Podcast
Together We Grow
Hosted by Tamar & Paul Mayne · EN
Building a business is tough, but doing it with your partner? That’s a whole new level of challenge. Join us, Paul and Tamar Mayne, as we dive into the highs, lows, and everything in between of running a business with your significant other. We’ve built and sold a £7.5m home fragrance business, and now, we’re sharing our journey and expertise to help other couples grow their own product-based businesses.
From marketing strategies, social media tips, and scaling advice to navigating the unique challenges of working with your partner, we’re here to help you thrive in both business and love. Whether you’re just starting out or looking to take your business to the next level, tune in for casual, relatable conversations packed with actionable advice.
Episodes include a mix of our own story and expert tips, as well as interviews with other entrepreneurial couples who have found success. Let’s build something amazing together!
28episodes
Episodes
Newest firstAll episodes
Why Summer Doesn't Have To Be Dead For Your Candle Business
2w ago00:22:08Tap to summarize🧮 Get the Candle Brand Pricing Kit - the exact pricing formula we used at Cosy Aromas, a simple pricing guide and a calculator that tells you your retail and wholesale prices instantly. Just £5: 👉https://www.homefragrance.academy/candle-brand-pricing-kit 📖 Get our free Consistent Sales Gameplan - a 20 page guide built from £7.5M in real experience, showing you exactly how to build consistent, predictable sales for your candle or wax melt brand. Free instantly when you join 6,000+ home fragrance business owners: 👉 https://www.homefragrance.academy/newsletter Most candle and wax melt brands write summer off. They assume it's always going to be quiet and plan around it. We did the same - until we decided to stop accepting it and do something about it. In this episode Tamar and I talk through how we turned one of our worst summers at Cosy Aromas into one of our best - using seasonal campaigns, limited editions and a well timed sales event to keep orders coming in during a period most brands just survive. Summer doesn't have to be dead. It just needs a different approach.
Transcribe →We Put Our Prices Up (And It Was The Best Thing We Ever Did)
3w ago00:16:14Tap to summarize🧮 Get the Candle Brand Pricing Kit - the exact pricing formula we used at Cosy Aromas, a simple pricing guide and a calculator that tells you your retail and wholesale prices instantly. Just £5: 👉 https://www.homefragrance.academy/candle-brand-pricing-kit 📖 Get our free Consistent Sales Gameplan - a 20 page guide built from £7.5M in real experience, showing you exactly how to build consistent, predictable sales for your candle or wax melt brand. Free instantly when you join 6,000+ home fragrance business owners: 👉 https://www.homefragrance.academy/newsletter Every candle and wax melt brand owner thinks about putting their prices up. Most never do it because they're terrified of what happens next. We were the same. In this episode Tamar and I talk honestly about the moment we sat down with our numbers and our P&L and realised our pricing simply wasn't where it needed to be. The conversation we had. The fear we both felt. And what we decided to do about it. We told our customers a week before it happened - honestly, openly, and with a clear explanation of why. Not only did they understand, but that announcement spiked our sales in the days before the increase went live. The price rise felt uncomfortable. But it was one of the best decisions we ever made. It gave us room to run ads, make proper offers, invest in growth, and actually build a business rather than just a very busy hobby. If you've been putting off a price increase because you're scared of losing customers, this one is for you.
Transcribe →We Opened 2 Cosy Aromas Shops - Here's What Actually Happened
Jun 400:31:39Tap to summarize📖 Get our free Consistent Sales Gameplan - a 20 page guide built from £7.5M in real experience, showing you exactly how to build consistent, predictable sales for your candle or wax melt brand. Free instantly when you join 6,000+ home fragrance business owners: 👉 https://www.homefragrance.academy/newsletter 📈 Build consistent, predictable sales - our Consistent Sales System: 👉 https://www.homefragrance.academy/css We get asked about our physical shops a lot. In this episode Tamar and I talk honestly about the two shops we opened at Cosy Aromas, the ones we nearly opened and why we pulled back, what it actually cost us, and what we'd do differently. One was profitable. One broke even. And the difference came down to one thing - location. If you've ever thought about opening a physical shop for your candle or wax melt brand, this episode will give you the real picture before you sign anything. Tamar and I built Cosy Aromas from our kitchen table into a £7.5M home fragrance business before selling it. We now help candle and wax melt brand owners build the systems they need for consistent, predictable sales through Home Fragrance Academy.
Transcribe →Is It Too Late To Start A Candle Business
May 2800:27:03Tap to summarize👉 Free Sales Scorecard: https://www.homefragrance.academy/scorecard 👉 Consistent Sales System: https://www.homefragrance.academy/css Is the candle and wax melt market too saturated to start a new brand? The honest answer might surprise you. In this episode Paul and Tamar break down whether it's actually too late to start a home fragrance business - covering whether the market is saturated, what has changed since they built Cosy Aromas, what genuinely makes the difference between brands that grow and brands that stay stuck, and the opportunities that still exist right now for anyone serious about building something real. Built from real experience growing Cosy Aromas from a kitchen table to £7.5M in sales before selling the business. Together We Grow is the podcast from Home Fragrance Academy - hosted by Paul and Tamar Mayne, founders of Cosy Aromas, Craft HQ and Waxkind.
