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Wake up. Your competition is asleep. It's you against the world. And if you want to win, we need to get a few things straight. Your business is a mental war. Your success is a mental war. And making money is a game. And the game of money starts in your mind. This podcast exists to help you weaponize your brain through advanced marketing mindset and money concepts. To have what others don't, you need to know what others won't. Your future fortune awaits. Welcome to the War Plan podcast. Hey, my friends. Welcome to the War Plan podcast. How you doing? I'm doing pretty good. My nose is a little stuffy. Texas doesn't like me. It's an allergy thing. But I'm so excited because guess what? Guess what happened. This week we're rolling out the launch of what's known as FRAP Chapters. Now, this podcast will not be a big sales pitch for FRAP Chapters, but I want to ask you an honest question. Can you see how good it is to be in community? Have you had someone in your life that spoke life into you, that poured into you, that mentored you? I don't know, maybe even a former boss or someone. Or it could have been a YouTuber, someone that just pulled you up along the way. People helping people. I don't think building a business empire has to be a kumbaya circle, but what I know is that belief is transferable. Proximity is power. There's positive pressure. When you're in an accountability group of, like, mindsetted people. We know this is true. And from, like, the business coaching world, you know, I'm of the opinion that all of us should have a coach and be a coach until we're dead. There's always, like, some deficiency in our life, an area to level up, right? And the best person to learn how to level up in any category is someone who's exactly like you. But two chapters ahead. You know, the problem with, like, online gurus and the grant cardones of the world is that they sell very broad, generic information and try to apply it to the masses, and it doesn't work. A lot of these people, they don't care about you. They don't care about small business. They're just really noisy, talented, persuasive marketers. What I know is that when you're working with someone who's too far ahead of you, they forget what it even felt like to be you, to be where you are right now. Is this true? Can you feel it? Can you see it? It's really real. You know, if you're an H Vac company and you're doing 3 million a year and you've been stuck there for five years. We don't necessarily want to get mentored by the person doing 500 million a year. And it's not that there's not valuable insights from that person. There is, but there's even more valuable insights if they're working with someone who's at 6 or 7 or 10 million a year who was just where you currently are. Especially imagine this. Especially instead of watching that person's online course. Which by the way, do we need another course to get dusty and collect dust on our digital shelf? No. What if you were meeting with this person knees to knees and toes to toes several times a month and they're remembering what it was like to be you? Oh yeah, two, three years ago. Here's what we did to fix it. Here's what we did. Here's my encouragement for you. There's speak in life, there's community, there's proximity. Right? This is what FRAP chapters are. You know, for three years we've been developing and testing, really pressure testing the concept of frap. What's cool about FRAP is that it's not my opinion. It's not a thing I made up. It's more something I discovered and then put a label on it. All the money that you already make is from frap. Like right now, I'm not telling you you need frap. You already have it. It's just not good. And what is frap? Well, the acronym for frequency referrals, average ticket and pricing. If you're underpriced, there is no profit. If we manipulate, exploit, test the edges and push up your pricing, if we can charge more, if we can get to the upper echelon of price elast, you make way more money. And this isn't about price gouging, people. It's about creativity. It's about creating options and oxygen and choices in your business. It's about not running a nonprofit on accident. And that's just the first part of FRAP is the pricing. Then it's about how do we use clever scripting and choreography to cross sell and upsell? How do we create high ticket offers? What are decoy offers? What is choice architecture? It's all these creative things that, that when you start applying it to your business, more money happens and it happens really quick. And over the last two or three years, like I said, as we're pressure testing frap, we're doing it in all these industries with huge Companies and tiny companies and medium companies with single mom companies and African American companies and short fat guy company. I'm the short fat guy. Don't judge me. Frap works, it just does. Because any business, if you increase the frequency in which people buy from them, if you open up more free, consistent referral channels, if we bump the average ticket up and if we manipulate the price up, you always make a lot more money. Not a little bit