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Ann Morris
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Gus Mireille
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Ann Morris
Hey there. If you've ever felt your confidence slip at work, you're not alone. The good news? Confidence isn't a fixed trait, it's a skill. And like any skill, you can build it with the right tools and practice. I'm Ann Morris, CEO and bestselling author, and together with my wife, Frances Frey, a professor at Harvard Business School, we host the TED podcast Fixable. This season we're zeroing in on confidence, what it really is, how to strengthen it, and how to help others see you as the leader you already are. So if you're ready to show up with more conviction to get promoted, to lead with clarity, to do the best work of your career, join us on Fixable. Wherever you get your podcasts.
Gus Mireille
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Zibby Owens
Hi, this is Zibby Owens and you're listening to Totally Booked with Zibby, formerly Moms don't have Time to Read Books. In my daily show, I interview today's latest best selling, buzziest or underrated authors and story creators whose work I think worth your time. As a bookstore owner, publisher, author, and obviously podcaster, I get a comprehensive look at everything that's coming out and spend my time curating the best books so you don't have to stay in the know, get insider insights and connect with guests like I do every single day. For more information, go to zibbymedia.com and follow me on Instagram ibioens. Gus Marais is the author of Taylor Swift Unofficial Search and Find Biographies. And by the way, how exciting that today is the day for the new Taylor Drop album. I am like such a Swifty and my kids are Swifties. And anyway, we're all very, very excited around here. Gus Mireille is an award winning Brazilian illustrator based in Madrid, Spain. Known for his intricate and vibrant illustrations filled with joy, densely populated scenes and with nearly 15 years of experience, Gus has created work for major international CL across editorial, publishing, advertising and entertainment including the Washington Post, Warner Brothers games, Lego, DC Comics, LucasArts, Wizarding World and AT&T. He is the longtime creator of the Washington Post's annual Christmas search and find illustration. Welcome guys. Thank you so much for coming on Totally Booked to talk about Taylor Swift Unofficial search and find biographies illustrated by you.
Gus Mireille
Yeah, thank you.
Zibby Owens
That's the one.
Gus Mireille
We're happy to share more details about this book with you.
Zibby Owens
Yes, I can't wait. And you live in Spain now, is that right? You're Brazilian, living in Spain?
Gus Mireille
Yeah. Perfect. I've been living here in Spain for two years now, but. Well, I lived all my life in Brazil.
Zibby Owens
Wow, amazing. And you are, I'm assuming, a Swiftie? Yes. No.
Gus Mireille
Well, I'll be very honest here about this. I knew very little about Taylor Swift when I started this book. My sister was like the big Swiftie that I knew. So I started making lots of research and, well, listen to all the songs, all the albums. I've read all the lyrics carefully and well, I love doing research. So it was great. It was so cool. And that's it. In the end of the process, I can say that I know a lot about Taylor Swift. I can talk a lot about songs and, you know, the lyrics and the Mimis and everything about Taylor Swift. Because I had to make this immersion into this universe, which is very complex, full of rich imagery and that's it.
Zibby Owens
Wow. So how did this project come to be then? Your sister asked you to do it or you were assigned from the publisher? What happened?
Gus Mireille
No, no. So it was like this. The publisher, which is from the Cidermill Press and Harper Collins Focus, they contacted me asking to make a search and find book. And when I've made the first, you know, the first meetings, I had to discuss some details about my process with the design team, but I still didn't know yet about what would be the certain fine book. And then I had the opportunity to discuss it with the. Well, with the publisher himself and he brought the idea like, hey guys, we want so much to make this search and find book with you. And we had this idea of making biographies, but in search and find form. So figure out telling the story of the life of someone and using the search and find style to show the details to show Easter eggs. And then he said, and the first person I am thinking about is Taylor Swift. And then, well, like I said, I didn't know very much about Taylor Swift, but I knew something. I knew things like I knew about her music videos which are full of details. I know that there is a lot of lore, you know, the, the things that they build, the concepts for every album. And the fans also help to build part of this lore by, you know, contributing with lots of things. So when he told me that, I was like, okay, I have a big work to do now with research. But I thought it was great because I knew it was an artist with lots of things for me to research, to draw and well. And Taylor Swift is very, you know, colorful and I like making, you know, colorful and detailed drawings. She's all about Easter eggs. So this is something in common with my work which is, you know, basically making the theme of the illustrations but with lots of things for people to find. And so I thought it was a perfect choice to make this first biography book starting with Taylor Swift perfect. And well, my sister actually is very happy right now because she's a huge fan and she has the book made by her brother to read about her favorite artist. So it was very cool for me too.
