The Who What Wear Podcast: In-Depth Summary of "What to Shop at the Nordstrom Anniversary Sale"

Release Date: July 16, 2025

In this engaging episode of The Who What Wear Podcast, host Bobby Schessler sits down with Nordstrom’s Associate Fashion Director, Linda Kwezang, to delve into the intricacies of the highly anticipated Nordstrom Anniversary Sale. The conversation offers listeners an insider's perspective on selecting the best deals, understanding current fashion trends, and maximizing the shopping experience during this premier event.

1. Introduction to the Episode

The episode kicks off with Bobby Schessler highlighting the significance of the Nordstrom Anniversary Sale, emphasizing its uniqueness—notably, the availability of new arrivals at discounted prices for a limited time. He mentions that renowned brands such as Madewell, Vince, Farmrio, Theory, and Nike are part of this year's offerings. Linda Kwezang joins the conversation shortly after to provide deeper insights.

Notable Quote:

Bobby Schessler [00:32]: "The best deals go fast."

2. Linda’s Career Journey and Role at Nordstrom

Linda shares her passion for fashion as a form of personal expression and her transition from a background in financial services to the fashion industry. Her role as Associate Fashion Director involves curating product selections for both in-store and online assortments, as well as crafting fashion stories that resonate with Nordstrom’s clientele.

Notable Quote:

Linda Kwezang [04:20]: "I guide product selection for the assortments in stores and online, as well as the curation of trends and fashion stories."

3. Planning and Curating the Anniversary Sale

Linda elaborates on the meticulous planning process that begins a year in advance. This includes researching emerging trends, analyzing customer feedback from current previews, and balancing trendy items with classic, beloved brands to cater to Nordstrom’s diverse customer base. She emphasizes the importance of offering versatile fashion that remains relevant throughout different seasons.

Notable Quote:

Linda Kwezang [05:31]: "We start a whole year in advance, so I'm already thinking about next year and starting to research the ideas, the trends, the brands, the categories."

4. Highlighted Fashion Trends for the Sale

Linda identifies several key trends that are prioritized for this year’s sale:

• Polished Utility Look: Combining functional pieces like barn jackets with softer elements such as chunky gold jewelry to create a balanced yet intriguing ensemble.

• Suede Revival: Emphasizing suede accessories and garments that add texture and softness to polished outfits, making them adaptable for both summer and fall.

• Vibrant Colors and Patterns: Moving towards a more maximalist approach with rich reds, khaki greens, inky blues, and playful patterns like checks, plaids, and leopard prints.

Notable Quotes:

Linda Kwezang [06:39]: "We prioritize trends that almost bring a surprise to the classics, yet still feel quite timeless."

Linda Kwezang [07:00]: "We're really feeling for the rich reds, those khaki greens, kind of inky blues. It's a very elegant palette."

5. Spotlight on Favorite and Emerging Brands

Linda discusses both established and new brands featured in the sale:

• Established Brands: Barber, Ralph Lauren, Veronica Beard, Vince, and Madewell are highlighted for their ability to blend timeless styles with modern twists.

• New Additions: Sperry and Florence by Mills are introduced as exciting new brands. Sperry brings the trend of boat shoes influenced by Miu Miu’s spring 2024 runway, while Florence by Mills, powered by Millie Bobby Brown, offers feminine, romantic silhouettes perfect for the current shift towards softer, pastel tones.

Notable Quotes:

Linda Kwezang [09:52]: "Florence by Mills was the perfect brand for both fans of Millie Bobby Brown and to introduce this more relaxed, feminine style that's happening in fashion."

Linda Kwezang [08:59]: "When we're looking at new brands to bring into the sale, we're thinking about how this brings new fashion to our loyal customers and attracts new customers to Nordstrom."

6. Must-Have Items for Shoppers

Linda recommends specific items that shoppers should prioritize:

• East West Bag: A modern and versatile bag available in navy, developed exclusively by Veronica Beard for the event.

