
Loading summary
Podcast Host (Ad Read)
Hey, who at Wear listeners. I feel like people have been talking about selling on ebay a lot lately, and the more I hear about it, the more it makes sense because we all have those things. The jacket from a very specific phase, the lamp that only worked in your last apartment, the pan you bought for the version of you that was definitely going to cook more. And from what I hear, selling on ebay is actually really simple. It's basically just a few photos, and suddenly the stuff that's just been sitting there has a chance to millions of buyers who are genuinely excited to have it. That's what I like about it. On ebay, the things that no longer fit your life can still be exactly right for someone else. And you get a little more space, a little extra money, and maybe a better sense of what fits your life. Now. Find what you love, sell what you don't on ebay. The place for things people love.
Kat Collings
Welcome to the who what where podcast. I'm who what Where's Editor in chief Kat Collings. And today on the podcast, I'm sitting down in studio with designer Anna Swee. Anna has made over 90 collections and still retains sole ownership of her iconic brand. Today, her designs have been embraced by Gen Z in full force, including celebrities like Olivia Rodrigo and Addison Rae. Today, Anna joins us to talk about the inspiration behind her latest collection, her new Gen Z audience, and maintaining her point of view over the years. It's all coming up on who what where. Anna, welcome to the who but where podcast.
Anna Sui
Thank you. I'm so excited to be here.
Kat Collings
You couldn't be more excited than me because you are a living legend. You need no introduction, but I'd still like to take things back to the beginning for our listeners and watchers and hear about the early days of your origin story. So how were you first introduced to fashion?
Anna Sui
This is the crazy thing. I was a flower girl at my aunt and uncle's wedding, and it was in New York City. I was probably four or five. Okay.
Kat Collings
Yeah.
Anna Sui
And when I got back to Michigan, where I'm from, I said to my parents, when I grow up, I'm going to be a fashion designer and move to New York. I spent my whole childhood and early teen years trying to figure out what that even meant and how to do it.
Kat Collings
And you attended Parsons School of Design, but you didn't graduate. You dropped out. Do you think leaving school early helped you learn faster?
Anna Sui
Yeah, actually, I got hired at the end of my second year. I heard seniors talking about a job opportunity and. And I thought, oh, I Love that brand. And I, like, ran up there with my student portfolio, and I got the job. And I think it was really invaluable because the designer, Erica Elias, was known in the business as the toughest boss in town. And she was very, very demanding. But I learned so much about sourcing fabrics. She gave me my own design room. I had a draper. I had two sewers. And so I learned it all, how to be a designer, like, all on the spot like that, firsthand. Yeah.
Kat Collings
Yeah. And how old were you?
Anna Sui
I was 19 still, I think. Wow. And she.
Kat Collings
She just saw the talent and was like, come work with me.
Anna Sui
She just loved my portfolio.
Kat Collings
Yeah. And you had the audacity to be like, I deserve to be here. So how soon after you left school did you launch your brand?
Anna Sui
I worked for, like, two or three companies, like, very big sportswear houses. And then I had these friends. This is during the punk rock era, and they were making this great jewelry out of various vintage findings. And I thought, oh, that's what I want to do. I want to sell the kind of stores they're selling. And at that point, there were really cool rock and roll stores throughout the US in every major city. And they would do these trade shows and sell their jewelry. So they said, well, why don't you put together a little collection and let's share a booth? Which is what we did. But I didn't end up selling all the little rock and roll stores. Macy's and Bloomingdale's came to me and placed orders, and I ended up with a New York Times ad for Christmas, and I got fired from my job because of that. So that's how I started my business.
Kat Collings
They're like, she's kind of interested in doing her own thing. She's not wanting to design the athletic wear anymore. So you had your sights on one thing, and then Bloomingdale's and Macy's just kind of took you in this really kind of a wide exposure moment.
Anna Sui
At that point, they had what were known as swing shops, and they would do, like, the most happening trends that were going on. And so they had me designing clothes for their trend shop.