Zibby Owens
Oh, that's amazing. I love it. Were you surprised when she announced Confessions of a Showgirl, the new album which when this releases it will be on the day this album is coming out. What do you expect given how much you know about what she writes about? What do you, what are you. Do you have any guesses as to the content of the album or any. Anything else?
Gus Mireille
Okay, so this news about the new album were like, you know, we are promoting the book right now and I keep like reading everything about the news and etc about Taylor Swift because well, I've made a book about her, about her career. So I like to keep track of what she's doing and I think it was great news actually. I think the book right now is like a very cool and interesting way for fans, you know, they want fans to new fans to catch up with everything Taylor Swift has done so far until the new era starts. So I think the. Our book is being published, you know, in a great timeline and well, and as soon as the. The new record is, like, on stores and stuff like that, I will keep my eye and my ears of all the stuff related to Life of a Showgirl, so I can, you know, bring new images, bring new illustrations showing things about this new era. And, you know, there are a lot of new things in Taylor Swift's life that could appear in this new era, too. Like, she is. I don't know, she's getting engaged. So I think there are a lot of interesting imagery that she already shared in the photo sessions for the new album, which gives some, I don't know, some Las Vegas vibes and, you know, this kind of stuff. So I'm keeping an eye on it. So, yeah, we're going to have something about the new era. But like I told you, I think this book is the perfect way to catch up with everything she has done so far until we see what she will develop for the new era. Right.
Zibby Owens
And I think I said the name wrong. Did I say Confessions instead of Life of a Showgirl? Anyway, Life of a. Sorry about that. My daughter would literally, like, kill me for getting that wrong. I'm so. I have. I'm surrounded by Swifties. Have you ever been. Have you been to a concert or.
Gus Mireille
No, no, no. When I was in, you know, when I arrived in Madrid, I heard that, well, that she was going to have two concerts here in Madrid. So I didn't go to the concert, but I kind of kept, you know, reading the news scene. I could see the fans in the streets, like, you know, with T shirts. And it's kind of when. When she arrives to make a concert in a city, kind of everything's. Everything around, you know, the concert, it changes a lot, the things in the city, you know, so I could see people kind of very excited and engaged in the streets to. To attend to the concert. But, yeah, I haven't been in a concert, but my sister was in, I think, two or three concerts of Taylor Swift already in Brazil. So I know it's a huge and special experience. She later shared with me some pictures and, you know, all the outfits that the fans create to, you know, oh, I love this song. So I will make an outfit with my own ideas to make a reference to the song. So it's. It's incredible. I think it's so fun.
Zibby Owens
I've been to two Taylor Swift concerts. I have to. I have to say.
Gus Mireille
Oh, yeah.
Zibby Owens
Yes. I'm very, very lucky. My daughter, as I mentioned, one of my four kids, is super obsessed, and so we've been following her forever. I wore a shirt that said in my mom era which I thought was hilarious. So anyway, I eagerly awaiting the album and I know that I will be hearing it through my through my kids and myself. Honestly with this book though, which is incredible. I mean it's the Where's Waldo of Taylor Swift. It's really insane. And every color palette of each illustration two page spread is different. The tone is different, the vibe. And yet you hide all these things in each. Like illustration. With so many things, I mean how many elements do you think are in each one? With people and buildings and there must be thousands.
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Boland Branch Bedding Announcer
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Gus Mireille
Yeah, no, it's a lot. Well, I can give you like a rough count, you know, like I think for people. Well, in a regular spread I usually add like, you know, 400 to 600 people in a spread. And this is a lot if you consider. I will show you one example here, for example. Yeah, this one okay. Where we show the.
Zibby Owens
We're looking at the. This is the fearless 20062010 spread.
Gus Mireille
Perfect.
Zibby Owens
Yes.
