This Is Important - Ep 293: Are We Manosphere???

Release Date: April 7, 2026
Hosts: Adam Devine, Anders Holm (Dur), Blake Anderson, Kyle Newacheck

Episode Overview

In this episode, the guys—Adam, Anders (Dur), Blake, and Kyle—grapple with a satirical self-examination: are they part of the “manosphere”? The hosts jump between playful banter and more grounded discussions about modern masculinity, social trends, social media cultures, and generational shifts. Enhanced by their signature irreverence (and substantial tangents about weed, OnlyFans, cheese zombies, and a breakdown of the national anthem), the conversation explores what it means to be a "manosphere" participant, adjacent, or simply a confused dude in 2026.

Key Topics & Segments

1. Opening Banter & Kumbaya Dads

[02:55–05:40]

• The episode kicks off with the group riffing on the word “Kumbaya,” which morphs into jokes about 90s disc jockeys and Blake’s laconic dad.
  • [Blake, 05:09]: “That sucks. I’m like, yeah, dude.” (in response to his dad’s reaction to bad health news)
• They reflect on manhood and “dad” responses to crisis, poking fun at tough-love attitudes.
  • [Dur, 05:14]: “But that’s what you want. That’s a man response.”

2. Medical Updates & Weed Dosage Dilemmas

[05:45–09:29]

• Blake recounts his dad’s recent lung transplant and the family’s adjustment—including what to do about dad’s weed habit post-surgery.
• Debate over edible dosages ensues, prompting a Millennial-vs-Boomer stoner dialogue.
  • [Blake, 08:53]: “You’re going to do 40 milligrams every day?”
  • [Dur, 10:13]: “If you’re doing over 50 every day of your…what you want to call life—your existence—we’re calling in an existence.”

3. National Anthem, Patriotism, & Culture Wars

[12:22–16:44]

• Blake tells a story about getting too high before a show and leading an audience in the U.S. national anthem as a coping strategy.
  • [Blake, 13:45]: “I just started to sing the national anthem. And the whole crowd sang the national anthem with me.”
• The group discusses shifting perceptions of the American flag and patriotism in contemporary America, with a comedic edge about flags, NRA stickers, and “pro-cop” signaling.
  • [Blake, 15:00]: “It’s a 9 by 13 American flag. I love American flags and America.”
  • [Dur, 15:24]: “Just so people don’t, like, roll up to the crib. I’m like, I’ll shoot you.”

4. Police and Culture Polarization

[16:14–19:02]

• The “pro-cop” vs. “anti-cop” social dynamic is lampooned, with Blake questioning why loving the police is now performative.
  • [Blake, 16:51]: “Why did suddenly it become cool to be super pro cops? … It’s like the blue lines matter and all that.”
• They joke about getting pulled over and (barely) talking out of tickets.
  • [Blake, 18:12]: “Literally, no. No. I said, I have no good reason. I am sorry. I shouldn’t be speeding like this. This is my neighborhood.”

5. Pun-Off: Alien TV and Self-Referential Tangents

[19:04–20:18]

• The crew riff on puns related to alien TV shows ("give that show some space") and other pop culture wordplay.
  • [Dur, 19:36]: “Adam, come on. Just give that show some space. Look, I understand if it’s not in your orbit.”

6. Cheese Zombies: Local Cuisine & Childhood Eats

[21:00–23:08]

• Adam introduces “cheese zombies,” a local Concord, CA, cafeteria delicacy. The gang focuses intently on the food scene, bread-to-cheese ratios, and Adam’s nostalgia.
  • [Adam, 22:22]: “This is a Patty’s Original Cheese Zombie. So shout out Concord, California.”
  • [Blake, 22:26]: “That looks pretty good.”
• Light-hearted ridicule about Adam’s remote podcasting setup.

7. Diet Sodas, Soda Addiction, and Social Media Trends

[28:04–30:28]

• Coke Zero, Diet Coke, and a “soda addict” influencer become topics. They debate palates and the weirdness of online soda culture.
  • [Dur, 29:02]: “If you’re listening to this, stop drinking Coke every day, you’re going to die. You’re going to die. It’s too good.”

8. OnlyFans, Bonnie Blue, and the Economics of Sex Work

[31:09–36:17]

• Discussion about viral OnlyFans creators, especially “Bonnie Blue” (a performer who reportedly slept with 1,057 men in 12 hours and makes massive amounts of money monthly). They compare adult content creation to get-rich-quick influencer culture.
  • [Blake, 35:04]: “She claims to earn up to 750,000 to 800,000 a month, with some reports suggesting up to $2 million a month.”
• Light judgment: “The juice has to be worth the squeeze, right? Like, literally.” (Blake, 32:10)

9. Sales Bro Influencer Houses & The “Manosphere”

[36:17–38:53]

• Blake mentions “sales bro” influencer houses, lampooning youthful hustle culture and comparing their value to OnlyFans economics.
  • [Adam, 37:21]: “Yeah, yeah, yeah, yeah, yeah, yeah.”
• The hosts reflect on whether they are in the manosphere, with Blake claiming they’re just “on the peripheral.”
  • [Blake, 38:05]: “I don’t think so. I think we are just on the…we’re just on the peripheral. Peripheral.”

