Are you frustrated by the ever-changing LinkedIn algorithm and feeling like your content isn't reaching your connections? Today, Penny Zenker hits LinkedIn sales expert Brynne Tillman, CEO of Social Sales Link and co-author of The LinkedIn Edge, with the hard questions about what's actually working in today's environment.

Brynne breaks down the new rules of the LinkedIn "game" and shares her comprehensive "3 Buckets" framework to turn LinkedIn into a powerful sales tool:

Profile Optimization: Moving your profile from a resume to a resource that converts.
Content and Engagement: Mastering the 5-point content strategy to compel action and engagement.
Prospecting: Implementing a strategic, value-driven process to gain warm market referrals.

Plus, learn about the powerful CRISPY™ framework for leveraging AI in prompt writing for pre-call planning and generating high-quality content that guarantees meaningful conversations.

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