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The Steve Mills Results Mastery Podcast - Helping businesses to grow one episode at a time!
Hosted by Steve Mills · EN
IF YOU WANT REAL RESULTS? Subscribe to THE RESULTS MASTERY PODCAST NOW!
Our listeners are doing great!
→ John went from £40K to £150K in 12 months
→ Sarah doubled her client base without increasing ad spend
→ Hamish increased his lead generation from 15 to 20 leads to 75 to 90 leads per month within 3 months
→ Vovisa made £5,000,000 from a one-hour consultancy session with Steve
→ One company make £46,000,000 from a £150 investment in Steve's LinkedIn training
Want these kinds of breakthrough results in YOUR business?
Look, I'm not here to sell you dreams. I'm here to show you the exact blueprint that's generating massive results for entrepreneurs just like you. No theory. No fluff. Just proven strategies that work.
Here's what makes this different: We don't just talk about success – we engineer it. Every episode reveals battle-tested methods that have generated REAL money for REAL businesses.
Think about it: What if you could:
• Double your conversion rates using your existing traffic
• Maximize every customer interaction you already have
• Turn your current processes into profit machines
The best part? You don't need to invest more in marketing. You just need to optimise what's already working.
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19episodes
Episodes
Newest firstAll episodes
How protected is your business if something should happen?
3w ago00:24:48Tap to summarizeSend us Fan MailI've got something a little bit different for you today. Rather than my usual sales, marketing, and business growth videos, in this one I'm interviewing a good friend of mine and thoroughly nice guy with loads of knowledge and experience in his industry. His name is Joseph Mayanja. Joseph says he's in the protection industry, but just to clarify, he's not a bouncer or running a protection racket; rather, he sells insurance. He is an expert who provides great advice to the small and medium-sized businesses and their business owners. In this interview, he shares his thoughts regarding the mistakes that a lot of business owners make (particularly small business owners with limited budgets). He explains how they can end up in a really difficult situation when something goes wrong because they don't have the critical insurances in place. I hope you enjoy the video, and any feedback is very welcome. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website
Transcribe →What marketing works in 2026
3w ago00:41:20Tap to summarizeSend us Fan MailThe Six step business development framework: 1. Overcome obscurity - get known by strangers 2. Consistent communication – regular touchpoints 3. Build know/like/trust relationships 4. Generate two-way communication 5. Convert communication into meetings 6. Turn meetings into salesSales Strategy & Conversion Focus- Meeting conversion rate as key leverage point - Example: Improving from 2/10 to 4/10 meetings doubles business- Importance of objection handling training- Specialisation increases pricing power and conversion - Hotel specialist vs general marketer example - Swimming pool specialist vs general builder analogy- Market sizing and niche targeting critical for efficiencyCollaboration Marketing Approaches- Joint events multiply audience reach - Three partners each bringing 20 people = 60 total attendees - 40 new prospects for each partner- Allison’s approach: Collaborating with others for unique events - Accesses partner’s existing circles - Builds credibility through associationService Offerings & Pricing- Kickstart program: £25/month for startups- Results Mastery program: £500/month- Higher-tier services: £2,000+/month- Average client results: 45% increase in first 12 months- 10,000 businesses worked with to date.Want to know more? Book an online meeting at www.results-mastery.com If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website
Transcribe →If you don't take any risks, then you risk everything...