Kat Collings
How did, like, the Anna Sui Purple? I think of purple. I think of butterflies like that world and these emblems that are so individual and distinctive of you. How did that come about?
Anna Sui
As a little girl, I saw a movie, and there was a princess with a purple Rolls Royce. And I said to my mom, I love that color purple. Can I have my birthday cake in that color and my birthday dress in that Color. And I just made a distinction that that was my favorite color. Yeah. So when we decided to do a shop, I had put together these files that we called my genius files. And they were just pictures from magazines and newspapers that I saved throughout my whole life. There were shops in there that were boutiques, like Biba and also, like, favorite things. And so I just used a compilation of those and developed all these icons for my brand, like the butterfly, like the carved roses, like the black lacquer. I had to come up with some concepts for the store. So the black lacquer came from buying pieces of furniture and wanting them all to match. So I painted them black. The red floor came from my apartment, and then the lavender was from my favorite color. So we did the walls. Everything became icons of the brand as well. So the type of furniture that I was sourcing was this rococo sort of furniture with curves and roses. And then I collected a lot of butterfly images and butterfly mirrors, and we painted them black and put them on the walls. So all those things went into the product as well and became the signature of the brand. And then that became kind of what set my brand apart from, like, what other things look like. Yes. And also gave, like, the cosmetics company and the fragrance company, when I got those licenses, something to go by and something to build the brand about. And so that stuck with me all these years.
Kat Collings
How do you research for collections and things like that?
Anna Sui
Remember that? I started before the digital age, the Internet. So I spent time at the library. As I said, I saved all these clippings from magazines. I would go and buy old magazines or look for books at the library and make copies of everything, like on the Xerox machines. And I would put together these boards and folders for inspiration. And I still kind of do the same thing. I have, like, a board in my office that I build my whole collection on. And it starts out with the theme of the collection. And also I build my color story that way, Finding images that are in the colors that I'm thinking of and putting it all together, which clues in my staff and then also all my licensed people what the collection is all about and gives them perspectives to kind of research as well.
Kat Collings
Right.
Anna Sui
It's just kind of a language that we have that brings them along on the journey that I'm trying to build.
Kat Collings
But I want to talk about the 90s some more, because I feel like you arguably had one of the most splashiest supermodel clad fashion show debuts in 1991. And for anyone who's not Familiar. Can you describe what a conventional fashion show looked like at that time and how yours was different and why it made such a big impact?
Anna Sui
Fashion in the 80s was all about power dressing. It was very shoulder pads and miss clothes, like, for work. I had this whole idea to do things that sold in boutiques and that had kind of a rock and roll feeling to them. And this whole phenomena happened in the early 90s where all the arts were changing and music switched to alternative rock and films switched to independent films and the fashion world. Suddenly there were new designers and we were the new guard, taking over from the Donna Karan, Calvin Klein established designers of 7th Avenue. The brands were all very small houses and kind of like started using some of the supermodels that were from that earlier era and giving them a new look. And what happened was it kind of rang a bell for those models that finally, here's clothes for them. They weren't mommy's clothes because they were all, like, in their late teens, early 20s. They felt more comfortable in these clothes. And I remember that summer before I did my first show going to the flea market with Naomi, and she was talking about, oh, I want to get like a baby doll top, you know, like. Like from a nightgown, and like, maybe we could chop it off and I can wear with my jeans. And then there was a model making chokers. These were models that were wearing head to toe designer clothes like Chanel Versace. And suddenly they wanted this other look.
Kat Collings
Yeah.
Anna Sui
And I knew that maybe this was my time.
Kat Collings
What do you remember about working with models like Naomi Campbell and Linda Evangelista?
Anna Sui
I mean, they were so seasoned and professional and knew exactly what was going on. They would come in when you had your fittings, and they would count how many outfits they had in the show.
Kat Collings
They're, like, doing other people's jobs.
