← The Who What Wear Podcast
The Who What Wear Podcast
Jewelry Designer Jennifer Fisher on 20 Years of Her Brand, Current Best Sellers, and Expanding Her Empire
00:25:06
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- [00:00]
A
Foreign. Welcome to the who It Wear podcast, your direct line to the designers, stylists, beauty experts, editors, and tastemakers who are shaping the ever evolving world of fashion. I'm who It Wears shopping director Bobby Schussler. And today I'm chatting with jewelry designer Jennifer Fisher, AKA the Queen of hoops. Jennifer is best known for her iconic namesake brand. Her career took off in the 2000s when she started making custom necklaces for a list clients while working as a stylist. Rihanna, JLo, and Hailey Bieber have all been known to wear her pieces. Jennifer joins us to look back on her career 20 years after starting her brand. She tells us about the first piece she ever made and all the it items she's loving right now. Plus, she gives us a scoop on her lifestyle brand, Maiden, and how she's shaking things up in the wellness space. It's all coming up on who, what, where. Jennifer Fisher, my friend. I can call you my friend.
- [01:13]
B
We are friends, and that's why I was so excited.
- [01:16]
A
I'm so excited for this. I feel like everyone listening to this podcast knows the Jennifer Fisher brand. They follow you. They. They know the jewelry. Take me back for those that might not know where it all started when you first started your career in styling.
- [01:30]
B
So I was the girl when I was younger and I was in high school. I grew up in Santa Barbara, California, in Montecito. I was starved for fashion. Like, I would have my parents drive me down to, like, Melrose Avenue so I could buy the pointy, witchy boots from, like, the punk stores. I was always taking clothing from Santa Barbara vintage stores and adding things to them. I wanted a Vogue magazine subscription when I was younger. So much so that when my parents sold our house to Jane Seymour, which is kind of. Kind of random, she asked to keep the Vogue wallpaper in the bedroom. I've always been into fashion my whole life. I went to usc, went to Marshall School of Business study, business marketing. I thought, I want to be the publisher of Vogue magazine or something like that. And then I would get internships. I got an internship at LA Style magazine, and I'd watch the racks of clothing going by on the editorial side, and I was on the publishing side. And I was like, this is not for me. This is not what I want to be doing. Crunching numbers on ad spend. Like, no, I want to be on the other side with the beautiful dresses and all the stuff. So I went into styling. One of my friends worked at propaganda films back in the day. It was like when Michael Bay was there and Anton Faucko and all of these major movie directors now were doing commercials. And I started working for one of the directors there without any experience. It was like the easiest commercial was a Paste Picanti commercial. And I was like, this is really fun. And then I went and worked for a celebrity stylist who will remain unnamed, who was horrible because I thought I wanted to go into that. And she was mean. And the ad side was so nice. You're dealing with ad agencies, everything's so nice. The creative, it was fun. You make more money on ads. So I became became a commercial wardrobe stylist. I did that for 10 years. I also worked for Aaron Spelling. I had a stint on Sunset beach as an assistant costume designer, one of his daytime drama. And while I was a stylist, I had never had management. I was always getting the jobs on my own. I had teams of girls and boys around la, like doing Bud Light, Amex. And I ran it like a company. And we had multiple sets and I would like go and make sure everything was good, move to the other set. And then I was dating Matt LeBlanc from friends like a year and a half. I'd met him when I worked on the Aaron Spelling set and that was fun. But while I was dating him, I went to New York and met Kevin. So anyways, I got diagnosed with something called a desmoid tumor, which is a soft tissue sarcoma. Everyone thought it was breast cancer until I found the right doctor. Thankfully my husband's father at the time, who's now not with us any longer, was a well connected doctor in Los Angeles, which is where Kevin grew up. And so I went through chemotherapy. I had an amazing commercial director at the time that was really helpful to me. His name is Eric Joyner, owns a company called Tool, and he had me working both coasts, keeping myself very busy while I was going through chemo because I was not feeling well. Anyways, cut to end chemo. Kevin and I get married six months later. But then when Kevin and I wanted to have kids, my oncologist was like, it's not a good idea. As far as we know, your tumor grows from estrogen, so you need to get a surrogate. So went through years of surrogacy, it was unsuccessful. I went through IVF on my own, didn't work. And then I got pregnant naturally. That was my son, Shane.
