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The Who What Wear Podcast
Makeup Artist Joey Maalouf's Step-by-Step Guide to Revitalizing Your Everyday Makeup Routine
00:40:49
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- [00:02]
Hilary Kerr
Thank you to ebay for sponsoring this episode. This is what you do. When you have high standards and fancy all the fancy things like an iconic Dior saddle bag or that diamond tennis bracelet, you go to ebay. There you'll find new loves that will never disappoint. Expertly authenticated and everything. Whether it's that vintage pearl necklace or brand new ruby earrings, a Prada crossbody bag to be besties with your other handb. Even an eternally classic watch like that Rolex oyster or that Cartier tank. You know the one. And when you find it, ebay has their expert's eyes to make sure you're getting the real deal. That way you can be confident that the designer finds you came for the luxury wardrobe that you've always wanted. It's all real. In fact, it's verified authentic.
- [00:58]
Joey Maloof
So.
- [00:58]
Hilary Kerr
So bring your high standards and never limit what you can find. Yeah, Ebay the place for new, pre loved vintage and rare fashion. Ebay things people love welcome to the who, what Where Podcast, your direct line to the designers, stylists, beauty experts, editors and tastemakers who are shaping the ever evolving world of fashion. I'm who It Wears. Co founder and Chief Content Officer Hilary Kerr. And today I have the absolute pleasure of speaking with the incredible makeup artist and my friend Joey Maloof. If you happen to follow my personal substack, I recently gave myself the gift of a private makeup session with Joey over Zoom in it. We covered all kinds of amazing things, including what products work and don't work in my current routine, what I was hoping to achieve, and what products and techniques I could use to get there. And the results are crazy. Like, crazy good. It's unbelievable. My routine has completely changed and I truly feel like my makeup look has been revitalized. Turns out I needed an upgrade after learning how to do my makeup in college. Maybe you do too.
- [02:27]
Joey Maloof
Just say so.
- [02:28]
Hilary Kerr
Of course I begged Joey to join me on the POD to talk broad strokes about what he covers in his one on one sessions. We're talking all about technique today, application tips, common missteps, and simple upgrades. This episode left me feeling ready for a new year of makeup exploration, and I hope it does the same for you. It's all coming up on who, what, where. Joey, are you ready?
- [03:02]
Joey Maloof
I'm always ready for you, baby.
- [03:04]
Hilary Kerr
Yay.
- [03:04]
Joey Maloof
Okay, so first of all, welcome to the pod. I am so excited to have you on today and I'm really thrilled that we get to talk about one of my favorite things, which is some new year, new you, new New makeup techniques you should know. All coming from you, the expert of all experts.
- [03:23]
Thank you so much for having me. I'm honored to be here. This is very exciting for me.
- [03:28]
Well, it's very exciting for me, mostly because I know that the audience is going to go nuts to hear your tips and tricks and techniques. And I have a data point on that already, which is for anyone who's listening, who doesn't know, I have a personal substack where I have written about my makeup lessons with you, and the response has been wild. Folks will not stop blowing up my DMs. Folks are obsessed because you're doing these amazing zoom makeup lessons. So for our audience, if they are not fully up to speed, tell me a little bit about why you started doing these zoom makeup lessons and what people can expect to learn when. Not if. When they book one.
- [04:16]
Well, I got the idea a few years ago because I was craving something new. And when I get ideas, I start building it somehow, whether in a presentation or on the website or whatever it is. So I had built the website, and then I was like, you know what? There is so much content out there. Like, no one needs this. So I kind of, like, moved on from it. But earlier this year, I went out to lunch with my brilliant friend who everything she touches turns to gold. And we got to chatting, and the word wellness came up. Because I've been doing all this work on myself, and I just feel like going into the wellness category sounded exciting to me because it's something I hadn't done prior. And then it didn't even take a second. She was just like, oh, you should do, and then explained zoom makeup lessons to me in a different way. And I was, like, gagged.
- [05:10]
Wait, so gave you your idea right back to you?
- [05:13]
Yeah. And, you know, it could have been another person, but it's the person I would actually believe and listen to. That's a fierce confirmation for me that I was on the right track and I wasted no time. And then I launched it. And what you will get from a makeup lesson with me over zoom is how to confidently make yourself more gorgeous with less effort.
