The WarPlan Podcast

The Lie About Making Money (And the Hidden Asset That Changes Everything)

In this episode, Josh challenges one of the most common beliefs in business—that income comes from effort—and replaces it with a more powerful truth...Episode Summary:-Could the constant hustle and “putting out fires” actually be preventing you from building wealth...-Most people believe money comes from effort—but what if that belief is the very thing keeping you stuck...-What if the real game-changer isn’t doing more—but thinking more, on purpose...-What level are you operating in right now… and what would happen if you moved up just one...-The reason why most entrepreneurs are stuck in the first and second level...Go To https://frapchapter.com To Learn More!Subscribe To My Youtube Channel By Going Here: https://www.youtube.com/@JoshuaLatimerCopyright 2026: Honor And Fire LLC

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FRAP, Frequency, and the Game of Money

Mar 2000:19:57Summary ready

Do you want to shift from working harder → thinking better, while saving Time, Money, And Energy... Josh Explains How In This Episode...Episode Summary:-What if doubling your revenue had nothing to do with getting new customers… and everything to do with how often your current ones come back? This episode quietly flips the way you think about growth on its head...-Why do some businesses feel stuck no matter how much effort they put in… while others scale almost effortlessly? The answer might be hiding in a single concept you’ve probably been overlooking...-You’ve heard of subscriptions… but what if they’re not really about recurring revenue at all? There’s a deeper advantage that quietly turns customers into something far more powerful...-Why do customers sometimes disappear after buying once… and other times stick around for years without even thinking about competitors? The difference isn’t luck—it’s design...Start Your FRAP Journey By CLICKING HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2026: Honor And Fire LLC

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The Ancient Secrets That Make You RICH When Everyone Else is Bleeding

Mar 1100:20:13Summary ready

Josh pulls back the curtain on 4 ancient principles that the ultra-wealthy have been quietly using for centuries to build empires during recessions, pandemics, and full-blown market chaos — while everyone else is doom-scrolling into poverty...Episode Summary:-Your body does it. The economy does it too. And when it happens, the weak get eaten... but the prepared get rich...-The lie you've been telling yourself about why you're stuck (hint: it's not about money)-Why the broke guy always adds more... and why the wealthy always cut-The invisible weapon hiding in every downturn that hands you your competitors' customers, inventory, and businesses on a silver platterReady to apply this to your business? Visit FRAPChapters.comSubscribe To My YouTube Channel By CLICKING HERECopyright 2026: Honor And Fire LLC

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Faith, Finance & Freedom with the Economic Ninja

Mar 601:36:57Summary ready

With over 200 million views on YouTube, Travis shares his journey from firefighter to deca-millionaire investor, unpacking powerful lessons about money, faith, investing, mindset, and entrepreneurship.Episode Summary:-This conversation goes far beyond tactics. Josh and Travis dive deep into the psychology of wealth, the dangers of emotional investing, the power of proximity, and the mindset shifts required to break free from financial limitations.-hey also discuss the spiritual side of entrepreneurship, why success often starts internally before it shows up externally, and why many people unknowingly sabotage their own financial future.-Why being physically around successful people can change the way you think, speak, and act — and why certain breakthroughs can’t happen over Zoom...-Josh and Travis explore how family expectations, education systems, and societal norms often limit people’s financial potential.✔️ Subscribe to The War Plan Podcast for more conversations on entrepreneurship, wealth creation, and building a business that aligns with faith, family, and freedom.Subscribe To My YouTube Channel By CLICKING HERETake The "Hidden Revenue Assessment" for FREE Here: CLICK HERECopyright 2026: Honor And Fire LLC

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FRAP in the Wild: How Texas Roadhouse, Chick-fil-A, and Real Entrepreneurs Master Profit Physics

Mar 200:20:31Summary ready

In this episode, Josh dives deep into FRAP in the wild — real-world examples of how companies like Texas Roadhouse and Chick-fil-A dominate their industries through intentional choreography, customer experience, and the immutable laws of FRAP: Frequency, Referrals, Average Ticket, and Pricing...Episode Summary:-From dinner with his son Tucker to million-dollar transformations in small businesses, Josh shows how profit isn’t just math — it’s mindset and mechanics combined. He unpacks why FRAP isn’t a gimmick, but a universal truth that governs how every business makes money (whether they realize it or not)...-How big Companies “choreography” creates perceived value, higher prices, and repeat customers...-“Every dollar you’ve ever made in your life is already the result of FRAP.” Josh teaches you why in this episode...-How Phil from Australia grew his company from $1.8M to $2.9M — and increased profit by $500K — without ads...🌐 frapchapters.com – Learn more and applySubscribe To My YouTube Channel By CLICKING HERECopyright 2026: Honor And Fire LLC

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FRAP Chapters: The Antidote to Noise, Gurus, and Marketing Chaos

