Is Branded Content the future of journalism? Or put another way, does a news outlet that springs out of a lifestyle brand hold the keys for journalism’s survival? That’s what Rashaun Hall, Editor-in-Chief of The Whiskey Lifestyle is here to discuss. He sits down with Greg and Sother to talk about transforming from a music into a spirits and cocktail journalist and whether retail holds the key to independent news’s future. They also get into diversity in the drinks space and what’s doing alright vs. what needs to improve.

PLUS, if you found a porron of delicious martini buried in one of New York City’s many semi-permanent snowbanks right now… would you drink it? Be honest.

Follow Rashaun at @bartimestories

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