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Wake up. Your competition is asleep. It's you against the world. And if you want to win, we need to get a few things straight. Your business is a mental war. Your success is a mental war. And making money is a game. And the game of money starts in your mind. This podcast exists to help you weaponize your brain through advanced marketing mindset and money concepts. To have what others don't, you need to know what others won't. Your future fortune awaits. Welcome to the War Plan podcast. Foreign welcome back to the warplan podcast. This is going to be a little heavy. I'm just giving you a straight up pre warning. We're going to talk about some heavy stuff, some dark stuff. If you have kids listening, maybe pause it and listen to it. When you don't have kids listening. But this business thing, this small business entrepreneurship thing is. It's really serious. And Ashley and I often say that building a business is hard. Being married is hard. Raising kids is hard. And when you mix those three things together, it's like a Molotov cocktail of a nightmare circus of the potential of destruction because it's very, very difficult. And it compounds. And here's the thing, we can't separate or bucket out different areas of our life. Your mental health is not separate from your business. It's integrated. Your marriage and your relationships, your relationship with God, your relationship with yourself, self doubt. There's all these head games. There's all these things. And even it can reach a breaking point sometimes. There is a guy in one of my programs a few years ago who I didn't know super well, but I was getting to know. And he unalived himself. And it really shook me to my core. I mean, it really. It just sent chills through my whole body. And it was the darkest, weirdest feeling ever. Because for months I just kept asking myself, like, Josh, how come your discernment didn't, like, pick this up and why didn't you do more? And you could have talked to this person and all these things. And I did talk to him. And what's so crazy about that thing happening is he was in debt. He wasn't particularly healthy physically or mentally, and he was in debt. And he just had put so much pressure on himself to be perfect and to have the image of success. And he had nice things, right? And he was a great guy. He loved his family. He had a little daughter, I think, and maybe two kids, but at least one of them was really young. And when I think about his story and how tragic it was, it just Reminds me how big the stakes are with this business thing. And look, your story might not be this, but there's still a point and a lesson here for you that we're not. This isn't like a rough draft, like this is your life. There's not like a do over, right? And I want you to have success in business for lots of reasons that go far beyond making a few extra bucks. I mean, you could get the upgraded ultra premium hot tub and that's great, but who cares, right? So money is this natural byproduct of you becoming more and leveling up your identity and achieving things. And just like a dad cheers on his 7 year old who's riding a bicycle. I'm cheering on you like you can do it. You got this. Hit a million, hit 5 million, hit 10 million, pay off your debt, give to that orphanage, do that thing that you feel God put in your heart to do. I want that for you. And sometimes things get out of control to the point where we lose marriages, which is another common symptom of people living in fopo. And so what I want to talk about is fopo, which I talk about all the time. Fear, overwhelm, procrastination and overthinking. But I want to help you understand how dangerous it is to stay there. You know, all of us go through fopo. I have paralyzing anxiety from time to time. And you know, but we don't want to stay there. We want to get out of it. We want to punch it in the mouth. We want to have systems and frameworks and people to help pull us up out of there. Because perfection is an illusion. And the pressure that you put on yourself can ruin all kinds of things outside of your bank account. You know, the way that I see it, there's four Ds like the letter D. There's four Ds that could happen to you if you perpetually stay in fopo. And I'll just tell you what they are. So we have four depression, divorce, debt and even death. And you know, I heard another story of a guy recently who I don't know this person and my heart breaks for his family and he fell off a ladder and he actually passed away and he was in the hospital and this is all like new and fresh. I don't want to dishonor this thing. It's just on my mind because I just got the news that he passed away. And it reminds me how important this idea of systems are. And just like crazy things can happen, but you know, if you are not pursuing your dreams, not that he wasn't, I don't know anything about that person. But if you're not pursuing your dreams in general, or if you're living in fopo, if your business stays too small, there's risks to you. Brandon Vaughn used to always talk about a bust factor. You know, you want to have a business that if you got hit by a bus, would still grow and make money because it's a way for your family to survive. You're building a real asset and having a sense of urgency is important. And so I've seen so many marriages fall apart. I've seen people get in crippling debt and then the debt gives them a sense of shame, which is totally silly. It's just dollars. You can just file bankruptcy and go like, it's not a big deal, but