🎯 Find out exactly where your sales system has gaps - free Sales Scorecard (60 seconds): 👉 https://www.homefragrance.academy/scorecard

📈 Build consistent, predictable sales - our Consistent Sales System: 👉 https://www.homefragrance.academy/css

Every candle and wax melt business has a year that nearly breaks them. For us it was 2022 - the cost of living crisis hit our customers hard and we felt it immediately.

In this episode Tamar and I talk honestly about what that year actually looked like, the decisions we made under pressure, and what pulled Cosy Aromas through.

Including:

How we restructured our subscription box into 3 tiers and why most of our customers moved up not down
Why we doubled down on seasonal and holiday launches when everything else felt uncertain
The team and cost changes we made to keep the business viable

If your business is going through a hard stretch right now, this one is for you.

Tamar and I built Cosy Aromas from our kitchen table into a £7.5M home fragrance business before selling it. We now help candle and wax melt brand owners build the systems they need for consistent, predictable sales through Home Fragrance Academy.

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