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Welcome to the Spiritual Hustler podcast. I'm your host, Jessica Zweig, multi seven figure serial entrepreneur, best selling author and branding and business coach. And this is a show where we are redefining the word hustle. Reclaiming our true feminine nature of magnetism and putting down the self judgments and shame around loving to work and making a lot of money at it. On this show, you're going to learn how to stop hustling and start spiritually hustling. By pressing play, you are now part
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of a new movement of women who
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don't hustle for money. We hustle for meaning. We don't hustle from lack. We hustle for love. We don't hustle from survival. We hustle for humanity's thriving. We hustle toward healing the ancestral programming of fear and step into a new understanding of safety in the body to receive.
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This shift isn't going to only heal your life. It's going to make you a whole lot richer too.
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This is the Spiritual Hustler podcast.
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Well, hello my beautiful spiritual hustlers and welcome back to the podcast. Gonna drop it like it's hot today. Who's ready? You guys get your gloves on. I'm gonna hand you some, like, coals, okay? Some fiery coals for you to hold. Put in your pocket this key. Today. This unlocking key is like red hot. Okay? You feeling me? Welcome to the podcast. I am your host, Jess. Every Thursday here on the show, I drop a minisode, if you will, called my unlocking series, which I know so many of you love. I really can't tell you how much I appreciate the feedback that I've gotten on this part of the podcast. I was like, I never miss an unlocking. It's so sweet and it means so much to me because this was just this vision I had about a year ago. I'm like, well, I have this tattoo of a key on my heart inspired by the priestess key. The priestess here is all around reflection, showing you your own divinity. It has nothing to do with her. Everything to do with simply amplifying the truth, the beauty, the light that you are that you might not be able to see. And we're going to talk about reflections today and projections today and how we sometimes can misinterpret people. And it's really a thing, you guys. It's something I'm seeing in the collective so hard right now, not just in my own life at all, but like a lot of women I know as well and what is kind of being revealed in the consciousness of Women today, something is happening in the ether and I am like just simply holding on for the ride. So we're going to get into it today. I just want to thank you for being here first and foremost. If you're new, I love you. Thanks for finding me. If you're not new, I love you. So thank you always so much for being here and coming back. On the Spiritual Hustler podcast, we talk about all things business, branding, leadership, revenue growth, impact making, being a boss, being a leader, being a thought leader, all of the things and all of the woo shit. Even though I don't always love to use that word, I use it, it's a term. But in my view, it's just a diminishing kind of quip to classify someone who is awake, conscious, fully remembered, and evolving at the highest level of this human experience. That's what woo woo means to me at least. And we do it all in service of, yes, the Divine Feminine. I say that all the time, but I really want to crack into what I mean when I say that today. Like, what am I even talking about? And I think that if I were to truly define what in service of the Divine Feminine means, it is the qualities of being a woman today who is walking the path of embodiment of authenticity, of integrity and of love and leading as a woman who's holding that power, my friend, I'm just going to be honest. To play that game and to be that woman and to walk that walk takes work. It takes a lot of work. It is not easy to maintain and uphold the values of love, integrity, authenticity when the world is throwing all of these different obstacles towards your way. Because here's why it's difficult. It's going to test you. It's going to test your devotion and your commitment on a daily basis. Because people be people in and humans be humaning and life be lifing. And it's very easy to get tripped up and tricked and off track from the women we say we are and who we commit to being on this planet. Not just in our worlds, in our own personal lives, but what we represent in the world at large, to stand in our authority as divine feminine leaders who lead with the heart, who lead with love, even when it's hard. Especially when it's hard. That's what I mean when I say in service of the Divine Feminine. So I want to talk today about unlocking projection and why being misunderstood. Because if you are a woman walking your walk of love, integrity, authenticity, truth and service out loud in the world, world In a big way. Not