it feels like Mount Everest. And, you know, my wife and I, we want to help people learn how to market better, learn their numbers better, understand how to create more profit. We want to teach frap. And the reason why we want to teach that is the stuff I'm talking about right now. We want you to step into your purpose, into your destiny. And it's not just physical death that can happen from depression or from an accident. It's the death of your dreams. Right? The stakes are high. The ripple effect of who you could help and who you can impact is so big, you can't possibly imagine. There are things waiting for you on the other side of this dragon you need to slay that is important to someone else beyond you. Getting that ultra premium hot tub or the jet ski or the vacation or paying off your debt. There's people you're going to mentor, there's people you're going to help, there's people that will work for you, that you're going to speak life into them and it will pivot their whole life, their whole trajectory. I mean, business is about a lot more than business. Can I get an amen? Are you picking up what I'm throwing down? It's heavy stuff. So maybe let's spend a minute and talk about some of the antidotes to fopo. Because if you are a perfectionist and you're overwhelmed or paralyzed, it's hard for you to take action. There's a few reasons why that might be happening. And there's several things you can do to get back control and to get back into momentum. Number one is you probably have too small of goals. Your goals are probably too small. And I noticed this quite a lot. People have goals that are so small that the payoff isn't that great compared to the pain. You know, imagine wanting muscles but not wanting the lactic acid. It's not how it works, right? To get to the payoff, you got to go through the pain to get authority over a situation or something that has been defeating you. Whether it's finance or marketing or sales or just leadership and hiring or whatever your deal is, there's a dragon. For you to conquer that, there has to be pain. There has to be pain. But why would you go through the pain for a little itty bitty bitty tiny, itty bitty bitty payoff? You see? And this is happening subconsciously. If you're doing a million bucks and you want to get to 1.5, but you're comfortable and you get to go to Disney once a year and you're okay, the payoff of 1.5 isn't that big in comparison to, I'm going to have to invest in two more new crews, and, you know, I'm going to have to do all this marketing and it probably won't work. And I'm going to have to learn all this stuff. Yeah, I'm good. And this is happening subconsciously to you, causing you to live in fopo. Fear, overwhelm, procrastination, overthinking. You know, you want your payoff to be so big that it dwarfs the pain. And so setting bigger goals is one way to do that. I don't think you should live in necessarily fantasy land. Like, I had one guy come to an event years ago, and he got so inspired that he said, I'm gonna do 2 million this year. And this guy had like a $100,000 a year business. And he's like, that's it. I'm doing it. Two million gonna do it right? And then for the next two days of the event, we're like, trying to walk that back, like, well, do you have like, $462,000 in cash? Because I think it's gonna cost you $462,000 in cash to do 2 million this year. And he kind of deflated like a balloon. And it's not that, but the big vision for your life, the. The thing that you're running towards has to be big enough to justify the lactic acid, AKA the pain of becoming more. So set bigger goals, right? Set bigger goals. Think bigger. You don't have to know how you're going to do it to be able to set it. And People don't even set the goal because they don't understand the how. And this greatly limits you. If you're only going to try to achieve things that you already know how to achieve, you're not going to go very far because you're relying on your intellect. You can't tap into the quantum, you can't do the exponential. You can't make 1 +1 =3 when you're just logically trying to do the next thing. Sometimes to do big things, you have to 10x the goal and the vision that you have in the first place. In Benjamin Hardy's book 10x is better than 2x, this is basically the core premise. I mean, if that person with a million dollar business said, I'm going to have a $10 million business, or actually it'd be a $15 million business instead of a $1.5 million business, the whole way that you approach even trying to begin to solve for that problem totally changes fundamentally because you can't do the thing you've been doing to get to 15 million. Everything has to be overhauled and changed. The way you look at it, the way you approach it, everything has to change. And what happens is your subconscious mind gets to work and it creates anticipation, it creates energy, it creates momentum just by having a bigger goal. So my partner, Brandon Vaughn, when we, while I started Conquer, I ended up selling a majority stake of Conquer to him years ago. And then we sold the whole thing to Housecall Pro later. Here's what happened with him. He took over a business from his dad many years ago that had done about 100,000 a year in revenue for like 20 years. It was just a small owner operator thing. And Brandon was nervous because he actually had a failed business before buying this business from his dad. His dad had a heart attack, couldn't work, and was going to be completely destitute if Brandon did not step in and do what Brandon did. And as a testament to