- [05:38]
And one of the things that I love about it so much is it's not how to do makeup a la Joey. It is how to do makeup yourself with Joey's instructions and tips and tricks and your own products. Although you always give recommendations. But it's really meant to be, like, teach a woman to fish. Not just give a woman a fish. We all love a fish. But teaching us how to do it ourselves and taking into consideration our existing technique, our desires. Like, it's all bespoke and custom to the way you're already doing it, but with some elevated technique placement. How much is applied, the order in which you apply them. And I'm not gonna lie, I have been around a lot of professional makeup and a lot of professional makeup artists over the years. I write about it and it was humbling to realize, like, maybe some of the things that I was doing could use a little zhuzh. And it was really nice to have that hands on. Where you're like, no, that's not where the blush goes, or, yes, you want to skip that step, fine, go for it. It was so affirming and enlightening and elevating because it's a very vulnerable position to be a grown ass woman who's been putting makeup on her face for the better of 30 years. Let's just say, like, oh, I don't know if I'm doing this right, or oh, this is how I do it. How do I not? So has it been interesting for you to see similarities? Like, no one knows how to put their blush on correctly, or everyone is good at their own mascara, but not at their eyeliner. Are there any, like, universal things that you have seen, or are we all just hot messes?
- [07:26]
First of all, the first thing I said to you at the beginning of our session was, are you sure you need this? Like, you write about this stuff and then reading your substack made so much sense that, like, you learned your makeup techniques in college and you really hadn't gone outside of that. And that made sense to me because we are creatures of habit. And, you know, when something is working, even if we don't know it's working, it's just getting us out the door. So I was like, okay, if Hillary needs this, then everyone needs this, then, girl, we're onto something. But yes, universally, after doing a bunch of sessions, I feel like it's one, a confidence thing, two, a not knowing what to use, where to put it, and then three, which is the reason why I kind of was hesitant to launch doing zoom makeup sessions was that there is so much content out there, it's almost hard to know what techniques would work for you.
- [08:29]
Yes.
- [08:29]
So I'm noticing because I always ask, how do you apply this when you're using it? And their techniques are those stunty tricks that we know content creators are doing for the clicks and for the tricks and the fun. And I'm like, oh, my God. Like, they're Thinking the gags to get you to watch it, they're using those as the tricks and the tips. So I could see how it's become confusing.
- [08:58]
Yes. And that curation of technique is so incredibly valuable. Okay, so taking a step back, in your professional opinion, what is the sort of, like, most bare bones, edited, entry level assortment of what should be in your everyday makeup kit?
- [09:18]
So everyone is different. And in the sessions, I will meet you where you are at. Similar to your session, you're like, I don't wear contour anymore. I loved cat eye, and I don't do cat eye anymore. And I'm like, great, let's move on to the next step. So it just depends on what excites you, but you should kind of know how to make yourself look Gorge in five minutes, in 10 minutes, and so on and so forth when you have more time. So, like, a five minute makeup is a brow pomade, a mascara, a concealer applied with a brush, a blush applied with a brush, and a lip. Then taking it to 10 minute, you would have added foundation with a brush, a bronzer with a brush, an eyeliner to tight line, and then a setting powder, which you'll also need a brush. So if you want all the things, like, my essentials would be 11 products and seven brushes.
- [10:22]
I love that.
- [10:23]
And you can mix and match the things. I say this a lot. You should be able to be out the door at every step. You did your foundation, your mascara, and your lip are in your pocket. You could do it in the car. You did your brow, you could throw on some sunnies and a lip gloss. Some days you just want to go to the grocery store with just a little blush. And I mean, makeup. Like, people are walking past you, like, did she wake up that gorge or is it makeup?
- [10:53]
So I really love this because, you know, there's been a lot of conversation in the fashion world around capsule wardrobes and, like, what are the five pieces everyone needs? Well, it's different for everyone. Like, not everyone wants all the same things, and the same things aren't gonna work for everyone. It depends on your personal style. And I love that that's essentially the same sentiment that's applied to beauty and to makeup, and you give that freedom and allow that acceptance, and I think that's really lovely. So if you're a little bit more experienced, you already have those 11 products and seven brushes. What is sort of like the next level beyond that, Then you can add this other layer on as you grow in your expertise.
