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- [00:05]
Unknown Host
Wake up. Your competition is asleep. It's you against the world. And if you want to win, we need to get a few things straight. Your business is a mental war. Your success is a mental war. And making money is a game. And the game of money starts in your mind. This podcast exists to help you weaponize your brain through advanced marketing mindset and money concepts. To have what others don't, you need to know what others won't. Your future fortune awaits. Welcome to the War Plan Podcast. Hey, my friend. Welcome back to the War Plan Podcast. It's been a minute. You might hear some background noise because I'm doing this while I'm driving, but I'm doing it super safe, so don't worry about that. Do you want to make more money? Do you want to live a life that maybe felt impossible to you in the past, but maybe part of you knows it's possible? But maybe not for you, but you're not sure. I'm joined by my three sons. Say, what's up, boys? What's up? So, funny story. Tomorrow I'm going to Japan, which is random. So I live in Michigan. Our studio is in Dallas. I go back and forth. I'm all over the place. In the last three weeks, I was in Las Vegas at an event, then I went back to Michigan, then I went to Florida and I spoke at an event. And then I went back to Michigan and then back to Dallas to speak an event at our studio. And now I'm back in Michigan, but I go to Japan tomorrow. It's not always this weird, but I want to tell you this because you, you know, we have five kids, and I always joke that, especially men, we use the excuse, you know, everything I do is for this family. And it's not really true. It's more of an excuse when you're stressed or sometimes people use their business to hide and escape. Hopefully that's not you, but I did that years ago a lot. But the purpose of our business is to serve our family, right? And so the reason I have my boys here is Sawyer, my youngest son. He's actually 15 years old. We're going to Japan tomorrow because one of our family systems is a rite of passage trip. And this has everything to do with your future finance, believe it or not. You know, when my wife was pregnant with our oldest, Maverick, I started dreaming about what type of dad I'm going to be. And I was stressing and had all these thoughts running through my head. And one of the things we did when Maverick was really little is I decided when my kids turn 13, they get to go on a rite of passage trip with dad. Like, that sounded so epic. But back then, when I invented this idea, I'm like, how am I going to pay for that? How can we afford to do that? I'll figure it out, right? And then When Maverick turned 13, we took a trip to Alaska. And we do some really cool things on this trip. Like, the grandfathers go with us. It's just the guys. We speak life into our son. It's like kind of this memorable core memory is the idea just to Mark, like, I'm becoming a man. And Maverick, like, wrote a letter to his future wife in the woods of Alaska and all this stuff. And then Tucker, our second oldest son, went to Alaska as well. They both get to pick where they want to go. They chose Alaska. It was really fun. And then Sawyer has chosen Japan. Now Sawyer's not 13, he's 15. He kind of got the short end of the stick because when he was 13, like, we just couldn't schedule it. And then we just kept putting it off. Putting it off. First he wanted to go to maybe Iceland or Australia. And we finally settled on Japan. So the reason I'm able to do this is because of leverage, because of flexibility, and because of the type of business that I run. And I'll give God all the glory for all of it. I just want you to think, if you have a local business, some of the limiters on it are location dependence. If you have a good team and your business is bigger, you can definitely get away for a while, and that's great. But if your company's smaller, there's not a lot of leverage in terms of your geographic location, at least for extended periods of time. The second problem is, with a local business, the challenge is profit margin. And there's probably certain times of the year when you make really good profit, but you're also losing money certain times of the year when you're not as busy, depending on what type of seasonality you deal with. And when you average it out, the average local business owner is keeping 10 to 20% of what they make. So one of the reasons I love making money running accountability groups and coaching and doing mentorship is because of the leverage. I've had a teacher's heart forever. I love to teach. I love to help people get breakthroughs. Maybe you do too, I don't know. But if nothing else, think about the leverage that it provides, because you can do cool stuff like this. I'm curious to get my boys Thoughts on this right of passage trip thing and the fact that I work on the Internet. I do travel a lot, but a lot of times we take our family with us when we travel or sometimes when I go speak, I'll take, like, one kid at a time. And we get to spend time together, and it's super cool. So this is not prescripted at all. We are just driving, getting ready for Japan tomorrow. Gonna go to the grocery store. But I'll start with you, Maverick. Tell me your thoughts on our weird lifestyle. I don't know, traveling, business, it's normal to you, but you know that it's not typical in your rite of passage trip. Any thoughts about any of that stuff? Go ahead.
