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Welcome to the Spiritual Hustler podcast. I'm your host, Jessica Zweig, multi seven figure serial entrepreneur, best selling author and branding and business coach. And this is a show where we are redefining the word hustle. Reclaiming our true feminine nature of magnetism and putting down the self judgments and shame around loving to work and making a lot of money at it. On this show, you're going to learn how to stop hustling and start spiritually hustling. By pressing play, you are now part of a new movement of women who don't hustle for money. We hustle for meaning. We don't hustle from lack. We hustle for love. We don't hustle from survival. We hustle for humanity's thriving. We hustle toward healing the ancestral programming of fear and step into a new understanding of safety in the body to receive this shift isn't going to only heal your life.
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It's going to make you a whole lot richer too.
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This is the Spiritual Hustler podcast.
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Well, hello my beautiful spiritual Hustlers and welcome back to the podcast. Oh man, am I excited to talk about this today. I'm excited you're here. I'm always honored to be with all of you. You guys, this space on the Spiritual Hustler community is just one of the best little corners of the ether, of the Internet, of the digital interwebs. I'm so clear that if you're listening to the show where we talk about all things business, branding, leadership, revenue, growth and spirituality and consciousness and light in the same breath, we're the same, we're connected. We have a a like minded frequency that connects us in all dimensions. And I'm just never not grateful that you found me and that we got to find each other. So thank you for being here. If you're new to the show, welcome. If you're not new, welcome back. You know that every week here on the Unlocking series, I take a little key off of my cosmic keychain and I hand it to you to unlock your fears, to unlock your self limiting beliefs, to unlock your programming, to unlock whatever is keeping you stuck from being the woman that you came here to be. Babe. That's why you came. To live full out. To be who you are out loud, in your heart, in your light, in your power. So that you can change the world in your own unique way. Because we all change the world, because we all touch people. And I so often see so many women inside my community taking that for granted because they're stuck inside of their own fear. So we're going to unlock something really important today, and I'm really happy you found yourself here. It is not an accident that you fell into this episode today. Trust that. Before I get into today's key, I just want to remind you that I'm actually still running my amazing giveaway of all of my lightworker and Spiritual Hustler swag. So I have a closet, literally a huge closet. It almost looks like a E. Com warehouse downstairs in my. My basement, full stop, filled with Spiritual Hustler sweatshirts, beanies that say the Spiritual Hustler on it in gold stitching. I've got my canvas lightworker baseball hats. You guys, the sickest swag in the world. And you can't get it anywhere else. I don't sell it online. The only way you get it is if you get it as a gift from me. And the reason why I give away my swag to the podcast community specifically is simple. It's in sheer reciprocity for you, being here, for you, taking the time to listen, for you, sharing this podcast, for you, telling your friends about this podcast. And the way that I know this podcast has really impacted you is if you leave a review on Apple. And so for a five star review on Apple podcast, it takes just a couple seconds. I run this giveaway so that you can have a chance to win. So it's really simple how you win. You just leave a five star review on Apple, screenshot that review, don't forget to screenshot it before you send it. And then come find me on Instagram at Jessica zweig in the DMs and share with me that screenshot. So many of you have done this and you're leaving me messages of how this show has changed your life and whatnot. And I get to meet you there and follow you back and I just will probably pick you and get your home address and send you a beautiful care package filled with swag. It really works that way. So five stars, a couple sentences, a couple seconds of your life to simply have the opportunity for me to shower you with my gratitude. That's how it works. So let's move on to today's episode and key, because this is a big one. Like I said, I see this all the time in my community. I've worked with thousands of women now, and I've sort of broken down three different archetypes of what I see in my community when it comes to identity. Women who are dreaming big, want to make a difference, want to build a business Want to make more money. And they default to three different archetypes consistently. I see a lot of the provers. I've talked about this on the podcast. Women who just burn themselves to the ground because they feel like their worth is tied to their productivity. I see a lot of floaters, women who just refuse subconsciously to anchor and ground and put structure behind their dreams because they feel like it will cage them in. And the hider, the brilliant, beautiful woman who has so much to give to the world, who's deeply coded, who's deeply an expert and she just refuses to let the world know. And I want to double click into the hider today because it's most of what I see. We are so terrified of being seen because it has an ancient lineage, muscle memory, like in our DNA, that being visible equals persecution. Like, this is the witch wound, guys. This isn't just our mom's programming and our grandmother's programming. This goes way, way, way, way, way back in our DNA. And so we're here today as modern day women who live in a very different kind of world than they did with social media. And so many women. I'm talking about some of the most brilliant, successful, badass women that I've met that are like either on the cus next level or have barely even started. There's a spectrum. Refuse to playful out and be seen and shine in the light to serve the world and make money using their gifts because they're terrified of criticism online. That's a real fear that I see and I just want to normalize that. This is my fear too. Like I've had this fear myself.
