Transcript
Nicole Kahlil (0:00)
The last thing you want to hear.
Annemarie Anderson (0:01)
When you need your auto insurance most is a robot with countless irrelevant menu options. Which is why with USAA Auto insurance, you'll get great service that is easy.
Nicole Kahlil (0:09)
And reliable, all at the touch of a button.
Annemarie Anderson (0:11)
Get a quote Today. Restrictions apply.
Nicole Kahlil (0:15)
When you think about businesses that are selling through the roof like aloe or Skims. Sure you think about a great product, a cool brand and brilliant marketing. But an often overlooked secret is actually the businesses behind the business making, selling and for shoppers buying simple. For millions of businesses, that business is Shopify. Nobody does selling better than Shopify. With shop pay that boosts conversions up to 50%, meaning way less carts are going abandoned and way more sales happening. So if you're into growing your business, your commerce platform better be ready to sell whatever your customers are scrolling or strolling on the web, in your store, in their feed and everywhere in between. Businesses that sell more sell on Shopify. Upgrade your business and get the same checkout skins uses. Sign up for your $1 per month trial at shopify.com Westwood1 all lowercase go to shopify.com Westwood1 to upgrade your selling today shopify.com Westwood1 I am Nicole Kahlil, and on this episode of this is Woman's Work, we're diving headfirst into a topic that I think is both very exciting and and slightly confusing. And the topic is audacity. More specifically, how you can cultivate your own. It's a word that we all know, but might not know exactly how to define. We hear it when somebody takes a bold risk or puts themselves out there or goes after what they want. And we also have heard or possibly said ourselves something like can you believe the audacity when someone crosses the line into rude, arrogant or obnoxious? So which is it? Is audacity a strength to cultivate or something to be wary of? In preparing for this episode, I did what I always do with powerful words that I love and hate to see misused and misinterpreted. I looked it up. The definition of audacity is a willingness to take bold risks and also rude or arrogant behavior. The etymology of the word is equally interesting. It includes courage, daring and vigor, but also a shamelessness that is unrestrained by propriety. And I gotta tell you, I kind of love it. I love that it's both because so much of life is about claiming our power without over rotating to the dark side, and about leveraging our strengths without allowing those strengths to turn into our weaknesses. And I'd argue That cultivating audacity might mean finding that sweet spot of bold courage and confidence without taking it so far into disrespectful shamelessness. The answer, as with most things, lies in the balance and in the authentic. Because here's the truth. What feels bold and courageous to one person can look rude and shocking to another. And if you're going to take bold, audacious action in your life, you better get comfortable with making some other people uncomfortable along the way. Right? So if you've been holding back, hesitating or second guessing yourself, if you've been waiting for permission to take the risks that light you up, this episode is for you. Because I'm all in for you living boldly and giving people something worth talking about. And our guest today knows how to do just that. Annmarie Anderson is a three time Emmy award winning broadcaster, keynote speaker and author who built an incredible career by taking bold, audacious risks. Fresh out of college, she walked through ESPN's doors and went on to cover high performing coaches, athletes and executives, learning firsthand how bold action leads to big results. Annemarie has applied those lessons in her own life, becoming one of the most experienced female play by play announcers in the country. Her system for confronting hesitation and breaking barriers has helped her and now others build the life they want. And she is also the author of the book Cultivating Audacity. Annemarie, welcome to the show. And I want to start by asking you to weigh in on the definition of audacity. Is it a good thing? Can it have negative connotations? Is it about balance and authenticity? What do you think?