Gus Mireille
So, yeah, it's like a kind of high school scene, right? So, yeah, we have here, for example, 500, 600, maybe more. Okay. Sometimes 800 people. And. Well, actually, to be clear with you about this, when I start, before I start drawing, I make a research where. Well, first of all, I've read a lot about Taylor Swift, listen to all songs, but I make lots of notes, and if I find something interesting, I will be putting a note and put it, you know, like, okay, she had this dog at this time, and it was, you know, a dog like that, without fur, with this collar. I have this note there. Or for example, well, when she lived in the Christmas Tree Farm, her family had this kind of car. And how do I know she had this kind of car? Because I was like, you know, playing and pausing the videos, the music videos where she was sharing footage from her charge hood, like Christmas Tree Farm video. There is another song also where she shows also some images and videos from her childhood. And, well, I just keep notes, lots of notes. And when I have a very big list, so like I think 50, 100 Easter eggs, you know, then I start composing and sketching and drawing and fitting everything wherever is possible. And also, you know, regarding the spaces and the locations, for example, for the first spread, which is like, for the Dubuque Terror, right? Yep. So we show some scenes here from her childhood or from her teenage years. So, yeah, for this one, I was kind. Thank you, Divi. For this one, I was, like, searching for the architecture of the bars and the concert houses in Nashville, for example. Or, for example, in the Bluebird Cafe, where, you know, Taylor was kind of discovered there. Like, okay, let's. Let's go. And then I have the Bluebird Cafe drawn in a very similar architectural style. So the main buildings from Nashville, you know, some skyscrapers, they are there, too. The school where she studied is also there. But this is all based in research. And for me, it's like, for search and find this, the more material, the more information I had, the better for the drawings. So it's impossible to make a search and find with, like, you know, five items to find. So for me, the more I have, the more I add. And yes, I think the fans who, you know, were starting to learn about Taylor or who already know a lot about her will have different levels of things to find. Some will find like 100 things, other ones will find like 200. Some ones will find Less or more. But I think this is a fun thing because I think each one of the fans will have its own experience, you know, and will be able to relate to the moment of her career or that specific album so well, that's. It's a lot of things, too.
Zibby Owens
It's a lot in a single book. I'm ridiculously impressed by how much you could fit in here, the creativity involved. My favorite page is this double spread in the middle of the Eras tour, which, as I told you, I went to that concert, but still the way you did it. So in the middle, you have this amazing spread where you can open it up. Oh, my gosh. It's like such a. It's so cool. Look at that stadium. Oh, my gosh.
Gus Mireille
Yeah.
Zibby Owens
Anyway, this is such a work of art, and it's just amazing. I know I keep saying that word, but it's breathtaking. How much work and effort and time. I mean, how long did this whole book take you to put together?
Gus Mireille
I think in total, maybe eight to nine months, I think it was. Yeah. So some early time with research, and then the remaining time for sketching, drawing, and coloring. I think that was it. And we have some. Of course, we have some extra time from the design team, who, as you could see, made a marvelous job like this. This foil here is very. I love it. You know, it shines like this. It's incredible. So they were very, very, very careful with the material. So the book looks like, you know, the most beautiful it could look. So I think it took a bit more time than these nine months. My part was like eight to nine months researching and drawing everything.
Zibby Owens
Well, this is even this heart on the COVID that shimmers. Yeah, just the coolest. Are you going to do another. Like, what is your next project? And are you going to do another illustration around the next phase, this new album and the next phase and her getting married and all the stuff.
Gus Mireille
Okay. So, yeah, we're going to make another illustration, another spread. We don't know yet how we are going to approach this, but we are going definitely to have a spread about this new era. I think it's a matter of see how this era develops, the things that she will bring to the concerts, the Easter eggs that she will hide in the, you know, in the music videos. The fans will bring new stuff, too. So I think it's something that I will build while this new era develops. So we are going to have this for sure. And we are figuring out ways of doing this in a cool way. So, yeah, we are going to have it. I already have some ideas, but I have to wait because, you know, the Oval needs to be released at the end. But. Yes.
Zibby Owens
Are you going to take on any other search and find books? What's the next one in the series going to be?
