← The Spiritual Hustler
The Spiritual Hustler
Unlocking Behind the Scenes of My 7-Figure Launch: What Every Entrepreneur Can Learn from the Live Launch Model
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- [00:02]
Jessica Zweig
Welcome to the Spiritual Hustler Podcast.
- [00:04]
I'm your host, Jessica Zweig, multi seven figure serial entrepreneur, best selling author and branding and business coach. And this is a show where we are redefining the word hustle. Reclaiming our true feminine nature of magnetism and putting down the self judgments and shame around loving to work and making a lot of money at it. On this show, you're going to learn how to stop hustling and start spiritually hustling. By pressing play. You are now now part of a new movement of women who don't hustle for money. We hustle for meaning. We don't hustle from lack. We hustle for love. We don't hustle from survival. We hustle for humanity's thriving. We hustle toward healing the ancestral programming of fear and step into a new understanding of safety in the body to receive this shift isn't going to only heal your life.
- [00:56]
Podcast Sponsor/Guest Speaker
It's going to make you a whole lot richer too.
- [00:58]
Jessica Zweig
This is the Spiritual Hustler Podcast. Well, hello my beautiful spiritual hustlers and welcome back to the podcast. I am your host, Jess. As always, I am so grateful to be with you. Thank you so much for being here. I know you could listen to any podcast in the space and you continue to listen to mine. And that's why I continue to show up for you, because you guys are everything. You know, I've been podcasting. Oh my gosh, I can't even believe I'm gonna say this. I've been podcasting since 2019. I had a show for a long time called the Simply Podcast. Any of my OGs out there. And then I rebranded the show in 2024 to the Spiritual Hustler Podcast. And since then, this show, this community has just taken off. And I cannot thank you enough for coming here. We have an audience that is literally across the world on every single continent. As I record this in Nashville, Tennessee, in the United States of America. If you're out there in the international continent, I am looking at you. I'm thanking you.
- [02:00]
Podcast Sponsor/Guest Speaker
I love you.
- [02:01]
Jessica Zweig
I see you. Thank you for being here. If you are new, Welco, no matter where you're from, where you live, everyone is welcome here. This is a show where we talk about all things business, branding, leadership, revenue, marketing, team building, being a boss, making money, making an impact, and all things spiritual. The light, the universe, the Pleiadians, the magic, the 5D, the new Earth, the akashic, the feng shui, the crystals, the microdosing, the plant medicines. Like we talk about it all here in service of you, my sweet, dear listener, who is listening right now, rising in her feminine power and leadership and purpose. And every Thursday, as you are hearing today, right here, it's the Unlocking series. I take a little tiny key off of my cosmic keychain. And those keys relate to all things business, branding, spirituality, health, wellness, vitality, relationships, mother wounds, whatever is on my heart today. And that's a pun intended because I have a tattoo of a key on my heart that is a symbol of the priestess's key. And you guys, when I got this tattoo, I got it in Costa Rica probably around the year 2019, actually, by this beautiful tattoo artist, shout out to you, Gabriella, who lives in Nosara, Costa Rica. And she had the most, like, gentle feminine touch. It's like, right here on, like my breastplate, in between my boobs. And like, I swear to God, she had, like the softest touch with her needle and it was like an activation. Like, this key tattooed on my heart just like changed kind of my entire life. And so I really mean it when I say, like, these keys come from my heart. And I hand them to you in each and every episode to unlock the stickiest locks, the most jammed up locks that have been keeping you from stepping into your full light, potential, power, profit, purpose and activation into your full expression of who you came here to be. Okay? Like, that's the game. We're playing it together. So thank you for being here and I really wanted to take you guys today in this Unlocking series behind the launch of the Feminine Frequency Business School, because what's mine is yours. I really believe that whether you do live launches or you, like, launch in general or not, each and every one of us is running a hustle. Like, every one of us is putting ourselves out there, pitching ourselves to clients, wanting to get speaking opportunities, wanting to be on podcasts, wanting to grow our businesses, grow our platforms, grow our influence, grow our revenue. And so, as I break down today, the launch behind the scenes, like, what I really did differently this time, what I learned, what I want you to learn, I want you to apply this to wherever you are in your business or your career. Because there are fundamental