Anna Sui
And how come I'm not opening the show? Because I see who's opening the. I mean, they just knew exactly where through the rest of the years. Most models weren't that conscious of that setup and didn't challenge you on it.
Kat Collings
Sure.
Anna Sui
But those supermodels knew exactly.
Kat Collings
They have ambitions and they're. They're.
Anna Sui
I love that.
Kat Collings
And when you talk about the brands that were kind of part of this new wave alongside your Anna Sui brand, what were some of those names?
Anna Sui
Well, Marc Jacobs and Todd Oldham and Isaac was around then. And there was a new concept going. Like Barney's Co op.
Kat Collings
Yes, of course.
Anna Sui
And so that's how I really got my start. And what really helped me Build my business is that they were really supporting me, and they were the ones that bought my babydoll dress, and they bought it in so many different versions and kept asking for a new fabrication every season. And it was geared at a different customer than, let's say, designer. The problem, like, stores didn't know where to put my merchandise, so I didn't really sit next to Calvin Klein. And so they were always kind of putting me next to the escalator on or on a single rack, and it never really fit in until they developed this whole contemporary fashion.
Kat Collings
It's incredible that, like, your work was so disruptive that there wasn't a place for you initially, and then the space had to be created. I'm still waiting for Barney's comeback. I feel like everybody is ready for it.
Anna Sui
It's the best, and I live. So it made it really convenient. Like, I used to go there all the time after work.
Kat Collings
Just check on your clothes. It sounds like such a legendary moment in New York in the 90s. Are there any behind the scenes sort of moments that people don't know about? Any little anecdotes or stories?
Anna Sui
This is before the Internet, and everything was word of mouth. Everything was, like, who you knew and who you would run into, who was dating who. And, like, that was my audience. Like, models were dating a lot of the young Hollywood actors, and they would ask, can they come to the show? I would go out to a concert and invite the guys from the band to the show or to model. It was just kind of all word of mouth, and we all gravitated towards the same restaurants. So at night, when you went out to a restaurant, it wouldn't be like, a room full of strangers. It would be almost you knew everybody in the room or wanted to know them. It was all connections like that.
Kat Collings
Very organic. It sounds like.
Anna Sui
And genuine. You know, it was more like friendships.
Kat Collings
Now everything is so digital and so fast.
Anna Sui
Yeah. And so corporate and so influencer driven.
Kat Collings
You know, it's been 35 years since your Runway debut, and your work still feels just as relevant. Thank you. And I want to talk about your most recent collection. Let's talk about the inspiration behind that.
Anna Sui
I had seen Lady Chatterley's Lover with Emma Korn, and I just loved the costuming in that. And also her character, how she started out as this very, like, traditional Victorian wife, and from falling in love with this man that worked on their premises, she became undone, and her clothes started becoming undone. So I wanted all the models to look like they just had a roll in the hay. So the hair was messy. The clothes were kind of, like disheveled and wrinkly. And so it just made it very sensuous. And so that was the fun part of, like, trying to put the whole collection together is. Is capturing that look in that feeling.
Kat Collings
Is there a look in that spring summer 26 collection that you can walk us through? Like, the specific inspiration and how it kind of came to life as a look in your show.
Anna Sui
Because Lady Chatterley was always running off in the middle of the night. It was like a lot of nightgowns and little wraps or a robe. And so there's a lot of that feeling of, like, a nightgown or a slip and then she's got some sort of COVID up with it. And we even made the shoes look like bedroom slippers. John Flumog did these beautiful brocade shoes.
Kat Collings
Yes.
Anna Sui
And then we put these lace pom poms on. Everything was meant to look like that. Like she was, like, running from the bedroom to the farmhouse.
Kat Collings
Yeah, yeah, absolutely. That makes a lot of sense. I feel like it was also the New Romantics era in the 1980s. Right. That was another reference.
Anna Sui
Yes.