- [04:14]
A
Yes.
- [04:15]
B
And when Shane was born, I was being given beautiful gifts and fine jewelry to represent him. But none of it really suited my personal style. I was the type of girl Back in the day, I would wear, like, a white tank top with a black lace bra underneath it. And I was just a little bit. Not goth or rock and roll, but just, like, my style was, I mean, still similar to this day, but, like, a little bit different. And I wanted, like, a heavy gold chain. And I wanted the dog tag to say Shane, because I had gone through so much to try to have him. It wasn't really out there. So I was like, okay, I'm gonna go make this myself. And so knocked on doors on 47th Street. You know, you're resourceful after being a stylist for 10 years. So I knocked on doors, and I found someone to make me this dog tag that said Shane. I wore it on set, and literally, like, it was this instant conversation piece. Cause it was larger than normal, right? It was a beautiful, heavy, like, 4.0 gold chain and heavy gauge. And the dog tag is not small. And it clearly says something. And so it was an instant conversation piece. And I would tell people it was my son and what I went through. And people would say, oh, my gosh, my sister loves hearts. Can you make one for my sister? I was friends with, you know, being a stylist and being on set. Ryan Trigstad, who was Uma Thurman's hairstylist Time. He was an amazing guy. And he's like, uma wants one. So I made one for Uma, and the day she got it, she happened to be shooting a Glamour magazine cover. And she wore it on the COVID of Glamour. So that was helpful. But I'd been getting some. You know, I made a room for Ashley Simpson. I mean, this was 20 years ago. I made Nicole Kidman's bridesmaids gifts. Like, there was just, like, things that were happening that people didn't really know about. But I was kind of cool.
- [05:39]
A
Yeah.
- [05:39]
B
And, you know, I was getting. At the time, it was US magazine and People magazine or Star, and Ashley would be seen on the streets in her necklace. It really started to build me up as a celebrity mom jeweler. And then one day, Kevin walked into the bedroom. There was, like, invoices all over the bed. And he's like, jen, this is a business, right? And so I started a website selling direct to consumer customizable fine jewelry before anyone did it. So that's kind of how it started.
- [06:02]
A
Amazing. Okay, so you're called the queen of Hoops. What was next after the dog tag and the celebrity mom situation?
- [06:11]
B
So a lot went on after that. I wanted to be, you know, me loving fashion I'm like, I want to be on the COVID of Vogue and Glamour and everything. And charm. Jewelry wasn't really cover jewelry. Right. People wanted things that felt a little more sculptural or a little more statement editorial. Yeah, right. So I had a little studio at two seventy Lafayette where like when everyone started out there, all these designers are in that building. And we would have private clients come up and people would come from the website. We started using that as like sort of our first atelier. The first story I got was an amazing story on like fine jewelry cuff bracelets. But it was costing me like tens of thousands of dollars to make these things. I made this beautiful one that had gold raised organic dots on it. And I got this amazing feature in Town and Country, which was incredible. It started to raise my awareness of fashion, fine jewelry. And I was like, there's got to be a way to make it more accessible. So I started making pieces out of brass and plating it in gold. And being a stylist, I know what stylists need on set. So I made sure, because I didn't have the marketing dollars like, you know, most larger brands, I made sure that all the top stylists had kits of jewelry of what they needed.
- [07:14]
A
Smart.
- [07:14]
B
So it was sort of like guerrilla marketing and also relationships. You're friends with all these people and you know, what do you need? What can I get? You know, and you're able to get those placements without spending money on marketing. I was really str strategic about making sure that we had pr, that kind of stuff handled quickly. And we were making sure that everyone had what they need. And then we started getting magazine covers which was like, oh, this is great. And then the celebrities started asking to keep the jewelry from the kids. So that was also great.
- [07:41]
A
Amazing.