- [11:34]
I love that you compared it to having, like, a styling wardrobe. And I do see beauty in the same way. And what's always in style is what looks good on you. So I always say what you're attracted to probably looks good on you. You just have to figure out how to work it. One of the gals said to me, I die for hot pink lipstick. Am I crazy? Tell me I'm crazy. And I was like, honey, bust out all your hot pink lipsticks. We're gonna make it work. And she could not get over it because we just applied her hot pink in the center of the lip. So it had that popsicle, like, that editorial vibe, and she was living for it. She emailed me, and she's like, oh, my God, everyone's dying for my hot pink popsicle lip. So it could be anything. But there is a way to make it work. If you're attracted to it, it probably looks good on you. I would say the fun stuff is the eyeshadows and the highlighters. I'm so minimal with highlighter because I use a lot of creamy products. I just love the way it looks. But with eyeshadow, I think you should try everything. I love this trend going on on Tik Tok called shower makeup, where everyone looks insane before they go in the shower because they're trying on all their products. Do that. Have fun. Be your child self in your mom's makeup vibe. Like, put it all on. See what looks good. I think getting ready is the fun part. It's why I was attracted to this career path and still am, and I'm sure I said it to you. Once you get the neutrals down where you put those can be any color. Like that neutral shadow that we worked into your eye that gave it that gorgeous shape. Could be any color, could be shimmery, could be matte.
- [13:27]
Once you get those foundational techniques, then you can riff. It's kind of like you gotta know the rules to break them. And it's fun because you know what the technique is. Is meant to be.
- [13:35]
Yeah, exactly. I always say, like, there are no rules. Like, you can get away with anything in this day and age, but there are some rules to a more natural look. I actually think a more natural look is stricter. It is. Yeah. Because it's just about creating that illusion that you woke up like that, and that's okay. You did. Wink, wink.
- [13:58]
Okay, so let's talk through that, because I. One thing that I personally found really important and interesting from our very first session was the order of product application, because it does make a Difference. So what would you suggest for, like, entry level everyday makeup application? Do you start with your lips, your eyes? Do you start with your skin? Where do you start?
- [14:22]
Okay, so this is my ideal order. Skin products, brows, eyes, concealer for eyes and spots, blush, highlighter, lips, and powder. If you're going to wear powder, this order I like because you don't have to go over the steps and you could be done at every step. And I feel like the skin needs time to settle, so that's why I like to do it first.
- [14:46]
Okay, so skin products first. What are some of the common mistakes that you see when people are applying foundation or skin makeup in general? Because you got me, I was like swiping foundation on evenly with a roller brush, essentially. And you're like, no, no. We are stippling, we are bouncing. This is not the Mona Lisa. Stop it. So what are some of the mistakes? Like, that technique is something I think.
- [15:16]
Is helpful to hear about, something I think a majority of people are doing, similar to what I was saying, that they're taking content creators stunts seriously. So a lot of them are squeezing four pumps of foundation directly onto their skin from the bottle.
- [15:34]
I know where that comes from.
- [15:36]
It's fun for camera, but I'm thinking that's a week's worth of foundation that you just.
- [15:40]
That's wasteful.
- [15:41]
Yeah. And I was like, how long does it take you to blend that? So then what's interesting is that I'll just have them use one pump and then take their finger and just dot it on their whole face, and then stamping the product into the skin with a brush. And then they're like, oh, one pump looks heavy. And I'm like, yeah, one pump is like an evening foundation to me. So they're like, oh, I can even use less than a full pump. So then that product is probably going to last them, like, I don't even know how much longer. Plus, using a brush, having a designated foundation brush that you only use for your foundation, and then only using half a pump, dotting it on, and then stamping it in, you're gonna be able to do that in less than five minutes when you get used to it.
- [16:28]
Also, I think it's nice because one of the things that you kept saying to me is, we can always add more. It's very hard to take it away once you've lathered it on, but if it's not enough, you can keep going. There's no rule that says you only have one shot at this.
- [16:43]
Yeah, I feel like sometimes It's a timing thing, too. Like, in a hurry. Having the correct products and tools and techniques saves you time.
- [16:53]
Fair enough. Okay, so let's just go back to concealer for a second.
- [16:56]
Yeah.
- [16:57]
There are so many schools of thought. You see people applying giant swipes of it. You see people painting crazy stripes on. I know, again, this is probably all dependent on the person and the technique and all of that. But how could some of our listeners rethink concealer placement? Where they should be placing it, what application suits their face best? Because me at 45 and someone else at 25 are probably going to want different things or need different things.
- [17:27]
Well, my concealer technique is just to apply it lightly and minimally. I always say, like, just do two tiny dots. Wherever you need it. Just put two tiny dots there. And then I always do one on the outside corner of the eye, and then I stamp it in with its own brush because it gives me a little lift on the eye. Sometimes something minimal looks more fresh. I think when we try to cover anything more than we need to, it draws attention to it. And I don't want anyone to look under my eye. I want them to look in my eye. You know what I mean? I want them to be like, why do you look so fresh? But I get the extra coverage. Makeup, girlies. But even when you're using a full coverage, I would say still apply it minimally and only where you need it.