• Vince Knit T-Shirts: Elevated everyday essentials made from a merino cashmere wool blend, available in multiple colors for year-round wear.

• Stone Necklaces: Bold and colorful jewelry pieces from Monica Vinader and Lizzie Fortunato that layering beautifully with other accessories.

Notable Quotes:

Linda Kwezang [10:54]: "I have three. So an East West bag feels so modern and of the moment. We have this beautiful navy one that Veronica Beard developed as an exclusive for the event."

Linda Kwezang [11:45]: "I'm very into stones and charms and the bits and bobs of it all. So bolder, colorful jewelry."

7. Preparing Your Fall Wardrobe

Linda offers tailored advice for shoppers aiming to refresh their fall wardrobes:

• Work Pants/Trousers: Cropped kick flare pants, elegant and comfortable, serving as a stylish alternative to leggings.

• Jeans: Recommends the brand Frame for their variety in cuts and washes, perfect for designer denim enthusiasts.

• Jackets: Suggests investing in timeless pieces like Barbour jackets or full coats from Max Mara for enduring style.

• Handbags: Advocates for suede bags as a seasonless fabrication, ideal for both summer and fall.

Notable Quotes:

Linda Kwezang [14:50]: "I would go for the cropped kick flare pant. It's a very elegant solution for work, and you feel like you're wearing leggings, so you're getting away with something."

Linda Kwezang [15:32]: "I'm just gonna go with fabrication here. So go for a suede bag. It's a fabrication that's now seasonless."

8. Statement Outerwear and Accessories

The discussion highlights standout outerwear pieces:

• Cropped Barber Jacket: Ideal for layering with brooches and versatile enough for both summer and fall styling.

• Coach Navy Shoulder Bag: A Nordstrom exclusive that seamlessly transitions from summer to fall, reflecting the trend towards navy hues.

Notable Quotes:

Linda Kwezang [15:52]: "I am so into this cute cropped barber jacket... that's my one anniversary sale must-have item for me."

9. Beauty and Essential Products

Beyond fashion, Linda emphasizes beauty products as prime items to snag during the sale:

• Prada Lip Kits: Mini triads perfect for gifting or personal indulgence.

• Skincare Sets: Brands like Jo Malone and La Mer offering bundles that are both practical and luxurious.

Notable Quotes:

Linda Kwezang [13:33]: "Shoppers are consistently looking for the opportunity to stock up on their favorite beauty items or try a new fragrance while it's on sale."

10. Shopping Strategies and Tips

To maximize the shopping experience, Linda advises:

• Create a Wish List: Identifying specific items or categories of interest to streamline the shopping process.

• Be Open to Discovery: Embracing the opportunity to find new brands and products beyond the initial list, ensuring a diversified and satisfying haul.

Notable Quote:

Linda Kwezang [18:53]: "Make a wish list and then be open to the discovery."

11. Conclusion and Final Thoughts

The episode wraps up with enthusiastic endorsements of the sale’s offerings, highlighting the blend of timeless essentials and trendy new pieces. Linda and Bobby express their excitement, encouraging listeners to take full advantage of the sale's expansive range.

Notable Quote:

Bobby Schessler [19:20]: "There is truly something for everyone and trust me, you'll thank yourself in the fall when you're pulling out your new favorite fry boots or your new Veronica Beard blazer."

Key Takeaways:

• Early Planning: The Nordstrom Anniversary Sale is meticulously curated a year in advance, balancing trends with classic styles.

• Diverse Offerings: With over 65 new brands added, the sale caters to a wide array of tastes and needs, from fashion to beauty and beyond.

• Versatility: Emphasis on items that transition seamlessly between seasons ensures long-term value and usability.

• Insider Tips: Creating a wish list and remaining open to new discoveries can significantly enhance the shopping experience.

Listeners are encouraged to explore the Nordstrom Anniversary Sale both in-store and online to uncover a plethora of style-enhancing deals that promise to elevate their wardrobes and beauty routines.