- [07:42]
B
And then you start getting the celebrities outside wearing jewelry, styling themselves, which is the most authentic way to acquire customers. Because you see that the celebrities are wearing the jewelry and they're choosing to wear it instead of being paid to wear it or being styled. JLo going to the gym and her 2 inch thread hoops.
- [07:58]
A
Right.
- [07:58]
B
Or Hailey Bieber and her Hailey Micro Huggies, things like that, you know, and people are seeing those images is very powerful for the brand. That was later, but before that, Barney's New York came to me and were like, we have to carry your jewelry. Because my intention with this jewelry brand was never to be heavy in debt. A lot of fine jewelry is on consignment in a lot of stores and it's very expensive to have A large collection of jewelry diversified throughout multiple retailers. So I really never intended to wholesale the jewelry, but it started with Barney's and co op, gave me this hu huge space, and it was fantastic. So that was great. And took me into the fashion world. And that's how I then applied to go into the Vogue, CFDA Fashion Fund, and then to later become one of the top 10 finalists in 2012.
- [08:37]
A
Okay.
- [08:38]
B
The hoop thing started where I had on my mood board forever a cover of Italian Vogue that had Adewa Boa on the COVID of it. And she had a bunch of tiny hoops up her ear. Cause she has a million piercings up her ear. And then I had a picture of Sade and like, the perfect tube hoops. And I just had a bunch of hoop things. And I remember the time my team were always like, hoop earrings. Let's do other stuff. And I was like, no, I really want to do these. I'm going to make hoops that are comfortable and not too heavy. And Samira Nasser came to me a long time ago. Samira, she's the editor in chief of Harper's Bazaar. And when she was fashion director and wanted this, like, very thin hoop earring with a male, female closure, it was very different than what I originally started with. But she supported me very early on, which is why I named my first hoop the Samira Hoop. I think she's amazing.
- [09:19]
A
Yeah, she is.
- [09:20]
B
Once the Samira hit and I was like, wait a minute. This is an opportunity. Hoop earrings are something that people can wear morning, noon, and night to work out to parties year round. It's sort of like denim. You need multiple pairs of these. And so I was like, hold on. If I can do this, I'm going to corner the market on this and make sure that I have every shape, style, and color of these things and have like a hoop encyclopedia and make sure that there's something for everybody. Which was expensive to do, but I did it. And that's how that name kind of came around. You know, being named the queen of hoops by the New York Times. It's like a blessing and a curse, though. Everyone's like, oh, you're the hoop girl.
- [09:54]
A
Right?
- [09:54]
B
But we do a lot of other things.
- [09:56]
A
Are hoops still your bestseller?
- [09:57]
B
Well, not this week. This week, it's the corded semi precious stone. Oh, my God, Bobby, they sold out.
- [10:02]
A
I'm sure they did. That's not surprising.
- [10:04]
B
You know, when I was in high school, I went through all different phases of style, and I had this malachite Heart. My father was a big antiquer and we would go to vintage things all the time and swap meets and like all kinds of things. It was so much fun. And I bought this for $5 and I would wear it on a leather cord and I was like, I'm gonna bring that back.
- [10:20]
A
Yes.
- [10:21]
B
And so we did it intentionally for Valentine's Day because we did this puffy heart earring that I also thought no one would ever buy and everybody world bought them.
- [10:28]
A
Love those.
- [10:29]
B
And so to answer your question, hoops are still pretty much the best seller, but now we are highly focused on trend and seasonal because we're finding that like when I did the Chavez collection after Nicole Chavez, which was our first foray into two tone jewelry that blew up, we could not keep those in stock. And now we came back and redid them a little bit and made them a little lighter and just launched the new version of those again. So we have a little bit lighter on the ear because it's kind of core now.
- [10:55]
A
Right.
- [10:55]
B
So you don't really know what's going to hit. I'm like, no one is going to buy these. And then that's like the best seller, of course. But these corded necklaces I had a feeling people would resonate with because of the semi precious stones that we used and because of the meaning behind them. I always love a leather corded necklace of high quality. And there's so many metal ones out there already. I wanted to do something a little bit different. So we started with three colors. Now we'll go into metal, we'll go into other colorways for other seasons. We already have four more colors coming, which is exciting.