more, a lot more. And it's dramatic, because here's the other secret. It's not even about the money. It's about the thing that the money does. You know, living on earth as a human is not about breathing air. You weren't born so that you could suck in and out and die. Like, your purpose of your life isn't to breathe air, but check this out. You can't do the purpose of your life unless you breathe air. Money is like that. Money is not the point, but it's what unlocks the possibility. You want to be generous, you got to have extra money. Unless you're going to be generous with my money or someone else's money. And that's called socialism. And homie, don't play that. Like, I'm not down with that. That's theft. We got to create space. And especially now I feel like we're in this pocket and I'd love if you, you know, left leave me a review on this podcast, like, share your thoughts, like. But I'm making a bet that in a world of charlatans and liars and marketers, in a world of marketing agencies, in a world of false promises and more noise than ever before. Am I crazy? Is there more noise than ever before? Do you get marketed to more than ever before? Can you open up your email box and not find message after message over of people promising you insane results? And you already know it's going to happen. These marketing agencies, they take your money, they charge you a retainer, they say just wait three to six months, it's going to work out. And it doesn't work out. I mean, sometimes there's a couple good ones, but. But it's like swimming in shark infested waters. Am I right? Marketing feels like gambling. We know that. Is that true? Yes or no? Secondly, we know that course creators and all these Instagram influencers with their rented lambos and the 10x your lemonade stand stuff in the private jet, we know there's something dirty and gross and off with it. And then even though we know that we've still bought some of These programs. And guess what? Did it change your life radically? Is your marriage better? Do you see your kids more right? Are you radically generous now? Did it fix anything? Probably not. And so what's happening is we're in this pocket of time where people are at an all time high of fatigue. They're fatigued, they're exhausted. There's so much noise, they can't find the signal. There's so much noise, they can't hear the signal. It's like, what do you even do? Who do you trust? I'll tell you the answer. In a world of AI and all the hype World War 3 fears, everything that's going on with the news and just the doom that's on social media, you know what the answer is? Small communities, it's becoming five mile famous. That's the answer. It's you looking inward at yourself and you looking local and saying, who can I help and affect in my town? How can I? How can we create profit partners in our town? That's what Frapp does. You see, I've been trying to figure out for three years how to spread the gospel of frapp. The word gospel means good news, right? The good news of frap. See, frap is immutable. Immutable is a fancy word for just meaning. It's unshakable, irrefutable. You know, I could stand in front of the Supreme Court of the United States and say, any company on earth, I don't care what language they speak, I don't care what thing they sell. If that company, even if they already make a lot of money, any company, whether they're struggling or they're thriving, if they increase the frequency, referrals, average ticket and pricing of their business, they will make a bunch more money because it's just a fact. Math is math. People lie. Numbers don't. FRAP works. Not to mention I have a literal mountain of irrefutable proof of stories. Like Phil from Australia, who grew from 1.8 million to 2.9 million in one year with no advertising because of FRAP. Or Larry from Jacksonville, Florida, who grew from 1.2 million to 1.95 million, again with no ads, because of frapper Angelo from Fort Myers, Florida, who hit a million dollars with a 40 net profit because of Frapp. Or Rick who bought a helicopter because of Frapp. I just went and flew in his helicopter. I kid you not, this is really real. I know podcasts and Internet's weird. I'm Josh, I'm a real guy. I have five kids. I married my high school sweetheart. I'm telling you the truth. Hear me, hear me. This is signal. This is not noise. He bought a helicopter. Maybe you don't want a helicopter, but the point remains the same. His frapcopter could be your paying off debt, your being radically generous. You're taking your wife on the trip you promised her seven years ago, and all it takes is a itty bitty tiny bit of courage to get in community with some other people in your town that also need Frapp. And I have a secret for you. All of them do. Not all of them want to change. Not all of them want to grow. One thing you can't help another person become is hungry. But I promise you, there's people all over your town, your zip codes, where you work that are hungry for growth, for profit, and most of all, community. They're hungry for signal. They need something real. They need something that's not a smokescreen, that's not, you know, has fine print, right? Frapp