John Assaraf is a successful serial entrepreneur with 5 multi-million dollar companies to his name. He is also a New York Times bestselling author, a behavioral & mindset expert. He’s also been interviewed by Larry King, Ellen and Anderson Cooper. SHOW NOTES: Why he committed crimes as a youth and how he found a mentor [2:42] How one man changed John Assaraf’s life in one minute [3:39] The difference between being interested and committed [4:23] The power of forgiveness and family [9:38] Why John Assaraf believes in using “crap boards”, accomplishment boards, vision boards [12:36] The power of goal setting vs goal achievement & the difference between the law of attraction and the law of GOYA [16:02] The power of focusing on progress instead of perfection [17:14] The neurochemistry of goal achievement [20:31] Why people don’t do what they know they should, and what happens when they do [21:54] Your ‘story’ defines who you are… and why you need to change it [24:20] Why self-talk is so critical to your success, happiness and goal achievement [27:38] Why fear is a “go signal” for John Assaraf [28:55] Take 6 deep breaths to get the Einstein part of your brain engaged + control the lizard brain [31:14] Why we are biologically wired to hate change and you need to consciously create habits [38: 47] The three boards - vision board, accomplish board, crap board [40:39]

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