Gus Mireille
Okay. I've been creating a very special partnership with Cider mill Press and HarperCollins. We're making a universe of search and find books. This is the idea. The next one that we are creating right now is. Is not about biography about some celebrity. I'm making a search and find with Halloween theme, but with my own approach to it. So I've been developing. You know, my way of working is like, I like to pay homage to traditional things, but I like to bring a more modern and fresh twist to it. So it's like, you know, my book, you can say, well, it's, you know, like, where is Waldo for Swifties? I think it could be a way of telling this. And yes, I am a big fan of the work of the author of Where's Waldo? Which is Martin Henford. And it's great. It's one of my biggest references. But my use, for example, my use of colors or the cultural references from, you know, pop culture and all this stuff are things that are part of my time and of my life. So I try to, you know, bring this approach of the big classic, traditional search and find that I love with a new approach which looks like fresh and modern. And for this Halloween book will be the same. So, yeah, you can expect, like, pumpkins and, you know, scary scenes, but mix it with lots of fun and. And creating some crazy characters and having, you know, lots of fun creating it. And yes, we are going to have some other book about other artists or, you know, important cultural figures in the world, but this is still being defined.
Zibby Owens
Very exciting. Well, I love this book so much. It is the perfect gift. It is the perfect way to celebrate the new album and get a piece of Taylor's world. Even if you are not at the concert and even if you're not a big Swiftie, it is still a really great intellectual exercise to try to find and hunt down all of these things that you've hidden here so geniusly. So congratulations on this fabulous, fun ode to Taylor for all ages. Really, Congratulations.
Gus Mireille
Thank you very much, Sibi. And I'd like to just. You told something interesting like, oh, people who are not exactly Swifties could read the book and have some fun. And I truly believe this because one of the interesting aspects of this book is, well, I've read All the lyrics from Taylor. And for every spread, each spread is related to an era, to an album. I've drawn one specific situation based in my interpretation of each lyric from each album. And, you know, Taylor Swift songs tell a lot about, you know, feelings and very, you know, sometimes very intimate things and things that people, the fans can relate to, you know, to the lyrics. And I think even if you're not a fan, you can, you know, read a lyric and have like, whoa, this is nice. I actually, during my research, I was reading some lyrics that I was like, whoa, this is a great line. So this means that, you know, I think in this way, the book can communicate to. Okay, in one level, one deeper level with fans, but people who don't know very much about Taylor Swift, they will have a bunch of material to learn about her life, but also to have fun, you know, with the situations that I've drawn. And actually, some situations are more like emotional, too, not always funny. So there are many ways to approach these little drawings, these little situations, these little stories that I include in the book. So, yeah, I think it's. It's a. Like you told you, it's a good gift to everyone who may enjoy, you know, having a good time with a certain fine book.
Zibby Owens
And are you sending her a copy?
Gus Mireille
Well, I have to figure this out with my publisher, but I would love her to, you know, to. To take a look. And I must tell you that I made this with lots of respect and, you know, to every detail. I wanted to make a work that was true to, you know, the complexity and all the other work, all the feelings, everything that she has put into her work. So I was very respectful to that. And, well, if she likes it, I think it's amazing.
Zibby Owens
Amazing. Well, congrats. I'm hoping that she is the next one holding this up and telling everybody to go. To go find her with her. So congratulations, Gus, and wishing you all the best.
Gus Mireille
Thank you very much, Zibby.
Zibby Owens
Thank you. Take care.
Gus Mireille
Thank you. Bye bye.
Zibby Owens
Bye bye. Thank you for listening to Totally booked with Zibby, formerly Moms don't have time to read books. If you loved the show, tell a friend, leave a review. Follow me on Instagram ibbeowens and spread the word. Thanks so much. Oh, and buy the books.
Boland Branch Bedding Announcer
Imagine a world of extraordinary comfort where Bolen branch bedding wraps you in the softest. Embrace the coziest experience. Made from the world's finest 100% organic cotton. All so you can sleep better. Start building your fall sanctuary with Bolen branches iconic signature sheets made with a buttery, breathable weave that gets softer with every wash. Enjoy 15 off your first set of sheets with free shipping and returns at B, O, l, l and branch.com with code buttery C site for details and exclusions.
Grainger Announcer
If you're a maintenance supervisor at a manufacturing facility and your machinery isn't working right, Grainger knows you need to understand what's wrong as soon as possible. So when a conveyor motor falters, Grainger offers diagnostic tools like calibration kits and multimeters to help you identify and fix the problem. With Grainger, you can be confident you have everything you need to keep your facility running smoothly. Call 1-800-GRAINGER clickgrainger.com or just stop by Grainger for the ones who get it done.
Gus Mireille
ACAST powers the world's best podcasts Here's a show that we recommend.
