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- [00:01]
Sarah Schierger
Saving Abigail is the true story of.
- [00:03]
Ad Readers
The global fight to rescue a three.
- [00:05]
Sarah Schierger
Year old child stolen this holiday season. Give a gift like no other. Give a real life miracle you can.
- [00:10]
Ad Readers
Hold in your hands by Saving Abigail.
- [00:13]
Sarah Schierger
The unforgettable story you won't want to put down.
- [00:16]
Ad Readers
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- [01:43]
Zibby Owens
Hi, this is Zibby Owens and you're listening to Totally Booked with Zibby, formerly Moms don't have Time to Read Books. In my daily show, I interview today's latest best selling, buzziest or underrated authors and story creators whose work I think is worth your time. And as a bookstore owner, publisher, author and obviously podcaster, I get a comprehensive look at everything that's coming out and spend my time curating the best books so you don't have to stay in the know. Get insider insights and connect with guests like I do every single day. For more information go to zibbymedia.com and follow me on Instagram Ibbeowensk Sarah Schierger, Brett Kamelick and Jamie Camalich are the co authors of Dude Be Nice. Sarah is an author and mental health clinician. She provides school based counseling services for AT Promise Youth and helps them figure out who they are and who they want to be. The Dude Be Nice organization caught her attention and served as inspiration for dude this is her 10th book. Brett Kamelech is the owner of Dude, Be Nice, whose videos celebrate unsung heroes and have generated more than 80 million views. He's a kid at heart who lives in Austin, Texas, with his wife and two children. Jamie Kamelick was not on the podcast, but is a co author, and she has worked in education for 19 years. Lives in Austin, Texas, and this is her first picture book. Welcome, Brent and Sarah. I'm so excited to have both of you here to talk about Dude, Be Nice, the picture book based on your amazing community platform, website, videos, the whole thing, and now it's also a book. Congrats.
- [03:24]
Brett Kamelick
Thank you. Thank you for having us. And, yeah, we're excited. This book has been a long time coming, so dream come true, and it's finally here.
- [03:31]
Zibby Owens
Amazing. Okay, let's back up for two seconds before we talk about the book, to talk about how the whole Dude, Be Nice platform began in 2014 and how it's evolved since then. So that I am holding this book in my hands.
- [03:45]
Brett Kamelick
Yeah. So about 10 years ago, had this crazy idea to leave corporate America and start a company that was all about inspiring people to treat themselves and others better. I was like, can I build a brand that actually is, like, positive and uplifting? And so we started doing it. Didn't really know what we were doing, but what really put us on the map is I love telling stories. I used to be a television news producer, but I was sick of telling the sad stories. So I was like, can we tell stories that are uplifting and get people feeling like, hey, there's a little bit of hope in this world? And so we started the company 2014, and then a couple years into that, we started creating video content, telling stories, which is my passion, where ultimately the idea was to celebrate and surprise those amazing humans that don't get the recognition they deserve from crossing guards, custodians, and partner with schools and kids to get them involved in a really positive experience? And we started sharing these stories on YouTube, and slowly but surely, at first, nobody watched, but then, you know, we'd have 500 views, 5,000 views, 5 million views, and it just kind of went from there. And. And so the genesis of this book is that Sarah. And I'll let her share. She saw one of our videos where we surprised a custodian in her community that, you know, went viral. And I think she was just moved by the name and kind of like, what's going on with this? And reached out and said, hey, I'm an author. Can we do something together. And that was the genesis of Dude Be Nice. So it was truly inspired by a YouTube platform. And here we are.
- [05:16]
Zibby Owens
Amazing. Sarah, where do you come in? Tell every from your side of this.
- [05:20]
Brett Kamelick
I didn't think she was real, by the way. I thought she was like, you know, just trolling me and. But I'm happy that I responded.
- [05:27]
Zibby Owens
You never know who's reaching out.
- [05:28]
Brett Kamelick
That's right.
