Typically, when we strike out on our own and launch a freelance business, we play it safe and start with what we know. If we previously worked at a marketing agency, we might offer services like copywriting and content marketing. We might target clients in that niche. After all, that’s where the bulk of our professional network — our potential first clients — may be.

But what if you want to build a freelance business unrelated to your subject matter expertise? How do you determine what your business wants to be? In other words: How do you think expansively, past the industries and work that you know?

In this episode, Wudan talks with Maya Lau.

Maya works at the intersection of media and research, having pivoted from her career as a newspaper reporter. She is the host of Other People’s Pockets, where she interviews people about how much money they make, how they feel about their finances, and if they’ve figured out anything about money that the rest of us haven’t. Maya also has her own business, Anza Research, where she investigates companies and the people who run them for investment firms.

Wudan and Maya dive more into how to leverage existing skills and interests when switching industries.

Resources:

Podcast: Other People’s Pockets
Maya’s LinkedIn post
Follow Maya on X or Instagram
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