even in a big way, like, as far as Instagram is concerned like that. It's like just being a leader in your own life, in your own community, in your own world, walking your own original, unique path, whatever that looks like. If that looks like going to live in a freaking camper and like traveling the country on a road trip and living with your dog in the mountains. Like, it can look like whatever it looks like to you. But walking the path of truth, following your heart, expressing your authenticity, it's always going to be questioned and projected upon. And I'm really feeling this in the collective right now. And this isn't just my life. Like, I had multiple instances over the last couple of months that have really shown me something important. But I know that I'm not alone. I'm having conversations with a handful of women that I love and trust, that are close to me, that are dealing with the exact same thing. So maybe this is you too. And at the same time, this is not about any specific situation, because this is really bigger than like a person or a situation. It's about what's happening when people lose coherence with themselves. And so many people are disconnected unconsciously from their own truth, their own pain, their own fear, their own shame, their own insecurity, their own unmet needs, their old stories that they cannot see you clearly. They see you through the lens of whatever they have not yet healed. One of my favorite quotes in the world, and I'm a quote girl and I got a lot, but I would say this is like in my top three. Your projection of me is a reflection of you. And my reaction to you is the self awareness in me. I'm going to say that one more time for the people in the back. Your projection of me is a reflection of you. And my reaction to you is the self awareness of me. So if you are projecting towards me, I'll just use myself as an example. Why not? That I am successful, that I am inspirational, that I am loving, that I'm warm, Those are all qualities that you have inside of yourself because your projection of me is a reflection of you. But if you're projecting that I, I don't know, I'm self involved, that I am wanting to be famous, that I am, you know, materialistic, those could be projections. That's a reflection of the parts of you that judge me for potentially being that and having those things or valuing those things. Because you have your own unhealed relationship with your desires to be seen and your desires to have beautiful things and your desires to want to be important in the world. Okay, I'm just like getting real. I told you guys this key was hot. And therefore my reaction to you. I could be like, oh, wow. She thinks I'm so inspirational and beautiful and therefore that means I'm special. That reaction speaks to my own self awareness and where it is, where my awareness is. Or you could reflect those things onto me and I could say, wow, thank you so much for reflecting that. Clearly you possess those too. And my awareness doesn't allow that to go to my head or make me feel more important because I'm aware of myself. I've done the work on myself to know that you're just as amazing as I am. There's space for both of us, for all of us. And if I were to say, let's take the second example and react. My reaction to you is a self awareness of me. Oh, she thinks I'm materialistic and self important and wanting to be famous. Fuck her. She's clearly toxic and she's unhealed and she's got to go do her work. See what I'm saying? My reaction to you is an awareness of me. So another part of me, another version of me, my higher self, my true self, would react to that with an awareness that that has nothing to do with me. That person's opinion, I know you're following. And if you're someone who is growing and you're leading and you're becoming more visible and you're becoming more honest and you're becoming more sovereign with your own fucking choices. Let's say you want to go start a big multimillion dollar business, launch a podcast, go, go live in a camper. People are always going to project their shit onto you. They're going to misunderstand you. They're going to have assumptions. They're going to question your intentions. They're going to turn a single moment into a story. They're going to confuse all of your boundaries for rejection, your high standards for control, most likely your honesty for harshness. And this one could not be more true. They're going to misunderstand your evolution for betrayal. And none of that is true. And none of that makes you wrong. Okay, you guys, here's the truth that most female entrepreneurs never heard. Your nervous system is running your entire business, your entire life, not your mindset. So you can have all the vision and all the strategy, but if your body is carrying chronic stress, inflammation or pain, everything is always going to feel harder than it needs to Be. And this is where Microflow comes in. Now this brand, I swear by Microflow, it has changed my entire life. It's founded by root cause health expert Christy Nalt. And Microflow creates the cleanest micro dosing