- [05:21]
Sawyer
Yeah, my, like, immediate thought is that you sometimes, like, bubble yourself in your brain, like, this is my world. This is how it is. And when we get to travel and the rite of passage to go to Alaska, which was so insane, it just like, opens your eyes and makes you realize that there's so much more out there that you weren't even aware of. And then it kind of gives you, like, motivation because you're like, the world is actually way cooler than I even thought before. So let's just go out there and kick button, do it right. And that's why the rite of passage, like, that was one of the biggest things for me, because I was like, whoa, we are in. We're like hundreds of miles away from where we live. Catching fish in the ocean. This is insane. It's bizarre.
- [06:03]
Unknown Host
Yeah. And it's expensive to do these trips. I mean, I paid for it. I didn't show you the bill. But it costs a lot of money to do that. And that's a privilege, you know, and you don't have to spend a lot of money on something like this. That's not the point. But being able to do that is insane. So, Tucker, let's go to you. What are your thoughts about our weird business entrepreneur lifestyle? Alaska rite of passage, the trip that you went on, what do you think?
- [06:29]
Tucker
I think it's a super special moment that I had, and I feel very blessed to be able to have that. And I'm super blessed that my dad was able to do some weird stuff on the Internet and be able to sell stuff to random people and help other people with their businesses. So then we were able to do that trip. But even if you wanted to do a trip like that doesn't have to be to Alaska. It could be to somewhere in Tennessee or wherever you're from. And just having that moment is really special and it's one of a kind and I would totally recommend it.
- [07:05]
Unknown Host
Yes, me too. So, Sawyer, it's back to you now, man. You didn't do your trip yet. I'm gonna do a webinar on our trip, which I not supposed to do, but because I'm in Japan, that's kind of a unique opportunity. But are you excited? Tell us your thought.
- [07:22]
Sawyer
I'm so excited. I've been wanting to go to Japan for a while because originally I wanted to go to Iceland. Then like some crazy stuff happened in Iceland. And then we were like, you know, let's go to Japan. And it just think it's really cool.
- [07:34]
Unknown Host
It's gonna be awesome. So it's so weird how all three of my kids are. Well, I have five kids, but my three boys are also different than each other. They're completely different flavors of ice cream. Sawyer is. We always joke and say that he's our. Well, actually kid, because when he was little, he doesn't really do that. He. He did this like a few times in a row. And now we've permanently labeled him with this, which isn't fair. But he's the kid that was like, well, actually in the crustaceous period, you know, or. Well, actually, technically speaking, you know, he's just super smart. He knows a lot of random facts and he likes different places of the world. He's done all this research. He's like learned Japanese stuff. We're gonna. We're going to go have fun. So the point of this podcast for you is the business that you're in, it may or may not, but it may be a training wheels business, number one. Number two, if you're currently in that business and you want a little bit more freedom, you want to think about leverage. So I guess I'll end with this. There's different forms of leverage. One form of leverage is knowledge. But knowledge unimplemented is just potential energy. You got to convert it into leverage through implementation, right? But if you know things other people don't know, you can do things other people can't do. And you can have things other people can't have, right? So putting in the work of attaining knowledge, right? How does it work? How does money move in and out of your business? How do you pre frame people? How do you anchor people and choreograph your sales process so that you make more money? Because it's hard if you don't know and it's easy if you know. So the goal isn't to just work Harder it's to apply leverage. And you apply leverage by understanding systems and psychology and people and communication at a higher level. Right? So focus on leverage. Another type of leverage is code, right? If you know, God forbid, you're running your local business without any software at all, but you know automations and code bases and CRMs and some of the things you can do there is a form of leverage. Your employees are a form of leverage. I think the biggest form of leverage though for most people is community. Because proximity is power and belief is transferable. When you get around the right people, something happens in your brain. I don't understand the mechanics of it, but I've seen it in my own life, seen it with my own eyes with other people. The whole purpose of War Plan and the business Ashley and I are building now is wrapped around this singular idea that small accountability groups change the world. There's a lot of things that you already know to do, but you're just not doing it. Am I right? Come on. Hey, look at me in my good eye. I know. Hey, I'm looking at you. There's things that you already should be doing that you're not doing it. And part of it is because of the double edged sword of entrepreneurship. It's the biggest blessing ever to not have a boss. And it's a little bit of a curse to not have a boss because no one's going to make you do anything ever, right? So leverage. When you think of community as