Feb 2600:15:10Summary ready

In this high-energy episode, Josh pulls back the curtain on the next evolution of small business success...Episode Summary:-Josh unveils his biggest opportunity yet the launch of FRAP Chapters!!! a movement designed to decentralize business coaching, rebuild real community, and help entrepreneurs multiply profit without falling for online guru hype.-Josh breaks down the four immutable pillars of FRAP — Frequency, Referrals, Average Ticket, and Pricing — and explains why every business on earth already operates on FRAP (just not effectively yet). He argues that success in business isn’t just about tactics; it’s about proximity, belief, and community — and why the era of rented Lambos and fake “10X” promises is over.-You’ll learn how FRAP helps business owners create real impact and profit, how “small, local masterminds” are the future of business growth, and how you can be part of this decentralized revolution.-Unlock a MASSIVE vault of FREE value by visiting WarPlan.com👉 https://bit.ly/4qIHn2WSubscribe To My YouTube Channel By CLICKING HERECopyright 2026: Honor And Fire LLC

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Interview With Daniel Dixon

Feb 2000:46:29Summary ready

If you want to dive DEEP into business philosophy... Or Learn how to make you're customers more valuable ... Josh and Daniel explains how in this episode... Episode Summary:-Today we have a casual chat with the CEO of "SendJim" and long time friend Daniel Dixon...-Josh and Daniel teach advanced tactics on Marketing, Cost per lead, Economy, Ai and Technology...-Unlock a MASSIVE vault of FREE value by visiting WarPlan.com-"If your not growing your dying" In this economy a new way of thinking has to be adopted...-Daniel Explains how to use tech to create more profit per customer...What if you could grow your business and help other owners win at the same time? I explain everything in this short video.👉 https://bit.ly/4qIHn2WSubscribe To My YouTube Channel By CLICKING HERECopyright 2026: Honor And Fire LLC

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How To Spend $1 Million Dollars A Year On Marketing (Feat. Rick Wallace)

Feb 1201:41:04Summary ready

If you want to Turn Simple Ideas Into Helicopters... Or Learn how to Turn Your Current Customers Into A Gold Mine... Josh And Rick explain how in this episode... Episode Summary:EXCLAIMER THERE IS EXPLICIT LANGUAGE IN THIS EPISODE!!!-This emotional episode tells the real story of a Business owner who turned FRAP into Freedom for his family...-Josh Interviews long time friend and consulting client Rick Wallace, showing how FRAP took his business from $4.8 Million to over $9 Million ...-Unlock a MASSIVE vault of FREE value by visiting WarPlan.com-Josh gives a "behind the scenes" and candid example of WarPlans business model and why it works so well...-Tune in to understand what a "F.I.D. Offer" is and how to exploit it for maximum profit...Take The "Hidden Revenue Assessment" for FREE Here: CLICK HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

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If You Want to Win in 2026, Listen to This Episode Twice

Dec 1000:40:13Summary ready

Episode Summary:Josh is back and he didn’t come empty-handed.After months of silence (and not because he’s mad or lazy), he delivers one of the most valuable, mindset-altering episodes he’s ever recorded.Joined by entrepreneur and Warplan coach DJ Newman, Josh breaks down 10 counterintuitive, profit-creating truths designed to help you reflect on 2025 and attack 2026 with a brain wired for money, speed, and domination.This episode is a wake-up call for entrepreneurs who are moving too slow, overthinking every decision, sabotaging their own momentum, or buying into myths that keep them broke. You’ll learn why perfection kills progress, why your heroes aren’t who you think they are, why your brain is lying to you, and why your relationship with money determines your income more than your marketing ever will.If you’ve ever felt stuck, overwhelmed, or like you’re capable of more, this is your episode.👉 Join Book Club: https://warplan.com/book-club-checkout👉 Not sure if it’s right for you? Book a quick good-fit call with my team:https://link.warplan.com/widget/bookings/book-club-team Join My FREE WarPlan Coaching Group By CLICKING HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

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Growth Through Subtraction & The Future of Hiring with Brandon Vaughn

Sep 101:02:48Summary ready

Episode Summary:What if the biggest breakthroughs in your business didn’t come from adding more…but from deleting lies, deleting fear, and deleting the wrong people?In this episode, Josh reconnects with his long-time friend and co-builder, Brandon Vaughn. From humble beginnings as a towel boy in his dad’s window cleaning business to running multiple 7- and 8-figure companies, Brandon has learned that real growth comes not from perfection but from taking imperfect action and building systems that scale.Together, Josh and Brandon pull back the curtain on HireBus, Brandon’s revolutionary AI-powered hiring platform that is flipping recruiting on its head. You’ll learn why most small business owners are stuck in the “DIY Death Trap,” why overthinking is just fear in disguise, and how to finally build a team that wins without you being the bottleneck.This one is raw, hilarious, and loaded with million-dollar mindset and money truths. Join My FREE WarPlan Coaching Group By CLICKING HERESubscribe To My YouTube Channel By CLICKING HERECopyright 2024: Honor And Fire LLC

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All episodes

The Lie About Making Money (And the Hidden Asset That Changes Everything)

FRAP, Frequency, and the Game of Money

The Ancient Secrets That Make You RICH When Everyone Else is Bleeding

Faith, Finance & Freedom with the Economic Ninja

FRAP in the Wild: How Texas Roadhouse, Chick-fil-A, and Real Entrepreneurs Master Profit Physics

FRAP Chapters: The Antidote to Noise, Gurus, and Marketing Chaos

Interview With Daniel Dixon

How To Spend $1 Million Dollars A Year On Marketing (Feat. Rick Wallace)

If You Want to Win in 2026, Listen to This Episode Twice

Growth Through Subtraction & The Future of Hiring with Brandon Vaughn