lessons that I'm going to break down today that I believe all female entrepreneurs need to hear. Whether you do a live launch or not, I want to just back up and say that the launch strategy, like, to launch a seven figure program, there's no such thing as doing that overnight or in a month's time or even in like three months time. Just like Any business you really have to plan. Like, we start thinking about our launches 6, 7, 8, 9 months out, truly, it's a 12, actually month cycle of strategizing and roadmaping and thinking ahead and everything connects. And so I just want to really demystify that there's like some quick fix to making a lot of money. Like that it's easy. That passive income is like passive. It's not. Everything that you do should have intention. And really, truly, a lot of grace in the time that you have to give it in order for it to be successful. Now is a rush when you do a live launch, like I do. Absolutely. This is the part that no one is posting. And I bet every time you send the email or pitch the client or get on the stage or put out your funnel for the first time or share anything on Instagram, like there's this adrenaline, there's an urgency, there's a slight desire, I wouldn't even call it slight, for validation and visibility. Right? Then oftentimes there's a silence or there's a flatness, or there's an emotional dip when you build to something and it doesn't hit the way you want it to. And I will say that this last launch really did hit, but it's not always hit. In fact, there's a lot of times I feel I post content on social media or I come up with an idea for a client and it's like there's like a flatness and an emotional dip that happens that is really so fucking normal. And I just want to normalize it immediately. Like this is biochemical, this is a nervous system recalibration that's happening inside of your body as it relates to your business. And nothing will ever activate you, I believe, than the journey of being an entrepreneur and putting yourself out there all the time. Like it's one big risk, you guys. And so just know no matter what you're up against, and I know I have a lot of corporate girlies that listen to me, you're up against your own launches and pitches and risks and ideas and asking for something that necessarily wasn't given to you, that you have to earn and work for, improve and pitch yourself. So just know we're all in this together. And I'm really just here to normalize this part that no one talks about, which is that diploma. Now, when we're in the moment, there is what I call a dopamine reality. Like live launches, the ones like that I do. But again, you're relating this to your business. Right. And anything that you're putting out into the world, everything has some sort of novelty attached to it around like metrics and pressure and instant response and results. And that creates a dopamine spike. And on the back end of like a post launch or after a big pitch or after a big sell or, or even like you're on stage, you've landed the gig and you've given it your all, there's like a baseline drop. And I will tell you that common symptoms of how I know I'm in a dopamine drop is if I'm irritable, if I'm second guessing, if I'm asking myself, was this even good? And it's important to remind us all that the dip that you're feeling never is a reflection of your results. It's just simply a reflection of the intensity in which you push your body and your mind to get there. And I've gotten really good at this. I've been doing this now for a few years, this live launch model. And it's like, I know this rodeo. So I really wanted to break it down to you today.
- [08:39]
Podcast Sponsor/Guest Speaker
All right, sisters, who is ready for their next level in 2026?
- [08:43]
Jessica Zweig
And what if your next level in
- [08:44]
Podcast Sponsor/Guest Speaker
your business did not come from pushing harder? I know it's the year of the horse and we're all here for the momentum, but actually sinking deeper with your own body. Now, if you're a female entrepreneur who leads with intuition, creativity and heart, I have no doubt that's you because you're here. Then my obsession, one of my favorite brands on the entire planet, Microflow was made for you. Now, Microflow is the cleanest, highest vibrational magic mushroom micro dosing supplement on the market. It is 100 organically grown, so you can trust its frequency. It's third party lab tested, Reiki infused, used and intentionally formulated by renowned root cause health expert Christy Nal. Now it's also get this, the first cycle syncing micro doing protocol specifically made for the female nervous system because we are different women 28 to 30 days out of the month. If you feel me and how you create, how you lead and how you build your business changes with your cycle and the moon. So the Exude and Surrender bundle are my favorite. It's a perfect place to begin. Exude supports the first two weeks of your cycle when you're feeling radiant and
- [09:58]
Jessica Zweig
expressive and your heart is open.
