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Wake up. Your competition is asleep. It's you against the world. And if you want to win, we need to get a few things straight. Your business is a mental war. Your success is a mental war. And making money is a game. And the game of money starts in your mind. This podcast exists to help you weaponize your brain through advanced marketing mindset and money concepts. To have what others don't, you need to know what others won't. Your future fortune awaits. Welcome to the War Plan Podcast. Hey, my friend. Welcome to the War Plan podcast. Did you know that a good rule for success in business is to look at what the masses are doing, most people, and just do the opposite of that? It's. I've said this recently in another episode, but it's just true. So think about this for a second, and then I'm going to give you a stat that's going to blow your mind, okay? People are freaked out economically, politically, World War Three, you know, pandemicy stuff happening. I think they tried to assassinate Trump again. There's stuff happening. Pricing, inflation, the government, all this stuff, right? And what happens is people shrink back when they feel like that. And that's to be expected. I understand that. But really successful people do the exact opposite. And I know this is easy to say and it's hard to do, but you need to get this into your brain as a thing to think about, because it's a fact. Okay? When everybody's playing small, you need to play big. When everybody's playing big, you need to play small. You know, success breeds arrogance. Even a good economy breeds arrogance. And when things are going really, really good, a good rule of thumb is to use what some people call productive paranoia. And I don't think you should live in fear and be paranoid. The point is, is that there's this scripture in Proverbs that talks about how all summer the ants are gathering food, and all winter they're being optimistic, saying, hey, it's okay. Summer's coming pretty soon. Right? They're. The point being is that when times are good, they're preparing, and when times are bad, they're optimistic. But most people don't do that. When times are good, they're not preparing. When times are bad, they're pessimistic, and that's why they're stuck. So what's the point of this? The point is, I want you to look at what's happening right now. I want you to compare it a little bit to kind of what happened after Covid. I just released a Tommy Melo interview and I'm getting tons of feedback on that. And what's interesting is I had a phone call with Tommy during COVID and I called him and it was just a private conversation. I said, hey man, what are you doing? What's your strategy with COVID What's going on? And he's like, oh, Josh, I've never been more excited. This is unbelievable. Unbelievable. I'm buying everything. I'm buying everything. And he goes on and on. He's pre ordering inventory at discounted prices because all the suppliers and manufacturers are freaking out. And he just made a bunch of moves that made perfect logical sense, not rooted in fear, and made even more bajillions of dollars than he already back after 2001 with the 9 11, one of the wealthiest people in my town told me, oh, they couldn't get their hands on enough capital because they were buying everything. They were buying real estate, just buying, buying, buying, buying, buying. And I grew up in a middle class family and my parents were freaking out after 911 and my dad had a 401k. He worked his face off forever to get money in that thing. And it went down like 50%, right? Because the stock market crashed. And I remember they sold some of their positions and like put it in a money market. Now at the time, I didn't understand how any of that stuff works, but my parents did literally what the masses do and suffered for it. There's another scripture that's really good. It says a wise man sees danger ahead and hideth himself. A fool does nothing and suffers for it. So what's my point? My point is to encourage you. If you're struggling, I want to encourage you. And if you're winning, I want to warn you. That's my point. If you think you're awesome, be careful. And if you think nothing's going to change and it can't get better, put your head up. Things are going to be okay. It's going to be good, right? The time is now. Here, I want to read you a stat. This is the year after Covid. More than 2 million Americans became millionaires last year. This is from an article. What's so crazy is during this time, you know, the stock price of Zoom went through the roof because everybody was on Zoom calls, working from home, all this stuff. But lots of industries were wiped out. People were fired from their job because they wouldn't get the jab, they wouldn't get the fauci ouchie. It was chaos, right? And there's like, it was just so stressful, and it was awful. And the government's making people inject things in themselves and companies are failing. And then people got in all this debt with these SBA loans and Eidl and all these things. The year after that happened, 2 million people became millionaires, just in America. And here's what's interesting about that. To reframe your brain, 2 million millionaires is about 6,800 people per day. 6,800 people per day. Now, I know what you're thinking. You're like, what does that have to do with me? Well, it has everything to do with you. For one simple reason. 80% of them were first generation. Cause I've told this stat, like, even in private settings. And like, oh, yeah, well, a lot of the boomers are dying. People are inheriting mommy and daddy's money. No, that's not what this was. These were people that figured out weird stuff to do, saw opportunity when everybody was panicking, took action and changed their family tree. Did they keep the money? Did they waste it on hot tubs and jet skis? I have no idea. But it happened. And so the opportunity is so big, even now, even if you're in a market with tons of competition and everything's hard and your phone's not ring, there's opportunity everywhere. You just gotta open your eyes and see it. That's the hard part. So if you're having a hard time, I wanna encourage you. If you're doing really well, I wanna warn you, be productively paranoid when things are going good, and be irrationally optimistic and take action when things are going bad. This is literally the best advice ever. I'm gonna end the podcast by talking about the four levels of value. This is a Myron golden teaching that is mind blowing. Maybe you haven't heard it before. It's pretty simple. There's four levels of value. The lowest level of value creation is called implementation. Okay, Implementation. So if you're the person doing the thing, then you're an implementer. If you are frying the french fries or digging the ditch or cleaning the carpet or building the retaining wall or whatever, you're the implementer. And there's honor in all work. This isn't about honor. What the four levels of value is, is it's about leverage. Because if you want to get free, you need more leverage. You know, a bicycle is a form of transportation, and so is a private jet. They're