- [05:29]
Sarah Schierger
Yeah. So I saw some of the videos. I so background a little bit for myself. I'm a school based counselor. I provide counseling to kids in schools across the county. And I am always looking for good content to show to kids, to inspire them to be kind. And so I came across across his video organically. Every video that I watch of his makes me cry. So in a good way. In a good way. So like I watch it and I'm touched and I moved because in my own day to day life, working in schools, I see so many amazing people giving back, working hard and I love a chance for them to be highlighted. And I also. The extra special thing about Brent's platform is that not only are these unsung heroes highlighted, the custodians, the crossing guards, like he says, but the kids have a chance to be a part of that and to help them, to celebrate them and to give back. And I just, I think it's so. It's a win, win all around. So I saw his video. I did reach out. It took you a while to get back to me. I wasn't sure you would, but you did.
- [06:26]
Brett Kamelick
Par for the course. I still am. Not always responsive, but hey, I'm working on it.
- [06:30]
Sarah Schierger
Well, you were trying to make sure I was real. But you did and you reached back out and then we started a conversation about, you know, I said, have you ever thought about writing a picture book? I write books for kids. This is my 10th book. And so we just started playing with ideas and I think the title did call to me. I love the word dude. Dude can be used in so many contexts. You know, it can be a greeting, it could be a complaint. You know, dude, dude. There's so many ways you could use word dude. It's universal. And the message, I think, is universal. We all want people to be nicer and kinder, but how that happens is what we need to figure out. And so the character dude took a lot of different iterations along the journey to become the dude that you see today. But I love our dude and I hope that kids and teachers and parents do too.
- [07:13]
Zibby Owens
In the book, the dude in Question. He really wants to help. He's trying to be nice, but he's not always doing things in the way that's actually helping other people. Talk a little bit about that and why that should be one of the messages of the book.
- [07:27]
Brett Kamelick
Yeah, I think, you know, ultimately we want people to read this book and just smile and laugh, look for the fun little pictures and find things they didn't see before every time they read it. But yeah, dude, the main character, he's a well meaning bear. He's, he's, he's out to do good. He's trying to be the nicest dude of all time one day, but he has some missteps because he kind of crosses some boundaries. And so really the bigger lesson of this book is sometimes being nice isn't always, you know, doing everything. Sometimes being nice is listening. Sometimes being nice is, is through teamwork or asking questions. So, you know, kindness doesn't, you don't. If you want to be like a nice, you know, quote unquote, better human, like, don't think you have to do it all and you know, just collaboration and just looking for ways to uplift your community doesn't have to be like this intense like thing that is, it doesn't have to be disruptive. Being kind shouldn't be disruptive. And so, yeah, dude's just a fun character. And by the way, Fizz, his sidekick, she is, she helps him navigate kind of his mishaps. And so, you know, she's really the hero of the story.
- [08:40]
Sarah Schierger
Yeah. And we, we hope that the dude story will be an entry point for discussions between kids and teachers, kids and parents. Because dude is egocentric, like a lot of kids are, like developmentally. So he just sees the world through his own eyes. He wants to be nice. Not only does he want to be nice, he wants to be extra nice. He wants to do everything nice all day long and with gusto. He goes forward to do that. But, you know, he's not thinking about how things might land on somebody else's, in somebody else's point of view or perspective. He's kind of forgetting that piece, which I think a lot of kids do. And so it doesn't take away from their good intentions. Good intentions are good intentions. We should celebrate them. And it also makes space to talk about, like, how does it land? How does it feel to somebody else? What might someone else's point of view be? And we actually have a free SEL educator guide on both of our websites and also on the Penguin Random House website. That kind of breaks down multiple entry points for teachers for discussions about empathy, friendship, consent, active listening, responsibility taking, coping skills, feelings, all those things. Because this book actually provides an entry point for all of those.
- [09:43]
Zibby Owens
I feel like you always bring what you're going through yourself to a book. Do you know what I mean? Like this one. You could parallel this in the marriage. Do you know what I mean? When you're so focused on a goal, it happens to be the dude's goal is being nice. But you could replace that with anything, with a career goal, with a parenting goal, with anything. And sometimes Fizz, who's just, like, trying to keep up, you know, Sometimes you don't pay enough attention perhaps, to the people who are on the journey with you and are trying to help because you're just so focused. So I feel like there's also that, you know, that message in there as well.