4w ago00:06:02Tap to summarizeSend us Fan MailPeople often tell me that they want to grow their business. When I ask them what they are currently doing to do so, the answer is often "very little." It is a little bit like people who want to lose weight; when you ask them what they do, they say they don't do any exercise, they eat lots of chocolate, and fish and chips is their favourite meal. Things just don't add up. The truth of the matter is that the reason we often don't take action is fear. This could be:1. A fear of failure2. A fear of loss (specifically losing money)3. A fear of what people will say if they find out we have messed upFear is a real detractor of success. I always remember Tony Robbins once saying that "fear" stands for False Evidence Appearing Real. I also have a friend called Andy Tiong who says that fear is really just something that prevents us from doing things; if we live in fear, then we take no action. So, my message to you today is this: if you want to remain where you are, then that's fine. You don't need to do anything. However, "if you always do what you've always done, you're probably going to get what you've always got". I say "probably" because of the world we live in right now. The media is doing a lot of scaremongering about AI. If you don't take that on board because of fear. If you don't spend any time learning the skills that you're going to need to learn as you go forward, then that fear could mean that you are not only going to stay where you are, but you are also perhaps going to fall by the wayside. I say that not to be an alarmist, but because it's true. So, turn fear into action in order to grow your business. If you'd like to work with me, then get in touch by going to results-mastery.com and booking a free, no-obligation initial meeting without any fear. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website
Transcribe →How to use AI to Grow Your Business
4w ago00:34:47Tap to summarizeSend us Fan MailAI Fundamentals & Business RealityAI definition clarifiedNot actually intelligent - simulates human cognition through pattern recognitionLLMs predict next best word from preset data; they don’t search internet liveAlready embedded in daily tools (biometrics, social media)Current AI landscapePerfect storm of hype vs practical applicationArms race between platforms (OpenAI, Claude, Copilot, Manus)The market will likely level out in next 12 monthsHuman-AI relationshipAI is an enhancement tool, not replacement for humans. However, someone who knows how to use AI could replace you in the futureHumans still needed for creative/strategic work. AI + humans is the way forwardHumans can delegate predictable, repeatable tasks to AI leaving them to get on with other workStrategic Implementation ApproachProblem-first methodology essentialStop and identify business problems before selecting toolsBuild business case with impact assessmentConsider affected user base size for maximum ROIPharmaceutical company case studyInitial pilot affected small teamReplacement leader identified 10x larger user base opportunityLesson: Map organizational impact before pilotingRisk-value balanceAI creates operational efficiencies and valueAlso exposes new risks (security vulnerabilities, data exposure)Need awareness of risk-value seesawEffective AI Usage TechniquesPrompting best practices using GRIP methodologyGoal - Define what you’re trying to achieveRole - Specify expert persona (Seth Godin, pricing expert, etc.)Instruction - Provide detailed, specific directionsProduct - Define exact output format neededAdvanced prompting strategiesAssessment mode: Ask AI to critique and improve workSocratic prompting for deeper analysisChallenge AI’s thinking with follow-up questionsContext limitationsLLMs lack business-specific contextRequire detailed briefing like new employeeAlways review and refine outputsA big thank you to Ben Raynor of Strategis Sherpas for being on my podcast and for sharing his expertise. Ben’s Services & ContactDiagnostic-first approach for each unique businessTypical process: diagnostic → pilot → wider implementationContact optionsLinkedIn with direct diary bookingEmail: ben.raynor@strategicsherpas.comFree initial consultations available at - https://strategicsherpas.com/Ben and his team specialise in identifying 3-5 operational bottlenecks costing time/money/riskBen's Profile+447980 297260 Ben Rayner | LinkedIn ben.rayner@strategicsherpas.comBen Rayner has helped over 50 SME leaders recover over £3 million in wastedoperational costs - often finding £50K+ in the first two weeks.If you're running a business with 20 to 100 people and you feel like you'reconstantly firefighting, Ben's your guide out of the chaos.Most leaders know what's wrong. They just don't have the time or clarity to fix itin the right order. That's where Ben comes in. He identifies the 3 to 5 operationalbottlenecks draining time, margin, and momentum - the ones costing you themost, not just the easiest to fix. Then he works hands-on with your team toimplement improvements using a mix of process redesign and AI.The focus is always practical: what to fix first, what it's worth, and how toimplement it without stopping the business.Based on rec If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website
Transcribe →Why Most Businesses Struggle to Generate Consistent Leads
Apr 1000:48:05Tap to summarizeSend us Fan MailBefore diving into the six steps, it is worth understanding why so many businesses find lead generation so frustratingly inconsistent. The answer, in most cases, is not a lack of effort — it is a lack of system.Research consistently shows that 80% of sales require five or more follow-up contacts to close, yet the majority of businesses give up after one or two attempts. Meanwhile, 80% of businesses fail within their first five years, often not because their product or service is poor, but because they never built a reliable, repeatable engine for attracting and converting new clients.The businesses that grow consistently are not necessarily the ones with the biggest budgets or the most sophisticated technology. They are the ones that have installed a structured system and execute it with discipline. As Steve puts it: "Hoping things will get better is not a strategy. Action is the key."The six steps below give you that system.The Six-Step System to Generate More Leads and Grow Your BusinessStep 1: Overcome Obscurity — Get Your Business KnownThe first and most fundamental challenge for any business is obscurity. If your ideal clients do not know you exist, nothing else matters. The goal of this first step is to generate a consistent, qualified flow of leads through targeted, multi-channel marketing activity.This does not mean being everywhere at once. Steve is emphatic on this point: focus on just three channels that work for your specific niche, master them, and only then consider expanding. Trying to maintain a presence across every platform simultaneously leads to diluted effort and mediocre results on all fronts.Equally