Podcast
The Unstoppable Marketer®
Hosted by Trevor Crump & Mark Goldhardt · EN
Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.
27episodes
Episodes
Newest firstAll episodes
Ep. 154 Why Your ROAS Is Holding Your Brand Back
6d ago00:32:13Tap to summarizeSend us Fan MailAre you making marketing decisions too quickly? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump explain why many brands are unknowingly sabotaging their growth by obsessing over ROAS, reacting to short-term data, and trying to control every variable in the customer journey. They break down why digital marketing has created an illusion of control, why top-of-funnel investment matters more than ever, and how the biggest brands win by consistently staying in front of customers over time. If you're constantly turning ads on and off, chasing efficiency metrics, or making emotional decisions based on a few bad days, this episode will completely change how you think about scaling a brand.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:00 — Stop Reacting Emotionally03:00 — The Investing Mindset07:00 — The Illusion Of Control12:00 — Why ROAS Is Misleading17:30 — Why Big Brands Win25:00 — Build Long-Term Growth
Transcribe →Ep. 153 | Organic Traffic Is Dying (Here’s What Smart Brands Are Doing Instead)
3w ago00:39:09Tap to summarizeSend us Fan MailOrganic traffic isn’t what it used to be, and most brands are feeling it. In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down why organic reach is declining across platforms and what that means for modern marketing. They explain the shift from chronological feeds to fully algorithmic, AI-driven content, why paid media is becoming the foundation of growth, and how brands need to rethink their entire strategy. Most importantly, they reveal the real metric that matters now: shareability. If your content isn’t getting shared, it’s getting ignored, and this episode shows you how to fix that.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!
Transcribe →EP. 152 The Secret Sauce Behind 300 Million Views: Lessons from Adidas
May 2600:34:35Tap to summarizeSend us Fan MailDiscover how Adidas is reshaping marketing campaigns with storytelling, influencer collaborations, and narrative-driven ads featuring stars like Timothée Chalamet, Messi, and Bad Bunny. In this episode of The Unstoppable Marketer®, Trevor Crump and Mark Goldhart discuss the impact of creative volume, summer sales strategies for e-commerce brands, and why brand narratives are key in today's market. Learn actionable insights to boost reach, diversify ad creative, and set realistic expectations for your brand's summer performance.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:00 - Adidas' World Cup Campaign: Storyline Over Product06:00 - E-Commerce Seasonal Slowdown: Setting Summer Expectations12:00 - The Power of Narrative in Marketing Campaigns (Adidas Case Study)18:00 - Creative Volume vs. Quality: Lessons from Top Brands24:00 - Velocity and Diversification: Social Proof and Rapid Content30:00 - Organic Reach vs. Paid Performance: Layering Your Brand Strat
Transcribe →Ep. 151 | Why Most Subscription Brands Fail (It’s Not Retention)
May 1200:47:03Tap to summarizeSend us Fan MailWhy do so many subscription brands struggle to keep customers—and why do most retention strategies fail? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump sit down with Matt Holman (Subscription Prescription) to break down the real reason subscribers cancel—and why it actually starts with acquisition. They dive into how customer intent, product experience, and onboarding all shape retention, why most brands are optimizing the wrong metrics, and how to fix leaky subscription funnels. You’ll also learn practical tactics for improving retention, increasing lifetime value, and building a subscription strategy that actually works.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year! 00:00 — Acquisition vs Retention Myth06:30 — Why Customers Cancel14:30 — Survivorship Bias Explained20:30 — How to Collect Customer Insights30:00 — Subscription vs Membership Strategy40:00 — Fixing Your Subscription Funnel
Transcribe →Ep 150 | Why Your Email Strategy Is About to Stop Working
Apr 2800:21:46Tap to summarizeSend us Fan MailEmail marketing used to be one of the most reliable growth channels—but that’s changing fast. In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down how AI-powered inboxes, Gmail filtering, and evolving consumer behavior are making traditional retention strategies less effective than ever. They dive into why most customers never buy again, why your emails are likely going unseen, and what brands need to do instead—from increasing frequency to creating value-driven content across channels. If you’re relying on outdated retention playbooks, this episode will challenge everything you think you know.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!
