The Who What Wear Podcast
Episode: Makeup Artist Joey Maalouf's Step-by-Step Guide to Revitalizing Your Everyday Makeup Routine
Release Date: January 22, 2025

Introduction

In this insightful episode of The Who What Wear Podcast, co-founder and Chief Content Officer Hilary Kerr welcomes renowned makeup artist and friend, Joey Maalouf. The conversation delves into revitalizing everyday makeup routines, offering listeners a comprehensive guide filled with expert tips, techniques, and product recommendations.

Joey Maalouf's Zoom Makeup Sessions

Timestamp: [02:26] - [05:38]

Hilary shares her personal experience with Joey's Zoom makeup sessions, highlighting the transformative impact these virtual lessons had on her makeup routine. She explains how her makeup look was "completely changed" and "revitalized" after reconnecting with Joey's expertise.

Joey elaborates on the inception of his Zoom sessions, emphasizing the importance of personalized, one-on-one instruction tailored to each individual's existing routine and desired outcomes.

Joey Maalouf:
"It's really meant to be, like, teach a woman to fish. Not just give a woman a fish."
[05:38]

Common Makeup Mistakes and Essential Kit Components

Timestamp: [07:25] - [10:22]

Joey discusses universal makeup challenges, such as lack of confidence, confusion over product usage, and inconsistent application techniques. He stresses the need for a curated, minimalist approach to everyday makeup.

He outlines the essentials for a basic makeup kit, adaptable to different time constraints:

• 5-Minute Routine: Brow pomade, mascara, concealer, blush, and lipstick.
• 10-Minute Routine: Adds foundation, bronzer, eyeliner, and setting powder.

Joey Maalouf:
"You should be able to be out the door at every step."
[10:21]

Foundation Application

Timestamp: [14:21] - [16:52]

Joey emphasizes the importance of proper foundation application, advocating for techniques that enhance natural beauty without overloading the skin. He criticizes common mistakes like excessive product usage and improper blending methods.

Joey Maalouf:
"Stop it. So what are some of the mistakes? Like, that technique is something I think is a majority of people are doing..."
[15:15]

He recommends using minimal product and a designated foundation brush to achieve a seamless finish quickly and efficiently.

Concealer Techniques

Timestamp: [16:56] - [19:25]

Joey advises a minimalist approach to concealer, suggesting the application of two tiny dots: one on the outer corner of the eye and another on any spots that need coverage. This method provides a natural lift without drawing undue attention to imperfections.

Joey Maalouf:
"Just do two tiny dots. Wherever you need it."
[17:27]

He also shares his favorite concealer products, including Dior Backstage Concealer and Fenty's Hydra SPF 30, praising their versatility and ease of blending.

Eyebrow Shaping and Products

Timestamp: [22:11] - [24:35]

Joey critiques overly shiny, stiff brow gels, advocating for a more natural, matte finish. He recommends products like Merit Brow Pomade and liquid brow pens from Glossier and Christie Stryker for a refined, everyday look.

Joey Maalouf:
"For everyday wear, I like matte brow. You don't want, like, a patent leather eyebrow for everyday wear."
[22:31]

He highlights the importance of choosing brow products with natural pigments that complement most skin tones.

Eyeshadow Application and Recommendations

Timestamp: [24:34] - [28:30]

Joey demystifies eyeshadow application, focusing on creating dimension and contour rather than overwhelming the eyelid with color. He advises using medium shades with fluffy brushes to enhance the eye's natural shape without overdoing it.

Joey Maalouf:
"You just want to bounce out the door and look gorge."
[25:12]

He recommends Bobbi Brown and Laura Mercier for easy-to-use eyeshadow sticks, alongside Makeup by Mario's Neutrals palette for versatile, everyday looks.

Blush and Highlighter Techniques

Timestamp: [28:30] - [34:25]

Joey explains modern blush placement, suggesting application at the highest points of the cheeks and forehead to mimic a natural flush. He advocates for a stamping technique to ensure precise placement and longevity.

Joey Maalouf:
"I like to match where you would get flushed. Like you left hot yoga, a sauna, or you worked out."
[28:48]

For highlighter, Joey recommends minimal application just above the blush and along the brow bone to enhance facial structure without overpowering the look.

Lip Care and Color

Timestamp: [35:29] - [37:20]

Joey encourages experimentation with lip products, emphasizing that lipstick is a fun and non-intimidating way to express personal style. He highlights the versatility of glosses, mattes, and lip stains, urging listeners to find their "lipstick soulmate."

Joey Maalouf:
"If it makes you happy, wear it."
[35:49]

Setting Powder and Final Touches

Timestamp: [37:20] - [38:49]

Joey discusses the strategic placement of setting powder, advising to mattify the center of the face—forehead, nose, and chin—while keeping the cheeks dewy. This technique maintains a natural, fresh appearance suitable for both everyday wear and photos.

Joey Maalouf:
"I like to powder the middle of the face, so the center of the forehead, around the nose, and around the mouth and chin, and that's it."
[37:46]

Booking Sessions and Future Endeavors

Timestamp: [39:16] - [40:46]

As the episode concludes, Joey shares how listeners can book personalized makeup sessions through his website, joeymaloof.com. He expresses excitement for 2025, emphasizing a philosophy of embracing spontaneity and spreading joy and kindness.

Joey Maalouf:
"We're bringing more joy to ourselves and more kindness to ourselves so that we can bring more joy and kindness out into the world and to others."
[40:15]

Conclusion

Hilary thanks Joey Maalouf for his invaluable insights, encouraging listeners to subscribe, rate, and review the podcast. The episode offers a wealth of knowledge for anyone looking to enhance their everyday makeup routine with professional guidance.

Notable Quotes with Timestamps

• Joey Maalouf:
  "Teach a woman to fish. Not just give a woman a fish."
  [05:38]

• Joey Maalouf:
  "You should be able to be out the door at every step."
  [10:21]

• Joey Maalouf:
  "Stop it. So what are some of the mistakes? Like, that technique is something I think a majority of people are doing..."
  [15:15]

• Joey Maalouf:
  "Just do two tiny dots. Wherever you need it."
  [17:27]

• Joey Maalouf:
  "For everyday wear, I like matte brow. You don't want, like, a patent leather eyebrow for everyday wear."
  [22:31]

• Joey Maalouf:
  "I like to match where you would get flushed. Like you left hot yoga, a sauna, or you worked out."
  [28:48]

• Joey Maalouf:
  "I like to powder the middle of the face, so the center of the forehead, around the nose, and around the mouth and chin, and that's it."
  [37:46]

• Joey Maalouf:
  "We're bringing more joy to ourselves and more kindness to ourselves so that we can bring more joy and kindness out into the world and to others."
  [40:15]

This episode serves as a comprehensive guide for both makeup enthusiasts and novices, offering practical advice and professional insights to elevate one's daily beauty routine.