- [11:20]
A
Oh my gosh. Maybe I should get one.
- [11:22]
B
Yeah.
- [11:23]
A
Let's talk about your retail spaces because I know you just reopened your LA store, your New York store, last year. Tell me about the process of that. And more importantly, location wise, how are you picking where to open food and
- [11:39]
B
grocery shopping and where people need to go all the time.
- [11:42]
A
Smart.
- [11:43]
B
To answer your question, why we chose Madison Avenue in 85th, a little bit more of a neighborhood. You notice the foot traffic, the uptick there is a little bit higher. People are walking their dogs, doing errands that actually live up there. It made sense to be across from Butterfield where people are going to plastic surgeons, going to the dentist. You know, I'm just gonna run by Jennifer Fisher and pick up a gift. And then LA was erewhon.
- [12:04]
A
Right. I mean, oh my gosh. Brilliant.
- [12:06]
B
North Beverly really makes sense for us. You know, we're Around a lot of places that people need to go. There's an optometry store on the corner. You know, we've got Erewhon Geary's, where people buy a lot of gifts. You know, it's us, it's Simkai, it's Les Jeance. And it's like people have to walk down to get to Erewhon.
- [12:23]
A
You hit it there. Hopefully the foot traffic and the amount of people just standing outside, that Erewhon is crazy.
- [12:29]
B
That Erewhon is.
- [12:30]
A
It always gives me anxiety going in there, but I still do.
- [12:33]
B
Obviously, you have to go in there, head down past the smoothie bar 100%. And then what I do too, I end up not waiting in the line for the prepared foods. I just sort of do the grab and go because they have a lot of good stuff in the grab and go.
- [12:44]
A
Okay, Maybe we should talk about food next. You have your cookbook that I have made several items from the chicken wings.
- [12:52]
B
Mom's not lazy. Lazy chicken.
- [12:54]
A
I love that one. We do. Did the sweet potato carrot situation for Thanksgiving. It's so good. I could go on. I feel like we need to get into your food strategy, your grocery shopping strategy, and then what made you pivot to giving all of us this treat of your delicious recipes?
- [13:11]
B
It's sort of like the jewelry and how my brand has evolved. And I've been trying to evolve my brand, and I hate saying authentically or organically, but it's really happened based off of things that I haven't been able to find in the market. So I live with Hashimoto's, and my endocrinologist wanted me eating more protein, like in 2016, 17. So I went to every special specialty grocery store trying to find the perfect salt to season my eggs. Everything was like a barbecue rub. It was like potpourri, you know, rosemary. Like, not what you want to be putting on your eggs in the morning. And I was like, okay. So my father used to ship me lemons from his lemon trees in Santa Barbara. And I don't like to waste food. So I would grate the lemon rind, not the pith part, just the exterior lemon rind that people use for, like, more of an aromatic in recipes. So I put together this concoction of salts on the side of my stove. And it was all the things that I loved was like, crushed red chili pepper pepper flakes, like cilantro, just black pepper. And I would just keep it there. And I started seasoning all my food with it. And my husband Kevin was like, things Are tasting really good. What are you seasoning with? And I was like, it's that salt that I made on the side of the stove. And then one day, you know when everyone's being annoying, putting the, like, avocado toast on Instagram.
- [14:10]
A
Yeah.
- [14:11]
B
I was like, it. I'm gonna do it. I'm gonna put it on the jewelry account. So I put my poached egg avocado toast on Instagram. In the comments, people are like, wait, you can poach an egg? I'm like, why do you assume I couldn't poach an egg? That's so weird. And then also, what's the seasoning on top of there? Like? I think I had posted, like, Rihanna right before. It was more comments about the salt and the egg. Because think about it, Bobbi. Like, what do we do three times a day? We eat. And so food is incredibly important to all of us. Our food taste is incredibly important. If you're cooking with whole foods and it needs salt, you know, so salts came out. We figured out how to package them. They looked very different the beginning, and then people started writing about them. We did this crazy holiday gifting, and it was like, this feat for of, like, how to make sure Anna Wintour didn't get a rotten avocado from America. Like, condon eggs.