Ann Morris
Hey there. If you've ever felt your confidence slip at work, you're not alone. The good news? Confidence isn't a fixed trait. It's a skill. And like any skill, you can build it with the right tools and practice. I'm Ann Morris, CEO and bestselling author, and together with my wife, Frances Frey, a professor at Harvard Business School, we host the TED podcast for Fixable. This season, we're zeroing in on confidence what it really is, how to strengthen it, and how to help others see you as the leader you already are. So if you're ready to show up with more conviction, to get promoted, to lead with clarity, to do the best work of your career, join us on Fixable. Wherever you get your podcasts.
Gus Mireille
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Episode Date: October 3, 2025
Host: Zibby Owens
Guest: Gus Morais, illustrator and author
Main Topic: The making of Taylor Swift: Unofficial Search and Find Biographies, an illustrated, interactive journey through Taylor Swift’s career
In this episode, Zibby Owens interviews Brazilian illustrator Gus Morais about his new book, Taylor Swift: Unofficial Search and Find Biographies. This unique publication blends the narrative style of a biography with the interactive "search and find" format, creating a Where’s Waldo?-style experience tailored for Swifties and newcomers alike. The conversation explores how Gus, a relative Taylor Swift newbie, became an expert through immersive research, what it takes to create such dense and playful illustrations, and the cultural phenomenon of Taylor Swift herself.
Gus: "I knew very little about Taylor Swift when I started this book. My sister was like the big Swiftie that I knew. So I started making lots of research and, well, listen to all the songs, all the albums. I've read all the lyrics carefully, and… in the end of the process, I can say I know a lot about Taylor Swift." (04:11)
Gus: "They brought the idea: biographies but in search and find form... telling the story of someone’s life and using the style to show details, Easter eggs. And the first person I am thinking about is Taylor Swift." (05:32)
Gus: "When she arrives to make a concert in a city, everything around... changes a lot... people very excited and engaged in the streets. It's incredible." (10:06)
Zibby: "It's the Where's Waldo of Taylor Swift. It's really insane... Every color palette of each illustration, two-page spread, is different. The tone is different, the vibe. And yet you hide all these things in each..." (11:10)
Gus: "For people… in a regular spread I usually add 400 to 600 people... sometimes 800." (13:34)
"For the Bluebird Cafe, where Taylor was discovered, I have the building drawn in a very similar architectural style." (15:00)
Zibby: "My favorite page is this double spread in the middle of the Eras tour... in the middle you have this amazing spread... It's so cool. Look at that stadium. Oh, my gosh." (17:23)
Gus: "We're definitely going to have a spread about this new era… I think it's something that I will build while this new era develops." (19:08)
Gus: "For every spread, each is related to an era, to an album. I've drawn one specific situation based in my interpretation of each lyric... Even if you're not a fan, you can read a lyric and have, like, whoa, this is nice." (22:39)
Gus: "I made this with lots of respect, to every detail... I wanted to make a work that was true to the complexity and all of the work [Taylor] has put into her work." (24:29)
Gus on Study & Research:
"I love doing research... I had to make this immersion into this universe, which is very complex, full of rich imagery." (04:11)
On Scale of Illustration:
"In a regular spread I usually add like, you know, 400 to 600 people in a spread. Sometimes 800 people." (13:34)
Zibby on the Book's Appeal:
"It’s the Where’s Waldo of Taylor Swift... And every color palette of each illustration, two-page spread, is different. The tone is different, the vibe." (11:10)
On Making Art for Fans and Non-Fans:
"People who are not exactly Swifties could read the book and have some fun... The book can communicate on a deeper level with fans, but others will have a bunch of material to learn about her life, and also fun." (22:39)
Taylor Swift: Unofficial Search and Find Biographies is a meticulously crafted, playful celebration of a modern icon’s career. Gus Morais’s journey from Swiftie novice to devoted chronicler mirrors the book’s intended appeal: fans and newcomers alike will find a rich, interactive gateway to Taylor Swift’s world.
Zibby Owens: "It is the perfect gift. It is the perfect way to celebrate the new album and get a piece of Taylor's world… it is still a really great intellectual exercise to try to find and hunt down all of these things that you've hidden here so geniusly. So congratulations on this fabulous, fun ode to Taylor for all ages." (22:06)
For those looking for an interactive, visual, and emotional tour of Taylor Swift’s life—and a labor of love from its creator—this episode and the book it spotlights are not to be missed.