The WarPlan Podcast: "The Episode That Almost Never Was" Host: Joshua Latimer
Release Date: October 29, 2024

Overview

In the episode titled "The Episode That Almost Never Was," Joshua Latimer delves deep into the psychological underpinnings of business success. Despite a technical hiccup that nearly prevented this episode from airing, host William steps in to present Joshua's insightful discourse. The episode unpacks three pivotal elements—mindset, skill sets, and network—that distinguish high achievers from the rest. Through personal anecdotes, expert insights, and actionable strategies, Joshua equips listeners with the tools to transform their business approach and mindset.

1. Introduction to the Mental War of Business

Timestamp: [00:05]

Joshua sets the stage by likening business success to a mental war. He emphasizes that making money is fundamentally a game that begins in the mind. The core message revolves around "weaponizing your brain" through advanced concepts in marketing, mindset, and money. He asserts:

"Your business is a mental war. Your success is a mental war. And making money is a game. And the game of money starts in your mind."
— Joshua Latimer [00:05]

This introduction underscores the importance of mental fortitude and strategic thinking in achieving business triumphs.

2. The Episode That Almost Never Was

Timestamp: [00:40]

William, managing the social media aspect of Warplan, shares an anecdote about a technical issue that corrupted Joshua's YouTube video. Despite this setback, William ensures that listeners still receive the valuable content Joshua prepared. He remarks:

"This episode, you guys are going to get to listen to the episode that almost never was. So I hope you guys enjoy."
— William [00:40]

This segment highlights the resilience and adaptability of the Warplan team in delivering quality content despite challenges.

3. The Three Pillars of Success: Mindset, Skill Sets, and Network

Timestamp: [01:16]

Joshua introduces the three essential components that differentiate high achievers from others: mindset, skill sets, and network. Drawing from his experience with over a thousand business owners, he explains that many entrepreneurs address symptoms rather than root causes in their businesses. He critiques the common approach of hiring external solutions (like marketing agencies) as mere "pain pills" rather than addressing fundamental issues.

a. Mindset

Joshua delves into the significance of mindset, breaking it down into identity, belief, and overcoming fear, overwhelm, procrastination, and overthinking (FOMO). He shares the transformation story of Brian Hegarty, who shifted from earning $400,000 annually to $400,000 monthly after a profound identity and belief overhaul. Joshua emphasizes:

"To have what others don't, you need to know what others won't."
— Joshua Latimer [Throughout]

He discusses the "orphan mindset," where individuals feel only somewhat worthy of success, likening it to lottery winners who often go bankrupt due to unsustainable self-perceptions.

b. Skill Sets

Joshua asserts that skill sets revolve around mastering math and marketing. He stresses that:

"Math is the path. High achievers have an abnormal understanding of their metrics and their numbers compared to everybody else."
— Joshua Latimer [Skill Sets Section]

Understanding metrics like cost per lead, conversion rates, and average ticket sizes is crucial. Moreover, he posits that everyone is inherently a marketer, whether they realize it or not. Mastery over marketing strategies is indispensable for business growth.

c. Network

In the network segment, Joshua challenges the conventional wisdom of "it's not what you know, it's who you know." He refines this by stating:

"It's not what you know, it's who knows you."
— Joshua Latimer [Network Section]

He explains that building meaningful relationships and being known in your industry or locality can exponentially boost business prospects. Joshua advocates for long-term, strategic networking over short-term, transactional interactions.

4. Overcoming Common Business Pitfalls

Joshua highlights that many business owners mistakenly focus on superficial solutions, likening it to Western medicine treating symptoms rather than the root cause. He encourages entrepreneurs to address internal barriers—like identity and beliefs—to unlock true potential. By doing so, they can overcome common struggles that competent individuals face while less deserving ones thrive.

5. Practical Hacks for Business Transformation

Timestamp: [End Sections]

To translate theory into practice, Joshua offers actionable hacks:

a. Focus on Getting in the Right Room (Proximity is Power)

He underscores the importance of surrounding oneself with like-minded, supportive individuals who believe in your vision. Proximity to such a network can catalyze growth and provide the necessary support to navigate business challenges.

b. Curate Your Media Intake (Be a Better Curator of Your Eyes and Ears)

Joshua advises entrepreneurs to be selective about their consumption of information. Just as a garden needs weeding, the mind requires filtering out negative or unproductive inputs. By curating positive and relevant content, business owners can foster a more conducive mental environment for success.

6. The WarPlan Coaching Invitation

Concluding the episode, Joshua extends an invitation to listeners to join Warplan Coaching. He outlines the benefits, including access to exclusive courses, a private community, in-person meetups, monthly Q&A sessions, and a private weekly newsletter filled with money-making tips. Notably, he mentions that joining is free, making it an accessible resource for those committed to transforming their business mindset.

Conclusion

"The Episode That Almost Never Was" serves as a comprehensive guide for entrepreneurs seeking to elevate their business through mental and strategic enhancements. Joshua Latimer's insights into mindset, skill sets, and networking provide a roadmap for overcoming barriers and achieving sustained success. By addressing both internal and external factors, the episode empowers listeners to reframe their approach to business, ensuring they are not just participants in the game of money but strategists poised for victory.

Notable Quotes

1. "Your business is a mental war. Your success is a mental war. And making money is a game. And the game of money starts in your mind."

— Joshua Latimer [00:05]

2. "It's not what you know, it's who knows you."

— Joshua Latimer [Network Section]

3. "Math is the path. High achievers have an abnormal understanding of their metrics and their numbers compared to everybody else."

— Joshua Latimer [Skill Sets Section]

4. "If you could push a button and you believed that [you deserve success], everything about your whole life would immediately pivot for the better. Immediately."

— Joshua Latimer [Mindset Section]

This episode of The WarPlan Podcast is a testament to the profound impact of aligning one's mental framework with strategic business practices. For entrepreneurs eager to harness their true potential, Joshua Latimer offers both the philosophy and the tools necessary to wage and win the mental war of business.