Podcast
The Unstoppable Marketer®
Hosted by Trevor Crump & Mark Goldhardt · EN
Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.
24episodes
Episodes
Newest firstAll episodes
Ep. 151 | Why Most Subscription Brands Fail (It’s Not Retention)
2d ago00:47:03Tap to summarizeSend us Fan MailWhy do so many subscription brands struggle to keep customers—and why do most retention strategies fail? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump sit down with Matt Holman (Subscription Prescription) to break down the real reason subscribers cancel—and why it actually starts with acquisition. They dive into how customer intent, product experience, and onboarding all shape retention, why most brands are optimizing the wrong metrics, and how to fix leaky subscription funnels. You’ll also learn practical tactics for improving retention, increasing lifetime value, and building a subscription strategy that actually works.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! 00:00 — Acquisition vs Retention Myth06:30 — Why Customers Cancel14:30 — Survivorship Bias Explained20:30 — How to Collect Customer Insights30:00 — Subscription vs Membership Strategy40:00 — Fixing Your Subscription Funnel
Transcribe →Ep 150 | Why Your Email Strategy Is About to Stop Working
2w ago00:21:46Tap to summarizeSend us Fan MailEmail marketing used to be one of the most reliable growth channels—but that’s changing fast. In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down how AI-powered inboxes, Gmail filtering, and evolving consumer behavior are making traditional retention strategies less effective than ever. They dive into why most customers never buy again, why your emails are likely going unseen, and what brands need to do instead—from increasing frequency to creating value-driven content across channels. If you’re relying on outdated retention playbooks, this episode will challenge everything you think you know.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!
Transcribe →Ep 149 | This Brand Went From $4B to $39M… Here’s Why
Apr 1400:39:20Tap to summarizeSend us Fan MailWhy are so many once-hyped brands starting to fail—and what separates the ones that keep growing? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down the shocking collapse of Allbirds—from a $4B valuation to a $39M sale—and what it reveals about today’s marketing landscape. They dive into rising customer acquisition costs, the death of easy distribution, and why fear-driven decision-making is quietly killing brand growth. You’ll learn why playing it safe is the fastest way to plateau, how to actually stand out in a crowded market, and what smart brands are doing differently right now to keep scaling.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!
Transcribe →Ep. 148 | From Family Recipe to CPG Brand: How Sunshine Buns Is Scaling Fast
Mar 3101:06:52Tap to summarizeSend us Fan MailWhat does it actually take to turn a family recipe into a fast-growing brand? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump sit down with Sunshine Buns founder Chrisi Hammer to break down her journey from interior design to building a CPG brand rooted in storytelling. They dive into the power of building in public, why your story is your biggest moat, and the hard realities of scaling—from saying no to the wrong opportunities to navigating retail, brokers, and explosive early demand. If you’re building a brand or thinking about starting one, this episode is a masterclass in timing, patience, and doing things the right way.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!Sunshine Buns Instagram: https://www.instagram.com/sunshinebuns.co/
Transcribe →Ep. 147 | AI Won’t Replace Marketers (But It Will Change Everything)
Mar 1700:46:37Tap to summarizeSend us Fan MailDive into this episode of The Unstoppable Marketer® Podcast as Mark Goldhart and Trevor Crump unpack the hottest e-commerce trends, financial modeling success stories, and strategies for scaling brands using Meta. They tackle misconceptions around ROAS, discuss how AI is transforming creative workflows and media buying, and explore future industry shifts—covering everything from competitive advantages to the impact of AI on marketing jobs. Whether you're a D2C founder or e-commerce enthusiast, you'll gain actionable insights on maximizing profit, leveraging technology, understanding true breakeven points, and staying ahead in a rapidly evolving landscape. Subscribe for data-driven strategies, real-world examples, and honest takes on what’s next for digital marketing!Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:00:00 – Casual Host Introduction00:01:34 – E-commerce Topic Overview00:04:21 – Meta Platform Misconceptions00:07:13 – Scaling and ROAS Insights00:11:03 – Client Hesitation and Visualization00:16:15 – Sponsor Break: BFF Creative00:20:02 – AI’s Impact on Marketing00:28:17 – Human Touch in Marketing00:33:32 – Political Blowback Against AI00:39:04 – Real-Life AI Use Cases
Transcribe →Ep. 148 | Why Mass Appeal Is Failing — And What Wins Now