- [10:18]
Brett Kamelick
Yeah, Yeah. I think dude kind of bulldozes his way through things and like we do in life with, you know, our own, to your point, goals and ambitions. And, you know, we get tunnel vision sometimes just like dude did. And it's nice that. It's nice to have a sidekick just to kind of help you get back on the track. That's what friends are for, partners are for, and coaches are for. So. Yeah.
- [10:42]
Zibby Owens
And I love at the end how everybody literally piles on top of each other to help, because obviously, the more people you are collaborating with, the more effective you'll be in achieving any goal. So I feel like it's also a teamwork mentality built into the message as well.
- [10:59]
Brett Kamelick
Absolutely.
- [11:00]
Sarah Schierger
Yeah. And this is a book for kids, obviously, but we hope it resonates with adults, too, because like you said, it could play out for a marriage, a job, you know, even, like, politically, you know, people just need to be nice to each other and think about everybody else's points of view.
- [11:12]
Zibby Owens
I know. It is so hard, though, right now.
- [11:15]
Sarah Schierger
Easier said than done, I think.
- [11:17]
Ad Readers
We do get.
- [11:17]
Sarah Schierger
We get television. We forget to think. And so we hope that people take a moment and pause and then also step back and see good intentions. Because I think people get into the state where they're thinking everyone's sort of not thinking about somebody else, but a lot of people are out there trying to be good. We just need to see it, and we need to tease it out and think about how it lands. And it starts with the kids. It starts with how we raise our kids. And so we hope that this book resonates with them totally.
- [11:43]
Zibby Owens
And going back to the content, you're putting out that goes with the book, the dude be nice content and the community and all the resources and the custom T shirts and, like, just all the stuff. It's really amazing when you're making videos to highlight things that are tear inducing and do showcase good versus all the bad that is in. There's no short supply of bad news to be broadcast. What are, what are some of the things you look for as a former news producer to make these videos resonate and stand out from all the bad content on YouTube?
- [12:18]
Brett Kamelick
That's a great question. I mean, I think. I think what's interesting is you can actually take cues from what, you know, what rises to the top in the news and some of those other places. Like, I actually use a lot of techniques that I learned in the news business, like to hook people into the content. But by the end, we hope that they're pleasantly surprised that they clicked on the thing that we're putting out into the world. But I think that, you know, we're always looking for stories that are emotional and, you know, celebrating people that are just underrepresented, you know, and, you know, when you go into a story like this, you kind of never know what you're gonna get. It's very Forrest Gumpy. But every single story we've ever told, I feel like, has connected with someone in some way in a pot. Like, we're probably a channel that gets, like, the least negative comments in America. And I'm proud. I'm proud of that. I think that most people are pleasantly surprised. But yeah, I mean, the formula is. Is pretty simple in the sense that we try to find a community that really wants to be a part of telling this story. Because if they're enthusiastic, you're going to feel it in the video. And if they're advocating for what we're doing, then it makes it easier for us to go into that community and tell a story and then obviously just a person that fits the bill. And I find that every community in America, every school, everybody knows a person or has a person that comes to mind that is. That is incredible and special and kind that maybe hasn't. It isn't someone that's necessarily famous or, you know, doesn't have a ton of followers on TikTok or Instagram. They're just that person that we really should be elevating more. And so that's what we get to do.
- [14:05]
Zibby Owens
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- [15:42]
Ad Readers
Now.
- [15:42]
Zibby Owens
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- [17:45]
Sarah Schierger
Saving Abigail is the true story of.
- [17:47]
Ad Readers
The global fight to rescue a three.
- [17:49]
Sarah Schierger
Year old child stolen this holiday season. Give a gift like no other. Give a real life miracle you can.
- [17:55]
Ad Readers
Hold in your hands by Saving Abigail.
