Podcast
The Unfiltered Tea with Evie
Hosted by Evie Tavares · EN
Welcome to The Unfiltered Tea with Evie podcast, where personal brands and service providers come for honest, anti-sleaze marketing advice that actually works.
If you're tired of manipulative tactics, sleazy marketing strategies and feeling like you’re the only one who doesn’t have your business all together, you're in the right place.
On this podcast, we're diving into copywriting, personal branding strategy, business mindset and balancing business with kids and real life.
You'll hear from epic guests including business experts and friends to share their insights and real experiences in life and business
Expect real life stories, tactical tips and the occasional spicy Evie moment, all served up with your morning cuppa.
So grab your tea, get cozy and let's get into it.
Hosted by Evie Tavares, founder of Evie Tavares Branding.
11episodes
Episodes
Newest firstAll episodes
Social Media Strategy, Content Creation and Visibility with Kristine Sondergaard
4d ago00:48:48Tap to summarizeIf you've ever felt like you're posting into a void or stressing over the algorithm, this episode is for you. Evie sits down with Kristine Sondergaard, social media strategist and content director, to talk about building a business from one referral, creating content that actually converts and why visibility doesn't have to mean posting seven times a week. Plus, Evie and Kristine team up to do live Instagram audits on five real business owners, giving you tangible, real time feedback you can apply to your own page today.In This EpisodeHow Kristine grew her social media business from a single referralThe difference between content strategy for your own page versus your clientsAttraction, nurturing and selling content and how to use each one"Mad libbing" hooks and how to build a swipe file of ideasHow to avoid looking like everyone else when hopping on trendsWhy stories are your warmest audience on InstagramReframing visibility as a somatic, nervous system experienceLive audits on five Instagram pages covering bios, pinned posts, highlights and hooksWhy founder led content is outperforming business pagesQuestions Answered in This EpisodeHow do I grow a social media business from scratch?What is a content strategy for Instagram and how do I create one?What is attraction, nurturing and selling content?How do I write better hooks for Instagram Reels?Should I hop on social media trends for my business?Do I need a business Instagram page or a personal one?How often should I post on Instagram to be visible?What should I include in my Instagram bio?Are Instagram highlights still necessary in 2026?How do I get feedback on my Instagram profile?Why aren't people watching my videos or reels?How do I overcome visibility fears in my business?Find Evie On...Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/Find Kristine On... Instagram: https://www.instagram.com/socialswithkristine/
Transcribe →What Slowing Down in Portugal Taught Me About Burnout, Business and Coming Home Different
3w ago00:10:26Tap to summarizeIf you've ever come back from vacation determined to change your pace, only to slide right back into old habits within a week, this episode is for you. Evie shares the honest, unfiltered reflections from her recent trip to Portugal, the burnout she was heading toward before she left, and the small daily shifts she's making to stay slowed down now that she's home.In This EpisodeWhy Evie almost burned out before going on vacationThe version of herself she rediscovered in the north of PortugalWhat locals in Portugal taught her about slowing downSmall daily habits she's changed since coming home (phone, mornings, mindset)Why she keeps her phone out of her bedroom overnightHer honest thoughts on using the Brick app to reduce phone distractionA simple self care swap that's helped her slow down her morningsWhy personal growth has become just as big a part of running her business as strategyQuestions Answered in This EpisodeHow do I avoid burnout as a business owner?How do I slow down after coming back from vacation?What are some simple morning habits to reduce phone use?How does mindset work affect business growth?How do I stop overworking myself before a big trip or deadline?What is the Brick app and does it actually help with phone addiction?How do entrepreneurs balance rest with running a business?Why is personal growth important for business owners?Mentioned in This EpisodeBrick (phone-free mornings, discount code in show): https://www.getbrick.com/EVIE09618Acre75 (local subscription box, mentioned soap): https://acre75.caFind Evie On...Instagram: https://www.instagram.com/evietavaresbranding/LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/
Transcribe →How to Pivot, Build Recurring Revenue and Stop Going It Alone with Jo and Lyndon