Kat Collings
So can you explain what drew you to that era?
Anna Sui
So for the fall collection, I had been in London and there was this great exhibition about Blitz, which was a fantastic club that happened right after punk, all the New Romantic music. It was the beginning of MTV and music videos. What I loved about the exhibition is everything was pre digital. So the pieces on view were flyers, fanzines, ticket stubs and photographs of people at the club. And the only thing digital that was in the exhibition is they recreated the club by projecting on walls for walls. And when you walked into that room, you felt like you were walking into the Blitz club.
Kat Collings
That's cool.
Anna Sui
Yeah. You could see the DJ Rusty Egan, like, playing spinning records in the. And people walking around and everybody was dressed up. It was kind of the flip of punk where everybody wanted to portray these romantic characters like swashbucklers or historical people. And there was a lot of makeup on the boys and the girls and capes and feather hats. And Steve Strange was kind of like the leader of this whole thing. And I met him when he was a punk, which was probably six months before that. Okay. And then I ran into him and he said, oh, you have to come to my new club. And he was working in this called px, and they specialized in kind of romantic clothing with capes and buccaneer shirts. And he was dressed completely differently than when he was punk. Exploring that club and going to those stores, it was just a whole new look. And I loved that feeling that you had this dress code that you had to follow. And it was such a fantasy. So I wanted to capture some of that for fall.
Podcast Host (Ad Read)
Hey, who what wear listeners? People have been talking about selling on ebay a lot lately and honestly I get it because we all have those things. The jacket from a very specific phase, the lamp that only worked in your last apartment, the pan you bought for the version of yourself that was definitely going to cook more. And from what I hear, selling on ebay is actually really simple. It's basically just a few photos and suddenly the stuff that's just been sitting there has a chance to find millions of buyers who are genuinely excited to have it. Find what you love, sell what you don't on ebay.
Kat Collings
I want to know, like your top few books or films that you think would be inspiring to a fashion person.
Anna Sui
I think a lot of it is musical like and you know, punk is my favorite era, but I liked like the mod period. I liked all of the 60s, the psychedelic period. So depending on what I'm feeling for the season, I kind of gravitate towards that.
Kat Collings
I.
Anna Sui
But my all time favorite film is performance with Mick Jagger and Anita Pallenberg. And I just love this like fantasy world that they created. He was a retired rock star and they lived as recluses in this beautiful old townhouse in London. Music, it just shifts with the collections. And two seasons ago I did a lot of 1930s music, a lot of crooners and singers from that period. And, and what I do is like sometimes I'll look up old films and then I'll listen to the soundtracks of the old films. I'm always learning and I'm always like going off on these tangents as I'm curious about the period or how else I can enhance my knowledge on something. To me that's my favorite part is like not only discovering new things, but figuring out what inspired something else too.
Kat Collings
Obviously your brand is beloved by all ages and it's kind of become a symbol of youth culture and you've gained a newfound audience in Gen Z. When did you first notice that a new generation was gravitating towards your clothing?
Anna Sui
Well, it started happening during like Christmas holidays when my nieces were raiding their mom's closets and wearing some of my pieces from the 90s. Oh my gosh. And it looks so great on them, interpreted in a new way. And they would come to me and say, auntie Anna, you have to Redo this. You have to do this cut again. This fits so well. I love this print. It's just started me thinking. But, you know, before that, we had never even looked back.
Kat Collings
Even though you had this incredible archive, did Olivia Rodrigo come to you and say, I'd love to wear this item?
Anna Sui
She's started asking about pieces from the archive. The baby doll, and then those wrap tops in the mesh. Of course, if we didn't have them, we recreated them for her.
Kat Collings
It sounds like she had done her research around your line.
Anna Sui
It was so exciting that she knew about those collections.
Kat Collings
I'm curious if this popularity with Gen Z has impacted your creative process at all. Have you started thinking about who you're designing for differently? Or are you always just laser focused on the Anna, Sweet girl, whoever that might be? Even if that person.
