Podcast
The Unstoppable Marketer®
Hosted by Trevor Crump & Mark Goldhardt · EN
Trevor Crump and Mark Goldhardt bring you quick marketing and entrepreneurial tips, tricks, and trends for DTC business owners, entrepreneurs, and marketers. These are lessons they've learned through the years of being right in the thick of scaling dozens of businesses. Whether you have an established business looking to grow, just starting your business journey, or trying to become a digital marketer, this marketing podcast will not let you down.
28episodes
Episodes
Newest firstAll episodes
Ep. 147: What Brands Are Getting Wrong in 2026
Feb 1700:37:52Tap to summarizeSend us Fan MailWhy are once-booming D2C brands like The Honest Company and Traeger pulling out of direct-to-consumer—and what does it mean for your business? In this episode, Mark Goldhart and Trevor Crump break down real-time e-commerce challenges, from Meta ad bugs to the shifting economics of retail vs. online sales. They discuss how consumer behavior and marketing efficiency are evolving, and why clinging to old tactics could stall your growth. Plus, they share insights on authentic user-generated content, the rise of live selling, and what every brand needs to know to stay profitable in today’s changing landscape.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:13 – Online advertising has been harder since 2012 01:55 – Meta bugs impacting performance 02:54 – Waiting before making ad changes 06:42 – UGC and AI ad trends 08:23 – FTC risks with AI testimonials 12:17 – Honest Company shuts D2C 16:31– Honest Company’s billion-dollar valuation 35:16 – Adjust strategy for new growth
Transcribe →Ep. 146: Human Content Wins. The Truth About Getting Attention On Social Media w/ Jake Karls, Mid Day Squares
Feb 300:47:24Tap to summarizeSend us Fan MailWhat if ads aren’t the answer to brand growth? In this episode, Jake Carls, co-founder of Midday Squares, shares how authentic storytelling and behind-the-scenes content turn customers into fans. Discover how documenting your journey, building community, and staying human in the age of AI can fuel organic growth.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:00 – Introducing Hosts & Guest00:49 – Midday Squares Mission Overview01:28 – Brand Inspiration & Aspirations03:29 – What “Leaning in” Means11:59 – Why Storytelling Was Prioritized18:00 – Storytelling Framework & Evolution24:46 – Authenticity’s Role in Storytelling41:14 – Thoughts on AI-Generated Content
Transcribe →Ep. 145: Break the Rules—Outsmarting Seasonality in Marketing
Jan 2000:40:05Tap to summarizeSend us Fan MailStart 2026 strong with The Unstoppable Marketer® as Trevor Crump and Mark Goldhart uncover the secret weapon for thriving in today's crowded e-commerce landscape: storytelling. Explore why the brands winning in 2026 are putting narrative front and center—whether in organic content, paid ads, or product launches. From actionable tips for launching seasonal products early, to leveraging predictive data so you can scale profits without overspending, this episode arms you with practical strategies to outsmart competitors and win your market.Learn why seasonality matters for product drops, how regression models can help you roadmap your scale, and why standout creative is more important than ever in the age of "AI slop." Hear inspiring client success stories and get specific advice on using relatable moments and open-loop tension to connect with your audience—plus, why it's okay to experiment and fail on your path to unbeatable growth.Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!00:00 – The Power of Storytelling & Seasonality03:23 – Ecom Forecast: CPM Trends and Timing Product Launches08:19 – Data-Driven Scaling & Real Client Success15:03 – Creative Campaigns: Open Loops, Casts & Culture37:25 – Final Takeaways: Experiment, Stand Out & Win
Transcribe →Ep. 144: January Playbook For E‑Comm Growth
Jan 600:33:03Tap to summarizeSend us Fan MailKick off Season 5 of The Unstoppable Marketer® as Trevor Crump and Mark Goldhart break down the 2026 e-commerce landscape, including January trends, strategies for Q1 growth, and creative marketing approaches like demarketing and cohort analysis. Get actionable tips for boosting your brand with data-driven insights, smart offers, and standout campaigns that cut through the noise. Subscribe for expert takes on ad strategy, profitable customer growth, and real brand case studies to help you scale this year.Connect with The Unstoppable Marketer on Instagram, Facebook, X, and YouTube @unstoppablemarketerpodcast, and share your thoughts on channel diversification strategies!