Chapters do that. So outside of completely begging, here's my request for you. If you've ever gotten any value at all from any of my podcasts. You know, before I started the war plan podcast, I had one called the Growth Vault. There's hundreds of episodes. You know, those are over 10 years old. But if you have a home service company, I had hundreds there. I love podcasting. If you've ever gotten any value at all, I want you to stop what you're doing and go to frapchapter.com. you can also go to frapp chapters with an s.com if they both should redirect you to the same place. And there's nothing fancy there. There's a seven minute video I want you to watch. If you're not super familiar with frappe and how it works, there's also a 10, I think it's a 10 minute video on that page too. That just explains it. But watch the seven minute video that explains Frapp Chapters and then fill out an application. We're not charging eight bajillion dollars to do this. We're looking for good hearted people that want to help. This is what decentralized coaching is. This is a metaphorical middle finger to the gurus, liars and charlatans on the Internet. This is how we take matters into our own hands. And I'm halfway done with my frat book that's going to come out hopefully later this year. That's going to be a big deal. And we have people all over the world that are experiencing the results of FRAP in their family, in their bank account, right in their brain. The peace, the peace that comes when your business is actually working. The peace that comes when marketing doesn't feel like gambling. And the way to get frappy with it is in a small local group. We help you launch your FRAP chapter. You don't have to be a know it all guru. We have people with little itty bitty businesses launching their frap chapters because they're not proclaiming to the people in their town, I'm grant Cardone of my town. No, they're saying I want to grow hungry. I want to crowdsource creativity. I want us to cross venture and joint venture market for each other. Let's do this. Who's hungry? Who's ready to go? Let's go. Right, when you have a FRAPP chapter, all of the members, including yourself, you get invited into our software that we've been developing for over two and a half years called Profit Academy. And it's included. And what it does is it uses AI to help each member of the chapter easily, very simply, joint venture market with each other. You know, it'll tell the H vac company exactly what email to send to promote the local flower shop that's in the chapter. It'll write the copy for them, it'll tell you what day to do it at what time based on the avatar. It does crazy stuff. If this is interesting to you, go to frapchapters.com now here's the part I didn't tell you. If you can fill up one chapter, you're going to net after paying us. You're going to net over $100,000 from that first chapter. That matters. And we're looking for people that want impact, not just profits. But we're not anti profit. We want you to make money. You know the best part too is that you can run a chapter in probably like six hours a month. It's a very light workload. You know, once a chapter is filled, it's like a flywheel. You just keep tapping it to keep it spinning. The community will start growing itself. You're just the facilitator, you're the choir Dr. Director. You're the one bringing it together, getting it launched and you're making a hundred grand six hours a month. Not to mention that all the people in the chapter are referring business back to your actual business. If you still have a local company, you're getting paid so that the other non competing companies in your town can refer you Work the whole year. It's like a double dipper. It's a crazy opportunity. Plus, you get to help people. You'll sleep like a baby. Which, by the way, why do we say sleep like a baby? Because babies actually sleep terrible. So I digress. I'm going to see myself out. I'm excited. My team's excited. What I'd love for you to do, if there's anything I've ever done for you, is to go to frapchapters.com if you can't do this right now, still go there and watch the video. Post it on your social media, send it to a friend that you know has a teacher's heart, Someone who could run a small local mastermind. You know, that's what a FRAPP chapter is. It's like a small local mastermind. Who do you know? Is it you? I bet it's you. This is what decentralized coaching is. It's a. It's. It's an antidote to hype culture. It's a prescription for. For gurus. We don't need any of that stuff. We need more profit, we need more creativity, and we need community. That's it. So I love you, take care and God bless. Hey, do you want to weaponize your brain and go go all the way with profitability? Are you finally ready to apply FRAP to your business? Look, you might think you understand, but you don't. When you get in community, you get in proximity. Belief is transferable. There's power in these groups. Go to frappchapters.com and you can figure out if running a FRAP chapter is for you, and if not, join a FRAP chapter because there's more power in community. If you're Ready, go to frappchapter.com.