Jun 1800:51:28Tap to summarizeJo and Lyndon are a husband and wife business coaching duo who went from running a photography company to building a thriving coaching business and membership. They share the real story behind their pivot, how they work together and why creatives struggle to build recurring revenue.In This EpisodeHow Jo started her first business at 11 years oldWhat it actually looked like going into business together as a coupleHow they divide roles so they can move fasterWhy creatives get stuck chasing one-off projects and how to break the cycleThe feast and famine trap and what recurring revenue actually looks likeThe real reason they pivoted from photography to coachingThe burn the boats strategy and the Triple P FrameworkHow The Breakroom membership was born from a group chatWhy you cannot sell community and what to sell insteadHow watching your story viewers can turn into paying clientsQuestions Answered in This EpisodeHow do I know when it is time to pivot my business?How do I stop the feast and famine cycle?What are the different types of recurring revenue models?What is the burn the boats strategy in business?How do I launch a membership without copying someone else?How do I make a big business decision when the timing feels uncertain?Grab their free guide: 80 Ways to Make Your Business More Profitablehttps://joandlyndon.kit.com/c1ee5a2d0eJoin The Breakroom Membershiphttps://www.joandlyndon.com/the-breakroomFind Jo and Lyndon on...Instagram: https://www.instagram.com/joandlyndon/Website: https://www.joandlyndon.comFind Evie on...Instagram: https://www.instagram.com/evietavaresbranding/LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/Website: https://www.evietavaresbranding.ca/
Transcribe →Come With Me to Portugal - Full Holiday Recap
Jun 500:48:38Tap to summarizeIf you've ever wondered what it actually looks like to step away from your business for three weeks and come back in one piece, this episode is for you.Evie is back from Portugal and she is spilling all of it. The trip highlights, the honest reflections on unplugging, what European airports are really like right now and what it was genuinely like to travel with young kids. This one is part travel diary, part business reflection and 100% unfiltered.In This Episode We Cover:What three weeks in Portugal actually looked like for Evie and her familyThe honest reality of taking extended time off when you run your own businessWhat surprised her most about stepping away (good and not so good)Tips for navigating European airports right nowPractical advice for traveling with young kids without losing your mindWhat this trip confirmed about why she built her business the way she didQuestions Answered in This Episode:How do I take time off when I'm self-employed?Is it possible to take a long vacation when you run your own business?What do I need to know about European airports right now?What are the best tips for traveling to Portugal with kids?How do I prepare my business before a long trip?What does work-life balance actually look like as a business owner and mom?How do I travel with toddlers or young children internationally?What is it like to visit Portugal as a family?How do I disconnect from work without feeling guilty?Can you run a small business and still take real vacations?Find Evie On: Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/Things I mentioned: The Brick (Phone Blocker) - https://www.getbrick.com/EVIE09618
Transcribe →Building a Brand That Lasts with Puja Malhotra
May 1100:48:35Tap to summarizeIf you have ever felt like your brand no longer reflects who you are, wondered whether to rebrand or just refine, or tried to figure out how to balance a growing business with being a present parent, this episode is for you.Evie sits down with Puja Malhotra, founder of Roop Creative Agency, a branding and web design studio nearly 11 years in the making. Puja shares her journey from corporate art director to entrepreneur, how she navigated IVF during the pandemic while running her business, and what she has learned about building a brand that is timeless rather than trendy.In This EpisodeHow Puja founded Roop Creative Agency and named it after her grandmotherWhy 90% of her clients come back for brand expansion rather than a rebrandThe most common branding mistake she sees entrepreneurs makeWhat growth and contraction in business really looks like and how to pivotWhy she dropped a profitable service to protect her energy and visionHarmony over balance as a mom and business ownerNavigating IVF during the pandemic while running a businessQuestions AnsweredHow do I know when it is time to rebrand?What is the difference between a rebrand and a brand expansion?How do I build a brand that does not go out of style?Should I DIY my branding when starting out?How many colors should I use in my brand?How do I balance being a mom and running a business?What should I do when my business hits a slow period?When should I drop a service that is draining my energy?Is AI going to replace branding designers?Find Puja On Instagram: https://www.instagram.com/thepujamalhotra/ Agency: https://www.instagram.com/roopcreativeagency/ Website: https://www.roopcreativeagency.com Podcast: https://open.spotify.com/show/1OHv2p8uJ5UU3kr8AZHyJpFind Evie On Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/Keywords branding for entrepreneurs, brand strategy, done for you branding, when to rebrand, brand consistency, business growth and contraction, motherhood and entrepreneurship, IVF and business, sustainable business, work life harmony, brand identity, small business branding, female founders, Roop Creative Agency, Puja Malhotra
