Transcript

Adam (0:00)

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Blake (0:04)

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Better Picks Announcer (1:30)

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Kyle (1:47)

Welcome to this is Important, a production of iHeartRadio, the show where we only talk about what's the most important, bottom line, critical thing happening on this planet today on this.

Blake (2:02)

I chor'd on that bone and slurped it down. And I think it was the liquid that would that I swallowed.

Kyle (2:09)

There's a rope. Every week on a Sunday, I let her rope out.

Adam (2:13)

And you had to drive home instead of go to the party because your dick was on burnt.

Kyle (2:20)

Buckle up. Light it up.

Blake (2:26)

Yeah.

Summary

This Is Important – Ep 268: Blake Tucks Up & Adam Knows This Because…???

Podcast: This Is Important
Host: iHeartPodcasts
Date: October 14, 2025
Main Hosts: Adam Devine, Anders Holm, Blake Anderson, Kyle Newacheck

Episode Overview

The guys are back together after some time apart, serving up their signature mix of absurd, comedic banter and genuine friendship. This episode leans heavily into classic TII territory: hilarious stories about minor league baseball hats, disastrous stadium appearances, Hot Ones experiences, and why Adam’s entire house now smells like broccoli farts. They touch on “life hacks” (good and bad), reminisce about childhood and Midwest traditions, and—as always—roast each other mercilessly.

Major Topics & Discussions

1. Adam’s Newly Bare Upper Lip & “Minor Motion Pictures”

[02:32–04:20]

Blake notes Adam’s missing mustache; Adam feels it makes him “look like a young man or an old lady.”
The mustache is gone for a “major… well, minor” motion picture role.
Extended riff about “major” and “minor” motion pictures and the (nonexistent) minor league of movies.
Notable Quote:
- Adam [02:49]: “Do you think it makes me look younger or just makes me look like a girl?”
The team jokes about pitching a “minor motion picture” as a new Hollywood trend.

2. Minor League Baseball Caps & Bert Kreischer

[05:04–08:11]

The guys reminisce about a youthful phase of wearing minor league team hats (like Modesto Nuts and Omaha Storm Chasers).
They riff on Bert Kreischer’s cap-wearing, debating if he played baseball.
Notable exchange:
- Kyle [05:51]: “I think he did. And I think that’s why he wears the hats, so he can start the conversation like, ‘You know, I played baseball.’”
Minor league fandom, team names, and the quirky pride of hometown squads.

3. Blake’s Return to Nebraska & A Deflated Stadium Stunt

[09:13–15:18]

Blake recounts his recent trip to Nebraska for a Cornhuskers game (vs. Michigan State).
Announcer fixated on how much weight Blake has lost—bittersweet “compliment.”
Blake’s adventure firing the T-shirt cannon: technical malfunction, corn mask chaos, and a single limp shirt.
Notable Quote:
- Blake [12:44]: “No, in fact, I was like, 35 drinks deep… I will rip the corn mask off, but I’m going to wear it.”
- Adam [14:41]: “You lose. Oh, damn, dude.”

4. Midwest Traditions: Annual Hunts & Cabin Drama

[15:43–22:43]

Blake discusses his family’s annual pheasant hunt—a Midwest tradition.
Recalls a previous hunt gone wrong: friends misbehaving, indoor weed smoking, weed-offering drama.
“Main character energy” as a negative adult trait.
Friendship tested, repairs made with the cabin owner, and communication mishaps (months texting a stranger by accident).
Notable Quotes:
- Kyle [17:26]: "That's the cool move—to go, 'My bad. I crossed the line.'"
- Blake [19:01]: “This guy’s got the same name, so it wasn’t him. But it kept going on for months…”

5. Life Hacks: Dog Poop, Fireplaces, and the Art of Survival

[37:31–41:11]

Childhood stories—moms improvising solutions, not always with excellent results.
- Blake’s mom puts salsa on dog poop to make the pup stop eating it (the pup loves it more).
- During a blizzard, Blake’s mom chops up the dining room table for firewood (and forgets to open the chimney flue).
Notable Quotes:
- Blake [36:35]: “My mom saw on Oprah—if you put hot sauce on the shit, it won’t eat the shit anymore… but we had mild salsa. Dog just gobbled these mounds.”
- Adam [40:04]: “[I] wake up… she’s thrown the legs of the dining room table into the fireplace.”