- [18:15]
So there are so many products out there right now. Do you have any favorites for skin? Like, what are some of the ones that you think are sort of doing it right?
- [18:27]
Let's start with brushes. I have tested out a lot of really expensive brushes, and none of them have been my favorite, and they didn't really last long. And a lot of, like, the ones that have real hair, like, they shed, and they're not great for creamy products because it, like, absorbs and it doesn't blend out great. So Sephora Pro brushes are it for me.
- [18:52]
I love that.
- [18:53]
I have many sets of them. I just love them. So those are my favorite brushes at the moment. But as far as skin, I really like Westman complexion Drops. If you're like a yes girl, give us nothing. No makeup. Makeup. But I suggest going into the store or ordering a few extra shades and just testing them out at your jawline, because I do feel like when they settle into your skin, they might change color, but they are super sheer and gorgeous. I'll always be an Armani luminous silk.
- [19:26]
I mean, person.
- [19:28]
I just feel like it's gorgeous. And I love that satiny finish, and it gives such a gorgeous coverage. And then I was recently testing out SPF tinted moisturizers, and I came across Fenty's Hydra SPF 30. And it is gorge. And she has, like, a blurring thing in it where I'm like, hello, who let her in? Because she is stunning, and it's really good. If you like that two in one product, it's just dewy and gorgeous, and the shades are it.
- [20:01]
It's.
- [20:01]
I also like a merit foundation stick if you're very minimal and you just want to cover, like, melasma or a little redness or some spots, but you don't want a full face of foundation. I love Dior Backstage concealer. I used to be obsessed with it, and then I just recently came back to it. Did I miss something? Did they reformulate it? Because it's even better. It's really good. It's like light to medium to heavier coverage. It's really buildable. I really like how easy it blends, especially if you're going to do that little two dot technique and just cover what you want. Haus Labs is great if you like medium to more coverage with more of a satin finish. And then my favorite product lately, and I've been like, I hit pan maybe twice. Is makeup by Mario is Soft Sculpt Skin Enhancing Bronzer. I mean, what did they put in that? It looks like magic on your skin? That's science.
- [20:55]
I just want to say, for anyone who might not be in the industry, Hit pan is referring to when you use a product all the way down so you can see the metal pan beneath. So he's saying, like, he has gone all the way through that product. So it is like the professional highest compliment that you hit pan on it multiple times.
- [21:14]
And for a bronzer nonetheless, because, like, I have the Tom Ford shade and illuminate, and I, I love that product. It's expensive and it makes you look rich when you're wearing it. It's so beautiful. And I haven't even hit pan on that. Isn't that wild?
- [21:29]
That is pretty wild.
- [21:30]
Makeup by Mario Soft Sculpt Skin Enhancer.
- [21:33]
I have to say, that line as a whole has been, like, one of my favorites of the last few years. I have yet to find a dog in the bunch. It's just a really comprehensively good line.
- [21:47]
The products are so thoughtful because I'm like, oh, wow. Like, I can see how it was tested. As a makeup artist and as an everyday person that just wants to look good, I Could tell he's a thoughtful person from what I see and know about him on social media. But the product says everything about who he is as a person and an artist, because you could tell I'm a big fan. Gorgeous.
- [22:11]
It is gorgeous. Okay, so after skin, we move on to brows. Talk to me about some of your favorite products or techniques or thoughts on brows, please.
- [22:23]
Okay. I think we're taking too much time doing our brows these days.
- [22:28]
The brow blindness has just not stopped.
- [22:32]
Yeah. Okay. Can I just talk about a few things that are the blindness? Like using a crunchy gel, like, stiff, shiny product. Like a shiny brow. I don't know. Like, it's very editorial for me. So, like, for every day, I like matte brow, I think. So there's that just with the gels.
- [22:53]
So you don't want, like, a patent leather eyebrow for everyday wear.