- [17:57]
Sarah Schierger
The unforgettable story you won't want to put down.
- [18:03]
Zibby Owens
So why, you know, with this brand you're taking it to very strategically, it seems into various places and I'm wondering, is this something that you want to bring to tv? Like should. Why is this not like a reality show or is like too old?
- [18:20]
Brett Kamelick
Yeah. So thank you for asking that, Zibby. It's actually interesting. We've so because of the success on YouTube and just this is going to be a cool story but also a little depressing at the same time. So we do have a partnership to develop this into a TV show and we've gotten pretty far with that along the process. But where we find resistance from big studios is that there's this terminology in TV that is kind of like the death switch, I guess you could call it. Essentially, people are like, I get it, I love it looks like you've had success, but it's too earnest. In other words, it has too much heart. I'm not sure why that's there are networks that believe in that, but some of the major studios we found that that's kind of like the kiss of death is probably a better way to say it. I don't understand it fully because I know how much people want this and need this and teachers and parents and families are desperate to feel a little bit of sense of hope. So I hope if there's a TV executive out there watching, you know, we're ready to take this to another level. And we've been close many times. We've had some major partnerships in the works, but always seems to kind of get to that finish line. And then there's someone that's like, you know, this has a little too much Heart and maybe isn't as evoking of some of the emotions that we're looking for. I don't get it. But I think we collectively need to, like, stand up and say, no, this is the type of stuff we want. So, yeah, it is on the table. We would love to do create some television content around what we've done, and I think we will. And we're close, but gotta have the right partner that gets it.
- [19:56]
Zibby Owens
Got it. Well, hopefully we'll put this out in the universe and that will goodwill. Goodwill results. I mean, I remember in Covid, a bunch of celebrities started doing the Good News Channel. Do you remember that?
- [20:07]
Brett Kamelick
Yeah.
- [20:07]
Zibby Owens
Good News Network or whatever it was called.
- [20:09]
Brett Kamelick
John Krasinski did that. Yep. Yeah.
- [20:10]
Ad Readers
Yeah.
- [20:11]
Zibby Owens
Whatever happened to that?
- [20:12]
Brett Kamelick
You know, it's funny. I saw it. I was like, this is great. And I think people were desperate for it. And he actually. I think was actually sold for a lot of money. And I don't know what's happening with it now. So, you know, I think we're all. We're all desperate for that story.
- [20:24]
Sarah Schierger
I think it's a comp.
- [20:25]
Zibby Owens
I think you could use that as a good comp in your.
- [20:29]
Brett Kamelick
Absolutely.
- [20:29]
Sarah Schierger
I'll just say, as a mom, you know, as a consumer of TV and watching my kids watch it, there is so much content out there that I don't love for them. And I would be so happy if my kid was to turn on the channel and see Brent highlighting people and celebrating custodians on tv. I think a lot of kids would love it. I know a lot of parents would love it. So that's my pick.
- [20:49]
Brett Kamelick
I mean, I do know schools across America are watching this in their classrooms every day, you know, as a way to, you know, to start the day or end the day. So I know the appetite's there. It's. Yeah, but we. We still. Yeah.
- [21:04]
Ad Readers
Hit me.
- [21:05]
Brett Kamelick
What's up?
- [21:06]
Zibby Owens
Sorry, I'm getting off course here, but maybe now that you have the book and the characters, it could be an animated show for a different sort of demographic.
- [21:15]
Brett Kamelick
That's definitely. We hope that this book does well enough for our publisher and some of our partners to say, hey, let's take this further. Let's make this not just a series, but let's develop it into the animated space, the consumer space, so we can continue to just build this thing that we started, you know, from. From scratch. So that would be great. But like Sarah said, one cool thing is this guide. This is the. That's upside down. This is the sel. Social Emotional learning guide that is free for teachers to and districts to integrate into their classrooms across America at the elementary level. And so it's just a great way to like, you know, take this book a step further and bring it to life in the classroom and really inspire more positivity and kindness on that campus.
