The Locker Room Nobody Wanted to Enter

Super Bowl III was supposed to be a coronation — the established NFL order putting the upstart AFL in its place, with Joe Namath's Jets cast as sacrificial lambs to the Baltimore Colts and their 18-point spread. But something happened in that Miami locker room before kickoff that had nothing to do with the playbook. This week, we pull apart the bravado, the bulletin boards, and the buried psychology behind the guarantee heard 'round the football world — and ask why the people who should have won absolutely fell apart.