Transcribe →Ep 149 | This Brand Went From $4B to $39M… Here’s Why
Apr 1400:39:20Tap to summarizeSend us Fan MailWhy are so many once-hyped brands starting to fail—and what separates the ones that keep growing? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump break down the shocking collapse of Allbirds—from a $4B valuation to a $39M sale—and what it reveals about today’s marketing landscape. They dive into rising customer acquisition costs, the death of easy distribution, and why fear-driven decision-making is quietly killing brand growth. You’ll learn why playing it safe is the fastest way to plateau, how to actually stand out in a crowded market, and what smart brands are doing differently right now to keep scaling.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!
Transcribe →Ep. 148 | From Family Recipe to CPG Brand: How Sunshine Buns Is Scaling Fast
Mar 3101:06:52Tap to summarizeSend us Fan MailWhat does it actually take to turn a family recipe into a fast-growing brand? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump sit down with Sunshine Buns founder Chrisi Hammer to break down her journey from interior design to building a CPG brand rooted in storytelling. They dive into the power of building in public, why your story is your biggest moat, and the hard realities of scaling—from saying no to the wrong opportunities to navigating retail, brokers, and explosive early demand. If you’re building a brand or thinking about starting one, this episode is a masterclass in timing, patience, and doing things the right way.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!Sunshine Buns Instagram: https://www.instagram.com/sunshinebuns.co/
Transcribe →Ep. 147 | AI Won’t Replace Marketers (But It Will Change Everything)
Mar 1700:46:37Tap to summarizeSend us Fan MailDive into this episode of The Unstoppable Marketer® Podcast as Mark Goldhart and Trevor Crump unpack the hottest e-commerce trends, financial modeling success stories, and strategies for scaling brands using Meta. They tackle misconceptions around ROAS, discuss how AI is transforming creative workflows and media buying, and explore future industry shifts—covering everything from competitive advantages to the impact of AI on marketing jobs. Whether you're a D2C founder or e-commerce enthusiast, you'll gain actionable insights on maximizing profit, leveraging technology, understanding true breakeven points, and staying ahead in a rapidly evolving landscape. Subscribe for data-driven strategies, real-world examples, and honest takes on what’s next for digital marketing!Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:00:00 – Casual Host Introduction00:01:34 – E-commerce Topic Overview00:04:21 – Meta Platform Misconceptions00:07:13 – Scaling and ROAS Insights00:11:03 – Client Hesitation and Visualization00:16:15 – Sponsor Break: BFF Creative00:20:02 – AI’s Impact on Marketing00:28:17 – Human Touch in Marketing00:33:32 – Political Blowback Against AI00:39:04 – Real-Life AI Use Cases
Transcribe →Ep. 148 | Why Mass Appeal Is Failing — And What Wins Now
Mar 300:57:53Tap to summarizeSend us Fan MailIs traditional advertising on its last gasp—or are brands just missing the mark? In this episode, Trevor Crump and Mark Goldhart sit down with Blake Brown (Kuru Footwear, True Classic Tees, Kizik) to unpack what it really takes to build a brand that stands out today. They dive into the state of Super Bowl ads, AI’s bid for mainstream acceptance, and why mass-market appeal is dead. Discover why being different (not just good) is the only way to cut through the noise, how personalization beats broad appeal, and what makes customers become true fans. If you want actionable insights on storytelling, risk-taking, and future-proofing your brand, this conversation is a must-listen.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:00 – Nobody Knows Your Brand Yet03:33 – Blake Brown's Creative Career Journey05:05 – Creating New Footwear Categories09:27 – Customer Perspective in Brand Marketing17:11 – Ugly Ads Often Perform Best21:16 – Internal Alignment and Customer Focus24:13 – Super Bowl Ad Reactions49:57 – Rise of Smaller, Targeted Brands
Transcribe →Ep. 147: What Brands Are Getting Wrong in 2026
Feb 1700:37:52Tap to summarizeSend us Fan MailWhy are once-booming D2C brands like The Honest Company and Traeger pulling out of direct-to-consumer—and what does it mean for your business? In this episode, Mark Goldhart and Trevor Crump break down real-time e-commerce challenges, from Meta ad bugs to the shifting economics of retail vs. online sales. They discuss how consumer behavior and marketing efficiency are evolving, and why clinging to old tactics could stall your growth. Plus, they share insights on authentic user-generated content, the rise of live selling, and what every brand needs to know to stay profitable in today’s changing landscape.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:13 – Online advertising has been harder since 2012 01:55 – Meta bugs impacting performance 02:54 – Waiting before making ad changes 06:42 – UGC and AI ad trends 08:23 – FTC risks with AI testimonials 12:17 – Honest Company shuts D2C 16:31– Honest Company’s billion-dollar valuation 35:16 – Adjust strategy for new growth
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