leverage, it's a way to go faster. You know, you're the average of the five people you spend the most time with. You've heard these quotes, right? What if you paid a little bit of money and we're in a paid accountability group, all focused on a singular topic. You have like minded people, some of them ahead of you, right? And that belief, it bleeds out onto you. And what ends up happening is you succeed way faster than you would have by yourself. One of the secrets of coaching, if you've ever thought about becoming a coach or a consultant or creating courses or monetizing your expertise, is that you actually can never cause someone else to become a winner. People just are winners. There's winners and there's losers. And that might sound harsh, but I've never made a loser become a winner. What I do is I help winners go faster. And if you understand wealth creation the way money works, I love how Myron golden teaches on this. Collapsing time is probably the single biggest thing you can do to acquire wealth because you're going to make a Million dollars. The problem is it may take 20 or 30 years or five years, right? If you made a million dollars in 30 days, is that the same as a million in 30 years? So the variable isn't the money, the variable is the time in which you compress to create the money. And hopefully that makes sense and wasn't too word salady for you. But I'm excited we have a 13 hour flight. Not, not that excited about that. Not gonna lie. Gonna pre download some great Netflix, something. Hopefully take some naps. Hopefully to have a panic attack because I'm trapped in an aluminum tube going 500 miles an hour across the world. But at least they give us like a couple free meals on our plane. We did not buy the, the first class pod. Things I thought about it, you know, you can get in these big airplanes, these international flights, it's like $18,000 a ticket or something. Actually, I think it was less for Japan, but the Emirates airlines, it's like 18,000 to go to Dubai in one of these pods. You have like a bed, some of them have a shower. I thought that would be really cool. But I'm like, I looked at it, I'm like, no. So we took like a step down from that. So I'll check back in. If my upgraded seats were worth the gajillion dollars extra I spent on them. But it's not a pod. So we went mid grade. You know, we chose the middle package. Just like people in your business choose your middle package. I got anchored to 18,000. They down sold me to like 8,000 or something. So anyway, I'm rooting for you. I'm going to be publishing more podcasts soon. I'm going to shift a lot of the content around more advanced marketing mindset and money stuff specifically for people that do want to leverage their expertise in the form of a business. If you have a teacher's heart, if you want to help people, you can crush it financially and feel good about it. It's ethical, it's good. It's good, right? When people pay and make a bet on themselves and they get in an accountability group with you, their whole life can change because of it and you will get financially rewarded for it as you should. So that's what war plan is. I'm doing a webinar live from Japan. If you hear this in time, go to warplan.com training warplan.com training and you can hang out with me, you can ask me questions. Maybe you have imposter syndrome. You're like, I can't Teach people. I still have all these problems in my business. It's like pump your brakes, calm down. Step one, come to the training. I'm going to show you why the things you think are true are not true. And in many cases the opposite is true. We're going to have fun. You know, conversations never hurt anybody. Investigating opportunities never hurt anybody. If you're tired of the employee dramas and you just want good leverage income or if you have a lot of seasonality or maybe you don't care about the money but you've been thinking about putting something formal together for a long time. People pick your brain. You know, you're successful, you want to have contribution and impact. I have a step by step process to make this work for you. We have almost 100 coaches now in our program and we've been very, very quiet building our team out and the software and the way our whole system works. We're about to get loud. So if you want to take a look at it, see what we what we have, look under the hood. Go to warplan.com forward/training hopefully I can meet you. I can hear your story. Tell me where you're from. Are you a hopeless romantic? Are you a Scorpio who enjoys long walks on the beach? I don't know. Are you paralyzed by fear? And maybe you need to be paired up in an accountability group. Maybe you shouldn't be launching one right now, but you need to be in one. We can help you with that too. Just go to warplan.com forward/training I'll see you live. It's Thursday at 8pm I don't remember the date so if you go there, I'll probably have another one I'm doing but it won't be live from Japan. So take care. God bless. We'll talk to you soon. Do you want to weaponize your brain and turn it into a money making machine? Consider joining Warplank Coaching. You'll get thousands of dollars in exclusive courses and training, a private community, a chance to come to in person meetups at Warplan Studios and access to myself for Q and A every single month. Want to know the best part? It's free. Plus we'll send you a private weekly newsletter full of money making tips and cutting edge ideas. Just go to warplan.com to sign up. Hey, I'm your biggest fan. I'm rooting for you. We'll see you next.