Podcast Summary: "If You Want to Win in 2026, Listen to This Episode Twice"

The WarPlan Podcast | Host: Joshua Latimer | Guest: DJ Newman | Air Date: December 10, 2025

Episode Overview

Joshua Latimer returns to The WarPlan Podcast with a high-energy, practical episode aimed at helping entrepreneurs and business owners "weaponize" their mindsets to prep for massive success in 2026. Joined by entrepreneur and business coach DJ Newman, Josh unveils 10 counterintuitive, powerful truths that challenge conventional wisdom around business growth, mindset, and making money. The episode is rich in insights, personal stories, memorable metaphors, and tactical, motivational advice for anyone in the trenches of business building.

Key Discussion Points & Insights

1. Speed Is King

[01:52]

• Success favors those who move quickly, not perfectly.
• Decision velocity—making many quick decisions—enables you to become better at making good decisions.
• Taking massive, imperfect action beats overplanning every time.
• Quote: "Optimize for speed... doing it perfectly imperfect but doing it faster is a huge thing." (A, 02:08)
• DJ shares that starting this podcast episode itself was an example: "It's more important to do the thing than it is to actually make it perfect." (B, 03:15)

2. Nothing Is as It Seems

[03:47]

• Social media only shows highlight reels; comparison to others is misleading and unnecessary.
• The people you admire often have only a few simple habits that set them apart.
• "Never meet your heroes"—they’re more average than you think.
• Quote: "You're not broken. You don't need to be fixed. And the people that you think are so fancy, they're probably not that fancy." (A, 04:45)
• DJ refers to the "Excellence Dividend" concept: success is about what you do within five seconds of deciding.

3. Dunning-Kruger Is Real

[06:25]

• Smart/high-IQ people tend to underestimate themselves and thus overthink; less-competent people overestimate themselves and act.
• Overthinking delays progress; add constraints to force action.
• Entering a "book club" or mastermind can create helpful external pressure: make a bet on yourself.
• Story: Bank robber thought lemon juice would make him invisible to cameras (A, 07:36).

4. One of the Best Ways to Learn Is to Teach

[12:24]

• Teaching forces you to clarify, learn, and internalize knowledge.
• "If you can't explain your ideas to a six year old, then you don't understand them." (A, 12:28 quoting Einstein)
• DJ: Teaching others improves your own retention, preparation, and application of knowledge.
• Learning is amplified in community and via mentorship, even when you don’t feel “ready.”

5. People Aren’t Scared of Failure—They’re Scared of Looking Stupid While Trying

[17:09]

• Ego and fear of judgment (FOPO: Fear of Other People's Opinion) hold people back more than failure itself.
• Most people are too focused on themselves to notice your mistakes anyway.
• Mastery comes through volume, not perfection, so embrace looking foolish and push through.

6. The Way You Buy Controls the Way You Sell

[19:36]

• If you’re a hesitant buyer, you’ll unconsciously limit your own sales ability.
• You attract customers who mirror your own buying habits.
• Example: You’ll struggle to sell high-ticket offers if you’ve never invested in one yourself.
• DJ outlines his growth: each investment in self-development made future investments (and sales) easier.

7. Belief Is Transferable

[25:34]

• Your associations affect your beliefs—good and bad.
• Proximity to ambitious, positive people lifts your belief ceiling.
• “Belief is transferred like a data plug in the back of your head.” (A, 25:48)
• Choose your environments carefully; negative beliefs can also be contagious.
• DJ: “You’re not a product of your environment, you’re a product of the relationship you have with the environment.” (B, 27:00)

8. Time Is Not Money

[29:03]

• The adage "Time is Money" is a myth—your time is far more precious.
• Money is replenishable, time is not; focus on leverage and creative thinking, not time-for-money trades.
• Josh: “We give away a finite resource for something that is replenishable, and it doesn’t make sense.” (A, 31:07)
• Outsourcing tasks (like mowing your lawn) can be more valuable than DIY.

9. What Goes Up Must First Go Down (Law of Advancement)

[33:39]

• Growth requires temporary setbacks: investments, stress, resource dips predate progress.
• Metaphor: Seeds go into the ground before a tree can rise; muscles get weaker before they get stronger.
• DJ: Business and personal progress follow seasonal cycles; don’t fear downturns, they’re temporary and necessary.

10. There Are Two Types of Work

[35:38]

• The work you do on the business and the work the business does on you (personal growth).
• Entrepreneurship transforms you, developing resilience, skill, and leadership.
• Quote: “A man can never step in the same river twice because it’s not the same man and it’s not the same river.” (A, 35:43)
• Whether you hit your numeric goals or not, you 'level up' just by staying in the fight.

Notable Quotes & Memorable Moments

• "Massive imperfect action... is a beautiful kind of, like, battle cry." (A, 02:19)
• "If you just have the information and the ideas, everybody has ideas but not everybody actually takes the action." (B, 18:20)
• "You don't have to love money, but you don't have to hate money either." (A, 00:51)
• "The goal isn’t to build a successful business. The goal is to attain mastery of important skills." (A, 18:57)
• "You’re only growing or you’re shrinking. There isn’t even a stasis moment in business." (A, 36:14)

Timeline of Important Segments

| Timestamp | Topic / Quote / Segment | |-----------|-------------------------| | 01:52 | Tip 1: Speed is King (decision velocity, act fast not perfect) | | 03:47 | Tip 2: Nothing Is as It Seems (don’t believe social media highlight reels) | | 06:25 | Tip 3: Dunning-Kruger Is Real (smart people often overthink) | | 12:24 | Tip 4: The Best Way to Learn Is to Teach | | 17:09 | Tip 5: Fear of Looking Stupid vs. Fear of Failure | | 19:36 | Tip 6: The Way You Buy Controls the Way You Sell | | 25:34 | Tip 7: Belief is Transferable | | 29:03 | Tip 8: Time is Not Money (value leverage, creative thinking) | | 33:39 | Tip 9: What Goes Up Must Go Down (law of advancement, cycles) | | 35:38 | Tip 10: There Are Two Types of Work (business changes you) |

Final Thoughts & Recap

Josh closes with a rousing list of the 10 truths, urging listeners to reflect, take action, and not get discouraged by setbacks or imperfection. Business is as much about personal growth as profit; show up, take risks, join communities that expand your thinking, and remember that mastery—not just money—is the real endgame. DJ adds encouragement to get involved, teach, and invest in yourself, reinforcing the week’s theme: work on your mind and your circumstances will follow.

Stay tuned for more WarPlan episodes packed with actionable insights, plus news about WarPlan coaching, live events, and Joshua Latimer’s upcoming book and software launches.

This summary omits advertisements, general intros/outros, and focuses exclusively on the content and key actionable insights.