
Hosted by Thriving Dentist Show – Takacs Learning Center · EN

Most dental marketing advice focuses on getting the phone to ring. This episode covers what happens next. Gary Takacs and Naren Arulrajah break down the admin team traits that drive dental practice growth, the hiring mistakes that quietly cost practices new patients, and the systems behind one practice's jump from 25% to 76% phone conversion, more than tripling new patient acquisition from the same marketing spend. A practical episode on dental practice management, hiring, and turning marketing investment into real results. Plus, a clinical tip from Dr. Jared Williams on protecting the nerve during wisdom tooth extraction.

Gary Takacs and Naren Arulrajah on the most requested topic from Thriving Dentist listeners: how to increase treatment acceptance. Three benchmarks, four common mistakes, the family member technique, Dr. Frank Spear's six photos, the hygienist script, the consultation room argument, the 60/40 split for high-value dentistry, and the stat that stops every practice owner: less than 6% of insurance patients ever accepted non-urgent treatment.

Want to know how your dental practice really stacks up against your local competition? Gary Takacs and Naren Arulrajah walk you through a 30-minute dental competitor audit you can run yourself, covering keyword rankings, Google reviews, local SEO, and service landing pages, so you can find the gaps that are costing you new patients. Plus Dr. Jeff Buske on why patients say no to how treatment is presented, not the treatment itself. Get your free Audit Report at ekwa.com/td

Gary Takacs and Naren Arulrajah reveal how to make every year your new best year, from the four reasons growth matters to the exact strategies that take a plateaued practice to record production. You will also hear why 2026 is the year to master local search and what an appropriate marketing budget really looks like.

42% of Americans put off the dentist indefinitely because of fear and most of them are already in your market. In this episode, Gary Takacs and Naren Arulrajah unpack one of dentistry's biggest untapped opportunities: the anxious patient. They cover why fearful patients stay silent, the psychology of control and the simple "stop signal" that puts patients at ease, sedation options worth knowing, and the SEO and landing page strategy for reaching patients who search "afraid of going to the dentist." Plus, a live discovery - men are far more likely to avoid the dentist than women, an underserved segment hiding in plain sight. Want to know how many anxious patients you're missing and where your practice is leaving growth on the table? Book a free 30-minute Practice Growth Assessment with an Ekwa dental marketing advisor. You'll get a review of your new patient acquisition, an audit of your top 3 growth bottlenecks, and a simple action plan to keep. No pitch, no pressure. Book yours at ekwa.com/td

Gary Takacs and Naren Arulrajah on the complete guide to hiring an associate dentist: why the DDS is not a hiring filter, the 54% indifference statistic, Gary's four-area screening framework, the #1 mistake practices make, compensation on adjusted production, and the mentoring rhythm that determines long-term success. Plus, Naren's AI search marketing segment.

Most dental practices lose new patients the moment a call goes unanswered - and most don't know it's happening. In this episode of The Thriving Dentist Show, Gary Takacs and Naren Arulrajah break down the after-hours and missed-call response system every dental practice needs in 2026. Inside: why 95% of new patients won't leave a voicemail, the 60-second response standard, when Book Now buttons help (and when they kill new patient numbers), and the simple audit every practice should run on its own phone system. Plus the wake-up call: a $15M multi-location practice that was missing 1,400 calls a month with no idea it was happening. Bonus guest segment from Dr. Jeff Buske on the work-to-home transition no one in dentistry talks about. Want to find out how many calls YOUR practice is missing? Book a free Marketing Strategy Meeting with Ekwa - we'll pull your actual call data: ekwa.com/td Want help building the after-hours response protocol? Book a free Coaching Strategy Meeting with Gary Takacs: thrivingdentist.com/csm

Gary Takacs and Naren Arulrajah dig into why dentists underprice their work, how the UCR percentile system sets fee ceilings in your zip code, what insurance companies actually pay (and where they downgrade), and why only 0.24% of dentists — 1 in 400 have fees set at the 80th percentile of their market. You'll also learn the annual fee-increase rhythm Gary recommends, how to handle the patient conversation without ever "announcing" a fee increase, and when value pricing works in a dental practice. Essential listening for any practice owner reviewing their dental fee schedule in 2026.

Gary Takacs and Naren Arulrajah on how to stay visible and trusted in the new AI search era. ChatGPT, Claude, Perplexity, and Bing AI are already recommending dental practices and the signals they use are different from traditional SEO. This episode tells you exactly what to fix, what to build, and how to get your AI report card.

Gary Takacs and Naren Arulrajah on the three leadership mindsets that separate thriving practices from struggling ones: curiosity over judgment, humility, and a genuine embrace of experimentation. Plus, the solopreneur trap, how to evaluate AI and technology correctly, and the vision exercise that Gary uses with every coaching client.