The old school therapist archetype? It's stale. The stiff posture, the only-nodding, the "tell me how that makes you feel" energy? We are so far past that, and if you're listening to this, you already know it.

Brooke Jean is a Licensed Professional Counselor with a 10-year private pay practice she built from scratch by doing one thing really, really well: being exactly who she is, unapologetically, in every room she walks into. In this episode, she's pulling back the curtain on what it actually takes to carve out a niche, attract the clients you're obsessed with, and build a practice that pays you well for the deeply important work you do.

This one is for the therapists, coaches, service providers, and leaders who know they're meant for more and are ready to stop playing small.

In this episode, Brooke covers:

Why comparing yourself to other therapists is costing you your most important asset (and what to do instead)
The inner work required BEFORE you can find your voice and build your brand
How to connect to your bigger "why" so you can keep showing up even when motivation disappears
Why your most "inappropriate," unfiltered self is actually your biggest business asset
How to build offers, programs, and funnels that genuinely light you up

Notable moments:

Brooke shares the personal story behind leaving Target and how a decade of corporate leadership shaped the way she built her practice
Why she never took insurance, never started in community mental health, and had clients from day one
The ethical filter she runs everything through, and why she believes the old school rules were written by old white men and hold up the patriarchy
Her take on why AI will weed out the therapists who aren't showing up fully, and why good therapists have nothing to worry about
"Selling is serving." A reframe that will change how you think about marketing your practice forever.

Free Resource Mentioned: Join Brooke's email list at liveunperfected.com to be the first to know about her FREE fall masterclass: Finding Your Voice and Niche as a Private Practice Owner.

🔗 Connect with Brooke:

Instagram: @brookejeanunperfected

TikTok: Brooke Jean Unperfected 🔗

Work with Brooke or Team one-to-one: www.liveunperfected.com

💃 Join Brooke Jean's Dance Crew (private WhatsApp -- first to know about Dance Alchemy classes!) 👉 https://chat.whatsapp.com/Jhp2VYLfZ0D8kQHwggSQ5c?mode=gi_t