6. Hot Ones Live: Burning Mouth to Limping Home

[28:02–29:49, 52:36–54:12]

Blake did Hot Ones again, this time a live taping—so hot he limped back to his car.
Kyle samples Wing #5; group discusses the insidious pain of later wings (esp. Da Bomb).
Extended joke: theory about Blake’s “burnt dickhole” due to hot sauce mishap.
Adam claims intimate knowledge of his friends’ “tuck” preferences.
Notable Exchange:
- Blake [29:17]: “I was limping… why am I limping?”
- Adam [55:05]: “You do tuck up… direct line right into the tunnel of love.”

7. Adam’s House: Smells Like Farts (Broccoli Incident)

[32:28–35:45]

Adam’s house reeks of farts; the mystery is solved: his wife watered every indoor plant with leftover broccoli steam water.
Desperation measures: lime juice only adds “sour farts.”
Notable Quotes:
- Adam [34:44]: “Our entire house just smells like farts, dude. And I don’t know what to do.”
- Blake [34:57]: “Well, you gotta re-water the plants with fresh water.”

8. Security System Life Hack: The Return of “Stubbers”

[46:16–48:20]

Kyle reveals that their years-old podcast bit—a home security system that fills your house with fog—is now a real product.
“Stubbers” security: burglars enter and are blinded by fog; the guys riff on home defense tactics.

9. Underwear Trends, Skims, and Tucking Up

[55:46–58:28]

Will boxers make a comeback now that bigger pants are back? Most think no—boxer briefs (esp. SKIMS) have advanced too far.
Adam outs himself as a “Skims boy,” and the guys riff on brand names (scumboy? scums?).
Notable Quotes:
- Adam [58:15]: “Hey, I enjoy the skims. I’m actually pleasantly surprised with the fit and the breathability.”

10. Buzzball Review & Takebacks

[61:25–62:56]

Adam taste-tests the new “Grapes Gone Wild” Buzzball (“It’s delicious!”). Blake and Kyle roast him for being predictably positive.
Takebacks: Adam wishes he could “take back the fart water in all [his] plants.”
Upcoming events teased: Las Vegas show, special guests, and the lead-in to Thanksgiving.

Notable Quotes & Moments

On "Life Hacks" and Parenting:
- Adam [38:02]: “You don’t got to change your kids diapers if you… you make them eat them.”
- Kyle [38:05]: “What I like to do, I shove the poop back in them. Then the diaper’s not dirty. Daddy’s a good guy.”
On Midwest Parenting & Survival:
- Adam [40:06]: “Wake up… she’s thrown the legs of the dining room table into the fireplace.”
- Blake [40:21]: “It’s poisonous… we had to open up all the doors and windows.”
On Adult Friendships:
- Kyle [21:01]: “Some people roll so strong with that… you feel like a bad guy being like, ‘No, sorry.’”
On Current Events:
- Adam [42:29]: “It’s a conspiracy, but what I’m kind of piecing together… dark web stuff, I’m all the way in.”

Key Timestamps

02:32 – Adam shaves for a “minor” motion picture; jokes about film leagues.
05:04–08:11 – Minor league hats; Bert Kreischer’s baseball history.
09:13–15:18 – Blake’s Nebraska trip and botched stadium stunt.
15:43–22:43 – Annual pheasant hunt, cabin weed drama, mistaken identity texting.
32:28–35:45 – Adam’s “fart water” plant debacle.
28:02–29:49, 52:36–54:12 – Hot Ones stories, limp-inducing spice, and the “dickhole” theory.
46:16–48:20 – Stubbers: the burglar-fogging alarm system.
55:46–58:28 – Boxers vs. boxer briefs, SKIMS, and tucking up.
61:25–62:56 – Grapes Gone Wild Buzzball taste test, takebacks, upcoming shows.

Memorable Recurring Themes

The persistent Midwest nostalgia: quirky sports teams, hunting traditions, cabin etiquette.
“Life hacks” both real and ridiculous—from “dog poop salsa” to insurance fraud jokes.
The group’s evolving fashion and aging bodies: mustache choices, underwear tech, and honest talk about tucking and sagging.
Adam’s Buzzball loyalty and willingness to “take one for the team” (even if it means trying grape-flavored liquor on-air).
Teases for upcoming shows—including a five-year anniversary “best of” episode.

This episode is a great encapsulation of This Is Important’s blend: deeply unserious, but grounded in years of friendship—and always circling back to the surprisingly relatable theme of making the best of life's messy “important” moments.