Podcast Summary: The Spiritual Hustler – How to Exit a Multi-Million-Dollar Business with the Power of Intention & Mother Earth as Your CEO with Danette May

Host: Jessica Zweig
Guest: Danette May
Date: November 18, 2025

Episode Overview

In this powerful and soul-stirring conversation, Jessica Zweig welcomes spiritual entrepreneur and best-selling author Danette May to the show. The main theme centers on redefining success, honoring the divine feminine in business, and integrating spirituality and intentionality into entrepreneurial journeys. Danette shares her experience of building and selling her multimillion-dollar Earth Echo Foods business, the importance of Mother Earth in her leadership philosophy, and how spiritual practice and metaphysical intention shape real-world tangible results.

Jessica and Danette dive deeply into themes of feminine leadership, healing, authenticity, ancestral wisdom, and the daily practices that tether them to the Earth and their own spiritual blueprints. The conversation also explores the challenges of showing up authentically in public, moving through fear, and the mysterious guidance offered by the unseen realms.

Key Discussion Points & Insights

1. Redefining Hustle: From Survival to Spiritual Thriving

• Jessica opens by reframing "hustle" through a spiritual lens:

  "We hustle for meaning, we don’t hustle from lack... We hustle for humanity’s thriving." (01:00)

• Empowering women to embrace ambitious business building without sacrificing their feminine or spiritual core.

2. Danette May’s Entrepreneurial Journey & Earth Echo Foods Sale

• Danette describes how her business started with a spiritual calling (creating ceremonial-grade cacao) and evolved into Earth Echo Foods. She stressed leading each decision with integrity and Earth stewardship:

  “Our CEO was Mother Earth from the beginning. Every decision was ‘What’s best for the Earth packaging-wise?’... I am not interested in creating a food product that actually takes away from the Earth. Not interested. Do not want to face that karma later on.” (13:30)

• She manifested the sale of her business by writing down her exact intentions and requirements, including the buyer’s values and the legacy of her products:

  "I wrote out the amount of money I wanted. I wrote all of it down and everything happened. And it was the easiest sale..." (14:40)

• Only 1% of business sales are made by women, which made her journey particularly noteworthy:

  “1% of people who sell their businesses are women.” – Jessica (08:21)

3. Spiritual Practice as Backbone in Business

• Danette emphasizes the necessity of integrating both tactical “hustle” and metaphysical practice:

  “I don’t like talking about the metaphysical until people realize you gotta bridge both... Every day, videos upon videos, tweaking sales copy.... but also trusting the bigger backing, feeling supported by a higher power.” (16:30)

• She gave a candid example of sacrificing profit for product integrity when a batch "felt off," describing the metaphysical work as trusting inner knowing:

  “I will swallow over a million dollars for the right thing to do... I know I’m backed by a higher power." (18:55)

4. Daily Land Rituals & Connection to Earth

• Danette shares her daily practices to honor Mother Earth:

  “Every single day, I’m honoring her in different ways... Every morning I get out on her ground, whether I’m in the city or up on my mountain home. I’m saying thank you for what she’s offered me...” (21:28)

• These offerings keep her grounded in abundance and support, reinforcing the message: "If you feel unsteady or unsupported, work with the land." (21:28)

5. Origins, Suffering, and Shadow Work

• Danette speaks vulnerably about personal loss and hardship (losing a child, divorce) as spiritual catalysts:

  "I believe these hard things we go through... peeled back the truth of who I am." (25:06)

• Emphasizing universal human coding and the journey to “remembering” our unique blueprints and brilliance despite ancestral or societal suppression.

6. Blueprints, Soul Print, and Human Magnificence

• On discovering one’s “blueprint” (soul’s design), Danette describes unique soul codes and how most people have forgotten or suppressed them:

  “It’s almost like the mission is to remember your magnificence and to really celebrate that.” (29:02)

• Societal conditioning, ancestral trauma, and the “matrix” can all keep people asleep to this truth.

