What do you do if the spokesperson for your brand is an actual bear? What if the creative partner for your brand is a famous actor from a hit TV show? CEO Anthony Moniello and Actor Gabriel Macht sit down to talk Bear Fight, their whiskey brand that has launched an American single malt, a bourbon aged in reposado tequila barrels, and isn’t slowing down anytime soon. Anthony and Gabriel talk about naming the brand, finding a place in a crowded marketplace, leaning into a new chapter after “Suits” blew up on Netflix, and the perils and upsides of funding a brand with retail investors

PLUS, the Staten Island Ferry is serving booze again, thank God. And, an old friend from Kansas City chimes in about a new challenge.

Follow Bear Fight on instagram at @bearfightwhiskey

Follow Gabriel on instagram at @iamgabrielmacht

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