Transcribe →4 Things Every Candle Brand Needs For Consistent Sales
May 2100:27:38Tap to summarize👉 Free Sales Scorecard: https://www.homefragrance.academy/scorecard 👉 Consistent Sales System: https://www.homefragrance.academy/css If your candle or wax melt sales feel unpredictable, this episode is worth your time. Paul breaks down the 4 core things every home fragrance brand needs to generate consistent, predictable sales - in the simplest way possible. No fluff. No complicated strategies. Just the fundamentals that made the biggest difference at Cosy Aromas and in the hundreds of brands HFA has worked with since. If you've ever wondered why some candle brands seem to grow consistently while others stay stuck, this is why.
Transcribe →The Products That Flopped (And The Ones That Shocked Us)
May 1400:32:39Tap to summarize👉 Free Sales Scorecard: https://www.homefragrance.academy/scorecard 👉 Consistent Sales System: https://www.homefragrance.academy/css Not every product we made at Cosy Aromas was a winner. In this episode Paul and Tamar get completely honest about the products that flopped, what they did with the dead stock, and the launches that caught them completely off guard. Including the fragrance that sold out in 30 minutes when they expected it to sit on the shelf for weeks. It's honest, it's funny and if you sell products you'll relate to every single minute of it.
Transcribe →The Hardest Year at Cosy Aromas (And What Saved Us)
May 700:25:01Tap to summarize🎯 Find out exactly where your sales system has gaps - free Sales Scorecard (60 seconds): 👉 https://www.homefragrance.academy/scorecard 📈 Build consistent, predictable sales - our Consistent Sales System: 👉 https://www.homefragrance.academy/css Every candle and wax melt business has a year that nearly breaks them. For us it was 2022 - the cost of living crisis hit our customers hard and we felt it immediately. In this episode Tamar and I talk honestly about what that year actually looked like, the decisions we made under pressure, and what pulled Cosy Aromas through. Including: How we restructured our subscription box into 3 tiers and why most of our customers moved up not down Why we doubled down on seasonal and holiday launches when everything else felt uncertain The team and cost changes we made to keep the business viable If your business is going through a hard stretch right now, this one is for you. Tamar and I built Cosy Aromas from our kitchen table into a £7.5M home fragrance business before selling it. We now help candle and wax melt brand owners build the systems they need for consistent, predictable sales through Home Fragrance Academy. 🔔 Subscribe for weekly videos on building a candle or wax melt business that generates consistent sales.
Transcribe →We're Back - A New Chapter
Apr 3000:18:37Tap to summarizeAfter four months away we're back - and a lot has changed. In this episode Paul and Tamar share what's been happening behind the scenes. They've swapped the UK for Cyprus, and honestly it's changed everything. The sunshine, the slower pace of life, the people - it's given them both a new level of inspiration and happiness that's feeding directly into what they're building with Home Fragrance Academy. They also talk openly about why they stripped HFA right back. After conversations with hundreds of home fragrance business owners they kept hearing the same thing - people didn't want more tips and tactics. They wanted to know how to actually build consistent, predictable sales in their business. So that's exactly what Paul and Tamar have focused on. The result is the Consistent Sales System - their flagship course built from everything they learned growing Cosy Aromas from a kitchen table to £7.5M in sales before selling the business. This episode is honest, personal and a proper reintroduction to where Paul and Tamar are right now - in life and in business. If your candle or wax melt sales feel inconsistent, this one is worth 18 minutes of your time. 👉 Take the free Sales Scorecard - find out exactly where your sales system has gaps: https://www.homefragrance.academy/scorecard 👉 The Consistent Sales System: https://www.homefragrance.academy/css
Transcribe →What To Do When You Feel Stuck in Your Business
Dec 2400:20:25Tap to summarize💰 Grab our daily sales system: https://shorturl.at/Vsd7u Every business owner hits a point where things feel stuck. Sales slow down. Motivation dips. You’re busy, but nothing feels like it’s moving forward. In this episode, we talk honestly about what to do when you feel stuck in your business - based on our own experience building, growing, and selling a product-based brand. We cover: Why feeling stuck is more common than you think How to work out what’s actually causing it What to focus on when everything feels overwhelming Simple ways to create momentum again Why action usually comes before clarity If you’re in a season where things feel heavy, unclear, or frustrating, this episode will help you reset and take the next step forward.
Transcribe →The Content That Actually Sells Your Products
Dec 1700:31:05Tap to summarize💰 Grab our daily sales system: https://shorturl.at/Vsd7u Posting consistently doesn’t automatically lead to sales. In this episode, we talk about the type of content that actually sells your products - and why so many small product businesses end up busy on social media but stuck when it comes to orders. We break down: The difference between “nice content” and sales content Why most brands post but don’t convert The types of posts that build trust and buying intent How to sell without sounding pushy or salesy What we focused on in our own business to turn content into revenue If you’ve ever thought “I’m showing up, but it’s not turning into sales”, this episode will help you see where the gap is - and how to close it.
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