Podcast
Together We Grow
Hosted by Tamar & Paul Mayne · EN
Building a business is tough, but doing it with your partner? That’s a whole new level of challenge. Join us, Paul and Tamar Mayne, as we dive into the highs, lows, and everything in between of running a business with your significant other. We’ve built and sold a £7.5m home fragrance business, and now, we’re sharing our journey and expertise to help other couples grow their own product-based businesses.
From marketing strategies, social media tips, and scaling advice to navigating the unique challenges of working with your partner, we’re here to help you thrive in both business and love. Whether you’re just starting out or looking to take your business to the next level, tune in for casual, relatable conversations packed with actionable advice.
Episodes include a mix of our own story and expert tips, as well as interviews with other entrepreneurial couples who have found success. Let’s build something amazing together!
25episodes
Episodes
Newest firstAll episodes
Is It Too Late To Start A Candle Business
2w ago00:27:03Tap to summarize👉 Free Sales Scorecard: https://www.homefragrance.academy/scorecard 👉 Consistent Sales System: https://www.homefragrance.academy/css Is the candle and wax melt market too saturated to start a new brand? The honest answer might surprise you. In this episode Paul and Tamar break down whether it's actually too late to start a home fragrance business - covering whether the market is saturated, what has changed since they built Cosy Aromas, what genuinely makes the difference between brands that grow and brands that stay stuck, and the opportunities that still exist right now for anyone serious about building something real. Built from real experience growing Cosy Aromas from a kitchen table to £7.5M in sales before selling the business. Together We Grow is the podcast from Home Fragrance Academy - hosted by Paul and Tamar Mayne, founders of Cosy Aromas, Craft HQ and Waxkind.
Transcribe →4 Things Every Candle Brand Needs For Consistent Sales
3w ago00:27:38Tap to summarize👉 Free Sales Scorecard: https://www.homefragrance.academy/scorecard 👉 Consistent Sales System: https://www.homefragrance.academy/css If your candle or wax melt sales feel unpredictable, this episode is worth your time. Paul breaks down the 4 core things every home fragrance brand needs to generate consistent, predictable sales - in the simplest way possible. No fluff. No complicated strategies. Just the fundamentals that made the biggest difference at Cosy Aromas and in the hundreds of brands HFA has worked with since. If you've ever wondered why some candle brands seem to grow consistently while others stay stuck, this is why.
Transcribe →The Products That Flopped (And The Ones That Shocked Us)
4w ago00:32:39Tap to summarize👉 Free Sales Scorecard: https://www.homefragrance.academy/scorecard 👉 Consistent Sales System: https://www.homefragrance.academy/css Not every product we made at Cosy Aromas was a winner. In this episode Paul and Tamar get completely honest about the products that flopped, what they did with the dead stock, and the launches that caught them completely off guard. Including the fragrance that sold out in 30 minutes when they expected it to sit on the shelf for weeks. It's honest, it's funny and if you sell products you'll relate to every single minute of it.
Transcribe →The Hardest Year at Cosy Aromas (And What Saved Us)
May 700:25:01Tap to summarize🎯 Find out exactly where your sales system has gaps - free Sales Scorecard (60 seconds): 👉 https://www.homefragrance.academy/scorecard 📈 Build consistent, predictable sales - our Consistent Sales System: 👉 https://www.homefragrance.academy/css Every candle and wax melt business has a year that nearly breaks them. For us it was 2022 - the cost of living crisis hit our customers hard and we felt it immediately. In this episode Tamar and I talk honestly about what that year actually looked like, the decisions we made under pressure, and what pulled Cosy Aromas through. Including: How we restructured our subscription box into 3 tiers and why most of our customers moved up not down Why we doubled down on seasonal and holiday launches when everything else felt uncertain The team and cost changes we made to keep the business viable If your business is going through a hard stretch right now, this one is for you. Tamar and I built Cosy Aromas from our kitchen table into a £7.5M home fragrance business before selling it. We now help candle and wax melt brand owners build the systems they need for consistent, predictable sales through Home Fragrance Academy. 🔔 Subscribe for weekly videos on building a candle or wax melt business that generates consistent sales.
