff's new course. I've got my referral link for that, which I'll put in the description or in the show notes. You can check out out the Good Financial sense Facebook page as well to see what Jeff's up to. I'll link up the side Hustle Nation Facebook page too for you to see what kind of stuff that I've been going on, what I'm working on over there. But big thanks to Jeff for sharing his insight. Thanks to our sponsors for helping make this content free for everyone. Side hustlenation.com deals is where to go to take advantage of all the great offers from our sponsors in one place. That is it for me. Thank you so much for tuning in. Until next time, let's go out there and make something happen and I'll catch you in the next edition of the Side Hustle Show. Show how so on.