- [22:56]
I mean, that sounds fierce when you say it like that. If you're that girl, go for it for W. But just, like, you know, doesn't that flake or feel crunchy when you're, like, moving your brows? I just haven't found one that I feel is super comfortable. But if you use a tinted pomade, I find that it does a lot of the work for you. Merit has my favorite brow pomade right now, and I like to go against the grain. So starting from the outside of the brow going in, and then I brush the brow hairs down, and then I brush them up all with the same brush, and then I'll dip it again, and I'll do the other brow, and then I'll go in with either a pencil or. I really love those liquidy pen things like glossier has, and Christie Stryker makes really good shades of that too. And you could just go in with the pen and draw a line or a couple lines where you feel like you need a little zhuzh, and then bye. That's it. And I'm talking to the girls that have some doll hairs left on their brows from the 90s.
- [24:02]
I think that one of the things about Christy Stryker's products merits 1980 brow pomade. Like, the pigment isn't really red, which I feel like has been sort of the trend. A lot of underlying pigment in brow products is on the redder side and not the grayer. And that also makes it a hard color match for most of us. Most of us do not have super warm brows. If you want that natural look, finding something that is a little bit less pigmented on the red side, I feel like, is also helpful.
- [24:34]
Preach.
- [24:35]
Okay, let's Talk about eyeshadow, because if you're not someone who uses eyeshadow regularly, they can feel very intimidating. We had a whole tutorial for substack about using a palette, which was so fun, really showing the progression of, you could just do this and go to the grocery store. You could do this, and then it's ready for cocktails. You could do this, and then it's ready for, like, a black tie gala. But for our audience, if you have one fairly neutral palette and a couple of basic brushes, what are some of the key things to know for an everyday eye look?
- [25:12]
When you're applying a bone color all over your eyelid that's making them pop out, And I feel like what we want is to create more of a contour, like, enhance the contours of our eye. We want to create dimension, and when we're just putting on a really creamy light color that's doing the opposite, it's kind of taking away the dimension. So I skip the throwing on all the light eyeshadow, and I go straight into making dimension. And then if I feel like I want to add a little pop on the inner side of the lid, you can go in and do it. But I find that most days, you just want to bounce out the door and look gorge. You could take, like, a medium shade in your neutrals palette with a fluffy brush, because a fluffy brush is going to do more of the blending work for you, then a stiffer brush, and then you can just swipe it in your crease, but keeping it towards the outer corner of your eye and not going above where your natural crease would be. So then if you had hooded eyes, you would just tilt your head back until you can see where that crease socket is, and then you would just go below that, keeping it closer to your lash line. So when you're doing eyeshadow, keep everything close to your lash line and try not to go too far outside of where your natural crease is or where the outside corner of your eye is, because then you're gonna have to clean that up later.
- [26:48]
You showed me a thing of, like, if you take your eyeshadow brush and you hold it, like, against the outer corner of your nose and line it up with the outer corner of your eye and the outer corner of your brow, Everything should be inside of that on your lid. Like, it doesn't need to be, like, spanning out, going across your temples.
- [27:06]
Correct.
- [27:06]
Unless that's the look you're specifically going for.
- [27:08]
Also, what I'm saying is, you don't need to fake lift and snatch and change the shape of your eye. I'm just saying keep it all neat, because it's still going to look gorgeous. You don't have to change all the things. I mean, you can. And, yes, that's fun. But for every day you want to bounce in 5, 10, 20 minutes doing glam, just keep it simple. Work with what you got. When you're looking for the right shade, just take a look at yourself. Match the natural shadows of your face. All of our faces have shadows in different lights, so, like, play with those colors.
- [27:44]
Okay, so do you have any favorite shadows or palettes? Like, who makes some great eye products? You like a Bobbi Brown, right?
- [27:52]
Oh, I love those. Bobbi Brown and Laura Mercier make those, like, sticks. I just feel like they're so easy to use. They're like crayons.
- [28:01]
Crayons for your eyeballs.
- [28:03]
Yeah. You also can't go wrong with them. Like, you can just swish it on your lash line really quick, and then just use a little tiny fluff shadow brush and judge it across the line. And then, like, you have eye makeup. So those are gorgeous. If you're using powder shadows, I obviously love makeup by Mario's Neutrals palette. It comes in cool tones and warm tones. You can't go wrong. Once you get those essentials down, you can go anywhere from there.
- [28:31]
I love this. Okay, so let's talk about blush and highlighter. Where on the face are we applying blush these days? Because you see so many different. Again, going back to stunts, like, you have to put your hand here. You have to smile and put it here. What are we doing? What are we doing with blush?
