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Identifying your niche and understanding your target market is fundamental in determining the success of your business. Ian Macbeth, the managing partner of Avocado Property, shares with Sprift how he started the company with nothing but data, against all odds during a global pandemic. Learn how the business not only survived but ultimately thrived and positioned itself for continuous growth through the use of property data and innovative marketing tactics.

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Follow Ian on @AvocadoProperty. Website: www.avocadopropertyagents.co.uk