Anna Sui
I start out with my original concept and really focus on that. And then as we're creating pieces, I'm always thinking of, like, different characters. So it could be anybody from a Gen Z person to myself or my mom or somebody that I saw on the street. I'm always thinking about what the outfit's going to be for the person and the personality.
Kat Collings
With such a massive body of work, I feel like you've become an inspiration for other designers. Are there any pieces that you see referenced a lot?
Anna Sui
Things are in the air. So I think that we all inspire each other.
Kat Collings
Yeah.
Anna Sui
And it wouldn't be fashion if you were the only one doing it right. So I've always kept that in mind. I like fashion too. I like other designers too. And I shop like, all the websites first thing in the morning looking for something new for myself. So I'm sure I'm inspired by other people as well.
Kat Collings
Where do you like to shop?
Anna Sui
I like vintage, so I do a lot of, like, ebay.
Kat Collings
Yes, but you have some good, like, saved searches.
Anna Sui
Yeah, I do, but it's like a quest. Like, I have something stuck in my mind that I want. Like, I was obsessed with the Prada fairy bag, so I spent, like, almost two years researching it, figuring out who had the best color at the best price, and eventually I ended up buying one. What color? Actually, just the beige because the other colors were just not available anymore. Yeah, it was an obsession. So every morning I'd look and see if anybody else posted them.
Kat Collings
I know that game. It's kind of a beautiful way to shop because it tests your, like, interest in it, at least for me. You know, we cover trends and shopping, and it's like, if your interest is sustained over a Period of time, then
Anna Sui
you know that you really need to have it.
Kat Collings
Yeah, exactly. Something I think that's so special about Anna Suite is that you've retained this whole ownership. I feel like that independence shows in the clothing. Right. What's a benefit of being an independent brand?
Anna Sui
I didn't have a boss.
Kat Collings
Yeah, you're the boss.
Anna Sui
For years and years, I didn't really analyze. I didn't really reflect on what sold. I just did what I wanted.
Kat Collings
Yeah.
Anna Sui
But I think I was really, really fortunate that I had licenses. I had a very good distribution deal In Japan, almost 12 licenses from Japan. And then I got a fragrance license. Having these licenses gave me freedom and a steady flow of income to support anything that I was doing. So I was really able to have that luxury of, like, being able to do what I wanted.
Kat Collings
Yeah, that's an interesting blend, to have these licenses that support the creative work and the independence that way.
Anna Sui
Well, I think Coco Chanel always said, you know, a designer has to have a fragrance, and I think that's the most successful Chanel product, too.
Kat Collings
Was it surprising to you at all how successful the beauty portion of your brand is?
Anna Sui
It was, and really exciting because I think that the packaging, everything was so unique. Yes. And people would buy two, one to save and one to use on their list. And then having the store in soho, we had a constant flow of people coming to see what the new cosmetics were and the new fragrances were.
Kat Collings
That packaging is just iconic. At who? At wear. We've been talking a lot about how consumers today are really looking at creative directors to kind of build an entire world, make more than just clothes. And this is something you've been doing since the beginning.
Anna Sui
I feel like I always looked up to Biba, which was such a great concept that was so visual and so complete. And there was the big Biba store that had not only beautiful clothes and accessories, makeup, but they had children's, men's furniture. Those were always the things that I wanted to do.
Kat Collings
Right.
Anna Sui
And then also decorating my own apartment gave me a different world to research and kind of helped me conceptualize design ideas and play with them with, like, the wallpaper that I have or just even buying furniture. Like, I always looked for the same kind of rococo furnit furniture or mirrored furniture. And so all those things we always incorporate into my products. And my fragrance company or my cosmetics company will want to come to my apartment and photograph the rooms and use some of those things for packaging.