- [28:49]
I like to match where you would get flushed. Like you left hot yoga, a sauna, or you worked out. Like, realistically, if you were in the sun, you get a little kiss at the highest points of your cheeks and the tip of your nose and the top of your forehead. So I guess not on your apples, like we have been taught for so many years. And then I like to do blush last because I do skin products first. They'll kind of emulsify into the foundation, and then you kind of have to reapply. And the whole goal is for you to get out of the door quicker. So we don't want your skin to eat your blush so soon. So if you do it last, your blush will last longer.
- [29:33]
And you like a stamping technique for this as well, where you are bouncing, pressing, stamping, the same way you would stamp your foot that you're doing that with your brush?
- [29:42]
Yeah. I just feel like stamping just gives me more control, and I feel like I'm intentionally placing the product where I want it and leaving it alone. Like, I'm blending it in at the same time that I'm, like, stamping it on and then I'm done.
- [29:59]
Do you have different technique for if you're using a cream blush or a powder blush, what do you gravitate towards?
- [30:07]
I'm such a cream person. Like, I love all creamy products. I just love when the skin looks skin like and dewy. There is a time and a place and a person for powder blush. I think cream products are great when you have drier skin or you like to look super dewy. It has more of a buttery finish, which I gravitate to. A powder is more for. If you have oily skin, it will last longer, but you don't want to apply it on wet skin. So you would need to put, like, a light amount of loose powder on the area. You're going to apply your powder blush first so that it applies evenly so.
- [30:52]
That you don't get, like, a muddy effect from the blush mixing with the foundation and not actually being the blush color.
- [30:58]
Yeah. And also it gives a splotchy look. Like some of the color will attach to the creamiest part of your skin, and then that's going to be the darkest and then it's over for you. You need a Neutrogena wipe immediately.
- [31:12]
It's over for you.
- [31:14]
It's over for you, girl. Because blending that out is going to be monstrous. I just think cream is just so gorgeous and it's so easy to apply and like, boom, it's on. You stamped it in. It looks natural and it looks gorgeous.
- [31:29]
What are some of the blush products that you like that you find are giving that? I woke up like this rosy glow that we're all after.
- [31:41]
There's two blushes I'm so obsessed with right now. One is merit. It's called appraise. Is that how you say it? What does that even mean? Do you know? I don't know what it means.
- [31:50]
A pray means after.
- [31:51]
Oh. It means like after ski. See, that's why I love it, because it's the vibe. It's like after sauna, after yoga. It's such a gorgeous color. And I know it looks super intimidating to somebody who's just wouldn't know what that color would look like on them, but it is the most natural, fleshy tone I have found and works universally on most people. I've Used it on. I just am obsessed with it. But I also like a lot of the other shades, too. The texture is just really dewy and beautiful. And then I also really like rare beauty. They're pinched blushes because they're so pigmented. They come in beautiful shade ranges. And I find that the rare beauty blushes, you don't have to reapply because once you stamp them in, they really just look so good for a long period of time. And I like the finish on it. It's not as shiny as the merit. The merit is, like, really, really shiny.
- [32:50]
The thing about merit is I think the colors, when you look at them from the outside, feel more intimidating. But they look amazing on. So don't be nervous. Just try it. You're gonna fall in love. The rare colors make more sense when you first look at them, but they are so highly pigmented. They're fabulous. I love them. But really start with, like, one tiny little bink of it, because it is color for days and there's a lot to work in there. I love them. I love the color range, but you just have to go slow and build it.
- [33:23]
The merit is glossy. It has a glass, like, finish. You almost can't even apply too much of it.
- [33:30]
Your skin will just keep taking it.
- [33:31]
Your skin will take it. What shade do you use?
- [33:34]
All of them? I use everything. All of the, you know, like corally bright pinks. Like, I'm not afraid. Even ones that you're like, there's absolutely no way that color would look good on me. It does. I don't know how, but it works.
- [33:47]
I love that you said that because it reminds me that I find most people want to have fun with eyeshadow, but I feel like blush is the safest thing to have fun with because they're probably all going to look good on you if you're attracted to the color.
- [34:04]
And it's surprising too, where it's like, they're so much more forgiving than I think we realize.
- [34:08]
When you know where to put it, you could put any color there.
- [34:11]
Yes. And that placement is much higher than you think. Like 45 degree angle from the eye, almost like temples. And then you can sort of work it down, work it up, and blend, blend, blend. Is that the same placement for highlighter?
