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Most of us avoid hard conversations. We tell ourselves it's not worth the tension. We don't want to look needy or rock the boat, so we let things slide. At work, at home, with friends. But every time we stay silent, something inside us shrinks. Resentment builds, and the relationships that matter most slowly drift off course. We don't lose influence because we lack talent. We lose it because we lack the courage to say what needs to be said. And that silence costs us opportunities, connection, and even our identity. But what if your next big breakthrough is waiting on the other side of one honest conversation?

In this episode, Don sits down with negotiation expert Kwame Christian to explore how difficult conversations shape our confidence, relationships, and success. Kwame shares how overcoming people-pleasing transformed his life, why respect matters more than being liked, and how negotiation is about connection, not manipulation. You'll learn why many negotiations fail before they start, how to plant seeds instead of dropping bombs, and why great negotiators focus on long-term trust over short-term wins. Listen in for a masterclass in how to protect your identity and create better outcomes, one conversation at a time.

Hire Kwame at: https://kwamechristian.com

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Make your marketing and messaging work with the StoryBrand framework—and you can do that with the updated version of the book, Building a StoryBrand 2.0, now available!

#59: The Hidden Power of Difficult Conversations