- [14:57]
A
Oh, my God.
- [14:58]
B
Amazing. We had to make sure all the editors were in town. It was around the holidays, and it was an avocado mash that consisted of an avocado, a lemon, healthy tortilla chips, my salt, and some spicy olive oil.
- [15:09]
A
Okay.
- [15:09]
B
My friends at Conde, they were like, thank you for not sending me a chocolate bar with your face on it. People could actually use it, which was incredible. So that really catapulted people into writing about it. Getting into CPG is not easy. And first I was doing it in my kitchen. Then we found an organic co packer, and I have videotapes. Me and, like, hoop earrings and a hair net. Like, literally using my hands doing it.
- [15:28]
A
Oh, my gosh.
- [15:29]
B
So there's universal. Spicy and curry were the first three.
- [15:32]
A
Okay.
- [15:33]
B
The spicy is not a hot spicy. It's more of an umami spice. It tastes a little bit like Korean gojugaro chili flakes. That's our most popular one for the universal. It has no garlic or onion in it. That was a first one because I wanted to use it in the morning, and I didn't want to have garlic breath for the rest of the day. Spicy is the most popular one because you can literally get your kids to eat Anything with it, right?
- [15:51]
A
It's amazing.
- [15:52]
B
You roast your vegetables in it and curry. It's sort of our sleeper hit. People are obsessed with it. Fresh summer tomatoes, avocado, eggs, fish. Delicious. And then our third one, because now we have a quad. Is everything spicy? And we just redid all of our packaging. It's so gorgeous. It's culty. Right now we're sold out of Universal and Spicy bags. And people are pissed, right? I'm like, guys, we're changing our bags. We're improving things. Please be patient while we improve things. It's hard. And so I'm like, just buy the jars. And they're like, I need my bag.
- [16:19]
A
Oh, my gosh. I love it. Okay, tell me about how the cookbook happened.
- [16:23]
B
Okay. So I did a CB2 collaboration and it launched. It was February 27, right before COVID But then everyone's stuck at home wanting to redo their houses, and that sold out very quickly. Big success. We did three follow ups to that. I'm sad that it's coming to an end because they were amazing to work with. So I started cooking on Instagram and Harper's Bazaar asked me to do, like, a thing. And I started doing videos on food in the kitchen because everyone was freaking stuck at home. But I cooked. And I created this Jennifer Fisher kitchen account during COVID because everyone was, like, bored and needed recipes. And now it's called Maiden M A E D Y N after my new media and lifestyle website. But I was talking to my people, and I built this community of everybody who wanted more recipes and wanted easy recipes. Like, everything that I do is really simple. Nothing is hard. I was about to open my Beverly Hills store, and one of my followers suggested reading this book called Ketotarian by Will Cole. I had bought one of Will's books before that. The Inflammation Spectrum. It was a little too intense for me, but. But still valid and, like, amazing. But I was like, I don't know if I can do this. But this one Keto Terrian felt more flexible for me. So that's sort of my point in the book. Like, trust your gut. Sort of like an 8020 rule. You shouldn't be expected to do something 100% of the time and feel restricted. I try to be really mindful because I had a lot of people that were my followers when I started eating this way, got really pissed off because they're like, we miss the banana bread. We miss the cheesy bakes. So in the book, I give everyone an option. You can do it. It the Old way, or you can do it the new way. You choose. So you could do it with coconut sugar and paleo flour, or you could do it with AP flour and cane sugar. So that's what this whole book is about. It's 100 recipes and sort of my how to's how to clean out your freezer, how to clean out your fridge.
- [17:59]
A
I love it. So good. Even I. I'm like, I am not a cook. I never have been. But I even felt very proud of myself making a chicken dish from your cookbook.
- [18:07]
B
I'm proud that you did it too.
- [18:09]
A
I sent it to, like, all my family. I'm like, look what I did.
