Trust in financial institutions is declining — and the mortgage industry is feeling it more than most.

In this in-depth episode of The Way with Dino Katsiametis, Dino sits down with Kristin Messerli, CEO and Founder of First Home IQ, to unpack why consumer trust is eroding — and exactly what mortgage professionals can do to rebuild it.

Kristin shares her journey from social work and community outreach to becoming one of the leading voices on financial literacy, trust-building, and next-generation homebuyers. Drawing from data, psychology, and real-world experience, she explains how education, empathy, and transparency outperform rates, ads, and automation alone.

This episode goes deep on:

Why institutional trust is declining across all industries
How trust has shifted from institutions to individuals
The role AI should play in making advisors more human, not less
Why listening matters more than pitching
How loan officers can stop being transactional and become trusted guides

If you’re a mortgage advisor, loan officer, or industry leader navigating today’s skeptical consumer landscape, this episode delivers practical frameworks you can apply immediately.

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