Mar 300:57:53Tap to summarizeSend us Fan MailIs traditional advertising on its last gasp—or are brands just missing the mark? In this episode, Trevor Crump and Mark Goldhart sit down with Blake Brown (Kuru Footwear, True Classic Tees, Kizik) to unpack what it really takes to build a brand that stands out today. They dive into the state of Super Bowl ads, AI’s bid for mainstream acceptance, and why mass-market appeal is dead. Discover why being different (not just good) is the only way to cut through the noise, how personalization beats broad appeal, and what makes customers become true fans. If you want actionable insights on storytelling, risk-taking, and future-proofing your brand, this conversation is a must-listen.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:00 – Nobody Knows Your Brand Yet03:33 – Blake Brown's Creative Career Journey05:05 – Creating New Footwear Categories09:27 – Customer Perspective in Brand Marketing17:11 – Ugly Ads Often Perform Best21:16 – Internal Alignment and Customer Focus24:13 – Super Bowl Ad Reactions49:57 – Rise of Smaller, Targeted Brands
Transcribe →Ep. 147: What Brands Are Getting Wrong in 2026
Feb 1700:37:52Tap to summarizeSend us Fan MailWhy are once-booming D2C brands like The Honest Company and Traeger pulling out of direct-to-consumer—and what does it mean for your business? In this episode, Mark Goldhart and Trevor Crump break down real-time e-commerce challenges, from Meta ad bugs to the shifting economics of retail vs. online sales. They discuss how consumer behavior and marketing efficiency are evolving, and why clinging to old tactics could stall your growth. Plus, they share insights on authentic user-generated content, the rise of live selling, and what every brand needs to know to stay profitable in today’s changing landscape.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:13 – Online advertising has been harder since 2012 01:55 – Meta bugs impacting performance 02:54 – Waiting before making ad changes 06:42 – UGC and AI ad trends 08:23 – FTC risks with AI testimonials 12:17 – Honest Company shuts D2C 16:31– Honest Company’s billion-dollar valuation 35:16 – Adjust strategy for new growth
Transcribe →Ep. 146: Human Content Wins. The Truth About Getting Attention On Social Media w/ Jake Karls, Mid Day Squares
Feb 300:47:24Tap to summarizeSend us Fan MailWhat if ads aren’t the answer to brand growth? In this episode, Jake Carls, co-founder of Midday Squares, shares how authentic storytelling and behind-the-scenes content turn customers into fans. Discover how documenting your journey, building community, and staying human in the age of AI can fuel organic growth.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:00 – Introducing Hosts & Guest00:49 – Midday Squares Mission Overview01:28 – Brand Inspiration & Aspirations03:29 – What “Leaning in” Means11:59 – Why Storytelling Was Prioritized18:00 – Storytelling Framework & Evolution24:46 – Authenticity’s Role in Storytelling41:14 – Thoughts on AI-Generated Content
Transcribe →Ep. 145: Break the Rules—Outsmarting Seasonality in Marketing
Jan 2000:40:05Tap to summarizeSend us Fan MailStart 2026 strong with The Unstoppable Marketer® as Trevor Crump and Mark Goldhart uncover the secret weapon for thriving in today's crowded e-commerce landscape: storytelling. Explore why the brands winning in 2026 are putting narrative front and center—whether in organic content, paid ads, or product launches. From actionable tips for launching seasonal products early, to leveraging predictive data so you can scale profits without overspending, this episode arms you with practical strategies to outsmart competitors and win your market.Learn why seasonality matters for product drops, how regression models can help you roadmap your scale, and why standout creative is more important than ever in the age of "AI slop." Hear inspiring client success stories and get specific advice on using relatable moments and open-loop tension to connect with your audience—plus, why it's okay to experiment and fail on your path to unbeatable growth.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:00 – The Power of Storytelling & Seasonality03:23 – Ecom Forecast: CPM Trends and Timing Product Launches08:19 – Data-Driven Scaling & Real Client Success15:03 – Creative Campaigns: Open Loops, Casts & Culture37:25 – Final Takeaways: Experiment, Stand Out & Win
Transcribe →Ep. 144: January Playbook For E‑Comm Growth
Jan 600:33:03Tap to summarizeSend us Fan MailKick off Season 5 of The Unstoppable Marketer® as Trevor Crump and Mark Goldhart break down the 2026 e-commerce landscape, including January trends, strategies for Q1 growth, and creative marketing approaches like demarketing and cohort analysis. Get actionable tips for boosting your brand with data-driven insights, smart offers, and standout campaigns that cut through the noise. Subscribe for expert takes on ad strategy, profitable customer growth, and real brand case studies to help you scale this year.Connect with The Unstoppable Marketer on Instagram, Facebook, X, and YouTube @unstoppablemarketerpodcast, and share your thoughts on channel diversification strategies!
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