- [18:11]
B
That's amazing.
- [18:12]
A
Yeah, you inspired me when you gave me that cookbook.
- [18:14]
B
Oh, good. I'm so glad. So Bobby and I hang out whenever I come to Wisconsin because my son goes to school there. And so we went to sardine for drinks. It was like, a little just, like, quick, boozy catch up. But then I was like, hey, I'm going to a tailgate. You want to come? And Bobby was like, sure. So I had brought Bobby his book. It was the funniest thing. Bobby is, like, in the tailgate, like, drinking a white claw, holding the kiln, holding Chester gut, and he's putting my 90s bag on. It's, like, priceless.
- [18:39]
A
Oh, my gosh.
- [18:40]
B
And everyone loved Bobby.
- [18:41]
A
I loved it. It was so fun. Okay, let's pivot quickly then, to Maiden, your lifestyle brand website. How did that come about? Obviously, your social media following. You're posting videos, and now you're making this another part of your business, which is, like, crazy. It just keeps going.
- [18:57]
B
Let's add something else.
- [18:58]
A
Yeah, why not?
- [18:59]
B
It's so intentional, though. Because really, if you think about it, what I was doing at the old Jennifer Fisher kitchen, which is now made in Maiden, is the place where you can go where it has all of my food content, where I actually walk you through recipes a that are in the cookbook. And I'm trying to add ones also that are not in the cookbook weekly. And then it's also my fashion, sort of like how to put on my fake eyelashes. We're gonna do a hair tutorial soon. Sort of all those things that people are asking on Enfer Fisher, which is my personal account.
- [19:25]
A
Right.
- [19:26]
B
And also, like, fashion. My sunglasses, my handbags, how I travel, what I did in a week, all of that stuff just sort of have a space for it to live. And it's free.
- [19:34]
A
Amazing.
- [19:35]
B
So I have a free newsletter every week. We have uploaded Content every week that's new. We're now going to start uploading those to YouTube, so they'll be on YouTube as well, so people can teach people how to do some of this stuff. Also on Maiden is Jen with Friends, where I interview my friends.
- [19:49]
A
Yes.
- [19:50]
B
I've interviewed, like, Tanks and Tarantoomey and, like, all of my friends. I have to have you on Jen with Friends.
- [19:55]
A
Okay. Yes. I'm coming to New York in a few weeks for fashion week. I'll text you, obviously.
- [19:59]
B
Okay, perfect.
- [20:00]
A
I love it. Before we wrap up, I do want to talk fashion, obviously, because everyone wants to know what you're wearing, what you're buying. What do you care about right this. This second? Like, what are you wearing?
- [20:10]
B
I'm obsessed with these dustry, these little jacket tops, because you look structured, and it cinches your waist in. It's so good, but it doesn't feel constru. Like I can wear this all day at work, and I don't feel like I'm wearing a jacket. So it's like a constructed shirt. The. The black silk one is my favorite one. This one's like a crew denim. It's pretty, but I have a dark denim. I just got the light silk one. I'm always. You and I, we're always. Our ro. Bags are always. I just got Peggy.
- [20:36]
A
I know. I saw it. I just made someone do a story on it because I feel like that's the only bag now that I am thinking about. Peggy you can wear on your shoulder. You can do it as a clutch. Like, she's good.
- [20:45]
B
I also loved her because I'm obsessed with Peggy Goo, the DJ who's like my style icon. She has the best handbag collection in the world. For those of you who don't follow Peggy Goo or know who she is. P E G G Y G O U. She's so cool.
- [20:58]
A
I love it.
- [20:58]
B
I'm always buying Saint Laurent boots. That's sort of my footwear of choice. If it's not like a Rick Owens. As you know, those boots that I wear flats up. But I wear big shoes a lot. I wear boots more than I wear heels even out at night, like, in events and things. I'm kind of more of a boot girl than a sandal heel girl. So there's a pair of the burgundy pointed toe. The heel is a little low for me, but I'm gonna go to St. Laurent to go try them on just
- [21:24]
A
to kind of see what's your perfect heel height for yourself.
