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“From Sports to CEO: How Devon Alexander Built Purpose Into Every Play”

In this episode of The Winners Club Podcast, Brian Tran sits down with Devon Alexander, CEO of VSG LLC — a multi-state operator, talent developer, and entrepreneur with deep roots in sports and leadership.

Devon shares his journey from the athletic world into entrepreneurship, unpacking the real difference between passion and purpose — and why building a mission-driven life matters more than chasing money or titles. He breaks down the challenges of scaling across multiple states, the operational blind spots most entrepreneurs ignore, and why having the right leadership team is non-negotiable.

Devon also opens up about his move into sports management, how recent NIL changes are reshaping athlete representation, and why young athletes need more than talent — they need mentorship, personal development, and someone to help them design who they become.

This conversation delivers hard truth, wisdom, and a blueprint for anyone trying to grow a business, manage people, or evolve into the next version of themselves.