Brandon's character of taking care of his dad and doing this, that's really epic. But, but his mindset was so small. I remember him telling me a story. He spent hours building a growth plan out for his dad's business that he was now going to buy. And he presented it to his dad and he's like, dad, I got this plan. I have charts, I have numbers, I have spreadsheets. And with a little luck and a whole lot of work, I think we can go from 100,000 a year to 120,000 a year. Right? And it's funny now, but it didn't feel funny to him. Like he didn't even know how to set a big goal at that time. Right? And maybe that's how you feel. You know, the ironic thing is, is, you know, I think five or six years into that business, they were doing three to 500,000amonth and he wanted to do 120,000 a year, right? And how many of you know that if you have a $500,000 a month goal and right now you make, you know, 10,000amonth, everything about what you think needs to happen for that to be true is different. It changes because you move from incremental to exponential. You can't just hire 16 more people. You have to become a better leader. You have to actually hire leaders to lead the people. You can't just understand numbers. You have to understand numbers at a depth that you hadn't even considered before. If your biggest problem right now is I always forget to save my receipts, I'm such a knucklehead if that's your biggest thing. Now, for you to run a $15 million company, you have to understand what cash on cash return is, an internal rate of return. You have to understand balance sheets and P&Ls, how to leverage things. You need to understand your self liquidating offers, what your cost per lead is and your convers conversion rate per marketing channel. And you need to know all these things that don't even cross your mind when you're trying to grow a little bit, right? But the benefit of setting big goals is that it gives you energy to go through the lactic acid and the pain. And so if you want to fight fopo, set bigger goals. The other thing that you can do to combat FOPO is change the proximity of people around you. You have to understand that our brain is, for all intents and purposes, it's exactly like a computer. It's a programmable biological device that operates on an operating system that has rules. Okay? Your subconscious mind wants certainty and it wants predictability. And it's trying to steer your body and your decisions and your actions and your emotions to a place that validate who you think you are, what you think you deserve, so that it can maintain homeostasis. I know that sounds like a lot. That's pretty deep, right? I'm going to do more episodes about this topic because it changes everything. It'll rearrange your brain. It'll rearrange your life, your bank account, your impact, your legacy. Everything revolves around understanding this topic of our mind and how to Leverage it for the glory of whatever it is you're supposed to do. But when you change your proximity to people, you start reprogramming yourself. Because for most people, their programs are primarily written and based on the past. You know, Alex Hormozi says, you know, the way to be successful is to create a pile of irrefutable evidence that you are who you say that you are. Because when you have that congruence and that authority and that consistency and you have proof, it's easy to behave like a successful person. But It's a catch 22, catch 22, because you need to have that proof. But you don't have it right now, therefore you don't have the motivation to go get the proof, right? So, so when you change your proximity, when you're hanging around different people, beliefs, principles and values are transferable and they bleed onto you. It's actually very difficult to think small if the only thing you do all day is hang out with big thinking people and the only thing you consume is content like this. It's very difficult. It's difficult to lose when you're surrounded by winners. But for a lot of people, if you're in a small town, you might have a certain measure of respect from your peers. You might have a level of comfort where you are. And if we're not careful, we can use that as an excuse to stop growing and to settle in and to get cozy in. Doing that is risky. It's risky to your business, it's risky to your, to your bank account, to your family, because there's no real thing, such as complacency. Like that's not a real thing. You're going forwards or you're going backwards. The idea of stasis or being static isn't real. So growth isn't about just pursuing more, more, more, more, more. Growth is what is natural. The natural state of a normal thing that God made is to grow and expand. That's how it works. And so when we're not pursuing growth, we're actually allowing entropy to come into our life. And chaos starts to happen. And it starts in little ways, then it starts in medium ways and eventually left unchecked, it becomes full blown chaos and destruction. And you'll start living in FOPO because you were designed to do big things, to do hard things, and to conquer stuff. You just were. I hope you're getting value out of this. Maybe this is a little convoluted, but if you want to defeat fopo, set bigger goals, if you want to Defeat fopo. Change the proximity of the people that you spend time with, the people that you give permission to speak into your life, because their higher level thinking will bleed onto you and it will change a lot of things for you. Be a better curator of the content that goes into your mind. Start working on your