Kat Collings
And we have to talk about the reason why you're Visiting us here in la. The ASU FIDM Museum is featuring your designs in an exhibition called Fashion and nostalgia in the 90s. And your work is being shown alongside Vivienne Westwood, Jean Paul Gaultier, Franco Moschino and Gianna Vincent Versace. Tell us a little bit about the pieces that are on display.
Anna Sui
I'm sitting next to Marc Jacobs from his grunge collection. I just sent him a picture of it today. It's his birthday. And there's a baby doll dress, an iconic baby doll dress that's in white eyelet. And then next to it is a rainbow striped long vest over pants. And again, these were from my grunge collection and they look really perfect next to Mark's grunge collection. Floral print. Yeah, yeah. With the striped T shirt underneath it.
Kat Collings
And you've had so many big moments over the past several months. Published a book on your work in the 90s. Barbie made a doll based off of your likeness. You released a collaboration with Old Navy.
Anna Sui
Yeah. It's been exciting.
Kat Collings
What's next?
Anna Sui
Hopefully more of the same. My exhibition, as I mentioned, is going to open in Detroit in October and hopefully we'll be able to bring it out to the west coast, which I've been trying for for a while. I just want to keep designing. I mean, there's nothing better than living your dream and I feel that's what I've been doing.
Kat Collings
Are you hoping to bring Anna Sui to any new audiences? What about Gen Alpha? Are they next?
Anna Sui
I have some new. I guess they're grand nieces and nephews. Ah, beautiful. Yeah. So they'll be wearing Anna Sui as soon as possible.
Kat Collings
Your next muses.
Anna Sui
I love that. In fact, some of the kids are wearing the T shirts already.
Kat Collings
I love it. Yeah, with the black font. Okay. I have a few lightning round questions. Looking back, is there any advice you'd give to your younger self starting out in fashion?
Anna Sui
I kind of liked not knowing what I was doing because it gave me a fearlessness.
Kat Collings
Yes.
Anna Sui
And because I didn't know what the pitfalls were.
Kat Collings
Right.
Anna Sui
And I think that that's something that people should keep in mind. Like not let the things that you worry about or afraid of hold you back.
Kat Collings
Right.
Anna Sui
Just go for it. You create your own obstacles and I think that that's when you don't accomplish it. Like you have to just go for it and figure out a way. And if you get no for an answer, you figure out another way and you just get your foot in the door until you get the yes answer.
Kat Collings
Music is such A big part of your world. You've mentioned it a good bit. What are you listening to lately?
Anna Sui
I think it was really exciting when I was researching music for the last collection, listening to all these new goth bands, and I was really surprised to find so many. But then it was again, really fun to revisit, like, all that blitz period music, because I forgot about the early days of MTV and how exciting it was to have a visual with the music. Yes. Yeah. And like Ashes to Ashes, when Bowie, like, picked some kids from the club scene to be in his video, I mean, it was just so of that moment.
Kat Collings
Right, right. Is there an emotional moment at a fashion show that you remember from years past?
Anna Sui
I guess, really the first show, because it seemed like it was the most impossible thing, because when I came back from seeing my first Paris fashion shows, and Steven Meiselle said to me, okay, now it's your turn to do a show. And I said, how can I do it? How can I compete with what I just saw? And he's like, don't worry. We'll help you. After thinking that it was impossible and having friends help me and all my family there, I think at the end of the show, I remember Paul Cavaco, who owned kcd, looked at me, and I looked at him. We both just started crying because it was just like, we did it.
Kat Collings
You did it. Something that you thought was impossible or. How do I even go about that?
Anna Sui
Yeah.
Kat Collings
When there's an exhibit in the future called Obsessed Fashion nostalgia in the 2000s, what designers do you predict will be on the scene?
Anna Sui
I think the people that are really shaping fashion now are like Prada. Always, always, always. The new Chanel is so exciting, and Driss is one of my favorites ever.
Kat Collings
Yeah, always. I mean, the color, the pattern, and
Anna Sui
the wearability, you're not getting dressed up. It's like incorporating into your clothes, which I think is so important.
