During a recent episode of The Valley Today, host Janet Michael sits down with Jill Edlich and Kary Haun for Tourism Tuesday — Shenandoah County Edition — to talk about an exciting new chapter unfolding at North Mountain Vineyard and Winery.

What begins as a conversation about events and community quickly reveals something much bigger: a Renaissance fair founder has just stepped into life as a vineyard owner.

As part of the ongoing Tourism Tuesday series highlighting destinations and experiences in Shenandoah County, the conversation explores how Jill's purchase of North Mountain is reshaping both the winery and the future home of the Ravenwood Faire. As listeners quickly learn, this isn't just a business transaction. It's a story about legacy, land, and local connection.

The Perfect Match

When Krista, the former owner of North Mountain Vineyard and Winery, decided to sell her beloved property, she wasn't just looking for any buyer. She wanted someone who would cherish the land and preserve its legacy. After waiting patiently for the right person, she found exactly what she was looking for in Jill Edlich—though the match came with an unexpected twist.

Jill didn't set out to become a winemaker. Instead, she was searching for a permanent home for the Ravenwood Faire, the Renaissance-style festival she founded in 2019. For years, she had been hosting the fundraising event at the Frederick County Fairgrounds in Clear Brook, but the logistics were exhausting. Setting up and breaking down the event took nearly a week each time, and Jill dreamed of finding land where the fair could put down roots.

From Fairgrounds to Vineyards

When Jill discovered the 47-acre North Mountain property—with 15 acres planted in grapevines—she realized she'd found more than just a home for her event. She'd stumbled into an entirely new venture. "It's like those TV shows where someone says, 'Honey, I bought a zoo,'" Janet jokes. "And those people are like, 'I've never run a zoo before, but hey, we're gonna give this a shot.'"

Jill laughs in agreement. Suddenly, she wasn't just an event organizer—she was a farmer and a vintner. "A lot of people say, 'So how does it feel to be a farmer now?'" Jill reflects. "And I'm like, wow. Yeah. I'm a farmer besides owning the winery."

A Wine Lover's Journey

Fortunately, Jill's leap into the wine business wasn't entirely blind. Years earlier, she founded the Wine Club for Women, organizing tastings and educational events throughout Frederick County, Winchester, and even Shenandoah County. She loved learning about wine pairings and vineyard operations, but eventually, the demands of the Ravenwood Faire consumed her time. Still, she never abandoned her dream of returning to the wine world someday.

"It's kind of like a full circle," Jill explains. "Everything happens for a reason. That's always been one of my things for sure."

Preserving Tradition

One of Jill's biggest concerns when taking over the winery was maintaining the quality and character that loyal customers had come to expect. Thankfully, she inherited an invaluable asset: the winemaking team. Krista's son, John Jackson, stayed on as head winemaker, along with assistant winemaker Andrew Bender. Together, they're Jill's "wine-making gurus," patiently teaching her the craft while ensuring beloved wines like Toms Brook Red remain unchanged.

"Rest assured, we've got Toms Brook Red and that's definitely not going anywhere," Jill promises. Beyond preserving existing wines, she's also excited to experiment with new blends and explore whether certain grapes can stand on their own rather than being blended.

A Diverse Portfolio

Currently, North Mountain offers an impressive selection. The white wines include Riesling, Oktoberfest, a standout Virginia Apple wine, Gruner Veltliner, Chardonnay, and Gewürztraminer Rosé. Meanwhile, the red lineup features Zweigel Red, Cabernet Franc (Jill's personal favorite), Petite Verdot, Chambourcin Foster's Reserve, Mountain Midnight (a port-style wine), the famous Toms Brook Red, a spiced holiday wine that can be served cold or warmed, and Clairet—a Bordeaux-style blend that's grandfathered in under a now-restricted name.

Renovations and Accessibility

Since closing on the property on October 31, 2025, Jill has wasted no time making improvements. She opened for business the very next day and immediately began renovations to make the winery more welcoming. The tasting room has been transformed into a clean, inviting space where large groups or dozens of small parties can gather comfortably.

Most importantly, Jill prioritizes accessibility. She's adding a ramp to eliminate steps at the entrance, designating handicap parking spots, and extending the parking lot. Additionally, she's constructing a road, making it easier for visitors to access events—especially the Ravenwood Faire—without overwhelming the neighborhood.

The Ravenwood Connection

While the winery and the Ravenwood Faire are separate entities, they now share the same home. The Ravenwood Foundation will rent space on the property to host the fundraising event, happening in October: the 16th through 18th and the 23rd through 25th.

The fair has grown significantly since its inception, particularly in its offerings for children. Last year, the kids' area was constantly packed, which thrills Jill and her team. "Every time I looked over in that area, it was just a constant," she recalls. "It made us feel really good."

Beyond the fair, the foundation runs a week-long day camp for children ages 12 to 17, teaching outdoor skills like archery, bread making, and cooking over open fires. Last year's inaugural camp served 16 kids—a number that initially seemed small but proved perfect for working out the kinks. Moving forward, Jill hopes to eventually bring the camp to the vineyard property and possibly expand to overnight sessions, though logistical challenges like insurance and sleeping arrangements remain.

Building Community

Jill's vision extends beyond wine and fairs. She's actively partnering with local farms and artisans to host events like homesteading workshops, sourdough-making classes, canning demonstrations, and floral arrangement sessions. Every Saturday features live music, and the winery has already hosted trivia nights, bridal showers, and even a 35-person wedding in the great room.

"It's really important for us to be working with our local community," Jill emphasizes. "Meeting other farmers now has been amazing."

She's also been warmly welcomed by the Shenandoah Valley Wine Trail, a tight-knit group of winemakers who meet every other month at different vineyards. "I walked in there and everybody had open arms," Jill says. "It was an amazing feeling. I'm feeling the love for sure."

Looking Ahead

As spring approaches, Jill plans to extend the winery's hours beyond the current Wednesday through Sunday, 11 a.m. to 5 p.m. schedule. She's also reviving Oktoberfest—a tradition Krista maintained even in her final years—and giving it "a little more love."

Perhaps most excitingly, Jill is exploring expanding wine production and potentially enlarging the cellar. With stunning sunset views, ample outdoor space, and a growing calendar of events, North Mountain Vineyard and Winery is poised to become a cornerstone of Shenandoah County's tourism scene.

For Jill, the journey from Renaissance fair organizer to winery owner has been unexpected but deeply fulfilling. "I know how to drink wine," she jokes. "But to make it, that was a whole different ball of wax." Three months in, she's learning something new every day—and loving every minute of it.

North Mountain Vineyard and Winery is located in Shenandoah County at 4374 Swartz Road, Maurertown. For more information, visit northmountainvineyard.com or follow them on Facebook and Instagram. Learn more about the Ravenwood Foundation at ravenwoodfoundation.org.