- [22:02]
Zibby Owens
What are some of the easiest ways for people to be nice for the dudes out there? What do you think? What are some low lift things that people can just do in their daily lives? Maybe they're listening to this and they're like, well, yeah, I'm basically nice, but like, what is something specific that maybe we could arm people with in the world to go out and do that's not too onerous?
- [22:23]
Brett Kamelick
Sarah, I'll let you take. I got, I got one, but if you want to go, I've got one that I like to share with students across the country.
- [22:31]
Sarah Schierger
Yeah, I'll go first and you can go second. But I mean, I have a thousand and I could probably write a list of things. But I think one easy thing for kids and teachers and parents and adults to do is to find one human to connect with. Every day that you wouldn't normally where you say something to them or you notice them or you compliment them or you do something, putting positivity out in the world with no expectation for anything coming back, just, that creates kind of a ripple effect. And I think that's one easy thing that anybody can do. And in the classrooms, teachers are using social emotional learning curriculums. They're trying to interweave these concepts with their kids. And I know they're working so hard to do that. And I've seen really good teachers, you know, stop a moment in class and detour from them from the curriculum that they're using and use it as a teaching moment for social emotional learning like empathy or friendship or kindness. And I think teachers should still continue to do that. And that's one of the hopes with that curriculum, is that we created activities that kind of line up with all these concepts that are easy to do in the classroom. So they could actually just read the book and then pause and say, okay, let's do an activity on responsibility and just kind of make it organic because teachers are working so hard, they are out there being nice and trying really hard. So we want to make it easier for them. So that was the long answer.
- [23:42]
Zibby Owens
Long, as long as.
- [23:43]
Brett Kamelick
So I think one of the most impactful ways that we can show kindness in our communities on our campuses, and maybe this isn't low hanging fruit in that it's, you know, not always just the simple, easiest thing to do, but something I try to encourage students to do on their campuses, and we as adults can do as well. And I hope to that part of my legacy is this is showing up for other people. And what I mean by that is, so often there's so many things that matter to us, Right. Especially when I think of high school or elementary school, it's like, come to my game, Come to my sport. Come to my football thing. The things that are cool to go to are easy to go to. Right. But when we show up and support and celebrate the things that matter to other people, or show up and, you know, when our friends are having a hard time, like, no matter what, whether it be just a phone call, a text, or whatever, I think that's one of the most impactful ways to show kindness. Show up when people need us and show up when it's unexpected. You know, there's like, I was in. I was in. You know, I was an athlete in high school, but my senior year, I was asked to be a part of a drama performance, a school musical. And I'm like, there's no way I'm doing this. Like, this is not my world. And the drama teacher's like, hey, you know, my. My kids always support all the things you're doing. It'd be cool if you came and were a part of this. And he was right. And so I did. I brought a couple of my friends along. I got involved in a musical called Damn Yankees, and I didn't mess around. I was like, I'm going to make this, like, I'm going to, like, go all in on this performance, even if I embarrassed myself. And I did. And people came to watch because they're like, we want to see some of these athletes look ridiculous. But we were, like, we were pretty good. We connected with people that we had never connected with on campus that were more of, like, the theater kids. So it was like this intersection of theater kids and athletes. And guess what happened. Not only did we have an amazing relationship, I'm still friends with some of those people today. The support that overlapped after that was incredible. So I think showing up for people and being a part of things that aren't necessarily your thing is a really powerful way to show kindness.
- [25:54]
Zibby Owens
Have you seen High School Musical?
- [25:56]
Brett Kamelick
Like, the movie and the play kind of.
- [25:58]
Zibby Owens
Oh, my gosh. Well, that basically is what happened to you. So, you know, you have to go watch, like, the basketball team and the drama. Yeah.
- [26:08]
Sarah Schierger
And you Know what I have to say for your story? Brent, too? When people work together towards a common goal, it brings them together. So if you've got a bunch of kids working on a play, they bond. Their success means other people's success. And so it's just natural. It's a natural, organic way for people to come together and lift each other up. So I love your story.