- [10:00]
Podcast Sponsor/Guest Speaker
This is ideal for the seasons of visibility and creation and leadership. And then you switch to Surrender, which invites more softness and nourishment. And deeper inner connection. And this is where your intuition and clarity get reborn. Now, together, they help you drop way out of your head, back into your body, and into the kind of feminine flow where your best ideas and your boldest decisions come through. Now, if you're ready to go even deeper into ceremony, healing, and higher consciousness, then I'm going to recommend the Theta blend, which is infused with sacred Egyptian Blue Lotus and opens the doorway to 7D Awareness. You've just got to trust me and try it. Micro doing is not about bypassing, okay? It's about coming home into your body, into your truth, and into your feminine power as a woman in business. And we need Microflow this year more than ever. So explore the full microflow line@microflowhealing.com and use code JESSICA10 for $10 off of your order. That's code JESSICA10 for ten dollars off of your order.
- [11:18]
Jessica Zweig
Then there's the entire identity whiplash that comes because during a big launch moment, you feel expanded and you feel needed and you feel activated. And then after the launch, like the container closes, the spotlight's no longer on you. And this can kind of feel a little sad, a little disorienting. You can feel a little burnt out, actually, after it all. And it's important to remind ourselves, ourselves that it's not that we're addicted to attention or we're addicted to that high. We're just actually metabolizing our own expansion. Because it's normal to feel lit up and activated by a win, by a high, by a moment that puts your adrenaline up and you're presenting and you're in this beautiful space of energy, and then it's over. And so for you to feel a little hungover by that doesn't mean that you did anything wrong or out of turn. You just are metabolizing it in your body. Because let's just be honest, that expansion is real. You've activated, you've grown, you've pushed yourself beyond what you've typically pushed yourself on a daily basis doing. And you've gotta come down with love and embodiment and grounding and gratitude. I did a lot of things differently this time. For whatever it's worth, I didn't really have much of that identity whiplash. I didn't have a super big dopamine crash. I certainly didn't feel like any irritability or like second guessing wasn't good. Like, I had such stabilization during this launch. It was really, really amazing because I worked at it and I had a lot of intention behind It. So one of the things that I really did was protected my nervous system, like, got it super clear and clean before the launch even started. So I had incredibly clear delegation and delineation of roles within my business. We were like, hut, hut, airtight. So the people around me all calibrated as well. We all really aligned as a business and as a team with the same goal in mind. Obviously, every single one of us were going towards the mission of bringing in the most beautiful cohort, which we ever did. But no one was better than anybody. No one played a more significant or important role than anybody. There was complete interdependency. Not codependency, not hierarchy, but interdependency on my team. If you really want to know the truth, you guys, I had no fucking goal. I had no metric obsession. I have been that girl. Like, if I set my goal for like a hundred, let's just say this, in any situation, I'm going for a hundred and I get 99, I will call myself a failure. Yes. I just showed my cards. I can be super perfectionist, hyper vigilant, very oriented towards goals. And the reason why I have been so is because I'm really good at setting goals and achieving them. It's like a superpower. And I fully own that and I'm proud of that. But that has been such a fucking shadow side for me. That has been honestly my biggest, biggest Achilles heel. And so as we were getting ready for the launch of the Feminine Frequency Business School, I had, like, some of my best friends reach out to me because they know me so well. They're like, what's your goal, Jessica? And I was like, I don't have one. And one of my best friend, she's like, I literally just fell out of my chair. She's like, who are you? What is happening? I didn't have any goal. My. Actually, that's not true. My goal was simply to have the most aligned women in my cohort. That was the goal. So I want you to ask yourself, where are you hanging on your worth and validation to metrics and quantitative numbers on a dashboard? Because it literally has nothing to do with your value. Literally nothing. And the less we can attach from the quantitative