brain and your beliefs. Because most people, like I said, their subconscious is looking at a data set of all the things that they've done in the past and using it as a reference point on what to do in the future to maintain stability. And so essentially what people do is they basically live the same life perpetually. It's like Groundhog's Day. Their life is more or less the same thing today as it was yesterday on average, because they're fixated on the past and they're printing in real time. They're manifesting in real time that set of things that they think is true about themselves by referencing the past data set. And when you set big goals and you get around big thinkers, you're going to start learning, learning things other people don't know. So you can do things other people can't do. So you can ultimately have things and give things other people can't have or give. But it only happens when you start referencing the future version of you so that your reality can start shifting. And if you don't spend any time daydreaming about your calling, about your purpose, about what God has for you, about your skills, talents and abilities, fantasizing about how many people you're going to help. If no time is spent doing that, you're not spending any time in the future version of yourself. Your subconscious mind can't get to work helping to print that reality in real time for you. And here's the craziest thing about everything I'm talking about. What I'm describing, although maybe not perfectly clearly, is a fact. A lot of people don't know Albert Einstein, towards the end of his life, I wouldn't say he went crazy, but some people say he was being driven crazy because he was studying quantum quantum mechanics, subatomic particles, things like that. And the reason he was so distraught, the more he dug into this topic is because it broke all the rules. You know what's interesting to me is there's less atheist scientists now, and this is continuing to increase. Like the fall of atheism in the sciences, especially in mathematics and quantum and things like that is actually really interesting because the more you study quantum, the more you realize there's definitely a spirit realm, there's Definitely other dimensions with intelligence in these other dimensions. And Albert Einstein, it was driving them crazy because Newtonian physics from Isaac Newton, you know, you drop a rock, it will fall. There's a law of advancement, law of entropy, the laws of thermodynamics. There's just stuff that we know is true, that's testable. And then you go to quantum and everything is upside down, everything is backwards. When you observe a particle, it changes states. There's a spooky particle at a distance which is called quantum entanglement, which means. I'm not even going to get into that. The point is, your mind is not just a lump of meat. It is an integrated bi dimensional thing. And so the things that we think about and fixate on changes outcomes in real time, for real. The Bible talks about this extensively. And me having worked with over a thousand people, I just see it every day, all the time. I can see the programming coming out of people's mouths. I can hear the uncertainty and the doubt when they talk to me and describe their situation. It's like so obvious to me and me personally. This is the type of stuff I've been studying more of the last year or two because it's a key. It's a key that can unlock things for you. So I guess the moral of this podcast episode is, number one, there's big stakes for your little business, and it's not about you. There's people that need to be served. There's things that need to happen because you need to grow and expand. That's what you're designed to do. The enemy for that happening is being a perfectionist and living in fopo. Fear, overwhelm, procrastination, overthinking. And some of the antidotes to FOPO are setting way bigger goals and changing the proximity of the people around you speaking into your life. So that's it. This is my encouragement to you because I don't want the four Ds to disrupt God's plan for your life. Whether it's death, divorce, depression, or debt, I don't want that to happen to you. And you have more control than you think you do. And I believe in you and you're going to win and it's going to be amazing. So that was heavy. Was that heavy? Oh my gosh, it was so heavy. But anyway, if you haven't yet. Share this episode Share this episode actually do it. Be one of the random people on the Internet that hears this and does it. You know why? Because it's an act of reciprocation, the law of reciprocity. If this challenged you, it gave you a goosebump or two. If it gave you an epiphany, it's your moral obligation to share it with someone. Email it to someone, put it on Facebook, tag me in it. Leave a five star review on itunes because you know the way that you show up for other people is the way that other people are going to show up for you. Because that's the way it works. Until next time, take care. God Bless. Do you want to weaponize your brain and turn it into a money making machine? Consideration Consider joining Warplan Coaching. You'll get thousands of dollars in exclusive courses and training, a private community, a chance to come to in person meetups at Warplan Studios, and access to myself for Q and A every single month. Want to know the best part? It's free. Plus we'll send you a private weekly newsletter full of money making tips and cutting edge ideas. Just go to warplan.com to sign up. Hey, I'm your biggest fan. I'm rooting for you. See you next time.