Transcribe →Ep. 143 This Black Friday Could Ruin Your Brand: Here’s How to Stop It
Nov 1100:34:02Tap to summarizeSend us Fan MailIn this episode, Trevor and Mark tackle the looming question: Is Black Friday 2024 heading toward disaster or opportunity? They break down consumer confidence metrics, government shutdown impacts, and the "show-rooming" phenomenon where shoppers wait for deep discounts. The hosts reveal data showing 72% of consumers expect 30%+ discounts, discuss why some problem-solution brands should skip aggressive Black Friday spending, and explain the critical difference between chasing revenue versus variable profits. They share unconventional tactics like tripling ad spend during high-demand periods and why turning off discount codes when slashing prices prevents margin erosion.Connect with The Unstoppable Marketer on Instagram, Facebook, X, and YouTube @unstoppablemarketerpodcast, and share your thoughts on channel diversification strategies!
Transcribe →Ep 142 Stop Sleeping on Google: How Smart Brands Balance Demand Generation and Capture
Nov 400:40:03Tap to summarizeSend us Fan MailMark and Trevor discuss the untapped potential of Google Ads for e-commerce brands. They break down why many companies undervalue Google as a demand capture channel, focusing on problem-solution products, research-heavy purchases, and price points above $150. The conversation reveals how four recent clients saw massive incremental lifts by shifting from 5-10% Google spend to 40-50%, without decreasing Meta budgets. They explain the difference between demand generation and demand capture, the importance of the "filter phase" for negative keywords, and why post-purchase surveys asking "how long have you been searching?" can transform your channel strategy. Mark shares real examples of brands hitting their best new customer acquisition days in October—typically a down month—by properly leveraging Google alongside Meta.Connect with the Unstoppable Marketer on Instagram, Facebook, X, and youtube @unstoppablemarkerspodcast and share your thoughts on channel diversification strategies.
Transcribe →Ep 141 Weathering the Storm: Strategies for E-commerce Survival
Oct 700:31:03Tap to summarizeSend a textIn this episode Trevor and Mark dive into the challenges keeping e-commerce owners and agency leaders up at night. They explore the impact of AI-generated content, shifting social media landscapes, and macroeconomic pressures on consumer spending. The duo discusses strategies for standing out in a crowded market, the importance of consistent customer touchpoints, and why brands must adapt to new efficiency standards. Despite current hurdles, they highlight opportunities for growth and success in the evolving digital marketplace.Follow us Instagram and TikTok @theunstoppablemarketer for more insights and direct feedback on the podcast.
Transcribe →Ep. 140 Black Friday Bonanza: Mastering Marketing in the iOS 26 Era
Sep 3000:40:49Tap to summarizeSend a textTrevor Crump and Mark Goldhart dive into the challenges posed by iOS 26 for text messaging and email marketing. They explore innovative strategies to combat filtered messages, including Facebook groups, Discord communities, and broadcast channels. The duo shares insights on preparing for Black Friday, emphasizing the importance of scaling ad budgets gradually, maintaining evergreen campaigns, and offering at least 35% discounts. They reveal a unique two-pronged approach to Black Friday sales that has yielded a 30% improvement in overall November performance.Follow us on Instagram and TikTok @unstoppablemarketerpodcast for more marketing insights and direct feedback!
Transcribe →EP. 120 Utah's Brand Battles: Are We Copying Or Innovating?
Apr 15, 202500:42:54Tap to summarizeThis episode dives into the controversial topic of brand competition and copying in Utah's business landscape. The hosts discuss real-world examples of companies like Crumbl, Dirty Dough, Lola Blankets, and Minky Couture, exploring the fine line between inspiration and imitation. They emphasize the importance of differentiating through audience targeting and branding rather than legal battles.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
Transcribe →EP. 119 Real Life, Real Business: Why Authenticity is the Ultimate Marketing Strategy w/ Kimberly O’Connell CEO Brixely Bags
Apr 8, 202500:50:57Tap to summarizeIn this episode of the Unstoppable Marketer podcast, hosts interview Kimberly O'Connell, founder and CEO of Brixley Bag, about her journey as a content creator and entrepreneur. Kimberly shares insights on balancing personal life with content creation, the importance of authenticity in social media, and how her TikTok success has impacted her business. The conversation also touches on the challenges of maintaining privacy as an influencer and the evolving landscape of social media marketing.Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump
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