- [21:27]
B
You know, my giant platforms that I wear, like, a four inch.
- [21:30]
A
You like at least a four inch? Yeah.
- [21:32]
B
I don't go below.
- [21:33]
A
No.
- [21:33]
B
And I wear them all day long, which is insane. I've had four foot surgeries on my left foot. It's like, literally, like, crazy that I do this, but I'm always wearing, like, a Kate Danielle with a longer leg, or I'm wearing, like, a Chloe with a flare. And it just works with those shoes. I've collected denim my entire life.
- [21:49]
A
California girl.
- [21:50]
B
California girl. Denim is very important. Also eyewear.
- [21:53]
A
What's your favorite pair of sunglasses right now?
- [21:55]
B
The new St. Laurent ones that I have. It look a little more Audrey Hepburn. They're like, a little more rounded, but they're amazing. They're very cool. I also love an aviator. I'm a big aviator girl, so I wear the Saint Laurent aviators that are wire framed, that are oversized. I like to wear sunglasses indoors, so those are my favorite, like, work sunglasses.
- [22:14]
A
I'm into it. All right before we wrap up, because I feel like we could talk for hours. What is next for Jennifer Fisher? 2026. It's only January. What can you share?
- [22:23]
B
Well, men's.
- [22:25]
A
I mean, I wear women's too, but men's. Fantastic.
- [22:28]
B
TBD on launch day. We just had to push it because of something else. The struggles of getting larger. I have a cool collaboration coming out with my girlfriend, Gabby Bernstein, which will probably be out before this comes out. Gabrielle Bernstein, who is very big in the wellness and self help space. I wanted to create something with her that felt very meaningful because we're very good friends and she's sort of my mentor. We created a collection of three pieces that have her words. It's a mini Kevin hoop that has manifest resilience. Love, but you can't read them. But you keep those with you all
- [22:57]
A
day long, you know? Yeah.
- [22:59]
B
Love it. Yeah. And then a long, like, obelisk long. It's a little bit smaller than my dagger pendant that we did in the semi precious, so it's a little bit shorter, but it's gold and it has all of the words in it on a leather cord that's adjustable too. You can't really see it, which is very cool. So it just looks like a chic pendant. Gabby's husband already stole hers. And then a Natasha cuff that has the words on the inside of it. So that's coming out soon. There's lots of. Oh, I have a very fun collaboration coming out in February.
- [23:22]
A
Oh, my gosh. I can't wait.
- [23:24]
B
That's coming. We are working on some things in the soft goods space. Given the success of the iconic beanie, we are now working on some other soft goods which is very exciting, as well as some jewelry storage things.
- [23:35]
A
Okay.
- [23:36]
B
As we opened our two new stores with our coffee bars and our snacks and things like that, it makes sense to also offer things that make sense. I have a chic gold salt spoon coming. I have a salt cellar and things that were very successful. When I did the CB2 collab, it made sense for me to redesign those like, okay, we did that once. How can we approve that that and make them ourselves? So lots of things.
- [23:55]
A
So exciting. There's always lots of things with you.
- [23:57]
B
Yes.
- [23:57]
A
Well, this has been amazing. I loved this.
- [23:59]
B
Love you.
- [24:00]
A
Love you too. And we're looking forward to everything you have coming up this year.
- [24:04]
B
Thanks for having me and I can't wait to see you when you're in town.
- [24:13]
A
A huge thank you to jewelry designer Jennifer Fisher. Make sure to subscribe to our show where everybody listen to podcasts so you don't miss an episode. And while you're there, I'd be so grateful if you'd rate and review us. If you have guest suggestions or any other feedback, drop us a line@podcastwhatwear.com or you can find us on social at who it Where. See you next Wednesday on the who It Where Podcast. This episode was produced by Hillary Kerr, Summer Hammers, and Natalie Thurman. Our production assistant is Raven Yamamoto, our editor is Ko Takasugi Chernovin. Our audio engineers are Glen Canyon Audio, and our music is by Jonathan Leahy.