Transcribe →How to Build a Business That Actually Pays You with Staci Millard
Apr 3000:57:08Tap to summarizeIf you've ever avoided looking at your numbers, wondered whether to incorporate, or felt like chasing revenue goals was leaving you exhausted and broke, this episode is for you. Evie sits down with Stacey Millard, accountant, entrepreneur and founder of Thrive Accounting, who sold her first accounting firm for seven figures and has been helping creative and service-based business owners understand their money ever since. This conversation is equal parts practical and refreshing, and Stacey makes the numbers feel way less scary than you think.In This EpisodeHow Stacey built and sold her first accounting firm for seven figures (and what she learned from it)Why money is the circulation of your business, not the enemyThe five pillars Stacey uses to help business owners set realistic financial goalsWhy chasing 10K months is probably the wrong goal for most entrepreneursThe truth about sole proprietor vs. corporation in Canada (and why incorporating too early can cost you more than it saves)What lag numbers vs. lead numbers actually mean and why both matterHow to know if your margins are healthy (and what to do if they're not)The money habits every solopreneur should have in placeWhy scared money doesn't make money and how to get out of financial fear modeWhat genuine networking looks like and why going a mile wide hurts your businessQuestions Answered in This EpisodeShould I incorporate my small business in Canada?What is the difference between a sole proprietor and a corporation in Canada?When does it make sense to incorporate in Canada?How do I set realistic revenue goals for my business?What are lag numbers and lead numbers in business?How do I know if my business is actually profitable?What should I track in my business finances as a solopreneur?How do I budget for my business expenses?What is profit margin and why does it matter?How do I stop avoiding my business finances?What accounting software should I use as a small business owner?Is Profit First worth it for Canadian business owners?How do I price my services to actually be profitable?How do I build a business that works without me?What skills do entrepreneurs actually need to succeed?How do I network authentically without feeling salesy?How do I get out of financial scarcity mindset as an entrepreneur?Find Stacey On...Instagram: https://www.instagram.com/stacey.millard/Podcast: https://smallbusinessschool.buzzsprout.com/Website: https://thriveaccounting.co/Find Evie On...Instagram: https://www.instagram.com/evietavaresbranding/LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/Website: https://www.evietavaresbranding.ca/
Transcribe →How to Write an Email Launch Sequence
Apr 2200:18:03Tap to summarizeIf you have something to sell but your emails feel pushy, salesy or just plain gross, this episode is for you. Evie breaks down her go-to launch email sequence, how to warm up your audience before the cart even opens and why legitimate urgency is not the same thing as sleazy marketing.In This EpisodeWhy your email launch sequence is only one piece of the puzzleHow to warm up your audience before a launch startsThe doors open email and what it needs to includeStorytelling emails that take your audience from point A to point BHow to handle objections without making it weirdUsing social proof and bonuses in your middle emailsWhy legitimate urgency is not sleazy and when to use itThe post-launch email most people forget to sendWhere a sales page fits into your launch strategyThe 10% conversion rule Amy Porterfield talks aboutQuestions Answered in This EpisodeHow many emails do I need for a launch sequence?What should my first launch email say?How do I write a launch email sequence for a course or program?How do I create urgency in my emails without being manipulative?What is a sales page and do I need one for my launch?How do I handle objections in a launch email sequence?How do I warm up my email list before a launch?What do I send after a launch to people who didn't buy?How do I use storytelling in my launch emails?What is a realistic conversion rate for an email launch?How often should I email my list during a launch?Mentioned in This Episode Try Flodesk and save 25% off your first year: https://flodesk.com/c/M2BGO5Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/
Transcribe →Finding Your Identity Beyond Motherhood with Crystal Shadwell
Apr 1600:43:10Tap to summarizeIf you've ever lost yourself in motherhood and wondered how to find your way back, this episode is for you. Evie sits down with Crystal Shadwell, event planner, higher ed professional, mom and founder of Something Beyond Mom, to talk about why women need to stop putting themselves last, how to build community that actually fills your cup and what it really looks like to balance a side hustle, a full-time career and motherhood without burning out.In This EpisodeHow Crystal went from higher ed professional to founding Something Beyond MomWhy moms lose their identity in motherhood and what to do about itGetting into rooms before you feel ready and why it changes everythingWhat a Something Beyond Mom event actually looks and feels likeHow Crystal burnt out running monthly events and