Seminar Overview - Results Mastery

“Double your leads and sales in 90 days” seminar delivered by Steve Mills
Core premise: all marketing works, but not consistently — the goal is a repeatable, measurable system
AI advocacy: most people use less than 10% of their AI tool’s capability
- Recommendation: pick 1–2 AI tools and go deep; don’t spread your time across many.

Core Framework — Six Steps of Business Growth

Steps 1–3: outbound and awareness
1. Overcome obscurity — grow your reachable audience
2. Consistent communication — build know/like/trust over time
3. Reputation building — referrals, content, social proof
Steps 4–6: conversion 4. Two-way communication — prospects start engaging back 5. Turn goodwill into meetings (first date analogy) 6. Convert meetings into sales — and maximise lifetime value
Key conversion insight: going from 40% → 60% close rate = 50% business growth
Lifetime value and referrals are as important as the initial sale

Key Marketing Principles Covered

Niche targeting outperforms generalist positioning — specialist commands higher fees and trust
Focus on top 3 lead generation channels; master before adding more
Lead magnets: offer expertise upfront to attract potential clients (this seminar as example)
Follow-up is critical: 80% of sales require 5+ follow-ups; most businesses quit too early
Speed matters: follow up a lead within 2 minutes if possible
Keep-in-touch story: prospect attended a Swindon seminar 15 years ago, received weekly marketing, became a client
Measure everything: leads by source, website visits, calls made, meetings booked, conversion rate, avg. sale value, client retention
Facebook ads case study: scaled from £300 test → £30k/month spend at 12x ROI (≈£360k/month revenue)

Next Steps & Offers for Attendees

Free one-to-one meeting (valued at £250) — book at results-mastery.com
Free video marketing audit of attendee’s website (valued at $197) — email Steve with website link
Free marketing assessment tool at results-mastery.com → Free Advice section
Recording of this seminar sent to non-live viewers (valued at £47)
90-day plan outline:
1. Days 1–30: define ideal client, choose top 3 channels, build lead magnet
2. Days 31–60: launch email sequences, implement conversion call process, set up weekly tracking dashboard
3. Days 61–90: optimise metrics, cut what isn’t working
Platform recommendation: High Level (white-labelled as “Results Mastery Hub”) for email/marketing automation
LinkedIn Mastery course available via Mastery University — ~250 short videos covering LinkedIn, Facebook, YouTube, SEO, paid ads, and more
Contact: steve@resultsmastery.com / results-mastery.com / LinkedIn

If you want to know more from me and you want to benefit from nearly 30 years of experience helping thousands of businesses in hundreds of industries all over the world and the time that I've spent learning from the worlds leading masters in the world of sales and marketing, the next step for you is to book a one-to-one meeting with me and you can do so by going to resultsmastery.com thanks very much for listening.

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