Kat Collings
Well, thank you so much, Anna, for being with us today. This was such a treat, and I feel like you transported me.
Anna Sui
Oh, thank you. Thanks so much.
Kat Collings
A huge thank you to fashion designer Anna Sui.
Podcast Host (Ad Read)
Make sure to subscribe to our show wherever you listen to podcasts so you don't miss an episode. And while you're there, I'd also be so grateful if you would rate and review us. You can now watch all episodes of the pod on our new who What Where? Podcast YouTube channel. So please subscribe and check us out there. If you have any guest suggestions or any other feedback, find us on social at whowhatwere. See you next Wednesday on the who what, Where? Podcast. This episode was produced by Hilary Kerr, Summer Hammeris and Natalie Thurman. Our audio engineers are at Glen Canyon Audio and our music is by Jonathan Leahy.
The Who What Wear Podcast | Host: Kat Collings | Guest: Anna Sui | Date: May 20, 2026
In this insightful episode, Who What Wear’s Editor-in-Chief, Kat Collings, sits down in the studio with iconic designer Anna Sui. From her beginnings as a determined child in Michigan to her status as a cult favorite among Gen Z stars like Olivia Rodrigo, Sui shares her journey through decades in fashion. The conversation covers her creative process, the development of her distinctive brand identity, her enduring influence across generations, and her thoughts on independence and nostalgia in the fashion industry.
Childhood Dream (02:10-02:29)
Parsons & Early Career (02:29-04:16)
Signatures: Purple, Butterflies, & Rococo (04:40-06:24)
Creative Process & Research (06:24-07:22)
Fashion Climate Shift (07:22-10:36)
Origins of Contemporary Fashion (10:01-10:36)
Behind the Scenes in 1990s NYC (11:02-11:46)
Spring/Summer 2026: Lady Chatterley’s Lover (12:01-13:16)
Fall 2026: The New Romantics & London’s Blitz Club (13:24-15:05)
New Generational Fans (16:51-18:22)
Referencing & Fashion Cycles (18:22-18:52)
Shopping Habits & Vintage (18:52-19:35)
Sole Ownership & Licensing (19:35-21:11)
Cosmetic & Packaging Success (20:40-21:11)
FIDM Museum Exhibition (22:00-22:45)
Recent Highlights & Next Steps (22:45-23:30)
Gen Alpha as Future Audience (23:18-23:35)
Advice to Young Self (23:35-24:17)
Current Music Interests (24:17-24:53)
Emotional Fashion Show Memory (24:53-25:34)
Future Nostalgia: Designers to Watch (25:38-26:07)
On Brand Icons:
“The butterfly, like the carved roses, like the black lacquer… Everything became icons of the brand.”
— Anna Sui (05:33)
On Creative Research:
“I still kind of do the same thing… I have, like, a board in my office that I build my whole collection on.”
— Anna Sui (06:51)
On the Power of Independence:
“I didn't have a boss.”
— Anna Sui (19:48)
On Fearlessness:
“Just go for it. You create your own obstacles… you just get your foot in the door until you get the yes answer.”
— Anna Sui (24:01)
On Gen Z’s Rediscovery:
“It looks so great on them, interpreted in a new way… you have to redo this, you have to do this cut again.”
— Anna Sui (17:09)
The episode is warm, candid, and celebratory. Both host and guest express genuine excitement, often discussing fashion history with nostalgia, personal anecdotes, and industry-insider laughs. Sui’s passion for research, collaboration, and authentic creativity comes through, alongside her encouragement for young talents to trust fearlessness and curiosity.
This episode is a masterclass in building a timeless brand identity, adapting to new generations, and sustaining creativity in a shifting industry. Anna Sui’s honesty about her process, love for vintage, and celebration of both independence and shared inspiration offers wisdom for aspiring creatives, fashion historians, and longtime fans alike.