10. Defining the Manosphere & Modern Masculinity

[38:22–44:03]

• The group attempts to define the manosphere and its denizens (Andrew Tate, "clavicular," etc.), discussing the dangers of self-absorbed, charisma-free influencers.
  • [Adam, 38:53]: “The manosphere…are dudes who are drinking, like, guy poison.”
• They reference “clavicular,” a figure known for “looksmaxxing”—severe attempts at self-improvement for superficial social clout, even smashing faces with hammers.
  • [Blake, 42:24]: “He literally smashes his face with a hammer and then the bones, they grow back sharper so he looks hotter and it, like, literally works, bro.”

11. Entourage, Chauvinism, and Pop Culture Reflections

[43:12–44:57]

• The “manosphere” is measured against past pop culture like Entourage, with the hosts insisting their own comedy was always loser-centric and never hyper-masculine.
  • [Blake, 43:57]: “And our characters really were sort of losers. But lovable.”

12. Social Media Depth, Philosopher Kings, and Youth Culture

[47:08–52:06]

• A broader critique of shallow social media, the loss of societal depth, and influencers-as-philosophers (for better or worse).
  • [Dur, 47:34]: “Now we’re just zeroing in on these people who have no depth. And people who have no depth are following these people with no depth and now becomes the majority of people.”
• Questioning who today’s manosphere influencers emulate, they conclude most just amplify animal instincts: “provide and be hot.”

13. Is “Looksmaxxing” New? (Spoiler: It’s Not)

[44:54–45:59]

• The hosts kid about deep evolutionary drives but agree the new looksmaxxing movement is nothing more than “people trying to look their best.”
  • [Dur, 44:57]: “We're old and we're acting like this is new. You're talking about just people trying to look their best.”

14. Are We the Manosphere? Watch Guy Accusation

[62:03-64:16]

• Blake floats the question: Which of them is most “in the manosphere”?
  • [Adam, 63:02]: “I think it’s you.”
  • Blake is accused of being a “watch guy,” and the group debates whether collecting watches, shoes, or other status items makes you manosphere-adjacent.

Notable Quotes & Moments

• Adam on excessive weed edibles:
  “If you’re doing over 50 every day of your…what you want to call life—your existence—we’re calling in an existence.” ([10:13])

• On “blue lives matter” and performance:
  “I guess I. And then I said, blue lives matter. And he’s like, what? And I go, I don’t know. I thought you would like for me to say that.” (Blake, [18:34])

• On Clavicular “looksmaxxing”:
  “He literally smashes his face with a hammer and then the bones, they grow back sharper so he looks hotter...” (Blake, [42:24])

• On influencer culture and depth:
  “People who have no depth are following these people with no depth and now becomes the majority of people.” (Dur, [47:34])

• On watch collecting and manosphere status:
  “Watch guys are manosphere. I don’t think that that’s a thousand percent.” (Dur to Blake, [63:02])

Fun & Memorable

• The ongoing “Kumbaya” drop and jokes about Blake’s quiet, stoic dad ([03:30–05:08])
• The cheese zombie taste test and debate about moist bread ([22:22–23:39])
• Breakdowns of viral OnlyFans creators and outrageously high alleged earnings ([31:09–36:17])
• An earnest, if silly, analysis of the U.S. national anthem and the meaning of “O’er” ([54:07–56:18])
• Playful potshots about “manosphere” status, including Adam’s hesitance to be labeled and the group’s vague desire to opt out

Timestamps for Key Segments

| Segment | Timestamp | |--------------------------------------|------------------| | Opening riff & Kumbaya dads | 02:55–05:40 | | Blake’s dad’s transplant & weed | 05:45–09:29 | | National anthem story | 12:22–16:44 | | Police & pro-cop signaling | 16:14–19:02 | | Cheese zombies & nostalgia | 21:00–23:08 | | Soda addiction social media guy | 28:04–30:28 | | OnlyFans & Bonnie Blue | 31:09–36:17 | | Sales bros & manosphere intros | 36:17–38:53 | | Defining manosphere & "looksmaxxing" | 38:22–44:03 | | Watch guy accusations | 62:03–64:16 |

Conclusions & Takeaways

• The group ultimately rejects the idea that they're part of the true manosphere, placing themselves on the periphery—if at all. Their brand of masculinity is self-aware, flawed, and comedic, contrasting with hyper-serious influencer masculinity.
• New trends in male influencer culture—like “looksmaxxing”—both fascinate and bewilder these aging Millennials.
• The rise of shallow, clickable internet culture continues to outpace older sensibilities, leaving the gang half-amused and half-exasperated.
• Blake might be the “most manosphere” (by watch-guy logic), and the group is hilariously unable to decide if that matters.

“[The manosphere]…are dudes who are drinking, like, guy poison.”
— Adam Devine, [38:53]

“Watch guys are manosphere.”
— Dur, [63:02]

Bottom Line

A classic “This Is Important” blend of observational comedy, pop culture self-roasting, and serious-ish modern social analysis. If you want a crash course in what baffles, amuses, and occasionally alarms four comedic men approaching middle age in 2026, this is your episode.

End of Summary