- [26:25]
Zibby Owens
Will there be more Dude Be nice books? Like, is there a Dude be nicer or like something like that?
- [26:31]
Brett Kamelick
Yeah, that's the hope. That's the hope. But we, but it'll be other things. It might be, dude, be brave. Dude be. You know, there's so many different things that, like, I don't, I don't think every book is going to be surrounded by, you know, this idea of kindness. We're gonna. Dude's gonna go on different adventures and I'm sure he'll have different missteps and, you know, Fizz will hopefully help pick up the slack and support him along the way as he's, as he's being meaningful. But yeah, we, we hope big things for, for dude in this book. And you know, we, we can't do any of it if people don't support us. So we appreciate all the people that, friends, family and people that have said, hey, we love this thing so it means the world to us.
- [27:13]
Zibby Owens
Well, I love it. I love the messaging of it. I love that. Personally, I think there's nothing more important than this message right now in this time in the world. This is it. Like, get back to basics. Be nice to each other. Have respect. Treat people the way you'd want to be treated. Like we have forgotten our manners. I don't know. Let's just go back to basics. And this book really just does such a beautiful job of not only showing that, but illustrating all these other concepts and is a huge thought and conversation starter. So I think it's fabulous and I'm so glad you have brought all of this goodness into the world and can't wait to see what happens next. So congratulations you so much.
- [27:54]
Brett Kamelick
Thank you.
- [27:55]
Sarah Schierger
Hope it becomes a slogan too. Yeah, we actually even have a little dude dance and dude song that's available on both of our websites. Do the dude dance. We just hope everyone embraces that concept. Be nice. Do the dude dance. Be kind.
- [28:08]
Zibby Owens
I am not going to do the dude dance to spare all of you my.
- [28:12]
Brett Kamelick
You don't have to.
- [28:13]
Zibby Owens
My. My paltry skills. But anyway, thank you so much and everyone must check out all of this. Tell everybody where to find and Become part of the Dude Be Nice community.
- [28:23]
Brett Kamelick
Yeah. So a couple of places, if you want to get involved with Dude Be Nice, you can always go to our website, DudeBeenICE.com to get the book. Just your favorite book vendor, whether it be Amazon, Barnes and Noble, you know, obviously we, we love when small bookstores are supported, so independently owned. So if you, you go to your local bookstore and if they don't have it, you can ask them to order it for you. And then Instagram, you got dude period B Nice. And YouTube. Just search dude Be Nice. You'll find us. Pretty simple.
- [28:53]
Zibby Owens
We will be selling this at my independent bookstore called Zibby's Bookshop, which is in Santa Monica. So this is a great holiday gift and cool. Will be available.
- [29:03]
Brett Kamelick
Awesome. Yeah. And the very first book I actually got, we got to give to a librarian who's a very special, like the cream of the crop type of library, the type of people we recognize at Do Be Nice, I gave our first copy to. So that was pretty cool. So if you want to do something in Santa Monica kind of similar, I'm down. So let's talk amazing.
- [29:19]
Zibby Owens
Okay, great. All right. Thank you both so much and wishing you all the best.
- [29:23]
Brett Kamelick
Thank you so much for having us. Zibby, have a great one.
- [29:25]
Zibby Owens
Thank you. Pleasure. You too. Bye. Bye.
- [29:26]
Sarah Schierger
Thank you.
- [29:27]
Zibby Owens
Thank you for listening to Totally Booked with Zibby, formerly Moms don't have time to read books. If you loved the show, tell a friend, leave a review, follow me on Instagram ippyowens and spread the word. Thanks so much. Oh, and buy the books.
- [29:49]
Sarah Schierger
Saving Abigail is the true story of.
- [29:52]
Ad Readers
The global fight to rescue a three.
- [29:53]
Sarah Schierger
Year old child stolen this holiday season. Give a gift like no other. Give a real life miracle you can.
- [29:59]
Ad Readers
Hold in your hand by Saving Abigail.
- [30:02]
Sarah Schierger
The unforgettable story you won't want to put down.
- [30:04]
Ad Readers
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