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Okay, you guys, here's the truth that most female entrepreneurs never hear. Your nervous system is running your entire business, your entire life, not your mindset. So you can have all the vision and all the strategy, but if your body is carrying chronic stress, inflammation or
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pain, everything is always going to feel
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harder than it needs to be. And this is where Microflow comes in. Now, this brand, I swear by Microflow, it has changed my entire life. It's founded by root cause health expert Christy Nal, and Microflow creates the cleanest micro dosing supplement on the market. Okay? It's 100% organic, third party, lab tested, Raiki infused and intentionally formulated for women. Now, each blend is designed to support brain, heart coherence, your nervous system regulation and neuroplasticity, which helps you at the end of the day shift out of survival and into sustainable growth. And here is what's actually happening. Microflow helps quiet the Default mode network in your brain. It's the autopilot in your mind while activating neurogenesis so that you can build new pathways wired for creativity, clarity and resilience. This is why thousands and thousands of people who've used Microflow has said that it is the one thing that has drastically, clearly, evidently changed their life. And now Microflow has introduced a brand new blend that I am also obsessed with called Rapid Relief, which is the next evolution of holistic pain support. Now, Rapid Relief works with your body, not against it. It supports your innate healing intelligence so that discomfort can finally resolve at the root without harsh downstream effects. Think of this as like your new one stop shop, Midol, Advil, Tylenol, but better because it's formulated with Microflow magic, Microdoses, regenerat, farmed CBD and ancient botanicals. I've used it every single week since. I've got it. It helps calm inflammation, soften tension and restore the flow back into your body. Now, for female entrepreneurs navigating long days, nervous system overload or burnout recovery. You guys cannot not have Rapid Relief in your medicine cabinet. Start with the Exude and Surrender bundle and add Rapid Relief when your body needs extra support. And explore Theta for deeper, somatic and ceremonial work. If you are ready to increase your capacity by upgrading the technology of your nervous system, then you've got to get down with Microflow. Get the whole bundle, get the whole stack.
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It will be the most life changing
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tool you could possibly ever, ever work with. Visit microflow healing.com and use code JESSICA10 for $10 off of your order. That's microflow healing.com and use Code JESSICA10 for $10 OFF of your order.
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And I want to take you guys back to a moment where this unlocked for me. So I was launching my book the light work in 2024 and I had created all this content. Like I did this big video and photo shoot for the book, for the COVID for the, you know, branding imagery for that campaign of the book launch. And, and I had hired a videographer to kind of follow around the day just to get a bunch of B roll. And you know, at certain points throughout the day she was like, let's talk about your book. You know. And so she sat me down in a chair and she just asked me a bunch of questions. And at one point she was like, so tell me about this Palladian thing. What is that all about? Because I talked about the Pleiadians and the light work and why I believe I am a Pleiadian. And if you've been on my show on this journey for a minute, you know that. And if you're new, welcome. I can identify as part of the extraterrestrial star lineage family of the Pleiadians. That's not what this podcast is about. We can talk about it at another time. In fact, I've already broken that down on the podcast, so I can link some episodes in the show.
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Notes on that.
