The Inside Story Of How Taco Bell Created The Big Cheez-It

Today we're bringing you a rare behind-the-scenes look at a collaboration between two giant American food brands: Taco Bell and Cheez-It. (And no, they’re not paying us to do it — we’re just obsessed with how big companies come up with new foods!) This past summer, Taco Bell debuted the Big Cheez-It Crunchwrap Supreme and the Big Cheez-It Tostada.