important at this stage is niching down. Specialists consistently command higher prices and attract more targeted leads than generalists. A business that positions itself as a marketing consultant for professional services firms will always outperform one that claims to help "any business" — because the message is sharper, the audience is clearer, and the perceived expertise is higher.Step 2: Consistent Communication — Build Your Reputation Through RepetitionGenerating a lead is only the beginning. The second step is about turning that initial contact into a genuine prospect through consistent, structured communication. This is where most businesses fall short — they make contact once or twice, receive no immediate response, and move on.The data tells a different story. The most successful businesses maintain long-term nurture sequences that keep them front of mind with prospects over months and years. Steve shares the example of a client who purchased after fifteen years of receiving weekly marketing emails — a sale that would never have happened without that consistent, patient communication strategy.The practical implication is straightforward: build an email nurture sequence, commit to a regular communication cadence, and never abandon a prospect simply because the If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website
Transcribe →How to double your leads in 90 days
Apr 100:48:05Tap to summarizeSend us Fan MailSeminar Overview - Results Mastery“Double your leads and sales in 90 days” seminar delivered by Steve MillsCore premise: all marketing works, but not consistently — the goal is a repeatable, measurable systemAI advocacy: most people use less than 10% of their AI tool’s capabilityRecommendation: pick 1–2 AI tools and go deep; don’t spread your time across many.Core Framework — Six Steps of Business GrowthSteps 1–3: outbound and awarenessOvercome obscurity — grow your reachable audienceConsistent communication — build know/like/trust over timeReputation building — referrals, content, social proofSteps 4–6: conversion 4. Two-way communication — prospects start engaging back 5. Turn goodwill into meetings (first date analogy) 6. Convert meetings into sales — and maximise lifetime valueKey conversion insight: going from 40% → 60% close rate = 50% business growthLifetime value and referrals are as important as the initial saleKey Marketing Principles CoveredNiche targeting outperforms generalist positioning — specialist commands higher fees and trustFocus on top 3 lead generation channels; master before adding moreLead magnets: offer expertise upfront to attract potential clients (this seminar as example)Follow-up is critical: 80% of sales require 5+ follow-ups; most businesses quit too earlySpeed matters: follow up a lead within 2 minutes if possibleKeep-in-touch story: prospect attended a Swindon seminar 15 years ago, received weekly marketing, became a clientMeasure everything: leads by source, website visits, calls made, meetings booked, conversion rate, avg. sale value, client retentionFacebook ads case study: scaled from £300 test → £30k/month spend at 12x ROI (≈£360k/month revenue)Next Steps & Offers for AttendeesFree one-to-one meeting (valued at £250) — book at results-mastery.comFree video marketing audit of attendee’s website (valued at $197) — email Steve with website linkFree marketing assessment tool at results-mastery.com → Free Advice sectionRecording of this seminar sent to non-live viewers (valued at £47)90-day plan outline:Days 1–30: define ideal client, choose top 3 channels, build lead magnetDays 31–60: launch email sequences, implement conversion call process, set up weekly tracking dashboardDays 61–90: optimise metrics, cut what isn’t workingPlatform recommendation: High Level (white-labelled as “Results Mastery Hub”) for email/marketing automationLinkedIn Mastery course available via Mastery University — ~250 short videos covering LinkedIn, Facebook, YouTube, SEO, paid ads, and moreContact: steve@resultsmastery.com / results-mastery.com / LinkedIn If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website
Transcribe →Introducing The Kickstart business start-up programme
Mar 2300:03:09Tap to summarizeSend us Fan MailYou Don't Need More Information - You Need a Startup Business Support Programme.You've watched the YouTube videos. You've read the blog posts. You've downloaded the free guides. And yet here you are — still wondering why your marketing isn't generating consistent leads, why your sales feel unpredictable, and why growth feels so painfully slow.Meanwhile, your competitors are signing clients, raising prices, and building momentum. The difference isn't talent. It's not luck. It's that they have business growth advice for new entrepreneurs and a system — and you don't.The problem? Most business coaching costs £500 to £5,000+ per month. When you're just starting out, that's not an investment — it's a gamble you can't afford.That's exactly why I created RESULTS Kickstart.After 30 years of coaching thousands of business owners, Steve saw the same pattern: the people who needed coaching most were the ones who could afford it least. So he built a group coaching programme for small business owners that gives startup founders access to the same proven frameworks, live coaching, and accountability that his £497/month clients get — at a price anyone can afford.https://results-mastery.com/coaching/kickstartSteve If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website
Transcribe →Scary, Strange and Sexy
Mar 2300:07:32Tap to summarizeSend us Fan MailI just watched a great video about the "three S's": scary, strange, and sexy.Imagine you are looking to post something of interest on social media. You have a choice of things you could post, comment about, or ask about.Now, imagine you were walking down a street, and when you got to the other end, someone asked you, "Who did you notice when you walked down that street?" You might say, "Well, no one."But now reimagine that there was someone on that street who looked scary. For whatever reason they looked scary; would you notice that person?What about if there were someone on the street that was a little bit strange? They were strange in the way they dressed or the way they walked (maybe they did a funny walk or were dressed like an orange).The third one is sexy. Would you notice someone that is dressed sexy, looks sexy, or is walking sexy (if you can walk sexy, I'm not sure)?The answer for all three is probably yes.If you translate that to social media. Could you write or say something scary, strange, or sexy? If you did, you are probably more likely to get attention by using the three S's than you are if you just post stuff at random.So be scary, strange and sexy on social media, video, podcasts, and e-mail.Just a thought I wanted to share. I think it's a great idea.Want to know more from me? Go to www.results-mastery.com If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website
Transcribe →Why most small businesses are busy, but broke!