supplement on the market. Okay. It's 100 organic, third party lab tested, Raiki infused and intentionally formulated for women. Now each blend is designed to support brain, heart coherence, your nervous system regulation and neuroplasticity, which helps you at the end of the day shift out of survival and into sustainable growth. And here is what's actually happening. Microflow helps quiet the default mode network in your brain. It's the autopilot in your mind, while activating neurogenesis so that you can build new pathways wired for creativity, clarity and resilience. This is why thousands and thousands of people who've used Microflow has said that it is the one thing that has drastically, clearly, evidently changed their life. And now Microflow has introduced a brand new blend that I am also obsessed with called Rapid Relief. Which is the next evolution of holistic pain support. Now, Rapid Relief works with your body, not against it. It supports your innate healing intelligence so that discomfort can finally resolve at the root without harsh downstream effects. Think of this as like your new one stop shop, Midol, Advil, Tylenol, but better because it's formulated with Microflow magic micro doses, regeneratively farmed CBD and ancient botanicals. I've used it every single week since I've got it. It helps calm inflammation, soften tension and restore the flow back into your body. Now, for female entrepreneurs navigating long days, nervous system overload or burnout recovery. You guys cannot not have Rapid Relief in your medicine cabinet. Start with the Exude and Surrender bundle and add Rapid Relief when your body needs extra support. And explore Theta for deeper, somatic and ceremonial work. If you are ready to increase your capacity by upgrading the technology of your nervous system, then you've got to get down with Microflow. Get the whole bundle, get the whole stack. It will be the most life changing tool you could possibly ever, ever work with. Visit microflowhealing.com and use code JESSICA10 for $10 off of your order. That's microflowhealing.com and Use code JESSICA10 for ten dollars off of your order. You know, there's this famous idea I love this. It's called the dumb bars number which suggests that human beings can only maintain about 150 meaningful relationships in their lives. And within that 150, only about five people are actually, truly, your deepest circle. Five people, one hand. These are the people who really know you. They know your heart. They know your history. They know your patterns. They know all your bullshit. They know all your wounds. They know all your trauma. They know all your love. They know all of your contradictions. Do they even really, truly know the current version of you? I say to my husband all the time we've been together for 14 years. I'm like, there's parts of me he doesn't really fully know. And vice versa. We all know who we used to be as of yesterday. Truly, we live in a world where we think we know each other because we follow each other on Instagram, because we've had a single conversation, because you've worked with someone for six months, because you had a few intense experiences with somebody. No real intimacy. True relationship takes time, it takes consistency, and real truth takes context. And most of us are formulating stories based on micro moments, not the full picture. You do not know someone from a single text. You actually don't even know someone from a single conflict. You really only know somebody that you have gone on a deep, intimate journey with over time. And projection is what happens in the space between. That's it. It's not real. At the end of the day, a projection is what's happening when someone cannot sit in that space between, when they cannot tolerate the thing inside of themselves that's coming up for them in that space between, so they place it onto you. So if someone has felt abandoned in their life, I certainly have. They may see abandonment everywhere. I was deeply abandoned growing up by my family system, and I have projected my abandonment wound onto so many people. But my reaction to you is the self awareness of me. And I've done a lot of work on that, and I continue to. If someone in a situation feels powerless, they may experience your leadership as threatening or too authoritarian. If someone feels ashamed or something got brought up in them that they don't know how to name or place, they'll make you the villain so they don't have to face their own discomfort. All right, you're gonna be the bad guy because I don't know, you admitted your truth. This is a really hard pill to swallow. It sucks in the moment, but it's part of the curriculum. So many of us, especially women, really good women, really empathetic, loving women that I know, that I am, that I see everywhere, have been conditioned to believe that if we're misunderstood, we have to explain ourselves harder. We have to prove it more. We have to fix it we have to over give, over, clarify, twist ourselves into pretzels, trying to be loved, seen, approved of, validated, liked. You are not responsible