what she changedBalancing a full-time job, entrepreneurship and motherhoodDefining success on your own terms beyond six and seven figuresThe Team Crew podcast and how it strengthened Crystal's relationshipQuestions Answered in This EpisodeHow do I find myself again after becoming a mom?Is it okay to keep my side hustle while working a full-time job I love?How do I deal with mom guilt when taking time for myself?How do I build a community around my business?What does self-care actually look like for a busy mom?How do I avoid burnout when my business is growing fast?How do I define success in my business without comparing myself to others?How do I get into networking rooms when I feel too small or new?How do I balance a podcast with my partner and a busy family life?Find Crystal On... Instagram: https://www.instagram.com/crystalshadwell/ Something Beyond Mom: https://www.instagram.com/somethingbeyondmom/ Website: https://www.crystalshadwell.com/ Something Beyond Mom Events: https://somethingbeyondmom.myflodesk.com/ltdro3j2gy Something Beyond Mom Retreat Waitlist: https://www.crystalshadwell.com/retreatFind Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/
Transcribe →This Mother Means Business Recap with Kelsey Reidl
Apr 1300:36:46Tap to summarizeTwo podcast hosts walk into a women's business conference... Evie and Kelsey Reidl of the Rain or Shine podcast sit down for a candid debrief on the This Mother Means Business event in Burlington. From the stories that hit different to the mic drop moments you'll want to write down, this episode is a masterclass in what happens when women in business get real with each other.In This EpisodeWhy networking events still matter (even when you already know everyone in the room)The "day in the life" panel question that turned into the most relatable conversation of the dayDr. Tracy's take on shame, visibility and why showing up in your business feels so vulnerable as a momThe story you're telling yourself that's quietly blocking your creativity and growthJulie Cole's train analogy and what it means for your business decisions right nowWhy following your audience matters more than staying loyal to a platformHow AI is reducing the mental load for moms in business and why now is the time to startThe one quote from the event that Evie hasn't stopped thinking aboutQuestions Answered in This EpisodeHow do I balance being a mom and running a business without burning out?Why does showing up online feel so vulnerable as a female entrepreneur?How do I know when to quit something in my business that isn't working?How can I use AI to reduce mental load as a mom and business owner?How do I follow up after a networking event without feeling salesy?What are the best business events for women entrepreneurs in Canada?How do I stop telling myself stories that hold my business back?How do I know which social media platform is right for my business?How do I make space for creativity when I have no time?What does sustainable business growth actually look like for moms?Quotes From This Episode"I love what I do, but I need to love me more." — Anora West"The longer you're on a train in the wrong direction, the more expensive it is to get back." — Julie Cole"If it only lives in your head, it's already costing you." — Johanna (AI keynote speaker)"The people who win at AI didn't start first. They started smart." — Kelsey ReidlMentioned in This EpisodeThis Mother Means Business Event hosted by Laura Sinclair: https://www.thismothermeansbusiness.com/Rain or Shine Podcast with Kelsey Reidl: https://www.kelseyreidl.com/podcastFind Kelsey On...Instagram: https://www.instagram.com/kelseyreidl/Website: www.kelseyreidl.comFind Evie On...Instagram: https://www.instagram.com/evietavaresbranding/LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/Website: https://www.evietavaresbranding.ca/
Transcribe →How to Write a Welcome Email Sequence That Builds Trust
Apr 800:18:46Tap to summarizeIf you've been putting off your welcome sequence or starting every first email with your entire life story, this episode is for you. Evie breaks down her go-to three-email welcome sequence, how to improve deliverability from day one and why training your audience to engage early is one of the most underrated moves in email marketing.In This EpisodeWhat a welcome sequence is and who needs oneThe biggest mistake people make in email oneEvie's three-email welcome sequence breakdownHow to improve email deliverability right from the startThe cadence Evie recommends and how to use analytics to tweak itWhy your emails need to sound like YOU, not ChatGPTEvie's honest review of Flodesk and a listener discountQuestions Answered in This EpisodeWhat is a welcome sequence and do I need one?What should my first email to new subscribers say?How do I write a welcome sequence for my coaching or service business?How do I improve my email deliverability?How often should I send welcome emails?How do I write emails that actually sound like me?What is Flodesk and is it worth it for small business owners?Mentioned in This Episode Try Flodesk and save 25% off your first year: https://flodesk.com/c/M2BGO5Find Evie On... Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/
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