Podcast Title: The Toast
Episode: The Valeria Revolution with Valeria Lipovetsky
Hosts: Jackson Claude and Valeria Lipovetsky
Release Date: June 4, 2025

Introduction

In this engaging episode of "The Toast," hosts Jackson Claude and Valeria Lipovetsky delve into the multifaceted world of content creation, entrepreneurship, and personal growth. Valeria, a renowned YouTuber, TikToker, Instagrammer, and podcaster, shares her journey from modeling to building a thriving online presence. The conversation offers valuable insights into balancing multiple roles, overcoming burnout, and fostering a supportive creator community.

Valeria Lipovetsky’s Journey into Content Creation

From Modeling to Nutrition and Beyond

Valeria begins by recounting her early career in modeling, which started at the age of 15. Her modeling stint allowed her to travel extensively, visiting cities like Paris and Tokyo. However, after marrying at 21, Valeria sought a new path beyond modeling. "I started a blog. It was called the Modern Fox, and it was 2017," she explains [09:03]. Realizing that traditional blogging didn't fully tap into her creativity, she transitioned to YouTube, where she initially focused on nutrition before expanding into beauty and fashion.

Growth During COVID

The COVID-19 pandemic marked a significant turning point for Valeria. "I woke up one morning when they locked everyone in, and I was just like, I have a purpose. I need to use social media to make people feel good," [10:04] she shares. This period saw her ramping up her content creation efforts, engaging in daily Instagram lives, workouts, and constant vlogging, which substantially grew her audience.

Managing Burnout and Delegation

Importance of Support and Team

Valeria candidly discusses her battle with burnout, a common issue among content creators. "I did a classic mistake of most women: we just take it more and more upon ourselves," [05:21] she admits. Recognizing the unsustainable pace, she turned to her husband Gary, who is also her business partner, for support. This collaboration led her to delegate tasks and hire a supportive team, thereby reinvesting in her business. "Started really learning how to delegate and, and hire and, you know, reinvesting in the business and it's been, it's been amazing," [05:30].

Balancing Work and Personal Life

Valeria emphasizes the importance of structuring her week to balance business operations and personal well-being. "The way my week is built is based on all the kind of aspects of my business and my life. Like Mondays are admin days, you know, Tuesday, content, Wednesday, whatever," [06:00]. Additionally, she dedicates a day solely for personal reflection, allowing her creative ideas to flourish. "I keep a day for me to just like sit and stare at a wall. I think that's so important," [06:07].

The Creator Method: Building a Community for Creators

Valeria introduces her initiative, the Creator Method, which focuses on forming a supportive community for creators. "It's like a community that we put together, basically giving all the tools and all the information that I've learned throughout the years," [01:32] she explains. Celebrating its first anniversary, the Creator Method has evolved into a members' club facilitating networking, collaboration, and access to industry experts. "Constantly bringing kind of new people in, in terms of experts in the industry and things like, so just became like a fun little community," [02:32].

Insights on Podcasting: Valeria’s Experience

Challenges and Evolution

Valeria shares her initial struggles with podcasting, highlighting the differences between social media and long-form audio content. "When I sat down, I got humbled so fast because it's a completely different platform, different kind of delivery," [11:42]. Her first podcast season was overly complex, incorporating monologues and multiple guests, which proved exhausting and ineffective. "Season two, we pulled back and really went back to basics," [12:53]. This experience gave her a newfound respect for seasoned podcasters, acknowledging the nuanced skill required to engage an audience effectively.

Advice for Aspiring Podcasters

Valeria advises new podcasters to embrace a lengthy experimentation phase. "Everyone needs to get very comfortable with having a long experimentation phase, because I think so many people, when they start whatever project you pick up, you kind of assume that you're gonna just get it," [16:13]. Emphasizing patience and authenticity, she cautions against rushing the process before understanding one's unique voice and style. "Don't rush to get discovered. Trust me, that's not," [16:54].

Personal Reflections and Life Balance

Motherhood and Its Impact

Valeria discusses how motherhood initially influenced her content, with a focus on parenting. As her children grew, she shifted her content to allow them personal space, though her audience remains supportive of her busy family life. "Motherhood was a huge, like, at the forefront of my content. But as my kids got older, I kind of moved away from it just to give them space," [02:59].

Balancing Career and Family

Juggling multiple roles, Valeria highlights the societal pressure on women to "have it all," stating, "you can have it all, just not at the same time," [03:45]. She underscores the necessity of a disjointed timeline compared to traditional expectations, allowing women to leverage modern opportunities to fulfill diverse ambitions. "Parts of our strength is really, like, the emotional intelligence and that place of, like, really bringing in the creative," [07:00].

Valeria Lipovetsky’s Background

Early Life in Russia and Israel

Born in Russia, Valeria moved to Israel at age 2, where she spent her formative years until she was 20. Her multicultural upbringing has influenced her global perspective as a content creator. "I was in Ms. Israel, but I started working in the industry there and then right after I started traveling. My first trip was Paris and then it was Tokyo for a month and a half at 16 by myself," [26:11].

Family and Siblings

Valeria is close with her siblings, having both younger and older brothers, which has contributed to her supportive and resilient personality. "I have a younger brother and an older brother. Yes," [26:37].

Future Plans and Self-Improvement

Goals for Personal Growth

Valeria expresses a desire to embrace a "do less" philosophy to further enhance her productivity and creativity. Moving forward, she aims to refine her ability to focus on what truly matters while reducing unnecessary workload. "I want to do less. I want to really learn the art of just like being," [06:34].

Interests and Hobbies

Looking ahead, Valeria discusses her aspirations for learning new skills such as dance classes, including pole dancing for upper body strength, and her interest in stand-up comedy. "I also feel like I should learn how to like take dance classes. Like pole dancing," [49:52]. These pursuits align with her commitment to continuous self-improvement and creative expression.

Conclusion

Valeria Lipovetsky's conversation on "The Toast" episode offers a comprehensive look into the life of a dynamic content creator balancing entrepreneurship, motherhood, and personal growth. From her early days in modeling to building a supportive creator community, Valeria’s journey underscores the importance of delegation, community, and self-care. Her candid reflections on overcoming burnout, the challenges of podcasting, and the evolution of her content provide valuable insights for aspiring creators and entrepreneurs alike.

Notable Quotes

• On Balancing It All:
  "The biggest challenge for women is to understand that you can have it all, just not at the same time." [03:45]

• On Podcasting:
  "Don't rush to get discovered. Trust me, that's not." [16:54]

• On Personal Growth:
  "I want to do less. I want to really learn the art of just like being." [06:34]

This episode not only highlights Valeria's professional insights but also her personal growth, setting an inspiring example for those navigating the complexities of content creation and entrepreneurship.