- [34:25]
For highlighter, it's higher than that. I'm so minimal with highlighter. I feel like people want to put highlighter all over their face. And of course you can do that, but like a highlighted nose, like, that's where my eye is going. To go. I'm going to stare at your nose and I'm going to be like, ooh, your highlighter on your nose. And that's okay. But I like to put highlighter very minimally, just slightly above the blush. So your bronzer would be hugging your blush, your blush would be hugging your highlighter. So just in that outside corner of your eye at the highest point of your cheek, it's so that the center of your face and under your eyes is the brightest point of your face. So putting those things in that place, like your high blush and bronzer at the perimeter of your face, it's that touch of concealer that you put is gonna look brighter because you're creating that gradient. And that's the only place I would put it. And the only other place I would put it is to just blend it into your brow bone. So you're kind of creating that highlight up there too.
- [35:30]
So it's like the outside focuses in on this center of your face.
- [35:35]
Yes, because all the products are working together to make it look brighter.
- [35:39]
And then you won't have to use so much.
- [35:41]
Exactly.
- [35:42]
Okay, what about lips? Are there any thoughts on, like, shoulds or shouldn't products you love or don't care for?
- [35:49]
If it makes you happy, wear it.
- [35:52]
It can't be that bad.
- [35:53]
It can't be that bad. I think lipstick is so fun. Lip gloss is so gorgeous. Shimmer, matte, liquid. I just love it all. You know, any color could be worn day or night. There are no rules. I feel like everyone has a signature lipstick that says, this is who I am. And I think if you don't feel that way about your lipsticks, then just keep looking. Because there are so many amazing, gorgeous shades, colors, textures. It's endless. So just keep trying them on and don't be afraid of wearing color. And if you are, there are so many gorgeous nude shades. There's so many gorgeous lip stains out there. Like those lip glosses that kind of give your lips tint of pink and it stains your lips so that when the shine goes away, the color still there. So, like, there's a lip for everyone out there. It's like dating. You're going to find the right one, honey.
- [36:51]
A lot of fish in the sea.
- [36:53]
Your lipstick soulmate is out there. Even lip liner, like, lip liner could be fun. If it's not for you, it's not for you. If it's for you, honey, over line. Do whatever makes you happy. Whatever makes you feel gorge. When you look at yourself, I just feel like it's just the least scary product. I think it's the funnest one. You can, like, wipe it off at any time and try on another one.
- [37:15]
So you mentioned powder earlier. Setting powder, that's our last step, right?
- [37:21]
I usually do powder after lip because then I can see everything together, and then matte the parts of the face that I want to matte out. And then you do setting spray if you want, and then you're done.
- [37:31]
Talk to me about the placement of setting powder, because certainly for anyone who grew up in the 90s, it was like full court press. Everything got powder, and that is not the technique anymore, especially if you're using highlighter. So where do we powder?
- [37:47]
So the reason why I like to let the skin settle is because if you have drier skin, your skin might absorb a lot of the moisture from the products, so you might not even need it. But I like to powder the middle of the face, so the center of the forehead, around the nose, and around the mouth and chin, and that's it. I like to keep the cheek shiny. You can powder your whole forehead if you wanted, but I like to keep a little bit of the shine. Because when you powder the center of the face, it keeps the sides of the face shiny and gorgeous. So then it gives that illusion of, did you wake up like that? Because it doesn't look like makeup.
- [38:24]
I love that instead of the T zone, it's the lowercase L zone, just straight down the middle.
- [38:29]
Love the lowercase l. Yes.
- [38:32]
I mean, just get the hot spots and keep it moving.
- [38:34]
Exactly. Because you want to keep all those creamy products dewy and gorgeous because they are the highlighter, really. So adding highlighter is just for extra drama, dimension, fun. But everything else, it's already all, like, dewy and highlighted and gorgeous.
- [38:49]
So it's optional to just mattify all of that. Takes away all of that dimension that we've just been building, so it makes sense. Like, just keep it to that center, and then the rest is golden.
- [39:02]
Specifically for pictures, I find powder is really important because if you've ever taken a photo of yourself and you have the flash glare stuck on your forehead in every picture, it really helps with that part. So you don't look like a sweaty mess.
- [39:16]
We're waking up gorgeous. We're elevating what we already are, and we are not sweaty messes. That is the energy that we are taking into this new year. Before I let you go, please tell everyone how they can book a session with you. And if there's anything else you want to share about what we should be looking for from you in 2025.
- [39:35]
Well, you can book a session with me@joeymaloof.com and it's super simple. You just fill out a form and then you just send me the dates you're interested in booking the session and I'll respond and we'll get you booked. It's super easy. So I'm really looking forward to 2025, to be honest, and I'm in this era of going with the flow and seeing what happens, because I feel like my life is always full of twists and turns and I'm always surprised. So.
