If you have ever felt like your brand no longer reflects who you are, wondered whether to rebrand or just refine, or tried to figure out how to balance a growing business with being a present parent, this episode is for you.

Evie sits down with Puja Malhotra, founder of Roop Creative Agency, a branding and web design studio nearly 11 years in the making. Puja shares her journey from corporate art director to entrepreneur, how she navigated IVF during the pandemic while running her business, and what she has learned about building a brand that is timeless rather than trendy.

In This Episode

How Puja founded Roop Creative Agency and named it after her grandmother
Why 90% of her clients come back for brand expansion rather than a rebrand
The most common branding mistake she sees entrepreneurs make
What growth and contraction in business really looks like and how to pivot
Why she dropped a profitable service to protect her energy and vision
Harmony over balance as a mom and business owner
Navigating IVF during the pandemic while running a business

Questions Answered

How do I know when it is time to rebrand?
What is the difference between a rebrand and a brand expansion?
How do I build a brand that does not go out of style?
Should I DIY my branding when starting out?
How many colors should I use in my brand?
How do I balance being a mom and running a business?
What should I do when my business hits a slow period?
When should I drop a service that is draining my energy?
Is AI going to replace branding designers?

Find Puja On Instagram: https://www.instagram.com/thepujamalhotra/ Agency: https://www.instagram.com/roopcreativeagency/ Website: https://www.roopcreativeagency.com Podcast: https://open.spotify.com/show/1OHv2p8uJ5UU3kr8AZHyJp

Find Evie On Instagram: https://www.instagram.com/evietavaresbranding/ LinkedIn: https://www.linkedin.com/in/evie-tavares-352291258/ Website: https://www.evietavaresbranding.ca/

Keywords branding for entrepreneurs, brand strategy, done for you branding, when to rebrand, brand consistency, business growth and contraction, motherhood and entrepreneurship, IVF and business, sustainable business, work life harmony, brand identity, small business branding, female founders, Roop Creative Agency, Puja Malhotra