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But she asked me some questions about the Pleiadian journey, and I just answered them, and she captured it. And a couple months later, it was time for the book launch. And I edited that video of the clip of me talking about being a Palladian, and I put it on Instagram, and it was the first video of all of my content that had ever gone viral. Like, I posted it. I didn't think twice about it. I thought it would do fine. And about an hour later, I looked down at my phone, and it had, like, a hundred thousand views, 200,000 views, 500,000 views. And that video has gone viral. It's got close to 3 million views at this point. And it's still. It's still out there. But something else happened in that moment. It was kind of shocking, and I could feel my nervous system activate, like, holy shit. This clearly struck a nerve. This is now being circulated. But what was continuing to pump that video up to the top of the algorithm was not just the viewers. That's not how Instagram works. It rewards you for engagement, comments, shares. And the comment section of that video popped off. And in the next 24 hours, more comments started flowing through. And the comments were. I don't even know how to describe them. They were horrific. They were so demoralizing. I mean, something about saying that you're an alien on the Internet clearly is a trigger point. 95% of the comments on that video were calling me a Nazi, calling me the devil, saying that I was a demon, like, criticizing my teeth, telling me that I was, you know, a dumb white girl talking about bullshit. I could go on and on, you guys. It was so horrific. And my whole system shut down for, like, 48 hours. And I didn't know what to do. And I brought it to my team. I was like, I feel like I should delete these. Do I comment back? Like, should I hide the comments? Like, what do I do? And I'll never forget, shout out to my digital marketing partner, Isabelle. She just said, jessica, it's engagement. Like, the reason that video is doing so well, Instagram doesn't know the difference Between a positive comment or a negative comment, it just sees it as a comment. And you should let it be, because that video is going to continue to create more reach and the right people are going to see it, because more is more good, bad, neutral. More engagement is more views. More views equals more people. And you really don't know who's out there seeing it and connecting with it in whatever way they're going to connect with it. And I had put like a manychat call to action on that post to buy the book, like, comment Light, and I'll send you a, you know, link to buy the book on Amazon. And out of the thousands of horrific comments and millions of views, that post ended up selling me a thousand books. I sold a thousand books through a single Instagram post. And as the days went by, I started to soften the dysregulation and I started. Something started to shift in me and I started to really, truly find my neutrality in it. Like, wow. Everything on Instagram, everything on social media is just one big projection field. And if someone is projecting hate towards me, that's coming from their own source of locus of control and what they possess inside of them, or else they wouldn't be able to spew that. And if someone is throwing light and love towards me and encouragement and celebration and inspiration towards me, that's what they possess inside of them. And that's who I'm talking to. And flash forward to two years later
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and y', all, I get trolls all the time.
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My content does really well. Today I've gotten like, I've cracked some code on Instagram. We can talk about Instagram in another episode. Actually would love to share with you guys kind of how I create content and why I believe certain posts pop and others don't. But, man, I've had a lot of posts go viral in the last couple of months specifically, and there's a lot of love and there's a lot of bullshit. I actually had a post a couple weeks ago that is now, I don't know, has like 10,000 shares and thousands of comments. And somehow it struck some political nerve in the content I was sharing with someone, with one woman, and then someone jumped in and clapped back at her. And then someone clapped back at her. And then this whole debate of about a hundred comments went off in this post. I didn't even see it, honestly, because this is what I'm going to get to. I don't even really pay attention anymore. One of my good friends DMed me and was like, hey, have you seen what's happening in the comments on this post? I think you should delete it. I was in the middle of a snowstorm with my husband. We lost power for seven days in Nashville. I don't know if you saw the news, but it was totally a state of emergency. And my husband was in the middle of an ice storm, like a categorical historical natural disaster while I was in Sedona hosting my retreat and had to hold two realities at once. And I get this comment from my friend in the DMs, like, hey, did you see the comments you're getting on Instagram? You should deal with that. You should address that. You should delete that. You shouldn't allow that. And I was like, babe, this is the bottom of the totem pole of what I care about. Not just right now, but in general. Like, it really gave me pause to see the reality of how little that matters. Not just in an emergency, a state of, you know, stress where other things are really, truly do or die. But every day, like, that shit just doesn't matter to me anymore because I have come into, and this is the key, this is my invitation to you into so much sovereignty and deep cellular knowing that your projection of me is a reflection of you. And you will never be cast, shade or hate or judgment from somebody who is doing more than you, only less. I want you to go and rewind that in the podcast and hear that again. Because so many of the hiders out there that I work with are terrified of being judged and rejected by an enigma, by an illusion, by a frequency that isn't real. It is certainly not real and relevant to the woman that they are and the work that they're doing in real time with the heart and the consciousness and the vision that they have. It doesn't match. It's apples and oranges. It doesn't even exist in the same playing field. And yet we're playing to a dimension, a frequency, a lower vibration that actually has zero to do with us, but we anchor all