for someone else's projection. You do not have to be available to that projection. You can communicate your needs, who you are clearly. You can apologize when you are truly out of integrity, own your part. I'm not saying you shouldn't do any of that. But you cannot force someone ever to see you clearly if they are committed to only seeing you through their own wound. And the real fuckery of that is that they're unconscious of that wound and it's not your job to heal them. So I want you to start asking yourself new question. Whenever you get faced with your own projections, people projecting their projections onto you. That's what I mean. Not your projections, but other people's projections. And hopefully, if you're the type of person that's projecting, this episode really helped you too. The question is no longer how do I get her to understand where I'm coming from? Or how do I ensure she knows my intentions were good? Or how do I make sure that we can work through this so she can understand my side? No, that's not the question anymore, sister. It's can I stay anchored in who I know myself to be even when I'm misunderstood? The question is, can I trust my own heart? Do I know my own integrity? Do I know my own values? Can I trust that the people who are really meant for me will come closer, not farther, when I stand in my truth. The deeper that I have gone into my own integrity, the less available I have become for managing other people's perceptions. And it's not because I'm cold or I don't care, because I really fucking care. I care so much, I care to a fault. But I've learned that my job is not to control what people think of me anymore. Neither is your job. Your job is to stay coherent within yourself, where your words match your actions, your values match your choices. Your yeses are your yeses, your nose are your no's. And the only person that can measure how truthful that is is you. That is integrity. That is fucking peace is what that is. And so stop being a shape shifter, stop being addicted to being liked, and start walking through every single difficult situation with the mantra, your projection of me is a reflection of you, and my reaction to you is an awareness of me. If you're a bright light, being yourself, authentic, loving, honest, true, bold, you're always going to be misunderstood, babe. It's a good sign. It's a gift to keep your fuel to your fire burning. And this is the year of the Fire Horse. So you get to burn down all of the old versions of you that used to care when people misunderstood you. You know your heart, babe. You know your own too. And only you know when you were out of alignment, babe. So you get to own it, you get to repair, you get to grow. But you do not have to over index on owning that with people who are committed to misunderstanding you. As Mel Robbins would say, let them. It's a really amazing book, by the way. You don't need to audition anymore. You've arrived in your life where there is no more convincing or proving who you really are to people who are committed to to misunderstanding you. And you just need to stay true to yourself. Yes, those close five people who actually know your heart too, but ultimately yourself. Those people, the real ones, as I call them, are supposed to be counted on one hand. I love you all so much and I want to thank you for letting me drop it like it's hot today. I will see you on the next episode of the Spiritual Hustler podcast. Have a beautiful week. Bye, guys.
Podcast Summary
Host: Jessica Zweig
Episode: Unlocking Projection: You Are Not Their Story
Date: April 23, 2026
In this episode of The Spiritual Hustler, Jessica Zweig delves into the topic of projection—why others’ judgments and stories about us are rarely about us at all, and how to stay rooted in your authenticity amid misunderstanding and external perception. Speaking primarily to women navigating leadership and self-expression, Jessica reframes how “spiritual hustle” is not about striving for validation but about embodying the Divine Feminine, integrity, and truth. Full of raw honesty and motivational insight, she shares lived wisdom on walking your unique path, handling others’ projections, and trusting your own self-awareness.
“Those are all qualities that you have inside of yourself because your projection of me is a reflection of you.” (10:08)
“Your job is to stay coherent within yourself, where your words match your actions, your values match your choices...And the only person that can measure how truthful that is is you. That is integrity. That is fucking peace is what that is.” (29:15)
“You don’t need to audition anymore. You’ve arrived in your life where there is no more convincing or proving who you really are to people who are committed to misunderstanding you.” (32:40)
Jessica wraps up with empowering encouragement for listeners to honor their own hearts, stay true to themselves, and embrace the inevitable misunderstanding that comes with authentic living. Instead of contorting to gain approval, she champions standing in self-known truth and integrity as the ultimate spiritual hustle.