7. Sacred Sites, Ancient Wisdom & Mystical Experiences

• Danette recounts intuitive experiences at sacred sites, especially in Egypt and the Minoan caves of Crete:

  “A lot of the rooms I’d already seen in visions before visiting... all my senses were online. Somehow, the guards knew that and were onto me.” (31:46, 33:34)

8. Struggles with Public Spirituality and Authenticity

• On integrating her spiritual life with a public brand, Danette speaks to the challenges of being open about her multidimensional self:

  "I’ve always been known as the fitness girl... I don’t know how it’s received in my community to be real with you." (44:19)

• Jessica acknowledges religious trauma and the courage it takes to step out in truth.

9. Yoking with a Higher Power & Moving Through Fear

• Danette describes “yoking”—marching in step with Creator—as her daily practice for courage and authenticity:

  “When I say yoked, I mean I want to march with my creator... If I’m yoked in that, then I speak what I need to speak and I do what I need to do.” (47:44)

10. The New Mission: Sharing Indigenous Wisdom

• Post-exit, Danette’s dream is to produce a media series spotlighting wisdom keepers, indigenous healers, and connecting ancient cultures for modern healing:

  “I’ve witnessed magical things... I truly have always wanted to go into all these tribes and show the world we’re all the same..." (48:56)

11. Practical Guidance For Women in Business

• Danette cautions against chasing entrepreneurship for external validation and stresses the need to check one’s “why”:

  “It may not be for everyone... Check in: is it to be seen? Is it to finally feel validated…? Or are you truly contributing because Spirit is asking you?” (61:41)

• The path requires merging both masculine (drive, focus) and feminine (receiving, intuition) energy:

  “You’re not going to be successful in just one of those ways... You gotta learn how to merge the two. Learn to dance and flow. Surrender and also get clear and direct.” (63:41)

Notable Quotes & Memorable Moments

• Mother Earth as CEO:

  “Every decision was—what’s the best for the Earth? Packaging wise? I mean, there were so many hurdles... but I know I’m rewarded in the longer run.” (13:30, Danette)

• Power of Intention in Business:

  “I wrote out the amount of money I wanted. I wrote all of it down and everything happened.” (14:50, Danette)

• Recognizing Our Blueprint:

  “We all have a unique fingerprint—our own blueprint, our own soul print. That means you’re known.” (26:39, Danette)

• On Fear and Authenticity:

  “The more I yoke with that energy, it helps me stay in the path of my truth...” (47:04, Danette)

• Land Rituals and Simple Offerings:

  “It's less about the actual action of setting up an altar... What energy are you walking with?” (55:53, Danette)

• Advice to Women Entrepreneurs:

  "You don't have to own a business to own your power. Check in on your 'why'—are you truly contributing, or chasing validation?" (61:41, Danette)

• What it means to co-create the New Earth:

  “It requires me to see the beauty in the earth that’s right in front of me and to just love on this... as reverently as I possibly can.” (74:16, Danette)

Timestamps for Key Segments

• [06:52] – What are you spiritually hustling for?
• [09:21] – Origin story of Earth Echo Foods
• [14:09] – Selling the company, manifesting the right buyer
• [16:30] – The metaphysical meets the hustle
• [20:43] – Land offerings and daily spiritual rituals
• [24:12] – Grief, loss, and spiritual awakening
• [26:39] – Blueprints and soul prints
• [33:34] – Ancient sites: Egypt and Greece
• [44:19] – Spiritual expression & authenticity in public
• [47:44] – Yoking with Creator, moving through fear
• [48:56] – Upcoming projects: documenting indigenous wisdom
• [61:35] – Advice for women building soulful businesses
• [65:11] – Quick-fire questions: Books and spiritual practice
• [67:53] – Alien visitation stories
• [74:16] – What it means to co-create the New Earth

Tone & Style

The episode balances practical business wisdom, authentic vulnerability, and spiritual reverence. Jessica brings warmth, validation, and open curiosity; Danette shares from personal experience in a grounded yet mystical manner. Both women model honesty around fear, challenge, and soul healing—while celebrating the power, beauty, and deep responsibility of conscious entrepreneurship.

Final Reflections

This episode will resonate with spiritually-minded women (and men) seeking to merge real-world impact with deep soul alignment. Danette’s journey is a testament to intention, integrity, and devotion—to both personal truth and planetary healing. The message is clear: integrating the sacred and the strategic isn’t just possible; it’s necessary for the New Earth.