
Hosted by Tom Ferry · EN

It doesn’t matter how smart you are — going it alone isn’t a good idea. You need to have mentors to bounce ideas off, get outside perspectives, and help you see what you’re missing. In this Mindset Monday, I’m talking about the mentors who keep me on track. Looking for a top-tier mentor to guide you in your real estate business? That’s what we do. 👉https://www.tomferry.com/free-coaching-consultation/

Most agents are either ignoring YouTube — or posting videos nobody is searching for. Both are costly mistakes. In this episode, Tom sits down with Aaron Cuha, a YouTube coach, real estate veteran, and host of Listing Velocity—YouTube Edition — a revolutionary new YouTube training program only for Tom Ferry Coaching members. Aaron has helped agents sell billions of dollars of real estate using YouTube. Here he gives you the full playbook: how to get found, build trust fast, and convert views into listings — even if you hate being on camera. In this episode, you’ll learn: The #1 video type that drives real buyer and seller search traffic How to build a posting rhythm the algorithm actually rewards Simple SEO moves that move the needle fast Hooks and thumbnails that earn the click How to turn one video into content everywhere The mistakes that kill your reach before you even start Want the full system? Listing Velocity — YouTube Edition is a coaching-member-only program built to turn your YouTube channel into an active listing pipeline.

Episode Description: If it’s not in your calendar, then how much longer are you really going to keep putting it off? This Mindset Monday is a reminder that you don’t have as much time as you think you do. Want to really make the most of your life and not look back with regrets? That’s what we help real estate agents do. Schedule a call. 👉https://www.tomferry.com/free-coaching-consultation/

This week on the podcast, you’ll hear from an agent who defied all the rules of real estate and came back more profitable than ever. At just 30 years old, Avi Becker of Santa Barbara, CA, has already scaled to $30 million in annual production. But after reaching the top, he did the unthinkable: he bought a one-way ticket to Bali and spent 11 months traveling. Now, he’s back, going solo, and proving that stepping away can be a shockingly profitable decision. You’re about to learn the mindset and tactical shifts required to build a high-level business that funds your wildest dreams instead of consuming them. In this episode, you’ll learn: The Sabbatical Strategy: Why Avi took 11 months off to travel the world and how he prepared his business to survive it. The "Meeting the Parents" Hack: A genius charisma trick for open houses that turns cold visitors into lifelong clients. The Long Game: How a $10.6 million luxury deal took five years of consistent, low-pressure follow-up to close. The Value-Add Listing Strategy: How taking a seller to see a neighbor’s open house secured a $2 million listing over the competition. Mindset Over Fear: The meditation and mental reframing techniques used to turn the "fear of going solo" into pure excitement. The $5,000 Charity Bet: The exact prospecting discipline Avi uses to ensure his "reset year" hits $23 million. Avi’s success wasn’t an accident. It was built through the structure of Tom Ferry coaching. Ready to build a business that actually supports the life you want? Schedule a free call with a Tom Ferry consultant to see if coaching is your next step. 📞 https://www.tomferry.com/free-coaching-consultation/

What do Steve Jobs, Walt Disney, and all the great entrepreneurs have in common? They’ve answered five questions. If you answer and live by these questions, your life will change. So why doesn’t everyone do it? It’s not as easy as it seems. Need help in getting real clear on what’s important in your life and business? 👉Schedule a free consultation with my team. That’s the first step to clarity. 🔗https://www.tomferry.com/free-coaching-consultation/

This week on Tom Ferry’s Outliers series, you’ll hear from an agent whose story will inspire agents at any level. At just 24 years old, Elio Alanis of Houston, TX, is already pacing 300 transactions a year. He closed 11 deals in his first year and built his entire business without a sphere of influence, without cold calling, and without a single strategy you'd expect. You’re about to learn genius-level strategies that other agents haven’t even heard of, which prove you don’t need years of experience or an established network to break big in your market. In this episode, you’ll learn: The New Construction Edge: Why Elio visited model homes every day during COVID — and how it became his first unfair advantage. Mobile Showrooms: How bus rides earn Elio's team 10 signed contracts per trip. The Marketing Discount: How $100 turns scrollers into signed buyers. Audience Engineering: The social strategy he used to reach buyers before they were ready. Text HOME: The dead-simple lead capture that converts where other CTAs don't. The "Broke Broker" Save: Why his Tom Ferry coach talked him out of opening a brokerage at 23 — and what that one conversation saved him. And as you'll learn from Elio, the structure behind his growth wasn't instinct. It was built inside Tom Ferry coaching. Ready to build a business that doesn't look like everyone else's? Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/

If you're hesitating to post that video, send that text, or make that hire... The only person you're hurting is yourself. When fear or doubt strikes, there are three words I always come back to. They're the absolute truth, and knowing them will set you free. Ready to truly move past fear and start executing with consistency in your business? Schedule a call. It costs nothing and gives you real clarity: https://www.tomferry.com/free-coaching-consultation/

Tom Ferry’s Outliers series continues with a masterclass in high-volume scaling. Doug Edrington doesn't just run a team; he runs a "team-ridge"—a brokerage that operates with the tight-knit culture and lead-generation power of a team. After 21 years in the business, Doug has cracked the code on per-person productivity, with his agents averaging an incredible 28 units per year. This week, Tom and Doug dive into the tech, the shifts in mindset, and the "meritocracy" required to grow a business from 500 to over 800 transactions. You’ll learn: The AI bots that Doug’s team uses to roleplay, book appointments, and more The controversial website move that lets buyers "swipe" to choose their agent before they ever see a house The 18-month rule of leadership that Doug lives by Breaking the "Family" Habit: Why treating your business like a family might be the one thing stopping your growth. The brilliant billboard strategy that won their marketplace Want to see how your team can become an industry outlier like Doug’s? Right now, Tom Ferry is running a special offer designed for team leaders looking to use this market to scale rapidly. It starts with a short consultation to learn more and see if we’re a good fit. Schedule here: https://www.tomferry.com/free-coaching-consultation/

Real estate is not a business for doomers. Your mindset is the foundation of everything – your income, your quality of life, and the opportunities you attract. Need help? That’s what we do at Tom Ferry Coaching. Check out this free video that shows you the real systems that agents are using to master their own minds, manage their schedules, and boost their income. 🔗https://www.tomferry.com/ewebinar/

Tom Ferry's Outliers series is back — this time with a deep dive into the world of luxury real estate. Lourdes Maestres runs a $100 million luxury team out of Fort Lauderdale with a team of just 15 people. And she travels four months out of the year. Where most agents hustle harder to earn more, Lourdes rebuilt her business to do both — produce at the highest level and actually enjoy her life. This week, Tom talks with Lourdes about exactly how she did it and how you can too. If you think scaling means sacrificing your freedom… this episode will prove you wrong. You'll learn: The team restructure that unlocked her freedom (and why she cut her roster nearly in half) The mailer campaigns quietly driving her luxury pipeline Why she ditched lead buying — and what she replaced it with The "cheesy" marketing move that landed a $13.5 million listing Why even a $100M producer won't make a major decision without a coach And as you'll learn from Lourdes, having a sounding board at every level of success isn't optional — it's the strategy. Ready to build a business that gives you more of everything? Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you. 📞 https://www.tomferry.com/free-coaching-consultation/