Podcast Summary: The WarPlan Podcast – Episode: 8 Figure Roundtable
Title: The WarPlan Podcast
Host: Joshua Latimer
Episode: 8 Figure Roundtable
Release Date: December 10, 2024
Description: The WarPlan Podcast aims to help listeners weaponize their brains through advanced marketing, mindset, and money concepts, emphasizing that business success is a mental war and making money is a game that starts in the mind.
Introduction and Guest Overview
In this episode, Joshua Latimer welcomes a panel of seasoned business experts to discuss the intricacies of achieving high-level success. The guests include:
- Michael Grigory: Founder of Click Call Sell, a multi-seven-figure agency, and former head of marketing for a multi-billion dollar franchise.
- Neil: Founder of Made This Cleaning, a fully remote cleaning franchise with about 30 locations, and a global traveler with a multimillion-dollar business background.
- Eric Kelly: A business partner at WarPlan, known for his distinctive beard, who transitioned from a seven-figure business to work with WarPlan.
Notable Quotes:
- Michael Grigory [00:05]: "Wake up."
- Joshua Latimer [00:06]: "Your business is a mental war. Your success is a mental war. And making money is a game. And the game of money starts in your mind."
Mindset: The Foundation of Success
The core theme of the discussion revolves around the importance of mindset in business success. Joshua emphasizes that business and financial success begin in the mind, framing it as a mental battle where understanding and knowledge set successful individuals apart.
Key Points:
- Success is not just about external actions but also about internal beliefs and mindset.
- The competition is always active; those who capitalize on their mindset gain an edge.
Notable Quotes:
- Neil [03:28]: "For me, it took years to understand and like deprogram."
- Michael Grigory [09:22]: "Mindset, control, and opportunity are key to survivability and growth in business."
Overcoming Fear and Betting on Oneself
Fear of failure and insufficient self-conviction are highlighted as major barriers preventing entrepreneurs from scaling their businesses. Neil shares personal experiences about holding back resources due to fear, which hindered his initial growth.
Key Points:
- Entrepreneurs often save money too cautiously, limiting their ability to scale.
- Transitioning from an employee mindset to an entrepreneurial mindset requires deprogramming traditional beliefs about security and linear growth.
Notable Quotes:
- Neil [05:24]: "Employee mindset is linear growth, but business growth is asymmetrical and requires steadfast belief."
- Joshua Latimer [06:45]: "That mindset because you are optimizing for security."
Phases of Entrepreneurial Mindset
Joshua introduces a framework consisting of three phases that entrepreneurs typically navigate:
- Orphan Phase: Optimizing for survival with a focus on meeting basic financial needs.
- Son/Daughter Phase: Over-optimizing for security, hesitating to take risks.
- King Phase: Embracing a large vision, taking significant risks, and aiming for exponential growth.
Key Points:
- Transitioning through these phases is essential for moving from mere survival to achieving substantial success.
- Fear often diminishes once initial pain points are resolved, leading to stagnation if not actively addressed.
Notable Quotes:
- Joshua Latimer [08:09]: "If you have a really small lifestyle and you need 30 grand a year to survive, these people that are orphan mindset, they'll build a hundred thousand dollar revenue business and they'll make the 30 grand, they'll make what they're supposed to make to survive, but that's it."
The Role of Community and Mentorship
The importance of surrounding oneself with like-minded, successful individuals is a recurring theme. Michael and Neil emphasize the transformative power of community and mentorship in shaping one's identity and fostering growth.
Key Points:
- Active listening and being in the right environment can lead to significant identity shifts.
- Coaching and mentoring not only benefit the mentee but also enhance the mentor's perspective and capabilities.
Notable Quotes:
- Michael Grigory [25:40]: "Surrounding myself with people like you. Listening. Really."
- Neil [33:25]: "Borrow confidence. If you're around other heavy hitters who think big, it's almost impossible not to do big things."
Sowing and Reaping: The Long-Term Investment
Eric Kelly introduces the principle of sowing and reaping, drawing parallels with agricultural practices to illustrate the necessity of consistent effort over time to yield significant results.
Key Points:
- Success requires patience and continuous investment in mindset, systems, and processes.
- Entrepreneurs often underestimate the time and effort required to see a substantial return on their investments.
Notable Quotes:
- Eric Kelly [14:15]: "There's an element of sowing and reaping... you have to get your hands dirty to get the seed in the ground."
- Neil [15:58]: "They're just trying to use their success as a way to discover their value and their purpose."
Identity and Self-Belief
A significant portion of the conversation focuses on the impact of identity on business success. Joshua and the guests discuss how self-perception and external validation shape one's entrepreneurial journey.
Key Points:
- Identity is shaped by childhood experiences and the narratives we internalize.
- Positive reinforcement and surrounding oneself with confident individuals can help reshape one's identity towards success.
- Borrowing confidence from others and being part of an inspiring community can bolster self-belief.
Notable Quotes:
- Joshua Latimer [35:18]: "Basically, all small business problems go back to some weird childhood stuff."
- Neil [33:25]: "Borrow confidence. If you're around other heavy hitters who think big, it's almost impossible not to do big things."
Goal Setting: Process Over Outcome
The panel delves into effective goal-setting strategies, emphasizing the importance of focusing on the process rather than being fixated on specific outcomes.
Key Points:
- Setting rigid outcomes can lead to disappointment and hinder progress.
- Embracing the journey and committing to the process ensures continuous growth and fulfillment, regardless of whether specific goals are met.
- Breaking down large goals into smaller, manageable targets helps maintain motivation and satisfaction.
Notable Quotes:
- Joshua Latimer [25:58]: "Make the work is the payoff."
- Michael Grigory [26:33]: "Your happiness is hinged on the process, not on the treasure in what you're doing."
Practical Takeaways and Closing Thoughts
As the episode concludes, the guests share actionable insights and final thoughts to inspire listeners:
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Michael Grigory: Encourage seeking out communities that challenge and inspire you, and practice active listening to uncover hidden strengths and opportunities.
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Neil: Emphasize the power of changing environments to facilitate rapid identity and mindset shifts.
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Eric Kelly: Advocate for pursuing excellence over perfection, focusing on continuous improvement rather than unattainable ideals.
Key Points:
- Engage with supportive and ambitious communities to foster growth.
- Commit to excellence in the journey, ensuring satisfaction beyond just meeting goals.
- Understand that continuous effort and adaptability are crucial for sustained success.
Notable Quotes:
- Michael Grigory [38:17]: "Find a room of people that inspire you that are where you want to be or doing the same thing that you're doing."
- Eric Kelly [40:58]: "Pursuing excellence over perfection... Perfection is a destination and excellence is a journey."
Conclusion
Joshua Latimer wraps up the 8 Figure Roundtable by reiterating the importance of mindset, community, and process-oriented goal setting in achieving monumental business success. Listeners are encouraged to leverage the insights shared by the guests to transform their entrepreneurial journeys, weaponizing their brains to conquer the mental battles of business and finance.
Call to Action:
- Michael Grigory: Visit Click Call Sell for expert marketing services.
- Neil: Connect through Made This Franchise or listen to the Freedom Formula Podcast.
- Eric Kelly: Explore WarPlan Coaching for coaching and exclusive training opportunities.
Final Quote:
- Joshua Latimer [42:33]: "If you know things other people don't know, you can do things other people can't do. And ultimately you can have things other people can't have."
This episode offers a comprehensive exploration of the mental and strategic aspects of scaling a business to seven and eight figures, providing listeners with valuable lessons on mindset, overcoming fear, leveraging community, and setting effective goals.