Mar 1600:18:36Tap to summarizeSend us Fan MailIf you are a small business owner, there is a good chance you recognise this feeling: you are working flat out, your diary is full, and yet at the end of the month the bank account tells a very different story. You are busy — but you are still broke. This is one of the most common and most frustrating situations in business, and in this episode of the Results Mastery podcast, Steve Mills explains exactly why it happens and, more importantly, what you can do about it.The Root Cause: Two Numbers That Determine EverythingDespite the many reasons business owners give for their financial struggles, Steve argues that every single one of them comes down to just two things: your costs are too high, or your sales are not high enough. That is it. While reducing costs is always worth exploring — cutting unused software subscriptions, reviewing supplier contracts, tightening overheads — there is a ceiling to how much you can save. You cannot cut your way to prosperity. The real opportunity, and the real leverage, lies in growing your revenue.The Three Sales Metrics Every Business Must TrackAfter 30 years working with over 10,000 clients — from accountants and lawyers to coaches, consultants, and training companies — Steve has identified three key performance indicators that most small businesses either ignore or measure poorly. Improving each one, even by a small margin, creates what he calls geometric growth: compounding improvements that can deliver 40 to 60 percent business growth or more.1. Lead Generation: Know Where Your Leads Are Coming FromThe first metric is deceptively simple: how many leads are you generating, and where are they coming from? Most business owners cannot answer this question with any precision. They know they get some referrals, some repeat business, maybe some networking contacts — but they have no systematic measurement. Without this data, you are flying blind. Tracking your lead sources allows you to double down on what is working and eliminate what is not, immediately improving the efficiency of your marketing spend.2. Lead Follow-Up: Stop Leaving Money on the TableThe second metric is your lead-to-meeting conversion rate — and the single biggest killer of this metric is poor follow-up. Steve describes a scenario that will be painfully familiar to many: a lead comes in, a salesperson makes a couple of calls, and if they cannot get through, the lead quietly dies. No system, no process, no accountability. For businesses investing in paid advertising such as Google Ads, this represents a catastrophic waste of budget. A structured, consistent lead follow-up system — one that does not rely on whoever happens to be available — can dramatically increase the percentage of enquiries that convert into meetings.3. Meeting Conversion Rate: Close More of the Meetings You Already HaveThe third metric is your meeting-to-sale conversion rate. If you are converting 50 percent of your meetings into sales, could you improve that to 60 or 70 percent with a better sales process, a stronger proposal, or a more disciplined follow-up after the meeting? Even a modest improvement here has an outsized impact on your bottom line.The Power of Geometric GrowthHere is where the numbers become truly exciting. Imagine you currently receive 100 leads per month, convert 50 percent into meetings (50 meetings), and close 50 percent of those meetings (25 sales). Now imagine you increase leads by 20 percent to 120, improve your lead-to-meeting conversion to 60 meetings, and raise your closing rate from 25 to 35 sales out of those meetings. You have not doubled any single metric — yet your total sales have grown from 25 to 35, an increase of 40 percent. Push those numbers further — 150 leads, 80 meetings, 50 sales — and you are looking at growt If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website
Transcribe →Closing the sale
Mar 900:07:26Tap to summarizeSend us Fan Mail“Let me ask you a question.How many opportunities are slipping through your fingers right now because you’re not closing the sale effectively?In this video, I’ll show you how improving your closing skills can transform your results almost overnight.” the Sale – How to Increase Your Sales by 50% Without Spending a Penny.Let me ask you another simple question.If you’re currently closing four sales out of every ten opportunities, what would happen if you improved that to six out of ten?You haven’t spent another penny on marketing.You haven’t generated any extra leads.But your sales have just increased by 50%. If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.Support the showThanks for your interest in my podcast. For 30 years I’ve had a mission to help businesses to become more effective and I’m now using this podcast as a medium for achieving this. To find out more from me take a look at the links below.Website
Transcribe →