- [40:11]
We'Re just going into the age of Aquarius saying, let's go, let's do. We'll see what's happening.
- [40:16]
We're bringing more joy to ourselves and more kindness to ourselves so that we can bring more joy and kindness out into the world and to others.
- [40:25]
And that is the energy that we all want. Joey, thank you so much for your time. This was such a pleasure, as always. And I learn something new every time I talk to you. And I look forward to figuring out when our next session is going to be, because I can't stop.
- [40:40]
Oh, girl's gonna become a makeup artist on you guys. You don't even know. You don't see it coming.
- [40:47]
There's my second life, y'all. Just saying. All right, well, thank you so much, Joey. This was such a treat.
- [40:52]
Thank you so much.
- [40:59]
Hilary Kerr
A huge thank you to celebrity makeup artist Joey Maloof. Make sure to subscribe to our show wherever you listen to podcasts so you don't miss an episode. And while you're there, I'd also be so grateful if you'd rate and review us. If you have any guest suggestions or any other feedback, drop us a line at podcastwhowhatware.com or you can find us on SocialWhatware. See you next Wednesday on the who what Where? Podcast. This episode was produced by Hilary Kerr, Summer Hammeris, and Natalie Thurman. Our production assistant is Claire Schmidt. Our editor is co Takasugi Chernovin. Our audio engineers are at Glen Canyon Audio, and our music is by John Jonathan Leahy.
- [42:04]
Eliza
This episode was brought to you by ebay. Hi, everyone. I'm Eliza, a senior fashion editor here at Whootwear. As someone who knows significantly more about fashion than beauty, I found this episode to be so insightful from the get go. When Joey explained explained that users of his Zoom makeup sessions learn how to confidently make themselves more beautiful with less effort, I knew I was about to Lock in. That's exactly how I think about my style. So it makes sense that it inspired me to immediately go shopping for pieces that serve the same purpose. With ebay being my go to for everything from new and pre loved to vintage and rare fashion, it was stop number one and only. And no, I won't go keep my discoveries. Instead, I've curated all my must see finds for you to shop on ebay. Check the link in the episode description. I could scroll on ebay for hours on end, but since it's a new year and there's already tons going on, I decided to narrow down my search to just watches. Luxury watches specifically. In my opinion, a great watch can make any outfit appear sophisticated and put together. The only problem is that purchasing a luxury watch watch can feel intimidating, especially online. But with ebay authenticity guarantee, all that worry flies out the window. As long as the timepiece you have your sight set on is eligible, which all of the ones in my curated collection are, you can rest easy knowing that it'll be verified by real experts ahead of its arrival on your doorstep. For example, one of the watches I first searched for after listening to this episode was the Cartier tank Louis in 1819 karat gold. I own a steel Cartier tank must that's one of my most coveted wardrobe items. But I've always wanted a gold watch. Elegant, refined and glamorous. This pick in particular is exactly the type of investment I want to make in 2025. I know I'd wear it every day with confidence, allowing it to become a standard in my fashion rotation. The piece on ebay that immediately caught my eye was a 25.5 millimeter millimeter version on a brown alligator leather strap. According to the description, it still has its original box and packaging, something I always look for when shopping for pre loved luxury watches and is in like new condition. I was smitten. Of course options are important, so before I got too carried away with that tank, I diversified my search with a few other favorites of the timepiece world. When it comes to watches, you cannot go wrong with a Rolex datejust and I love the idea of owning a two tone gold and silver watch so that I can mix and match jewelry with it. It's the ultimate accessories backbone. I found this 36 millimeter option with diamond hour markers that checked off all my boxes. One thing I love about it is how much larger the dial is than any others in my collection. Whenever I see women wearing bigger, more masculine timepieces, I always want to take a closer look and admire the way they make make outfits appear flashier in a cool and effortless way. Finally, I looked at Omega watches, with my favorite style being the Constellation. I've never thought much about buying an all gold watch. However, I stumbled upon a 34 millimeter constellation and it changed my mind completely. It's a real showstopper and a great addition to anyone's watch collection. Plus it still has its original box and the seller offers free shipping. Check, check and check. As much as I wanted to be good and just focus my shopping on watches, I got carried away perusing everything from vintage ready to wear to handbags and jewelry in my post Listen scroll session. Check out the aforementioned watches and so much more in my curated collection of ebay finds@ebay.com whotwear a treasure trove of fashion finds you won't want to let slip away.