not the same thing. They're both forms of transportation, but they're not the same thing. Can I Get an amen. Look, there's honor and all work, but being an implementer is not the same thing as the other levels. Okay? So the goal here is to move up these levels of value. And I'm starting at the bottom. Implementation, the next one above that is a unification. If you are the kind of person that can read a book and listen to a podcast like this and put on your, your Thomas the Train. I can do it. I can do it. I think I can. I think I can pants and learn a skill of management, then you can move to unification. Unification is management ability. It's the person managing the french fry fryers right now, what's interesting is managers get paid more than implementers, and there's still like a huge ceiling on the amount of money you can make and the amount of leverage. But there is leverage, right? You'll see like the one guy with the clipboard, the nice shirt on a job site, staring at the five guys doing all the work, right? And all the, all five guys doing all the work are getting paid less than the guy standing with a nice clean shirt. And you might not think it's fair, but it's the way of the world. Because if you can herd the cats, if you can manage and lead and inspire and motivate other people, you have more leverage than people that can't. So we have implementation. Then unification above that is the second highest level of value. It's communication. Learning how to articulate thoughts, ideas, imaginations, learning how to persuade people, move people, and more importantly, just make people feel something through your language is a superpower. Communication is a learnable superpower. You can have it. And you might, you know, it might be harder for you if you're just super introverted and scared, but all of us can be more clear communicators. We can be more patient communicators, we can be more precise communicators. We can be more inspirational communicators. We can make it other focused communication instead of self focused communication. You know, just because you walk around telling everybody how your life sucks doesn't mean mean that you're living in the leveraged position of communication. You think about actors, actresses, movie stars, or musicians or celebrities. Whether you like them or you don't, these people have a talent that they can use their words to move people's hearts. And this is true in a small business too. Because when your business really starts to take off, what you'll notice about yourself is that you are a more gifted communicator and your business will not Progress until you check that box. So again, just to recap implementation, you're digging the ditch. Unification. You're managing the guys digging the ditch. You're working with them daily, but you're managing logistics. Tactical communication, on the other hand, is casting a vision to the managers. You're selling the vision. You know, Gary Keller says in his book, the one thing you have a vision so big that it's like a universe, that other people on your team can build a solar system inside of it. And I don't care if your company has three employees in it. The two that are working for you should be able to have gold goals and a vision and a dream that they feel they can achieve just by staying inside of your universe of your vision that you communicated at a high level. Are you picking up what I'm throwing down? And the highest form of value creation is imagination. And here's the thing, imagination is a double edged sword. It's the ultimate form of leverage. Because everything in the world that's created was created twice. First it's created in your mind, then it's created in the world. First it happens in your thoughts, then it manifests into reality. This is literally true. But it's true for positive outcomes and for negative outcomes. And some of you live in imagination, but it's negative imagination. And what you focus on, you find right? If you don't take care of the garden of your mind, everything will get messed up. Whatever's neglected becomes infected. Some of you don't spend time dreaming and thinking, you're just implementing it. May be complaining. Maybe you're stuck in unification. And you're listening to this podcast, which is a good sign that you're trying to level up. And you can manage a guy or two, but you can't break through. It's because you need to work on your communication. You're not persuasive enough. You can't sell stuff easy enough for higher prices to more people. You can't recruit top talent and get them to stick with your company because you're selling the vision to them and the dream, right? Once you do that, things are gonna take off. But the highest form of value creation is positive imagination, where you're dreaming. These are the Walt Disney's of the world, the Steve Jobs of the world, the Elon Musk of the world, or you in your smaller enterprise. You know, the US government defines a small business as any company with less than 500 employees, right? So, so, you know, even people that think they're really hot stuff, they're not even a spec right compared to real business. So I hope this is useful for you because if you're doing well, I want to warn you to use productive paranoia and don't get cocky and too big for your britches. Don't forget where you came from. And if you're struggling, it's not going to last forever, okay? Unless you just choose to believe that it will. And if you do that, then maybe it will. But it doesn't have to be that way, right? There's opportunity. I know this is a hodgepodge, but man, it's fire, right? This is fire. Look, if you haven't taken a minute or two to review the podcast, it would mean a ton to me if you do did and to everybody that has. Thank you. It took me probably three years to get to 350 reviews on my original podcast and then I changed the name of that podcast and all of them got deleted. It was very depressing. And then I kind of kept going and I got to 100 and then I didn't do that podcast anymore. So I've had several years off. And we're back with the War Plan podcast. We want to get the word out. That only happens through word of mouth, through people like you. Sharing it with people, posting it in groups, commenting on episodes, tagging me on things you want to hear, people you want me to interview, things like that. But it all starts with leaving a five star review. It goes a long way to get this show discoverable by other local business owners. So thank you in advance if you haven't done it yet. And thank you, thank you, thank you if you have. Take care. God bless. Do you want to weaponize your brain and turn it into a money making machine? Consider joining Warplan Coaching. You'll get thousands of dollars in exclusive courses and training, a private community, the chance to come to in person meetups at Warplan Studios, and access to myself for Q and A every single month. Want to know the best part? It's free. Plus we'll send you a private weekly newsletter full of money making tips and cutting edge ideas. Just go to warplan.com to sign up. Hey, I'm your biggest fan rooting for you. We'll see you next time.