Transcribe →We're Back - A New Chapter
Apr 3000:18:37Tap to summarizeAfter four months away we're back - and a lot has changed. In this episode Paul and Tamar share what's been happening behind the scenes. They've swapped the UK for Cyprus, and honestly it's changed everything. The sunshine, the slower pace of life, the people - it's given them both a new level of inspiration and happiness that's feeding directly into what they're building with Home Fragrance Academy. They also talk openly about why they stripped HFA right back. After conversations with hundreds of home fragrance business owners they kept hearing the same thing - people didn't want more tips and tactics. They wanted to know how to actually build consistent, predictable sales in their business. So that's exactly what Paul and Tamar have focused on. The result is the Consistent Sales System - their flagship course built from everything they learned growing Cosy Aromas from a kitchen table to £7.5M in sales before selling the business. This episode is honest, personal and a proper reintroduction to where Paul and Tamar are right now - in life and in business. If your candle or wax melt sales feel inconsistent, this one is worth 18 minutes of your time. 👉 Take the free Sales Scorecard - find out exactly where your sales system has gaps: https://www.homefragrance.academy/scorecard 👉 The Consistent Sales System: https://www.homefragrance.academy/css
Transcribe →What To Do When You Feel Stuck in Your Business
Dec 2400:20:25Tap to summarize💰 Grab our daily sales system: https://shorturl.at/Vsd7u Every business owner hits a point where things feel stuck. Sales slow down. Motivation dips. You’re busy, but nothing feels like it’s moving forward. In this episode, we talk honestly about what to do when you feel stuck in your business - based on our own experience building, growing, and selling a product-based brand. We cover: Why feeling stuck is more common than you think How to work out what’s actually causing it What to focus on when everything feels overwhelming Simple ways to create momentum again Why action usually comes before clarity If you’re in a season where things feel heavy, unclear, or frustrating, this episode will help you reset and take the next step forward.
Transcribe →The Content That Actually Sells Your Products
Dec 1700:31:05Tap to summarize💰 Grab our daily sales system: https://shorturl.at/Vsd7u Posting consistently doesn’t automatically lead to sales. In this episode, we talk about the type of content that actually sells your products - and why so many small product businesses end up busy on social media but stuck when it comes to orders. We break down: The difference between “nice content” and sales content Why most brands post but don’t convert The types of posts that build trust and buying intent How to sell without sounding pushy or salesy What we focused on in our own business to turn content into revenue If you’ve ever thought “I’m showing up, but it’s not turning into sales”, this episode will help you see where the gap is - and how to close it.
Transcribe →What to Do When Sales Slow Down
Oct 3000:27:25Tap to summarize💰 Grab our daily sales system: https://shorturl.at/Vsd7u Every small product business has quiet months - but that doesn’t mean sales have to stop. In this episode, we share simple, practical ways to keep orders coming in even when things slow down. These are the exact tactics we used to stay consistent during slow seasons and keep customers coming back. We cover: How to get reorders from existing customers Easy campaign ideas that create a reason to buy How to build engagement when people aren’t purchasing What to focus on behind the scenes to set up a strong comeback If you’ve ever felt stuck during a slow month, this episode will help you stay visible, consistent, and in control.
Transcribe →If We Had to Start From Scratch
Oct 2200:36:09Tap to summarize💰 Need sales every day? This will help: https://shorturl.at/Vsd7u🎁 Grab our Free Sales Surge guide: https://shorturl.at/8eTdL Ever wish you could go back and start your business again - but with everything you know now? In this episode, we look back on our journey building and selling a £7.5m home fragrance business, and share what we’d do differently if we were starting from scratch today. We cover: What we wasted time and money on in the early days The things that actually made a difference to growth What we’d focus on first if we had to rebuild How our mindset around “success” has completely changed The biggest lessons we’d pass on to anyone starting now If you’re just getting started - or you’re in the messy middle - this episode will save you time, money, and a lot of stress.
Transcribe →How to Have Your Best Q4 Ever
Sep 1700:26:27Tap to summarize👉 Want the full step-by-step system? Grab our £500k Q4 Sales Plan Course here: https://shorturl.at/wnR9F Q4 is the biggest sales season of the year for candle and home fragrance businesses. Get it right, and it can make your entire year. Get it wrong, and you’ll be left with slow sales, missed opportunities, and too much stock sitting on your shelves. In this episode, we share what it really takes to have your best Q4 ever. Based on the exact strategies we used to generate over £500,000 in Q4 sales, we’ll walk you through what to focus on so you can maximise sales without burning out. We cover: The Q4 mindset shift every brand needs How to plan launches and stock for the busy season Simple marketing campaigns that actually drive sales Why Black Friday isn’t just about discounts How to avoid the common mistakes most small brands make in Q4
Transcribe →