of our decision making and moves against it. When you really think about doesn't compute. It makes no logical sense, it has no truth in it, and yet you're projecting your own fear onto it and letting yourself be limited by it. Today, when I see those comments in my Instagram scroll and in my comment updates, I breeze right by them. I don't feel anything. It actually, that's not true. I feel a little sorry for them and not in a righteous way. It's just like, wow, you must be in a state of consciousness in your life where you haven't healed and found your own sovereignty and your own light and your own purpose and your own joy and your own freedom, and somebody speaking truth and being true to who they are creates a reaction in you. I send you a dose of love, a dose of healing. Not too much, because I really don't have the energy, like maybe a micro droplet to give, but I really don't have the energy to give to that because I've got so much more that deserves my energy. The 99.999999% of the women and the community that I really, truly cherish and get me right. And I want to put a caveat on here that if you're going to talk about politics, if you're going to talk about social issues, if you're going to talk about the deep state and the Illuminati and like the Matrix, like, just be forewarned that you're inviting dissonance onto your platform. And I'm not discouraging you speaking your truth and being bold, but just know that you invite more reaction because of the state of the world and the consciousness level, unfortunately, of most people who haven't broken through the 3D. And that is what sometimes, oftentimes, unfortunately, makes social media a toxic place, because so many people out there are unhealed and there's no judgment there. That's just the reality. And we're stuck inside of our own polarity, and it can become an echo chamber of divisiveness. So why would you contribute to that? I think if you're here listening to the Spiritual Hustler podcast, you're a woman of the new earth. You have a different type of message to share with the world that pierces through the density and the darkness and emanates a frequency of light and love and truth and depth and awareness that gets to be not only the platform you build with confidence and alignment, but gets to be an invitation to the people who speak your language, who resonate with your truth, because they share that truth, too. And the only way they're going to find you is if you broadcast that truth. And the more you care about criticism and hate and trolls online, the less chance they have to find you and the less chance you get to do the work that you came here in this carnation to do. And so when you get criticized online, I want you to remember what my dear colleague and friend Isabelle told me. Well, it's engagement. And the more people that engage, the more your content gets seen. And the more your content gets seen, the more the right people can see it. I want you to remember that the people who are hating on your content are not who you're talking to in the first place. And that their projection of you is a reflection of them. And your reaction to them is the self awareness of you. So when you see that you have a choice, point to let it take you down or to just see it for what it is. Send a droplet of love and healing and move on with your fucking day. And this is a muscle that takes some building. And the only way you build it is by showing the fuck up. The only way you build it is when you stop hiding. I hope this was one big invitation here on the podcast for you to step out and be seen regardless of people's opinions or judgments. Because remember, you're only going to be judged by people who are doing less than you, not more. And all of the people that follow you in your personal life, I didn't even touch on that. Your high school friends, your mom friends that don't understand entrepreneurship, your ex boyfriends, your ex husband, your former colleagues, your former clients, like all of that is rooted in the past and our ego because this is really what it requires to put ourselves out there. Its only job is to keep us safe. And it's only proof points and reference points is the past, right? Not the future. So when you get online to create content and be seen and to be shared, you pandering to those people is you pandering to the past version of you, not the future vision of the woman you really came here to be. And the only way you become her and step into her is if you show up and trust your own voice, regardless of what anyone has to say or think about it. I love you all so much. I was so excited to talk about this today and I really hope this hit and came in at the right time, in the right place. Go announce to the world that you're an alien if you are, as you'll never know what it will teach you and your version of that, I should say, and just how much impact you really can make by being yourself. I love you all so much and thank you for being here on this episode of the Spiritual Hustler podcast. And I will see you on the next one. Bye guys.
Podcast Summary: The Spiritual Hustler – Unlocking Criticism Online: If You’re Not Being Judged, You’re Not Visible Enough
Host: Jessica Zweig
Date: February 26, 2026
Episode Theme: Normalizing and Reframing Criticism Online for Women Entrepreneurs
This episode of The Spiritual Hustler centers on the fear of online criticism, particularly for women who are “hiders”—talented, knowledgeable individuals hesitant to be visible online due to fear of judgment. Jessica Zweig shares her personal journey with public scrutiny, especially in the digital sphere, and reframes hate or trolling as a sign of increasing visibility and impact. The core message: if you’re not being judged, you’re not showing up strongly enough. Jessica encourages listeners to trade hiding and self-protection for radical self-acceptance and unapologetic visibility, knowing that criticism is not just inevitable but a marker of growth and reach.
Final Thought:
Jessica’s rawness, humor, and directness make this episode not just a lesson in personal branding or social media but a powerful call for feminine leadership through vulnerability and courage. For everyone afraid to “go public” with their gifts, this is a must-listen episode on turning criticism into confirmation of your purpose.
Listen for: emerging from the “hider” archetype, practical guidance for releasing attachment to criticism, and permission to step into your fullest online presence—even if it means announcing you’re an alien.