outcome and pour our hearts into the qualitative outcome, which is, I wanna feel free in this launch. I wanna feel aligned in my business. I only wanna work with clients and that understand my value and that I'm on the same wavelength with whatever it might be. But when you have aligned clients and community. I say this all the time. I believe in this so much. You will never feel like you're working a day in your life when you serve the people you're meant to serve that you love, that love you like shit. I would do that for fucking free. I can't. I have to pay my bills and my team. But like that is the sweetness when we unattach from the toxic patriarchal masculine addiction to success metrics and it always looking in a straight line up or we are failures. I also will say that we built in some serious recovery. I gave my whole team four days off after launch. Now is that enough time? I don't know. But we had been sprinting for like 20 days in a row. It was a big push and we took Saturday, Sunday, Monday, Tuesday off. No apologies. No one was allowed to check their email, no one was allowed to be responsive on Slack, no one was online, no one talked to each other. My entire team and we're very close and we built in that recovery and we really engineered the ease of this launch the whole way through by getting ahead, by working interdependently, by having no serious goals, seriously and having fun like this was the most fun I've ever had in a launch. And if you listen to my podcast from a couple weeks ago, I'll leave it here in the show notes the 2026 strategy for making millions of dollars that no one is talking about this launch inspired that because we have the biggest launch we've ever had. My business is doing well over seven figures and we're in seven weeks of the year and I'm having more fun than I've ever had. That is your invitation too. No matter what you're doing, ask yourself, am I bringing my joy to this? Now I also cannot leave out the most important aspect of this whole thing. Whether you're, like I said, launching a program, launching a product, launching, launching yourself, any moment of anxiety and adrenaline that I believe in many ways is being asked of us every single day. In our businesses, you've got to take care of your body. Body before business. That is my mantra. Sleep, walking, nourishing your body with seasonal clean organic foods, making sure you're getting sunlight in your eyes every day, staying off your phone late at night, grounding on the earth, going out with your friends and prioritizing joy as a practice body before business is the way that we truly anchor our long term missions in the now. It really does all come down to that. I actually, on a sidebar, just hired a new therapist. This is important, I promise. I have a point Here. I'm really glad I'm downloading and channeling this. It came through. It's important to share. I hired a new therapist to kind of go through, like, all my trauma work. I'm doing a lot of deep, deep stuff this year. I decided it was time to really revisit that. And on our very first session, we had like an hour and a half. First call was like my intake call. This is a licensed psychologist of 25 years. She's very new earth, she's very spiritual, but she's a doctor. Like, she has real clinical mastery in her career. She's PhD actually. And the fucking first half of our first hour and a half intake form where she's like, here to get to know my story and start. The work was all around my lifestyle, my sleep, my protein, my weightlifting, my hormones, my gut health. It was so incredibly powerful and refreshing. She's like, there is no way you can elevate into new patterns and new identity if your body isn't clear, healthy, calibrated, grounded, aligned, rested, and able to hold it all. So I'm here to tell you that there's so much normalcy in the dip and feeling totally hooked into the adrenaline, the dopamine, making emotional decisions in high stakes environments, making your results, whether they're good, bad, or neutral, mean something. It's really not about, I think, crazy success anymore. Like, I really don't. It's about sustainability. And I just felt like coming in today and taking you guys, handing you this key, pulling back the curtain on a lot of levels today to really share with you, you know, what I'm doing, what's working and why. So that you can unlock all of the locks this year when it comes to your own business, your own burnout, your own dreams, your own revenue, your own scale, and really trusting that you get to rewrite a new story and it gets to be fun. I love you all so much. Thank you so much for being here. And I will see you on the next episode of the Spiritual Hustler podcast. Bye, guys.