Experts Nicole Meier and Gretchen Schaffer, the duo behind Book Works, spoke to me about how to build a meaningful author platform, and how they empower authors through book coaching and branding expertise.

Nicole Meier is a certified book coach and the author of four novels, as well as the host of The Whole Writer podcast for emerging writers. Her books have been recognized by Booklist, Refinery29, BookBub, and Popsugar.

Gretchen Schaffer, is a PR strategist with experience at Adobe, Microsoft, Meta, and Sony, who now helps authors build strong platforms and pitch strategies.

Together, they guide fiction writers in establishing their brand, connecting with readers, and confidently pitching their work in the literary world.

[Discover The Writer Files Extra: Get 'The Writer Files' Podcast Delivered Straight to Your Inbox at writerfiles.fm]

[If you’re a fan of The Writer Files, please click FOLLOW to automatically see new interviews. And drop us a rating or a review wherever you listen]

In this file Nicole Meier, Gretchen Schaffer, and I discussed:

Where the duo step in at the “deer in the headlights moment” for authors

The overwhelm from the contradictory and ever-changing path to publishing

Building a community one reader at a time

The intersection of creative practice and career sustainability

Why you need to go tell one person that you're a writer this week

And a lot more!

Show Notes:

bookworks.co