Chris Boyer and Reed Smith break down one of the industry’s most misunderstood trends, separating the headline-worthy buzz from the meaningful, strategic work that marketing teams should actually be focused on. The cover:

AI-Experience Design - defining what it is and why other industries are framing it differently than healthcare.
The Urgency Gap – Most healthcare marketing teams haven’t laid the foundational work (data hygiene, journey design, content mapping) required to even get to AI-experience design.
Consumer Experience Convergence – How AI-experience design will eventually blur with consumer and service design strategies—and what that means for your MarTech roadmap.
AI in the Real World – Why AI tools are only as useful as the systems, standards, and use cases you build around them.

Matt Cyr founder and president of LoopAgency, joins to unpack the concept of AI-experience design and what foundational steps to take today that set the stage for success tomorrow.

Mentions from the Show:

Matt Cyr on LinkedIn
Loop Agency
Marc Needham on LinkedIn: How I Learned to Stop Worrying and Love the AI
Teri Sun on LinkedIn: Websites not dead in the age of AI
Carrie Liken on Substack: This Week Google Changed Search Forever
Harnessing AI to Transform Consumer Healthcare Experiences

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TP439: The Urgency Gap: Is Healthcare Ready for AI Experience Design?